Prepr CMS: The headless CMS for lead-gen websites.
Prepr CMS is a headless content management system for teams that need their website to capture and convert leads, not just publish pages. It combines structured content with built-in personalization and A/B testing, so marketers can ship changes fast and see what works.
Most teams run into the same problems:
- Websites show the same content to everyone and underperform.
- Simple changes require developer time and slow release cycles.
- Web and CRM data live in different systems, making personalization hard.
Prepr CMS solves these by connecting content, data, and delivery in one place:
- Personalization built in — tailor content by behavior, campaign source, or segment.
- Visual editing — build and adjust pages without developer handoffs.
- A/B testing — validate headlines, layouts, and offers with clear results.
- Integrated data layer — track content performance and tie it to leads and pipeline.
- Default CRM integrations — use CRM fields for targeting, send buying signals back.
Prepr CMS is designed for marketing and growth teams, content editors, and developers at B2B companies and digital organizations that run lead-gen campaigns. The platform supports multi-channel delivery (websites, apps, and other touchpoints) and scales with traffic and content volume.
Primary use cases:
- Improve conversion rates — test key pages and personalize for different visitor groups and audiences.
- Generate better leads — capture behavior signals and sync qualified interest to the CRM.
- Personalize buyer journeys — continue campaign context beyond the landing page.
- Future-proof the marketing stack — flexible and scalable headless content model with clean APIs.
- Manage multiple brands — share schemas and components for easy development and consistency while keeping access controlled.
What this looks like in practice:
- Personalization: Launch a campaign page, then tailor follow-up pages by source (e.g., LinkedIn vs. search), visitor behavior, firmographics, or buying stage.
- A/B testing: Test and optimize messaging by adjusting proof points, offers, or CTAs for different audience segments.
- Buying signals: Send events like "viewed pricing," "downloaded guide," or "visited integration page" directly to your CRM.
- Zero code website updates: Let marketers ship copy and layout changes in minutes, without developer support.
Prepr CMS provides the structure developers want and the control marketers need. The result is a site that adapts to visitors, learns from every interaction, and turns more traffic into qualified demand—without stitching together multiple tools.
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Product Description
the Data-Driven Headless CMS
Creating impact with your content matters big time. But this doesn’t happen on its own. So meet Prepr: the data-driven headless CMS that combines both the power of content and data to maximize the impact of your content.
Overview by
Bernard Jan Boekholt
