Prepr CMS Reviews & Product Details

The main navigation bar is simple and very clear, it's easy to find the most important sections (schema/model/media).

I like the preview image of each model/component. It makes it very easy to find the right components when editing content.

Finding content or certain pages is really easy, because the filters make sense.

As a developer I really liked that API returns clean, flat data structures.

Support is good: the prepr team is directly reachable via Slack and responds quickly. Review collected by and hosted on G2.com.

Not much, I wouldn't say there were any large downsides. Review collected by and hosted on G2.com.

Within our organization, we have 15 years of experience working with various CMSs, and we switched to headless about seven years ago. After a long search, we found a strong partner in Prepr (a Dutch company). They’re not just a CMS vendor; they genuinely think along with us to help find the best solutions for our customers. Their support team is top-notch, and the product fits exactly what we need when working with large enterprise clients. Review collected by and hosted on G2.com.

Prepr itself can't do much about this, but our clients in the public sector often require us to work with open source. Review collected by and hosted on G2.com.

It’s easy to use and looks great. The system is fast, and pulling data into the headless application is quick and smooth. Getting started is straightforward, so it doesn’t take long to be up and running. Review collected by and hosted on G2.com.

Extending, expanding, and customising it is either not possible or not as robust as in other systems, which makes it not flexible enough for all solutions. It’s also not open source. It’s SaaS and can’t be run locally, which isn’t great for development. The DTAP environment flow also isn’t amazing. Review collected by and hosted on G2.com.

UI/UX: Clean, modern interface, and the Visual Editor lets content editors build pages independently without needing developer handoffs.

Integrations: Strong connections with CRM and martech tools (HubSpot, Salesforce, Zapier), which makes it easy to link content with data.

Performance: The API is clean, well documented, and consistent, so integrations feel smooth and predictable. GraphQL support is efficient. G2

Support/Onboarding: Documentation is solid and includes useful examples, and support responds quickly when questions come up. G2

AI/Intelligence: Personalization and A/B testing are built natively into the CMS, so there’s no need for extra tools to adapt content by behavior or segment. Review collected by and hosted on G2.com.

Integrations: Strong coverage for marketing and CRM connectors, but for niche tools or custom setups you’ll often need to work directly with the API.

Support/Onboarding: Onboarding is decent, but it would be even smoother with more real-world code examples and clearer best-practice guides. G2

AI/Intelligence: Still relatively new, it feels like translations can be a bit better compared to other ai tools. Review collected by and hosted on G2.com.

I've worked with quite a few CMSs - self-hosted and SaaS - in the past, each with their own pros and cons. But Prepr is uniquely user-friendly, for both end users and developers. When I started using it, I immediately noticed how well though-out and flexible it is. From the easy to set up previews to the ability to mix both Models and Components in one simple Stack field. Review collected by and hosted on G2.com.

Dislike is perhaps a strong word, but I'm mainly missing some quality-of-life improvements like an API endpoint to sync content models. This would allow us to automatically deploy content schemas automatically, instead of having to press an extra button manually during deployments.

Other than that, I would love to see an option to make conditional fields no longer required when they're hidden. Review collected by and hosted on G2.com.

Prepr brings content management, personalization, and A/B testing together in one platform. That combination is its biggest strength: it supports both publishing content and improving how that content serves different audiences. The headless architecture also gives developers flexibility in choosing their frontend technology. Review collected by and hosted on G2.com.

The flexibility comes with technical setup. Teams looking for a simple, all-in-one website builder should account for the development work involved in a headless approach. Personalization also takes planning and thoughtful content creation to deliver value. Review collected by and hosted on G2.com.

The UI is easy to use, and I get quick response times whenever I need help. It’s also available in Dutch, which is a nice plus. The MCP server is a great recent addition and makes content management much easier. Review collected by and hosted on G2.com.

The initial content modeling can feel a bit complex at first. That’s a common challenge with headless setups, but once everything is modeled, it’s no longer an issue. Review collected by and hosted on G2.com.

It runs very smoothly and is easy to work with. Review collected by and hosted on G2.com.

It’s a GraphQL-only API, and the schema is built by clicking through the UI rather than writing it in code. The community feels small and the documentation is pretty thin, which makes it harder to find answers when you get stuck. Personalisation is available, but it costs extra, and the pricing tiers get steep quickly. I also found the editor model quite abstract, and there’s real lock-in if you ever need to migrate away. Review collected by and hosted on G2.com.

What sets Prepr apart is its all-in-one approach: content management, A/B testing, and personalization live in a single platform, eliminating the need for separate tools. Everything you need is in one place — and with a team that continuously ships new features and improvements, the platform keeps getting better. Review collected by and hosted on G2.com.

For smaller to mid-sized projects, navigating content is smooth and intuitive. On larger implementations with a high volume of content items, a more powerful search experience would be a welcome addition — something worth keeping in mind when structuring your content model upfront. Review collected by and hosted on G2.com.

Personalisation and segmentation are by far the main reasons we use Prepr. It helps us create a personal website experience for everyone who visits our site. Review collected by and hosted on G2.com.

I occasionally run into a UI bug, but it usually gets fixed very quickly. Review collected by and hosted on G2.com.