Primer Reviews & Product Details

The product enables AI-powered workflows. Personalization of the software. Integration of the software with CRM. Availability of quality leads and real-time email verification. It is a reliable source of getting verified emails for prospects. The software is always up to date with no issues of updates when it is in use. Increased return on invested capital and personalized customer services. Prymer enables proper marketing and segmentation. Quick validation and verification. Quality customer service and unlimited frequency of use. Sales targeting and lead quality leads. Review collected by and hosted on G2.com.

The software is not for small businesses and organizations with low profit margins; it is for established businesses. It is very pricey and requires high capital investments. Review collected by and hosted on G2.com.

What I like best is the comprehensive subscription plan. It offers unlimited high-match rate ad audiences with flexible refresh options. The Salesforce integration for read and write, along with CRM enrichment, ensures seamless workflow. Primer Conversion Reporting and dedicated Customer Success support enhance overall effectiveness. Online DPA/MSA adds convenience to the package. Review collected by and hosted on G2.com.

One downside is that it could be more user-friendly in terms of interface and navigation. Improving the overall user experience would make it even better. Review collected by and hosted on G2.com.

Primer replaces all my DSP relationships because now I can target the needles and not the haystacks. The V2 speed is incredible when it comes to creating custom audiences you use in GoogleAds, LinkedIn and Meta. Review collected by and hosted on G2.com.

Other than not providing the associated demographic info with the targeted audience, there is nothing I don't like. This will change the way you do marketing. Review collected by and hosted on G2.com.

[This is an unincentivized review] We have been a power user of Primer since Q3 FY23; over the last 4.5 months we have uncovered numerous use cases including:

1. Finding new contacts within our ICP - and this enabled us to rock inbound leads. Without this, we would have missed our Q3 goals.

2. Enriching data from conferences enabling us to have a real multi-channel, multi-threaded outreach.

3. Higher match rate on LinkedIn - our lists match at 90%; from here it has enabled us to bring down the CPC, CPL, and SALs.

4. Our conversion rate from MQL to SAL is over 90%, this shows that Primer is identifying the RIGHT contacts within our ICP.

Beyond the tool itself, Primer has one of the BEST support teams I have had the pleasure of working with.

1. Weekly touch points to ask what I need, any challenges they can help with and brainstorm ideas to meet my goals.

2. The continuous innovation, part of which includes feedback I have given on the "nice to haves".

3. I have access to the entire team via the Slack channel - this is amazing as I can ping any of the team members on questions, brainstorming, etc., and response time is almost immediate! Review collected by and hosted on G2.com.

What I dislike is I need to leave this as an anonymous review so that our competitors don't uncover what powers our outreach strategy and has enabled us to build a solid demand gen motion! Review collected by and hosted on G2.com.

Incredibly responsive customer support. Frequent product updates. Efficiency of building audiences for ad platforms - doing this manually is slow and painful. Having the ability to target very precise audiences across multiple ad platforms has helped us improve performance of ads and responses in our outbound campaigns. Always love hearing our prospects tell us that they see our ads everywhere, on all their social platforms. Review collected by and hosted on G2.com.

This has improved, but it's taken up to three days to build and sync audiences in the past. Before we upgraded to the unlimited plan, it was difficult to see what was consuming credits on our account, and sometimes things that weren't supposed to consume credits ended up consuming credits. There are some product gaps. There's not a way to combine audiences from two different lists, like if you want the audience to include people from either list (list A OR B). Sometimes data that I need is missing from the export, and I'll have to file a ticket.

That being said, they are constantly soliciting feedback and do release product updates frequently. Their team is very responsive to questions and requests. I feel like they are a true partner, something I can't say about most vendors I work with. Review collected by and hosted on G2.com.

Primer made it easy to consolidate and unify a number of our go-to-market tactics. By bundling the data providers, they were able to strengthen the final output beyond what any one provider would deliver, and they were able to sync this with identity resolution technology that allows the user to create highly accurate ad audiences. The interface has gotten better and better since day one and the support is quick and friendly on the occasion it's needed. Review collected by and hosted on G2.com.

There's really no one thing I don't like. I became a customer in their early days, which meant occasionally being part of some product updates and testing, but the support team was a dream -- responsive, fast and provided clear updates. Review collected by and hosted on G2.com.

Primer allows me to run hyper targeted campaigns on LinkedIn to audiences that are changing daily. Without Primer, I would be spending hours updating dozens of audiences to accomplish what I am now doing in minutes with Primer. Review collected by and hosted on G2.com.

Primer went through some growing pains initially, as any company does early on, but their Customer Success team has really put the work in to earn my trust; answering endless questions from me and running extensive tests when I request them. Review collected by and hosted on G2.com.

We are just scraping the tip of the iceberg when it comes to leveraging Primer to its full capability. However, for the use-case of building and functionalizing a foundational ABM List, the tool has been great for us. Its enrichment capabilities and integrations with our primary acquisition channels have made this new process seamless for our business. Review collected by and hosted on G2.com.

Primer, as a tool, doesn't point you in the direction of new opportunistic tactics to accomplish goals. You need to understand your goals and tactics with plans to leverage the tool beforehand. Review collected by and hosted on G2.com.

It has a good UX for first-time users to create multichannel audiences easily. Review collected by and hosted on G2.com.

Integrations could be easyer to be done. Review collected by and hosted on G2.com.

It helps me reach my Meta audience in a better targeted way which helps me to choose the right user. Customer support is very responsive. This CTR improvement really blows my mind. Review collected by and hosted on G2.com.

I didn't find any dislike, anticipating for the upcoming update now. Review collected by and hosted on G2.com.