Practis Features
Content Management (7)
Content Import
Ability to import sales and marketing collateral built outside of the solution
Content Creation
Provides capabilities for building unique sales and marketing content within the product.
Templates
Provides pre-built templates for fast and simple content creation.
Advanced Search
Able to easily search, locate, and retrieve relevant content.
Content Library
Centralized repository to store content and assets
Email Management
Manage, store and organize emails within the system or via third-party apps
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Analytics (5)
Reporting
Provides real-time reporting and analytics that track metrics and engagement data on sales enablement content, resources, activities, learning, etc.l
Alerts
Sends a notification when a prospect engages or interacts with content.
Account-Based Engagement
Tracks the level of engagement for a specific account based on the presented content.
Content Utilization
Tracks how frequently a particular piece of content is being used and monitors its effectiveness.
Prioritization
Arrange tasks based on the level of priority or urgency
Basics (2)
Performance
Is consistently available (uptime) and allows users to complete tasks reliably.
Mobility
Is accessible from a mobile device and by users on the go.
Content (3)
Content Library
Provides users with a pre-built educational library of useable content
Customizability
Allows administrators to accommodate their unique processes. Includes ability to create custom educational content.
Content Creation
Contains tools that allow users to create original content directly within the application
Performance (4)
Monitoring
Provides tools to track and measure application performance
Reporting
Provides analytics that reveal important business metrics and progress.
Interoperability
Integrates with LMS as needed to enhance corporate training and education.
Real-Time Reporting
Active reporting of data and metrics
Training & eLearning (36)
Content Delivery and Tracking
Includes self-led, instructor-led, web-based collaboration, and tracking of completion for compliance.
Customer Training
Training courses can be offered outside organization to customers and partners. Can include e-commerce functionality for customers to purchase training courses.
Manager Portals
Allows managers to see progress of team members.
Content Storage and Management
Provides functionality to store, organize, and search all training content.
Interactive Content
Allow the audience to interact or engage with the content
Skills Tracking
Track employee skills, competencies, training & qualifications
Progress Tracking
Reporting on how each user, task or process has advanced since its initiation
Course Management
Create, organize, and assign courses to users
Contact Management
Manage, organize, and store contact information
eCommerce Management
Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products
Learning Management
Organize and track educational activities
Assignment Management
Assign issues and tasks based on availability or required skills
Assessment Management
Creation, administration, and evaluation of assessments or tests
Learner Portal
Students can access materials and communicate with instructors via their online student profile
Content Library
Centralized repository to store content and assets
Assessments and Practice
Provides quizzes, testing, and software simulations to reinforce and measure effectiveness of materials.
Content Delivery and Tracking
Includes self-led, instructor-led, web-based collaboration, and tracking of completion for compliance.
Content Creation
Creates training materials for instructor- and self-led courses.
Manager Portals
Allows managers to see progress of team members.
Content Storage and Management
Provides functionality to store, organize, and search all training content.
Content Libraries
Provides pre-created content (Courseware) on standard topics that can be used as part of a curriculum.
Skills Assessment
Observe employees over a period of time to gain an understanding of their abilities to perform certain tasks
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Skills Tracking
Track employee skills, competencies, training & qualifications
Progress Tracking
Reporting on how each user, task or process has advanced since its initiation
Interactive Content
Allow the audience to interact or engage with the content
Rewards Management
Strategize and implement rewards for returning customers, employees and other members
Assessment Management
Creation, administration, and evaluation of assessments or tests
Assignment Management
Assign issues and tasks based on availability or required skills
Registration Management
Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc.
User Management
Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
Video Management
Store and manage online video content
Learning Management
Organize and track educational activities
Training Management
Track employee/learner's progression through training programs
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Self Service Portal
Online portal through which end users can access the system, manage tasks, or obtain information
Course Authoring (5)
Course Builder
Allows users to create sales training courses
Questions
Provides a range of premade question types for sales training courses
Instructor-Led Training
Enables for design of classes that are led by an instructor.
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Customized Learning Paths
Allows managers to create custom learning paths based on role, or experience
Video simulations
Provides video coaching features with object handling scenarios
Course Management (5)
Gamification
Motivates users by tracking points, achievements, and badges.
Assessments
Enables the design and administration of tests and quizzes.
Certifications
Provides custom certifications to distribute after course completion.
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Manager Portals
Allows managers to see progress of trainees
Feedback
Provides features for coworkers and managers to provide feedback on sales training lessons
Platform (3)
File support
Supports various file types including video
Mobile support
Allows users to access training content from mobile devices
Integration
Integrates with sales software such as sales performance management
Onboarding (3)
Documentation
Manages files and documents required to onboard new employees.
Coaching
Assign coaches to new employees based on role and experience.
Programs
Define various types of onboarding programs that can be customized by role or team.
Generative AI (1)
AI Text-to-Speech
Simulates human-like speech from text inputs.
Agentic AI - Sales Enablement (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Learning Management - Sales Enablement (3)
Sales Training
Provides interactive learning to improve skill gaps through role-playing, practicing pitches, scenario-based simulations, etc.
Sales Coaching
Offers real-time feedback and actionable insights from structured, customized sales coaching assessments and templates.
Sales Onboarding
Provides personalized, interactive training to onboard new hires successfully while monitoring their progress and readiness.
Revenue Enablement - Sales Enablement (4)
Cross-Functional Alignment
Provides the tools and resources for alignment of all revenue-generating teams to engage customers in a consistent and personalized way
AI and Automation
Uses AI for predictive insights, recommendations for content, or automating workflows for onboarding and learning assignments
End-to-End Customer Journey Insights
Delivers a holistic view of interaction data and behavioral patterns across the entire customer journey to improve the buying experience and drive revenue growth
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Customization - AI Sales Roleplay Tools (3)
Scenario Creation
Ability to create and customize structured practice scenarios based on real sales situations
Customizable AI Personas
Ability to choose voice and personality traits of different buyer persona simulations
Multiple Roleplay Type
Offers different roleplay types
Agentic AI - AI Sales Roleplay Tools (3)
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Platform - AI Sales Roleplay Tools (5)
Skill-Based Certification
Provides assessments and certifications at scale to verify that sales reps are ready for real customer interactions
Low-Latency Conversations
Provides a natural, hyper-realistic back-and-forth dialogue with industry-leading low latency
Cross-system Integration
Integrates with existing software systems to allow practice scenarios and analytics to connect with real sales performance data
Roleplay Buyer Simulation
Simulates realistic buyer interactions such as cold calls, objection handling, negotations, sales demos, etc.
Methodology Alignment
Ability to be trainable on specific sales frameworks such as MEDDIC, Challenger, or proprietary company playbooks
Feedback Analysis - AI Sales Roleplay Tools (4)
Roleplay Reviews
Analyzes and evaluates roleplay submissions automatically at scale
Real-Time AI Coaching & Feedback
Provides immediate AI-powered feedback and coaching recommendations
Speech Analysis
Analyzes voice, tone, and conversation style, and call-level metrics
Performance Scoring & Analytics
Grades roleplays with rubrics, and tracks performance metrics to help identify skill gaps
Additional Functionality (133)
Chat/Messaging
Communicate using direct chat or messages within the system
Prospecting Tools
Tools designed to streamline the process of lead generation and management for sales teams
Content Delivery
Distributing content through various platforms or channels
Personalization
Adjust communications based on previous interactions or personal preferences
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Task Management
Create, manage and track all task activities and progression
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Activity Tracking
Track and document all activities across devices, networks, and other systems
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
API
Application programming interface that allows for integration with other systems/databases
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Audio/Video Recording
Record audio and/or video
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Appointment Scheduling
Schedule appointments via a calendar
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
For Sales Teams/Organizations
Caters to sales teams
Lead Management
Store information about leads or contacts and track, manage and nurture them throughout the sales process
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Scheduling
Plan availability and assign specific time slots for tasks and resources
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Email Tracking
Track delivered, received, and opened emails
User Management
Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
Interaction Tracking
Track interaction history by documenting conversations for contacts
Workflow Management
Create, design and manage workflows for repetitive tasks
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Lead Capture
Automatically identify and save contact information of potential customers
Call Recording
Record the audio of phone conversations for quality assurance purposes
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Customizable Branding
Add customized logos and colors to align with company branding
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Performance Management
Organize and manage the accomplishments and development of employees or performance of applications or systems
Lead Nurturing
Engage with a lead throughout the sales process by actively providing information
Document Management
Store, manage, and track all electronic documents in a centralized location
Sales Trend Analysis
Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.
Meeting Management
Manage the process of planning and scheduling meetings, including agenda creation
Lead Qualification
Score a lead on their quality or likelihood to buy based on certain behaviors
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Video Support
Supports various video file formats
Microsoft Outlook Integration
Audio File Management
Supports audio files
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Contact Management
Manage, organize, and store contact information
Goal Management
Allows employees to set and manage work or career related goals
Sales Planning
Define sales targets and create strategies to meet goals or marketing results
Mobile Access
Access software remotely via mobile devices
CRM Integration
Integration with third-party CRM systems
Pipeline Management
Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.
Conversation Intelligence
Recording, transcription, and analysis of sales calls for the purpose of training and generating insights
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Gamification
Games or game-like elements to track progress and reward accomplishments
Lead Scoring
Score a lead based on quality or likelihood to buy/convert based on predetermined criteria
Opportunity Management
Track all opportunities for potential sales and convert them into recurring revenue
Microlearning
Distribute training content in bite-size pieces that can be consumed in short periods of time
Content Sharing
Digitally share pre-made materials and self-created content with others
Real-Time Data
Receive data and information in real time
Workflow Automation
Streamlining repetitive tasks and activities through automated and predefined workflows
Customizable Branding
Add customized logos and colors to align with company branding
Bite-Sized Learning
Learning content offered in small, focused chunks covering a single skill or topic.
Offline Access
Ability of websites, web applications, or mobile applications to function without an active internet connection
Self-Enrollment
Learning Paths/Tracks
Designing course materials to be completed in a sequential order for personalized learning purposes
Quizzes
Brief assessments used to measure knowledge and skills
SCORM Compliance
Adherence to the standards outlined in the SCORM (Sharable Content Object Reference Model) framework
Blended Learning
Supports learning paths that combine in-person classes with online/virtual courses
Mobile Access
Access software remotely via mobile devices
Asynchronous Learning
Supports flexible learning at different times (i.e., learners can access course materials at their own pace)
Data Import/Export
Import and export data to and from software applications
Gamification
Games or game-like elements to track progress and reward accomplishments
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Certificates
Create and distribute custom certificates for achievements or assessments.
Single Sign On
Allow users to access multiple services after entering their login credentials once
Multi-Language
Manage and support multiple languages
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
API
Application programming interface that allows for integration with other systems/databases
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Reminders
Timed notification for any upcoming task, deadline, appointment, or activity
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Real-Time Analytics
Analyze and gain insights into data in real-time
Synchronous Learning
Real-time, interactive learning experiences where participants engage in learning activities simultaneously
Spaced Repetition
Lessons and new learning are reviewed at increasing intervals to increase knowledge retention.
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Peer Learning
Students can learn from one another through creation and sharing of their own learning content such as flashcards.
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Adaptive Learning
Customizable Reports
Alter the layout and content of reports
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Leaderboards
Boards that use custom metrics to show how leading performers compare to other individuals/teams
Course Authoring
Developing custom training courses for educating employees or for teachers to create courses for their students
Training Companies
Software designed for companies who offer training programs to clients
Progress Reports
Document and report the progress of ongoing projects
Academic/Education
Software specialized for schools (K-12 & Post-Secondary)
Employee Training
Certification & Licensing
Enables management and tracking the certification/licensing requirements of learners, employees, or stakeholders
Virtual Classroom
Classes/sessions accessible via web browser of built-in video conferencing
Corporate/Business
Software specialized for corporate use
Video Conferencing
Connect with meeting participants remotely over video
Asynchronous Learning
Supports flexible learning at different times (i.e., learners can access course materials at their own pace)
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Training Companies
Software designed for companies who offer training programs to clients
Customizable Reports
Alter the layout and content of reports
Self-paced Learning
Identifying your own learning needs, setting goals, finding the necessary resources, and evaluating your own knowledge
Gamification
Games or game-like elements to track progress and reward accomplishments
Multi-Language
Manage and support multiple languages
Skills Assessment
Observe employees over a period of time to gain an understanding of their abilities to perform certain tasks
Modeling & Simulation
Using physical, mathematical, or logical models as a basis for simulations to generate data for managerial or technical decision-making
Academic/Education
Software specialized for schools (K-12 & Post-Secondary)
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Customizable Branding
Add customized logos and colors to align with company branding
Tests/Assessments
Create tools to measure student retention of learning material and lessons
Training Administration
Back-office tasks (i.e. schedule courses, organize resources, course registrations, and email reminders)
Social Learning
Create tools to promote social interaction and learning between students/trainees and instructors/trainers
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Blended Learning
Supports learning paths that combine in-person classes with online/virtual courses
Virtual Classroom
Classes/sessions accessible via web browser of built-in video conferencing
SCORM Compliance
Adherence to the standards outlined in the SCORM (Sharable Content Object Reference Model) framework
Mobile Learning
Access for students to complete learning materials on mobile platforms
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Built-in LMS
LMS functionality built-in for content delivery
Built-in Course Authoring
Tools that allow users to create and publish courses and course material/content
Learning Paths/Tracks
Designing course materials to be completed in a sequential order for personalized learning purposes
API
Application programming interface that allows for integration with other systems/databases
Synchronous Learning
Real-time, interactive learning experiences where participants engage in learning activities simultaneously
Certification & Licensing
Enables management and tracking the certification/licensing requirements of learners, employees, or stakeholders
Single Sign On
Allow users to access multiple services after entering their login credentials once
Reminders
Timed notification for any upcoming task, deadline, appointment, or activity
Corporate/Business
Software specialized for corporate use
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Conversation Intelligence (1)
Conversation Intelligence
Recording, transcription, and analysis of sales calls for the purpose of training and generating insights
Progress Tracking (1)
Progress Tracking
Reporting on how each user, task or process has advanced since its initiation
AI/Machine Learning (1)
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Decision Support (1)
Decision Support
Tools that provide relevant information at specific times to support judgments and courses of action
Self-Directed Repeatable Practice (1)
Self-Directed Repeatable Practice
Repeatable self-directed practice without a human trainer
AI Buyer Persona Simulation (1)
AI Buyer Persona Simulation
Conversational AI simulating two-way sales interactions with AI-generated buyer personas
Roleplay Scenario Builder (1)
Roleplay Scenario Builder
Create and customize roleplay scenarios with dynamic AI responses (no fixed scripts)
Sales Scenario Practice Library (1)
Sales Scenario Practice Library
Practice common sales scenarios (discovery calls, cold outreach, objection handling, negotiation, closing)
Automated AI Coaching Feedback (1)
Automated AI Coaching Feedback
Automated AI-generated feedback and coaching insights (performance summaries, recommendations)
AI Roleplay Scoring & Rubrics (1)
AI Roleplay Scoring & Rubrics
Automated evaluation and scoring of roleplay submissions (rubrics, criteria, performance indicators)
Reporting/Analytics (1)
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Sentiment Analysis (1)
Sentiment Analysis
Categorize emotions expressed and identify if they are positive, negative or neutral
Hyper-Realistic Voice Simulation (1)
Hyper-Realistic Voice Simulation
Natural, hyper-realistic dialogue with low latency
Third-Party Integration (1)
Third-Party Integration
Addition of necessary external data, applications, tools, or features
Sales Framework Customization (1)
Sales Framework Customization
Trainable on specific sales frameworks (MEDDIC, Challenger, proprietary playbooks)
Sales Readiness Certification (1)
Sales Readiness Certification
Assessments and certifications to verify sales rep readiness at scale
Conversational AI (1)
Conversational AI
Utilize NLP or speech recognition to understand conversational requests and provide accurate, context-aware responses