# Postalytics Reviews **Vendor:** Postalytics **Category:** [Direct Mail Automation Software](https://www.g2.com/categories/direct-mail-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 13 ## About Postalytics Postalytics is the leading all-in-one direct mail automation tool. We solve 3 huge problems with traditional direct mail. Integrate direct mail with your marketing tech stack to easily generate personalized, multi-channel campaigns. Leverage the patented Personalized URL and Personalized QR code technology to create amazing customer experiences across both print and landing page environments. Take advantage of the industry's only delivery and response tracking tools to gain full visibility into what happens after you generate automated direct mail campaigns. ## Postalytics Reviews ### 1. Smooth HubSpot Integration, but Text Formatting Feels Tedious **Rating:** 3.5/5.0 stars **Reviewed by:** Aïcha B. | Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Postalytics?** How it integrates with other tools such as HubSpot. **What do you dislike about Postalytics?** I don't like the text formatting tool—it's not very intuitive and can be quite tedious. **What problems is Postalytics solving and how is that benefiting you?** This tool allows us to automatically send a large number of letters to our prospects, while ensuring proper tracking within our CRM. ### 2. Great product! **Rating:** 3.5/5.0 stars **Reviewed by:** Ryan H. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2024 **What do you like best about Postalytics?** I'm just starting in the ecommerce world and I was fortunate enough to come across postalitics. Postalitics performs exactly the way they advertise it to. I've experienced a lot of insight through their program. I like how easy they make it to gain way to direct mailing. **What do you dislike about Postalytics?** I would have liked to have seen more free options. Other than that I don't really have much bad to say about them. **What problems is Postalytics solving and how is that benefiting you?** It gives leads and turns those leads into paying customers. I'm reaching people that I never would have otherwise.. ### 3. Mailing automation is one thing, but tracking activity of the recipient is next level **Rating:** 5.0/5.0 stars **Reviewed by:** Steve S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2023 **What do you like best about Postalytics?** The best thing about the platform is that is solved a mailing issue that I was having which was expensive and time-consuming. The integration with the CRM was the ease of use and implementation that I was looking for. **What do you dislike about Postalytics?** The functionality of the product is excellent, yet I find that I have trouble recognizing some of the campaigns I have created. I am not on the platform every day, and once I find the right place to be, then I have no issues. Relatively speaking, super minor issue on my part. **What problems is Postalytics solving and how is that benefiting you?** I was exporting lists of contacts, conducting a mail merge, printing and preparing the mailers, and then going to the post office to buy postage. This solution has allowed me to draft my letter, and through an integration, add a tag to my contacts in my CRM, which adds them to a particular campaign, and the mailer is prepped and sent to them, along with unique tracking IDs per piece. So I can measure my ROI better than I could even imagine using mail. ### 4. Excellent Mailing Company with Unique Elements **Rating:** 5.0/5.0 stars **Reviewed by:** John H. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2023 **What do you like best about Postalytics?** Our company spent a lot of time looking for a direct mailing company. The most important feature we were looking for was the ability to track QR code scans. Postalytics is one of the only companies that offers this feature. The data we are able to get is invaluable when it comes to our marketing! Their prices are very competitive and the quality of their printing is superb. The support team is very helpful with whatever you need. You are able to build your templates "offline" and upload them which is very useful and easy. **What do you dislike about Postalytics?** Sometimes the website runs slow and lags. Occasionally I will run into issues when trying to delete assets or campaigns. Having the ability to search lists by address would be a nice feature. The internal template design system is subpar. **What problems is Postalytics solving and how is that benefiting you?** We are able to market to potential sellers in the area with high-quality postcards and track how well our campaigns are doing with PURLs and trackable QR Codes, all while paying very competitive prices on printing and mailing! ### 5. Proud to be a new partner with Postalytics **Rating:** 5.0/5.0 stars **Reviewed by:** Joe B. | President/Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2023 **What do you like best about Postalytics?** Postalytics ability to get direct mail out the door in two days, synchronize with email campaigns, and directly update client records in Salesforce is great! **What do you dislike about Postalytics?** I have not had any issues with the platform. Customer service has been excellent. **What problems is Postalytics solving and how is that benefiting you?** Postalytics removes the challenge of guessing volumes and negotiating mailing dates. It's a one-stop shop for direct mail. ### 6. Simple and effective to send direct mail our to our list **Rating:** 5.0/5.0 stars **Reviewed by:** Akeel J. | Investment Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2023 **What do you like best about Postalytics?** The tracking of the status of every mail piece that gets sent out to my list. Also, knowing that I know only pay for the verified addresses that are delivered. Great product! **What do you dislike about Postalytics?** Would like to see some A/B testing functionality for sending direct mail pieces. **What problems is Postalytics solving and how is that benefiting you?** Making it easy to send direct mail out to our list of contacts and keep them informed. Easy to custom design the letter and post cards online with our designer. ### 7. Great for small batch campaigns and personalization **Rating:** 4.0/5.0 stars **Reviewed by:** Michael J. | Growth Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2023 **What do you like best about Postalytics?** It's simple to use, and the ability to insert variable tags for personalization is great, as is the out-of-the-box Salesforce integration. The ability to add personalized URLs and QR codes is also great. **What do you dislike about Postalytics?** The UI is a little clunky at times, and you do trade off on the print quality with digital printing (versus more traditional - and expensive - offset). Probably not great for premium brands. **What problems is Postalytics solving and how is that benefiting you?** It has allowed us to in-house some of our DM program. ### 8. Great tool for fast efficient mail **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick C. | Senior Marketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2023 **What do you like best about Postalytics?** Postalytics allows our clients to send CRM mailings faster than ever before, with pricing that is market competitive at small volumes. **What do you dislike about Postalytics?** I wish the agency model allowed for tiered pricing. **What problems is Postalytics solving and how is that benefiting you?** Fast turn mailings for smaller volume clients. ### 9. Postalytics- A Valuable Direct Mail Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Alexander B. | Senior CRM and Systems Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2022 **What do you like best about Postalytics?** We have made great use of Postalytics' ability to integrate with Salesforce. We trigger direct mail events based on criteria on our records and track the success and deliverability of that direct mailing without having to leave the Salesforce environment. We can automate and track mailings on mass and have created a simplified business process for what would be an otherwise time-consuming function. **What do you dislike about Postalytics?** Being able to launch a Postalytic event off of a Custom Salesforce object rather than just the Contact or Lead would be useful, but this is a small limitation to work around. **What problems is Postalytics solving and how is that benefiting you?** Postalytics allows us to automatically send direct mail to clients faster than if we were to manually draft and mail the message or set up a mail merge function. ### 10. Great tool with a couple limitations we are working through. **Rating:** 3.5/5.0 stars **Reviewed by:** Aaron W. | President, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2019 **What do you like best about Postalytics?** Love that I can send direct mail without minimums. The builder tool is easy to use and it has great analytics. They were even able to get a mailing list for me through one of their vendors! **What do you dislike about Postalytics?** It would be the ability to implement a drip campaign when you are not using a CRM like HubSpot. I would like to be able to load a list into the system and use that as the trigger but currently, you can only do it with a CRM integration. Also, while the list we uploaded for mailing was supposed to get scrubbed, we got a lot of mailers back that seemed like they should have been scrubbed out prior to being sent. **Recommendations to others considering Postalytics:** Postalytics is definitely much more useful for people who have something like Hubspot integrated. We are moving in that direction but are not there yet. **What problems is Postalytics solving and how is that benefiting you?** Looking to be able to reach out to customers using mail when we do not have email but have in the past been limited by monthly minimums at our mail house. Postalytics will be able to give us the ability to be a lot more personal in our communications because we can direct mail to individuals and not only to groups. **Official Response from Dennis Kelly:** > Hey Aaron! Thank you for your review. Glad you liked the ability to send mail without minimums, the list builder tool and the analytics dashboard! With the list scrubbing, we use same system the USPS uses to verify and flag any bad addresses. Triggered Drip Campaigns can be connected to HubSpot, Salesforce or Zapier. We also have developed a way to trigger direct mail from a daily list file update. We will reach out to talk about this option. We are always looking to improve the user experience with Postalytics. If you have any questions please reach out! ### 11. Postalytics Tester **Rating:** 3.5/5.0 stars **Reviewed by:** Alyssa Z. | Associate Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2019 **What do you like best about Postalytics?** I like the idea of being able to run complete analysis of the effect and conversion rates of my Direct Mail Campaigns **What do you dislike about Postalytics?** I dislike that some of the interface is difficult to use and figure out like creating PURls and getting Domains added. I have struggled with this. **Recommendations to others considering Postalytics:** I recommend doing your research and having a dev team handy when you implement this program **What problems is Postalytics solving and how is that benefiting you?** Reporting on Direct Mail marketing campaigns for my e-commerce clients **Official Response from Dennis Kelly:** > Alyssa, Thank you for your review of Postalytics! We like to hear that our tracking and analytics is giving you more clarity on how each campaign is performing. pURLs and their domains give the marketer a detailed view of direct mail response. They do require a little hand holding when first setup, then they typically run very smoothly without additional effort. We would be happy to walk you through it and hear what we can do to make it better! Feel free to contact us at support@postalytics.com ### 12. Direct Mail Automation - I like It! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2018 **What do you like best about Postalytics?** Just how easy it is to create direct mail campaigns now. We can access the postcard editor right from our automation system, and even use triggers and automated workflows with direct mail now which is transformational. **What do you dislike about Postalytics?** Haven't found anything yet. Hard to criticize a system that has shown such a big return on investment for us! **Recommendations to others considering Postalytics:** This was a really great solution for our business model. I have no problem recommending Postalytics to companies looking to incorporate direct mail into their marketing efforts. **What problems is Postalytics solving and how is that benefiting you?** The biggest thing is we needed to find a way to get through the noise and get our message in front of our targets. Postalytics helped us do that - and then some. Using Postalytics direct mail automation, we were able to create a number of really promising sales opportunities with companies we hadn't been able to get in front of. **Official Response from Dennis Kelly:** > Thank you for your review! We are glad to hear that you have gotten a big return out of using Postalytics. We are always looking to hear what you like about the product and how we can improve on it! ### 13. Outstanding way to convert leads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Postalytics?** Postalytics allowed me to build unexpected experiences into my campaigns. I was struggling to stand out from the noise against other email marketers and Postalytics gave me the tools to better engage my prospects and accelerate pipeline. Postalytics has changed how I view direct mail as it provides full automation and real-time analytics. **What do you dislike about Postalytics?** Postalytics is an easy to-use web-based system that is easily navigated. I'm looking forward to seeing the additional integrations Postalytics release. **Recommendations to others considering Postalytics:** Best use of my marketing $. Period. **What problems is Postalytics solving and how is that benefiting you?** One of my Postalytics campaigns woke a dormant lead and it turned into a 6 figure deal. **Official Response from Dennis Kelly:** > We are glad you had a great experience! Our goal is to help companies like yours stand out from the crowd. We also like to hear people using us to close a big deal! Thanks for taking some time to leave a review. - [View Postalytics pricing details and edition comparison](https://www.g2.com/products/postalytics/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-24+05%3A38%3A25+-0500&secure%5Bsession_id%5D=19167c1b-e156-4284-acab-3fbd5d64288a&secure%5Btoken%5D=3d7648d4b72625f3d8c52d36ff71def666e17555b381a6ada3228f46021968fc&format=llm_user) ## Postalytics Integrations - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) ## Postalytics Features **Logistics** - Direct Mail Design - CRM & Marketing Automation Integration - Custom Batch Sizes - Delivery Speed **Testing & Tracking** - Mailing List Management - Dashboards & Reporting - A/B Testing **Agentic AI - Direct Mail Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Postalytics Alternatives - [PostGrid Print & Mail](https://www.g2.com/products/postgrid-print-mail/reviews) - 4.9/5.0 (232 reviews) - [Sendoso](https://www.g2.com/products/sendoso/reviews) - 4.5/5.0 (1,237 reviews) - [Postal by Sendoso](https://www.g2.com/products/postal-by-sendoso/reviews) - 4.5/5.0 (401 reviews)