Placester Features

Builds and maintains inventory of listings, property information, and client contact information

Provides an industry-specific CRM module that is tailored to the workflows and needs of brokers

Connects to external systems and applications as needed to complete team workflows.

Manage the overall brand of the real estate agent or agency and be able to create, edit or share advertisements for external brand.

View and track pertinent metrics to find patterns and gain insights from data

Track interaction history by documenting conversations for contacts

Define levels of authorization for access to specific files or systems

Receive data and information in real time

Group leads or contacts based on their specific characteristics

Import and export data to and from software applications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Score a lead on their quality or likelihood to buy based on certain behaviors

Access software remotely via mobile devices

A collection of customer information such as contact details, demographics, previous interactions, etc.

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Route and distribute your leads to third party buyers

Automatically identify and save contact information of potential customers

Centralized database to track details of properties (including lease, tenant, and owner information)

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Timed notification for any upcoming task, deadline, appointment, or activity

For realtors, real estate investors, property managers, and other real estate professionals.

Match clients or tenants with suitable properties based on their specific requirements, preferences and budget

Pre-made examples and templates for emails

Assemble applications and processes by dragging over and arranging pre-built components

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Engage with a lead throughout the sales process by actively providing information

Use AI to generate content in the form of text, images, videos, etc.

Application programming interface that allows for integration with other systems/databases

Log and store the source of contacts/leads

Customize data fields to support various needs and use cases

Track delivered, received, and opened emails

Track and document all activities across devices, networks, and other systems

Using different methods or channels to connect with customers

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Engages in human-like conversation for task delegation

Makes informed choices based on available data and objectives

For effectiveness, provides or facilitates integration with property management, real estate marketing, real estate CRM, and MLS software

Supports the creation and maintenance of a non-IDX website to further agent-client relationship

Facilitates the integration of real estate listings from the MLS database to created website

Enforces or guides website content to fit desired SEO strategy

Provides a customizable IDX website to present polished listings to clients

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Makes informed choices based on available data and objectives

Facilitates the setting up, dispersal, and automation of email marketing strategies

Easily integrates with third-party solutions for more comprehensive functionality

Store and retrieve information associated with customer contacts and properties. Track brokerage communication and information about contacts and properties.

Send email to contacts in bulk. Common features include: pre-built email templates, social media integration, Subscriber list management, sign up forms, success rate reports, A/B testing and auto-responders.

Allows users to manage and track leads through a process. The lead process typically involves steps such as lead generation, customer inquiry, inquiry capture, lead filtering, lead grading, lead distribution, and lead qualification.

Create, design and manage workflows for repetitive tasks

Create, save, and re-purpose templates for emails, forms, etc.

Manage various aspects of appointments including booking, rescheduling, canceling

Manage contact details and communication with clients

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Tracking, calculating, and paying commissions and earnings to employees

Track and manage schedules and meetings via an integrated calendar

Capable of managing the social media posts, profiles and overall social brand.

Has the ability to communicate with clients via business instant messaging, text, calls, or email.

Creation of an IDX website or Real estate specifc web builder that is customizable that aids the efforts of agency marketing.

Manage and track the marketing campaigns that may contain focuses on social media, email marketing, flyer creation, or website marketing.

Integration capabilities with Real Estate CRM products for a comprehensive platform to manage real estate processes.

Integration capabilities with Virtual Tour products for a platform to manage tours of real estate properties

Integration capabilities with Real Estate Activities Management products for a platform to manage douments, financials and more for a real estate agency

Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports.

Streamlines the input and management of contacts into the database

Nurtures and generates leads from a variety of lead capture sources

Captures and generates real estate leads from the website and other forms of engagement

Integrates with social media channels, simplifies posting and sharing

Connects with existing CRM to leverage client information