--- title: Prepr CMS Reviews meta_title: 'Prepr CMS Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 126 reviews by the users' company size, role or industry to find out how Prepr CMS works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 126 scale: '5' date_modified: '2026-07-13' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Prepr CMS Reviews **Vendor:** Prepr **Category:** [Headless CMS Software](https://www.g2.com/categories/headless-cms) **Average Rating:** 4.4/5.0 **Total Reviews:** 126 ## About Prepr CMS Prepr CMS: The headless CMS for lead-gen and commerce. Prepr CMS is a headless content management system for teams that need their website to capture and convert leads, not just publish pages. It combines structured content with built-in personalization and A/B testing, so marketers can ship changes fast and see what works. Most teams run into the same problems: - Websites show the same content to everyone and underperform. - Simple changes require developer time and slow release cycles. - Web and CRM data live in different systems, making personalization hard. Prepr CMS solves these by connecting content, data, and delivery in one place: - Personalization built in — tailor content by behavior, campaign source, or segment. - Visual editing — build and adjust pages without developer handoffs. - A/B testing — validate headlines, layouts, and offers with clear results. - Integrated data layer — track content performance and tie it to leads and pipeline. - Default CRM integrations — use CRM fields for targeting, send buying signals back. Prepr CMS is designed for marketing and growth teams, content editors, and developers at B2B companies and digital organizations that run lead-gen campaigns. The platform supports multi-channel delivery (websites, apps, and other touchpoints) and scales with traffic and content volume. Primary use cases: - Improve conversion rates — test key pages and personalize for different visitor groups and audiences. - Generate better leads — capture behavior signals and sync qualified interest to the CRM. - Personalize buyer journeys — continue campaign context beyond the landing page. - Future-proof the marketing stack — flexible and scalable headless content model with clean APIs. - Manage multiple brands — share schemas and components for easy development and consistency while keeping access controlled. What this looks like in practice: - Personalization: Launch a campaign page, then tailor follow-up pages by source (e.g., LinkedIn vs. search), visitor behavior, firmographics, or buying stage. - A/B testing: Test and optimize messaging by adjusting proof points, offers, or CTAs for different audience segments. - Buying signals: Send events like "viewed pricing," "downloaded guide," or "visited integration page" directly to your CRM. - Zero code website updates: Let marketers ship copy and layout changes in minutes, without developer support. Prepr CMS provides the structure developers want and the control marketers need. The result is a site that adapts to visitors, learns from every interaction, and turns more traffic into qualified demand—without stitching together multiple tools. ## Prepr CMS Pros & Cons **What users like:** - Users appreciate the **ease of use** of Prepr CMS, highlighting its intuitive interface and seamless integration capabilities. (25 reviews) - Users appreciate the **responsive customer support** from Prepr, noting their quick and helpful replies to inquiries. (19 reviews) - Users appreciate the **intuitive workflow** of Prepr CMS, making it easy for both developers and content editors. (11 reviews) - Users appreciate the **intuitive and user-friendly interface** of Prepr CMS, making content management seamless and efficient. (9 reviews) - Users enjoy the **flexibility** of Prepr CMS, making content management seamless for both developers and editors. (8 reviews) - Personalization (8 reviews) - Content Creation (7 reviews) - Users appreciate the **excellent documentation** of Prepr CMS, which enhances usability and supports a seamless implementation process. (7 reviews) - Users appreciate the **easy integrations** of Prepr CMS, enhancing their development workflow and overall experience. (7 reviews) - Easy Setup (7 reviews) **What users dislike:** - Users note the **limited features** of Prepr CMS, hindering some functionalities and overall user experience. (6 reviews) - Users note **poor UI** in Prepr CMS, citing interruptive small issues and a steep learning curve for advanced features. (6 reviews) - Users point out a **steep learning curve** for advanced features, requiring extra time to adapt to Prepr CMS. (5 reviews) - Users experience **preview issues** in Prepr CMS, which can disrupt configuration and hinder editing efficiency. (4 reviews) - Users find the **poor documentation** to be a significant hurdle, making advanced features harder to navigate. (3 reviews) - Content Management (2 reviews) - Customization Difficulty (2 reviews) - Users find the **missing features** of Prepr CMS frustrating, leading to confusion and complexity in their experience. (2 reviews) - Not User-Friendly (2 reviews) - Users struggle with the **poor search functionality** in Prepr CMS, making it difficult to locate specific content efficiently. (2 reviews) ## Prepr CMS Reviews ### 1. The Headless CMS That Speaks Marketing’s Language **Rating:** 5.0/5.0 stars **Reviewed by:** Roman H. | SEO, Human Resources, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Prepr CMS?** I love how easy it was to get started with Prepr CMS — the implementation was smooth and straightforward. The built-in personalization and A/B testing features make it simple to deliver tailored experiences without extra tools. And their customer support is exceptional — quick to respond, knowledgeable, and genuinely helpful. **What do you dislike about Prepr CMS?** At first, it took us a little time to get familiar with the functionality and layout of the new CMS. However, we quickly adapted to the admin panel and soon found it intuitive to use. **What problems is Prepr CMS solving and how is that benefiting you?** Prepr CMS helps us manage and deliver personalized content effortlessly, all from one platform. The built-in personalization and A/B testing tools allow us to tailor content to different audience segments and continuously optimize for better engagement. This has streamlined our workflow, reduced the need for multiple tools, and ultimately improved our conversion rates. ### 2. Prepr: a very fast developing CMS that helps us personalizing and A/B testing our website **Rating:** 5.0/5.0 stars **Reviewed by:** Douwe J. T. | Board Member, Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2025 **What do you like best about Prepr CMS?** Love the way Prepr enables us to build a new website very fast, with personalisation and A/B testing included. What impresses me most is the development of the product. In the first assesment we did, Prepr wasn't among our fist choises because it lacked some functionality we'd love to see, but only six months later we did a new assesment and were surprised to find out Prepr had added that functionality (and more!) to their product. We also like the feedback we receive to our questions: the Prepr staff is always helpful and fast in their replies. Implementing has been very easy and we were able to integrate with all the systems we need so far. **What do you dislike about Prepr CMS?** So far, we didn't find any major downsides **What problems is Prepr CMS solving and how is that benefiting you?** Building a model that's easy to use for our content managers and links to all different systems we use, with A/B testing and personalisation included ### 3. Quick Support and Endless Possibilities **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2026 **What do you like best about Prepr CMS?** I really like the quick support and all the possibilities it offers. **What do you dislike about Prepr CMS?** Sometimes it’s difficult to get a clear grip on the packages and pricing for our clients. **What problems is Prepr CMS solving and how is that benefiting you?** Prepr CMS is very user-friendly and easy to use. ### 4. Prepr offers a modern platform for managing a headless CMS **Rating:** 4.0/5.0 stars **Reviewed by:** Thomas H. | Head of Product, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2025 **What do you like best about Prepr CMS?** Prepr offers a modern platform for managing a headless CMS. The thing which made our sales and marketing team choose for Prepr is mainly the A/B testing feature and dynamic personalized content options. During development Prepr offered nice support on the questions our development team had and they were also flexible in helping out on some not so standard requests. The fact that it is a Dutch company is also nice! **What do you dislike about Prepr CMS?** Some things in the pricing model are less nice. The fact that they offer no uptime guarantee in the basic plan is understandable, but a bit weird if you look at it from a tech perspective. **What problems is Prepr CMS solving and how is that benefiting you?** It is helping our sales and marketing department taking ownership of our corporate website. ### 5. Developer & Content Editor Friendly! **Rating:** 5.0/5.0 stars **Reviewed by:** Ivo B. | Frontend developer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Prepr CMS?** Prepr is user friendly and developer friendly. Their documentation is easy to read and the users (content editors) love it. For development there were some items that needed improvement. Bi-weekly calls with Prepr gave us the time the give feedback, they picked it up pretty fast or let us know when they were going to fix it. **What do you dislike about Prepr CMS?** What we said in the good part, there were some missing elements in Prepr. But after the calls they told us how we can do it in a other way, or they put it on their backlog and fixed it in short time. **What problems is Prepr CMS solving and how is that benefiting you?** It gives the content editor the freedom to set up own a/b testing, personalisation and customised content editing. This with a easy look and feel. ### 6. Simple and Innovative: Offers Unique Options for Website Creation **Rating:** 5.0/5.0 stars **Reviewed by:** Sander K. **Reviewed Date:** January 29, 2026 **What do you like best about Prepr CMS?** I find Prepr CMS pleasant to work with and it offers great options for A/B testing. I appreciate the way of building in the admin and the fact that it provides options that other CMSs do not have. Moreover, the initial installation was simple. **What do you dislike about Prepr CMS?** It takes some time to learn it **What problems is Prepr CMS solving and how is that benefiting you?** Prepr CMS is pleasant to work with, offers unique options for A/B testing, and provides options that other CMS do not have. ### 7. Build multiple platforms with Prepr as a front-end developer **Rating:** 4.5/5.0 stars **Reviewed by:** Justin v. | Front end developer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2025 **What do you like best about Prepr CMS?** Prepr is constantly evolving. During the time we’ve been working with Prepr, numerous updates and improvements have been implemented. What sets them apart is their willingness to engage in meaningful conversations with us and their clients, genuinely listening to feedback and suggestions. Communication with Prepr is seamless. They respond promptly, and the added benefit of being able to communicate in Dutch is a significant advantage—not only for us but also for our Dutch clients. We’re very satisfied with the user interface of the application. It’s easy to set up, and our clients consistently mention how intuitive and straightforward it is to navigate. **What do you dislike about Prepr CMS?** Currently, Prepr does not yet support the ability to display conditional fields based on previous input. In some situations, this means that unnecessary fields may need to be shown in the CMS, which can negatively impact the user experience. Segmentation is a key feature of Prepr and works very well and intuitively overall. However, it is not yet possible to segment stack fields within a component. This limitation can occasionally lead to more cumbersome tasks for the development team. **What problems is Prepr CMS solving and how is that benefiting you?** To start, Prepr is an easy-to-set-up and user-friendly headless CMS that offers a comprehensive suite of features. For us, the decisive factor was the seamlessly implementable segmentation and A/B testing capabilities. These are quick and straightforward to implement for both developers and content managers alike. ### 8. Headless CMS with lots of support and rapid development **Rating:** 4.0/5.0 stars **Reviewed by:** Marc S. | Senior Front-end developer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Prepr CMS?** The support that Prepr offers, the speed of new developments, and the freedom you increasingly have as a developer in the CMS. **What do you dislike about Prepr CMS?** As a developer, you have complete freedom in design, but sometimes we still have to make choices about this design because the UI for a content editor can become complex (think of screens within screens if you have many models nested together.) **What problems is Prepr CMS solving and how is that benefiting you?** Prepr provides the freedom as a headless CMS that other traditional CMSs (e.g., WordPress) do not offer. This allows us to use our own technical stack and determine the IT landscape ourselves. The code is separate from the CMS, with the CMS serving only as a content/data provider. ### 9. Versatile SaaS-based CMS with excellent support and adaptive capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Prepr CMS?** What I like best about Prepr CMS is its combination of flexibility and ease of use. The content modeling is intuitive, making it easy to structure content exactly the way we need it. Customer support is excellent — fast, knowledgeable, and always willing to go the extra mile to help resolve issues or answer questions. Their responsiveness gives us confidence that we’re supported, even when working with more complex setups. **What do you dislike about Prepr CMS?** Compared to other CMS platforms, Prepr's GUI can feel less intuitive and harder to navigate, especially for new users. It takes some time to get used to the structure and workflow. Compared to other CMS platforms, Prepr is closed source which can be a deal breaker sometimes. **What problems is Prepr CMS solving and how is that benefiting you?** Prepr CMS helps us deliver the ideal content management solution for our clients. Its flexibility allows us to tailor the content model to each client's specific needs. For us, the ease of implementation and strong API support make it easy to integrate Prepr into a wide range of digital products. This accelerates our development process and enables us to offer a scalable, future-proof CMS to our clients. ### 10. Clean, modern CMS with powerful APIs and excellent developer experience **Rating:** 4.0/5.0 stars **Reviewed by:** Chris B. | Backend developer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Prepr CMS?** As a backend developer, what stands out most about Prepr CMS is its well-structured GraphQL API. It gives me precise control over data fetching and makes integration with frontend frameworks (like Next.js or Nuxt) incredibly efficient. The API schema is clean, predictable, and auto-documenting, which reduces the need to dive into external docs constantly. Prepr has excellent uptime and performance, and their support team has been quick to answer questions **What do you dislike about Prepr CMS?** Prepr CMS has a bit of a learning curve, especially if you're new to GraphQL or structured content modeling, but the thorough documentation and API explorer make onboarding much smoother. **What problems is Prepr CMS solving and how is that benefiting you?** Prepr CMS solves the challenge of managing structured, reusable content in a headless architecture. Instead of combining multiple services, I can work with one unified platform that exposes everything through a clean GraphQL API. This simplifies my backend logic, reduces dependencies, and speeds up development. ### 11. The single best content management system **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin v. | Technical manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Prepr CMS?** The usage of prepr is basically unlimited in use cases. It allows for a dynamic schema of which any single property can be changed to your hearts content. Our content needs barely scratch the surface of what prepr is able to do. we've barely had any issues, and when we did, support is quick and clear with their response. **What do you dislike about Prepr CMS?** The dynamic nature of Prepr allows for almost anything you can think of, but also is a pitfall for when you don't know what you want to do. But it's simple enough to overcome these issues with ease. **What problems is Prepr CMS solving and how is that benefiting you?** Content management on a gigantic scale ### 12. The cloud CMS we always needed **Rating:** 3.5/5.0 stars **Reviewed by:** Milan L. | Full Stack Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Prepr CMS?** The best thing about Prepr is the scaleability. For that one time per year a website gets a complete overhaul in 100 different languages we don't need a super server. It will all be on Prepr's servers **What do you dislike about Prepr CMS?** Because it is a cloud solution it is a little less dynamic, but that is also a work in progress and gets better. And if there is a function missing we are supported very fast in what the best course of action would be. **What problems is Prepr CMS solving and how is that benefiting you?** Definitely scalability and moving CMS server power-responsibility to another party. ### 13. Feature-Rich CMS with Built-In A/B Testing and Segmentation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2026 **What do you like best about Prepr CMS?** That it has many features i don't always see in other CMS's. Such as A/B testing and segments **What do you dislike about Prepr CMS?** Since I have been working with it, not much. But whenever I have issue, support is really quick. **What problems is Prepr CMS solving and how is that benefiting you?** It makes it really easy to build simple, but also complex projects ### 14. Easy to use, very adaptable, personalized CMS systeem **Rating:** 4.5/5.0 stars **Reviewed by:** Liselotte P. | Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2025 **What do you like best about Prepr CMS?** How easy it is to develop your pages by drag and drop, very intuitive that even a non-developer like me can make models. Then creating your content is super easy. When implementing the system we gave some feedback to the Prepr team and they really supported us in finding the best solutions and also changed some things to improve the application based on our comments. **What do you dislike about Prepr CMS?** We used the remote source option to integrate with another system, but it didn't support arrays in JSONs, so we were limited in using this option and had to build a workaround directly to the front-end. **What problems is Prepr CMS solving and how is that benefiting you?** A very easy to use, content editor friendly, adaptable system. It is so intuitive that anyone can work with it. ### 15. Easy to use and helps me work faster **Rating:** 4.5/5.0 stars **Reviewed by:** Kristina V. | SMM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2025 **What do you like best about Prepr CMS?** I like that it’s easy to work with even if you’re not an admin / tech person. Creating and updating content is straightforward even if you don't have deep knowledge on how it works **What do you dislike about Prepr CMS?** At first, it took me a bit of time to get used to the layout and where everything is, but once I did, it felt much easier to use than my previous CMS. **What problems is Prepr CMS solving and how is that benefiting you?** Creating and editing content feels simple, and I like that I can see right away how it will look. The personalization and A/B testing are built in, so I don’t need extra tools to try things out or adjust content for different audiences. ### 16. Very accessible and user-friendly CMS **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2026 **What do you like best about Prepr CMS?** Very accessible and user-friendly CMS **What do you dislike about Prepr CMS?** No specific points. Perhaps more explanation can be given somewhere about what the terms entail. **What problems is Prepr CMS solving and how is that benefiting you?** The freedom for our customers to edit content on any page they choose. ### 17. A good CMS to use as developers, which our content-editors like to use **Rating:** 4.5/5.0 stars **Reviewed by:** Jordy F. | Frontend Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2025 **What do you like best about Prepr CMS?** I recently had the opportunity to work with Prepr and I'm impressed with several aspects of this headless content management system. The customer support truly stands out. When I encountered issues during implementation, their team responded quickly and provided thorough solutions. Unlike many tech support experiences, the representatives were knowledgeable about the product and didn't just follow scripts they've just provided by email. They followed up consistently to ensure my problems were resolved, which made a significant difference in my overall experience. Another strong feature is the way of exporting data to different environments. What sets it apart is their thoughtful validation tool that tests the export function before execution, checking for any mismatching items or potential issues. This preemptive testing prevents errors and saves significant time that would otherwise be spent troubleshooting failed transfers. **What do you dislike about Prepr CMS?** Personally for me, I encountered a few things. I worked with a lot of different CMS tools and a lot of end-users prefers a visual preview on the same page preview, in stead of externals. Also some textual stuff like showing conditional fields are missing, which would make a big impact. Overall my experience with Prepr and their Support team has been fantastic. **What problems is Prepr CMS solving and how is that benefiting you?** Serving a way of serving a headless CMS environment for multiple websites. By the ease of transferring schemas and data in between, it makes it easy to maintain and grow. ### 18. The best headless CMS choice, when content personalization and A/B testing is a top priority **Rating:** 5.0/5.0 stars **Reviewed by:** Aatu V. | Head of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Prepr CMS?** I really like how Prepr CMS allows to extensively personalize the user's experience. I haven't come across any other headless CMS that comes even near to this level of built-in content personalization capabilities. **What do you dislike about Prepr CMS?** I have not come across anything that I necessarily dislike about Prepr. **What problems is Prepr CMS solving and how is that benefiting you?** Prepr CMS helps our agency by providing a headless CMS platform, which we can recommend for potential clients that can benefit from having great built-in content personalization and A/B testing capabilities. ### 19. Technically advanced CMS with a personal touch **Rating:** 5.0/5.0 stars **Reviewed by:** Yannick H. | Technology Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Prepr CMS?** Does anything you want technically, including a/b testing and personalization, which is a nice bonus for an headless CMS. The direct contact with support and development via Slack is very valuable to us as well. Integration with Algolia is easy to use as well. The new content editor helps the content editors as well in their daily work. **What do you dislike about Prepr CMS?** Documentation could be more current and elaborate. **What problems is Prepr CMS solving and how is that benefiting you?** Combining headless CMS with A/B testing and Personalization ### 20. Minimalistic CMS with awesome customer / developer service **Rating:** 4.0/5.0 stars **Reviewed by:** Tim M. | Backend developer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2025 **What do you like best about Prepr CMS?** The people that work there. Since we have a lot of data and technical complexity in our stack, we often ask Prepr to implement features from our large wishlist, or help us fix a problem that occurs. Especially the latter is super helpful to us. They are always stand-by to solve a problem, and friendly when doing so. Also, I think that Prepr is curious about how their customers use their CMS, in order to improve it - for example, they attended one of our user test days and took the results very seriously. **What do you dislike about Prepr CMS?** Currently, the CMS is not as feature-rich as other CMS products, like Directus or Strapi. This could be a problem for bigger and technical complex projects. Also, it sometimes feels as if the fundamentals of the Prepr architecture are directing more towards a website publishing system than a "pure" headless CMS that is able to serve multiple platforms at once - for example by leaving out the separation of data and view in their model structure **What problems is Prepr CMS solving and how is that benefiting you?** It is going to replace our outdated and very headfull CMS. Prepr is much cleaner and easier to use for our editors. We hope that editors will spend less time doing boilerplate kind-of-work such as tweaking an article with the right colors, and more time on writing an actual article. ### 21. The CMS that fuels your content effort **Rating:** 4.5/5.0 stars **Reviewed by:** Olga P. | Brand Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2025 **What do you like best about Prepr CMS?** I like its flexibility and the AI featured that allow to support website in different languages without having to spend too much time on translations. **What do you dislike about Prepr CMS?** The only thing that comes to my mind is that there's no "Preview" feature. **What problems is Prepr CMS solving and how is that benefiting you?** Prepr helps us manage our multi-language website in an efficient way. ### 22. Prepr is a modern, user friendly CMS with interesting optimization tools **Rating:** 4.0/5.0 stars **Reviewed by:** Marten J. | Technical Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Prepr CMS?** User friendly interface Good team, quick support Good performance Good documentation Good integration with Next.js (SDK provided) Git integration **What do you dislike about Prepr CMS?** Limited control over UI for development No structuring in content types Git integration is a bit clunky **What problems is Prepr CMS solving and how is that benefiting you?** We need a good headless CMS to accompany the applications we deliver to our clients ### 23. Great partner to work together with **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Prepr CMS?** We have worked together on client(s) and the communication was great, we could quickly provide the customer with the right solution and work towards a partnership for the long term. Their tech team is also great and aid with the correct implementation of the application and their support is great. **What do you dislike about Prepr CMS?** Nothing, they are great and think along with you about the best solution for the case. **What problems is Prepr CMS solving and how is that benefiting you?** Prepr CMS is aiding me in providing the correct solution for our customers, with personalization at their core providing the visitors with the right content is key. ### 24. Glad to work with a platform that doesn’t just listen but also acts on user requests. **Rating:** 4.5/5.0 stars **Reviewed by:** Maria K. | Senior Content Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2025 **What do you like best about Prepr CMS?** We’ve used several CMSs in our company, so I have something to compare. Prepr takes user convenience and requests very seriously, genuinely listens, and responds to feedback. This is a crucial quality that many other products lack. We can see the product growing right before our eyes, and that’s fantastic. The platform is intuitive and easy for everyone to use. **What do you dislike about Prepr CMS?** Issues and bugs are resolved fairly quickly, though there’s still room to add more customization options. **What problems is Prepr CMS solving and how is that benefiting you?** Daily content tasks are handled smoothly. ### 25. Easy to use CMS **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Prepr CMS?** The interface is easy to understand and I can make changes to our site very quickly. Using A/B testing on pages directly from the CMS helps us to test pages on a more daily basis. The support team is great. **What do you dislike about Prepr CMS?** Adding ALT tags to images is currently only possible one by one. **What problems is Prepr CMS solving and how is that benefiting you?** We've got Prepr with our new website. It's very quick and easy to work with. I really like the A/B testing that is built in. ### 26. My review of PreprCMS as a backend for headless **Rating:** 4.0/5.0 stars **Reviewed by:** Boris D. | Fullstack Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Prepr CMS?** Currently I feel like PreprCMS works precisely how I want it to work, and features I am missing are usually quickly added when talked about. I worked with other CMS's and apart from some specific I find the workflow intuitive. **What do you dislike about Prepr CMS?** Initially some features that I personally found standard were missing, but it shines when it comes to unique features. **What problems is Prepr CMS solving and how is that benefiting you?** Large content management. No need to update the CMS manually (saas). A/b testing out of the box and extensive segment management. ### 27. Flexible headless CMS with a good UI **Rating:** 4.0/5.0 stars **Reviewed by:** Rico J. | Software Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2025 **What do you like best about Prepr CMS?** It is flexible and provides a good UI for editors. **What do you dislike about Prepr CMS?** The query capabilities could be more expansive **What problems is Prepr CMS solving and how is that benefiting you?** It relieves us from maintaining and developing a CMS. Instead we can focus on application development. ### 28. Prepr is very intuitive and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Tom K. | Project Mnager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Prepr CMS?** The team behind the platform and how helpful they are **What do you dislike about Prepr CMS?** For me there are no real downsides compared to other CMS's **What problems is Prepr CMS solving and how is that benefiting you?** Editing both content and settings for our mobile and web platforms ### 29. For our mkt team Prepr CMS is a flexible en intuitive platform to add content to our website **Rating:** 4.5/5.0 stars **Reviewed by:** Natalie D. | Social Media & Content Marketeer bij Anchr, Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2024 **What do you like best about Prepr CMS?** Prepr CMS is very easy to prepare/schedule content. As a team it's also helpful to assign content to another team member and to work with the different workflow stages. The filtering options help us to find content very easy. I also like the fact that you can make your own filters to find your content faster. **What do you dislike about Prepr CMS?** It's a bit difficult to schedule blogs or cases in the past. If you make a minor adjustment you will see today's date again and not the date in the past. **What problems is Prepr CMS solving and how is that benefiting you?** It's a flexible and scalable platform. The amount of content is growing so we need a platform that solves our needs. Prepr CMS is ideal if you work together with different colleagues. With different components, you can build beautiful pages that you can immediately deploy on other (social) platforms. e.g. blogs, cases, events, product pages ... ### 30. Great and easy to use CMS **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Prepr CMS?** I like how easy it is to use and fill the content on your website, it's easy to duplicate pages so you don't need to hand fill everything everytime. I like how you can use the real data to test your website which is also extra useful when there is a bug on the live site. **What do you dislike about Prepr CMS?** When your page has a lot of content it can be a bit more difficult to use. **What problems is Prepr CMS solving and how is that benefiting you?** An easy to use CMS that our clients can use to fill in the content on their website. ### 31. A good site for news **Rating:** 4.0/5.0 stars **Reviewed by:** Kevin K. | Cameramen, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2025 **What do you like best about Prepr CMS?** I do it for banners and videos for a newsmedium. You can always contact with Prepr if we have issues with te site. **What do you dislike about Prepr CMS?** A time ago a issue that we have problem with plan a banner **What problems is Prepr CMS solving and how is that benefiting you?** We have contact and search a solution ### 32. Prepr CMS is a very easy to use tool **Rating:** 4.5/5.0 stars **Reviewed by:** Stijn G. | Head of Content, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2025 **What do you like best about Prepr CMS?** It is very convenient to use. Furthermore making changes is also easy to do. It is nicely integrated in our dev environment to test and then to publish the content on our frontend. Customer Support is very good and always happy to think along with us. **What do you dislike about Prepr CMS?** sync times between our frontend and dev environment are sometimes a bit long. **What problems is Prepr CMS solving and how is that benefiting you?** Blogging and presenting content to our platform. I can use it pretty easily as non-tech person. ### 33. Great CMS! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Prepr CMS?** Prepr is very intuitive and has very good DX (Developer Experience) and you can get things done quickly and easily. **What do you dislike about Prepr CMS?** There is still of course room for improvements and Prepr is working hard on it! But at its core it does what it needs to do! **What problems is Prepr CMS solving and how is that benefiting you?** Getting up and running with a headless CMS that both user and implementor understand. Has most good practices and features out of the box and integrations with third-party solutions. ### 34. Prepr CMS streamlines content management and offers great support for seamless integrations. **Rating:** 4.5/5.0 stars **Reviewed by:** Nil V. | Desarrollador de front-end, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Prepr CMS?** Prepr CMS excels in making content management straightforward, especially for non-technical team members. The localization and segmentation features are outstanding, allowing us to easily display region-specific content. From a developer’s perspective, the GraphQL API and its intuitive playground are incredibly helpful for integration tasks. Additionally, their customer support team is proactive and even implemented small changes to improve compatibility with our systems. **What do you dislike about Prepr CMS?** The main downside is the documentation, which can sometimes be lacking in practical examples and detailed use cases. This can make solving specific issues or exploring advanced functionalities a bit more time-consuming than it should be. **What problems is Prepr CMS solving and how is that benefiting you?** Prepr CMS simplifies the process of adding and managing web content, making it easier for our content team to work independently without requiring constant technical assistance. For me, as a frontend developer, the GraphQL API provides an efficient way to integrate content into our projects, and the built-in playground helps streamline testing and querying. Additionally, Prepr's localization and segmentation features allow us to deliver tailored content to users in different regions, improving the user experience. The support team’s responsiveness and willingness to implement minor adjustments have also made integration smoother and more efficient. ### 35. Intuitive and service minded **Rating:** 4.5/5.0 stars **Reviewed by:** Fieke F. | Sr. Product Manager Online, Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2025 **What do you like best about Prepr CMS?** Prepr is really easy to use and they always take the time to listen to their customers needs. They develop new features very quickly. **What do you dislike about Prepr CMS?** The downsides are more on the backend, but that is not my expertise. **What problems is Prepr CMS solving and how is that benefiting you?** Both content management and personalization ### 36. Great CMS tool with endless possibilities **Rating:** 4.5/5.0 stars **Reviewed by:** Joep O. | Head of Product, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Prepr CMS?** It's highly customizable and very developer-friendly, with great documentation and support. **What do you dislike about Prepr CMS?** There's no Lite plan, for if you're only using a subset of the features they have. **What problems is Prepr CMS solving and how is that benefiting you?** Prepr helps out to manage content while keeping our own designs and specific integrations. ### 37. Easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Prepr CMS?** Prepr is use to pickup and use. You can easily setup a powerful backend for the site you're making. **What do you dislike about Prepr CMS?** Easy to learn, hard to master. It can be difficult to sometimes get something very specific. **What problems is Prepr CMS solving and how is that benefiting you?** A powerful and easy to configure backend for websites. ### 38. User-friendly and easy to learn **Rating:** 4.5/5.0 stars **Reviewed by:** Elise B. | Brand marketeer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2024 **What do you like best about Prepr CMS?** It was easy to learn how to work with the prepr CMS. In 1-2-3 you have it in hand. Especially the AI-tool that helps with translating our proposing SEO support is a big plus. **What do you dislike about Prepr CMS?** For now, it is not able to go to the back-end from the front-end. Sometimes when you just want to change a little word you need search the page in the back-end en the particular alinea. **What problems is Prepr CMS solving and how is that benefiting you?** It easily fills our website with content and translates the existing content in some seconds. ### 39. Great CMS **Rating:** 4.5/5.0 stars **Reviewed by:** Cato v. | Junior Content Marketeer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2024 **What do you like best about Prepr CMS?** Good CMS program Prepr is a fine, user-friendly program. After an explanation from a colleague who has used the program before, there is not much difficulty in it. The buttons are logically arranged. This is the ideal option for companies that work a lot with interns who also need to use the cms program. Prepr is continuously improving and optimizing the program. **What do you dislike about Prepr CMS?** Sometimes something doesn't work, but this is almost never due to Prepr itself. **What problems is Prepr CMS solving and how is that benefiting you?** Prepr is not solving direct problems for me. ### 40. Perfect user interface and super user friendly usage and API **Rating:** 5.0/5.0 stars **Reviewed by:** Luka L. | Webový vývojář pro front-end, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Prepr CMS?** Prepr CMS excels in usability, documentation, UI, API functionality, and affordability. Whether you’re a developer looking for a robust headless CMS or a content manager seeking an intuitive platform, Prepr is a fantastic choice. Highly recommended for anyone looking for a modern, efficient CMS solution. **What do you dislike about Prepr CMS?** I have none complaints. Everything works well so far. **What problems is Prepr CMS solving and how is that benefiting you?** I am using it for storing data for my website ### 41. Bridging the Gap Between Developers and Content Editors **Rating:** 4.0/5.0 stars **Reviewed by:** Peter B. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2024 **What do you like best about Prepr CMS?** Prepr CMS strikes a nice balance between offering tooling for developers and ease of use for potentially non-technical content editors. For developers it offers the ability to easily create rich schemas with configurable documentation for content editors, scoped access tokens, and an API explorer for configuring GraphQL queries. For content editors, it provides a clean UI that doesn't overwhelm users, robust media management, and clear workflows encouraging collaboration. **What do you dislike about Prepr CMS?** For non-technical users, Prepr CMS lacks some of the intuitiveness that can leave users frustrated. While the scheduling feature is functionally great, the act of scheduling something to be published can be confusing due to the overlap between the published status and the workflow status. With two-way associations between content items, only the parent => children relationship is shown. When viewing a child content item, it is unclear whether it has been associated with a parent. For example you can see all the Team Members on a Team but can’t see the Team that a Team Member belongs to by looking at the Team Member content item. **What problems is Prepr CMS solving and how is that benefiting you?** Utilize a CMS to allow non-technical contributors to easily make edits to the organization's website. ### 42. The perfect blend of simplicity and innovation for our agency **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick K. | Manager Marketing & Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Prepr CMS?** At Get Interactive, what we like best about Prepr CMS is its exceptional simplicity and ease of use. From the start we noticed how intuitive the platform is, compared to traditional CMSs. The user interface is clear and logically arranged. Which makes a world of difference compared the most traditional CMSs. No unnecessarily complicated settings, just a sleek and functional design that allows us to focus on what really matters: delivering top quality to our clients. The user-friendly interface and intuitive design make it easy for our team and our clients to create and manage content without unnecessary hurdles. This saves time and reduces the learning curve. The powerful and unique features, such as 'Personalisation' solve the problem of delivering targeted content to diverse segments/audiences, significantly improving user engagement and satisfaction. Ensuring that our clients' websites provide a relevant and engaging experience for their visitors. And data-driven decision-making is another standout feature that keeps us and our clients ahead of the competition. **What do you dislike about Prepr CMS?** There isn't anything that my team or I particularly dislike about Prepr. Our overall experience with the Prepr platform and their Support team has been fantastic. **What problems is Prepr CMS solving and how is that benefiting you?** As an agency, Prepr has helped us to optimise our services so we can provide our clients with the best possible experiences. The simplicity, the personalisation options and other innovative features of the CMS, combined with the enjoyable collaboration with the Prepr team, makes this platform a definite recommendation. We look forward to a long and successful collaboration with Prepr. ### 43. Good in what it wants to be **Rating:** 4.0/5.0 stars **Reviewed by:** Rogier D. | Senior Web Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2025 **What do you like best about Prepr CMS?** It is easy to use interface for Users is a great feature **What do you dislike about Prepr CMS?** Is is not as feature rich as other CMS tools I have used **What problems is Prepr CMS solving and how is that benefiting you?** Prepr helps us with giving a onine visibility for tv and radio programmas for VPRO and HUMAN. It helps us to reach more people. ### 44. Smart and forward-thinking CMS that assists in pursuing and achieving digital strategic goals. **Rating:** 4.5/5.0 stars **Reviewed by:** Gijs M. | Digital strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Prepr CMS?** Prepr enables the seamless management of multiple platforms from one place, while simultaneously building them around the user based on their behavior in a very user-friendly manner. **What do you dislike about Prepr CMS?** Currently, no preview function is available for editors. **What problems is Prepr CMS solving and how is that benefiting you?** An adaptive setup designed to align effectively and experiment with different types of users. ### 45. A CMS with enterprise-level functionality and personalised support **Rating:** 4.0/5.0 stars **Reviewed by:** Remco T. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2024 **What do you like best about Prepr CMS?** As a developer Prepr is easy to implement using the extensive documentation they provide. Creating schema's is very easy and when the client's requirements get complex, Prepr offers very helpful personal support answering all our questions and sometimes provide us with customized solutions to fit our needs. The segmentation functionality is something our clients are enthusiastic about when using it. The interface is very intuitive and our clients are very happy with the ease of use, especially the AI implementations. We now use Prepr for all of our future client requests. **What do you dislike about Prepr CMS?** The only improvement I could think of right now, at the time of writing this review, is the lack of a visual editor functionality like some other competitors have implemented. This functionality is on the roadmap however, so this feedback might be disregarded on a later stage. **What problems is Prepr CMS solving and how is that benefiting you?** Prepr offers a clear and concise CMS for content management, although the intricacies of content handling can become complex at times. Leveraging its headless architecture, Prepr seamlessly integrates into our frontend architecture, facilitating smooth and flexible development processes. ### 46. Efficient content creation and management with Prepr CMS **Rating:** 4.0/5.0 stars **Reviewed by:** Stefan T. | Producer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2024 **What do you like best about Prepr CMS?** For me as a presenter and producer, it's nice that I could write articles for the website alongside my scripts for the show. This way, I have everything I need for my work in one website, and I can use it quickly and easily. Additionally, our website is also built on Prepr, and for the developer, it's convenient that the CMS works excellently due to the model and content editors. **What do you dislike about Prepr CMS?** As a company using NextJS, the developer experience can still be improved with easier-to-use integration libraries, for example, for rendering rich text or generating TypeScript types. **What problems is Prepr CMS solving and how is that benefiting you?** Multiple functions in one place. Easy for all types of users. ### 47. Streamlined and versatile Headless CMS packed with robust features **Rating:** 4.5/5.0 stars **Reviewed by:** Lincy F. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2024 **What do you like best about Prepr CMS?** Prepr CMS provides an intuitive and seamless interface that was effortlessly implemented. Their exceptional customer support ensured a smooth experience, complemented by documentation that was up to par, enriching the overall value of the platform. **What do you dislike about Prepr CMS?** We're highly satisfied with our new CMS, although we encountered a few minor issues and had some requests for enhanced usability. For instance, we noticed that regex validation is missing on the _slug field, and it would be helpful to have validation, especially considering unexpected results like 504 Gateway timeout and 400 Bad request responses we experienced during migration. Additionally, it would be helpful to have the option to publish only, alongside the 'publish on close' button, facilitating easier editing across all languages. Furthermore, at times, finding the right page can be challenging due to the numerous pages. **What problems is Prepr CMS solving and how is that benefiting you?** Localized language-based structure, customizable personalization options, enhanced SEO capabilities, and instant deployment ### 48. Prepr is a modern headless CMS that excels in usability, flexibility and personalisation **Rating:** 4.5/5.0 stars **Reviewed by:** Bart v. | Back End Javascript Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2024 **What do you like best about Prepr CMS?** Unlike some of the bigger players in the headless CMS cloud field, Prepr is very flexible and modern. It's interface is higly customizable and their support is top notch. **What do you dislike about Prepr CMS?** What makes Prepr unique is their personalisation features but unfortunately we're not using personalization as much as we would want to. **What problems is Prepr CMS solving and how is that benefiting you?** Prepr Headless CMS has been an great addition to our tech stack, offering a seamless and intuitive content management experience. Its robust features and flexibility have significantly improved our workflow, allowing us to efficiently manage and distribute content across multiple platforms. What truly sets Prepr apart is their outstanding customer support. From the initial setup to ongoing assistance, their team has been incredibly helpful, ensuring that we maximize the potential of their CMS. Their prompt and knowledgeable support has made a world of difference, making Prepr not just a tool, but a valued partner in our digital strategy. ### 49. A personalised headless solution **Rating:** 4.5/5.0 stars **Reviewed by:** Sander H. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2024 **What do you like best about Prepr CMS?** Prepr stands out from the crowd because of their personalisation options, but even without those features this headless CMS checks the boxes over some really competative alternatives. You can tell they spend a lot of time optimizing their interface, making the whole experience easy to use and to implement. We have had excelent experience with their team, both helping us discover the potential of the CMS as well as solving issues. Over the last two years we've used the Prepr CMS in multiple projects and we've seen the CMS change frequently, adding new features and additions to an already impressive foundation. **What do you dislike about Prepr CMS?** The pricing used to be less flexible, but they recently introduced new tiers and plans that provide a more custom tailed subscription. Using a visual interface you can easily configure models, components and fields for users of the CMS, however, it would be great if these fields could be configured over an API connection. **What problems is Prepr CMS solving and how is that benefiting you?** Building and facilitating content heavy platforms. ### 50. Great user experience **Rating:** 4.0/5.0 stars **Reviewed by:** Max A. | Product Owner web | Scildon.nl, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2024 **What do you like best about Prepr CMS?** Probably the best thing about Prepr is that they are constantly developing new and improving features. Their UX is very slick and compared to other headless CMS I used before, this is very helpfull both to me as content creators in our team. We are in the process of building our new website based on Prepr and sofar it has been a good experience for me as PO but also for our developers. It's easy to build websites with components and modals once you get the hang of it. It gives great flexibility and my gut feeling is that this will become the new standard. We haven't started using AB and Personalisation yet, but those are amongst the things we chose for Prepr. On the security side of things, they offer 2FA and SSO which makes it a good choice as well. **What do you dislike about Prepr CMS?** Before you start, it's hard to grasp the concept of Preprs subscription tears. Should you go for small or medium? Beforehand it's difficult to say how many content components or modals you need, or for example how much Bandwith you need. Though I think their new pricing plan gives a good overview. It's like a menucard and it gives a clear overview on what happens with price when you upgrade for example the amount of users, or things as A/B testing or Personalisation. But when you go above a certain price threshold, you are going to a higher 'service' tier as well, which can make things pricy. I suggest you discuss beforehand with your agency and developers and estimate how many components and modals you are likely going to build before choosing the right subscription. **What problems is Prepr CMS solving and how is that benefiting you?** We're upgrading from a Wordpress website to a website with a headless CMS. This gives us more flexibility, both in CMS, development on the tech side as well on the frontend side of things. ## Prepr CMS Discussions - [What is Prepr used for?](https://www.g2.com/discussions/what-is-prepr-used-for) - 1 comment, 1 upvote - [View Prepr CMS pricing details and edition comparison](https://www.g2.com/products/prepr-cms/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-13+15%3A17%3A24+-0500&secure%5Bsession_id%5D=f1c2f0c4-8d1e-43f7-a5b6-3892292ca876&secure%5Btoken%5D=b2909073e28b70d3acf136a4270af97c477547a25d5c54c41b674a05f4434ce0&format=llm_user) ## Prepr CMS Integrations - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Algolia](https://www.g2.com/products/algolia/reviews) - [Clarity](https://www.g2.com/products/broadcom-clarity/reviews) - [commercetools](https://www.g2.com/products/commercetools/reviews) - [Dealfront](https://www.g2.com/products/dealfront-group-gmbh-dealfront/reviews) - [Exact Globe](https://www.g2.com/products/exact-globe/reviews) - [GitLab](https://www.g2.com/products/gitlab/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [HROffice](https://www.g2.com/products/hroffice/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Nestjs](https://www.g2.com/products/nestjs/reviews) - [Next.js](https://www.g2.com/products/next-js/reviews) - [ReACT](https://www.g2.com/products/react/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) - [Typesense](https://www.g2.com/products/typesense/reviews) - [Vercel](https://www.g2.com/products/vercel/reviews) ## Prepr CMS Features **Publishing** - Automated Publishing - Multi-language - AR/VR Capability **Development** - Image Management - Reuseable Content - Unlimited Environments **Analytics** - Personalization - Content Performance **Agentic AI - Headless CMS** - Cross-system Integration ## Top Prepr CMS Alternatives - [Sanity](https://www.g2.com/products/sanity/reviews) - 4.7/5.0 (902 reviews) - [Storyblok](https://www.g2.com/products/storyblok/reviews) - 4.5/5.0 (578 reviews) - [Hygraph](https://www.g2.com/products/hygraph/reviews) - 4.4/5.0 (729 reviews)