--- title: Rakuten Advertising Reviews meta_title: 'Rakuten Advertising Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 97 reviews by the users' company size, role or industry to find out how Rakuten Advertising works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 97 scale: '5' date_modified: '2026-11-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Rakuten Advertising Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the easy-to-use interface and responsive support of Rakuten Advertising, enhancing their affiliate marketing efforts. (17 mentions)
Users value the ease of use of Rakuten Advertising, which streamlines affiliate marketing and enhances organization efficiently. (15 mentions)
Users appreciate the responsive and helpful customer support at Rakuten Advertising, enhancing their overall experience and performance tracking. (13 mentions)
Users appreciate the strong emphasis on partnership quality and reliable data that enhance performance-driven relationships. (12 mentions)
Users appreciate the ease of use of Rakuten Advertising, enhancing organization and efficiency in affiliate marketing efforts. (12 mentions)
Users experience significant time delays with reporting, approvals, and payouts, affecting workflow and cash flow efficiency. (7 mentions)
Users see usability issues in Rakuten Advertising's interface, impacting workflows and requiring additional time for effective use. (5 mentions)
Users face account management issues due to slow approvals and limited control, affecting project timelines and cashflow. (4 mentions)
Users face payment issues with Rakuten Advertising due to slow approval and lengthy payout terms, impacting cash flow. (4 mentions)
Users express frustration with the slow loading and outdated interface of Rakuten Advertising, complicating their overall experience. (4 mentions)

5 Pros or Advantages of Rakuten Advertising

5 Cons or Disadvantages of Rakuten Advertising

Rakuten Advertising Reviews (97)

Reviews

Rakuten Advertising Reviews (97)

4.3
97 reviews
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Verified User in Consumer Goods
AC
Verified User in Consumer Goods
Small-Business (50 or fewer emp.)
"Helpful and Detailed Platform"
4/5
What do you like best about Rakuten Advertising?

I love the detailed reporting that Rakuten provides and large network of publishers. It is very helpful to be able to look and see exactly what orders come through what articles. The reporting makes it easy to understand trends, which publications are strong performers, and opportunities.

Thanks to the large network of publishers we've been able to make new connections and grow relationships. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

The platform itself can be pretty slow to use. With the amount of content creators that have joined it would be helpful to parse them out more and get a more detailed view of the metrics that matter most when it comes to social affiliates. Review collected by and hosted on G2.com.

Luca P.
LP
Luca P.
Communications Consultant
Small-Business (50 or fewer emp.)
"Affordable, User-Friendly Affiliate Marketing Solution"
4/5
What do you like best about Rakuten Advertising?

I use Rakuten Advertising for affiliate marketing and find it provides good metrics for my business. I like that it's affordable for small companies and easy to use for beginners. The initial setup was very easy and clear. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Maybe sometimes it's not clear Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Rakuten Advertising has great tech and even better people"
5/5
What do you like best about Rakuten Advertising?

Rakuten Advertising excels in several key areas, including its strong technological foundation, which enables strategic campaign management with thing like audience engine. The company is also highly regarded for its knowledgeable and responsive staff, who are skilled at building strong client relationships and facilitating partnerships with publishers. Its innovative approach in developing products based on client feedback further contribute to its reputation as a valuable partner. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Some aspects of the publisher dashboard are more manual compared to other competitor networks, such as having to manually opt into offers, but Rakuten Advertising already has a roadmap to implement these enhancements in 2026. Review collected by and hosted on G2.com.

Verified User in Banking
UB
Verified User in Banking
Enterprise (> 1000 emp.)
"Rakuten is a great partner"
5/5
What do you like best about Rakuten Advertising?

What I like best about Rakuten Advertising is their people. Our dedicated account team is always very responsive, extremely helpful with new offer launches and identifying and onboarding new publishers and provide valuable insights about the affiliate marketing space and how best to utilize it for the financial services industry. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

I can't say there is anything I dislike about Rakuten Advertising. Review collected by and hosted on G2.com.

Verified User in Sports
US
Verified User in Sports
Small-Business (50 or fewer emp.)
"Rakuten Advertising: Easy to Use and Straightforward to Integrate"
5/5
What do you like best about Rakuten Advertising?

Rakuten Advertising is easy to use and straightforward to integrate into my website. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

I can’t think of anything I dislike about it. Review collected by and hosted on G2.com.

Andrea B.
AB
Andrea B.
Growth, CRM, Partnership and channels DIRECTOR
Utilities
Enterprise (> 1000 emp.)
"Great CTV targeting, but limited audience and elevated CPM"
2.5/5
What do you like best about Rakuten Advertising?

Even if they still don’t have a large audience, it allows you to reach a specific target of clients through connected TV channels. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Still not a great audience, CPM elevated Review collected by and hosted on G2.com.

Allexus A.
AA
Allexus A.
"Smooth Setup, Highly Recommended"
5/5
What do you like best about Rakuten Advertising?

I like that with Rakuten Advertising, you can share your thoughts, stay calm, and it makes you feel more comfortable. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

I doesn't dislike nothing Review collected by and hosted on G2.com.

Verified User in Banking
UB
Verified User in Banking
Small-Business (50 or fewer emp.)
"Rakuten Advertising is a trusted global affiliate and advertising platform."
4.5/5
What do you like best about Rakuten Advertising?

Rakuten Advertising is one of the largest and most established affiliate networks that I have been using for years. They have incredible enterprise advertisers that have been with their network for the long haul. Rakuten has an expansive global presence which allows publishers to expand into different regions. Their teams are responsive and easy to work with - especially their publisher support team (Kudos, Jacee!) Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Often payout cycles can be longer than compared to networks like AWIN or CJ, which can be frustrating. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
"Great Discounts, But Setup Could Be Easier"
3.5/5
What do you like best about Rakuten Advertising?

The possibility of getting discounts on online shopping Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

You have to set up the browser extension to get it to work properly Review collected by and hosted on G2.com.

Carla C.
CC
Carla C.
Sr. Manager, Client Success
Mid-Market (51-1000 emp.)
"Rakuten Advertising Review"
5/5
What do you like best about Rakuten Advertising?

The Rakuten Team members are terrific to work with !!!! Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

The new Network portal is not as good and the old one. Review collected by and hosted on G2.com.