Placester Features
Platform Features (3)
Contact & Account Management
Store and retrieve information associated with customer contacts and properties. Track brokerage communication and information about contacts and properties.
Email Marketing
Send email to contacts in bulk. Common features include: pre-built email templates, social media integration, Subscriber list management, sign up forms, success rate reports, A/B testing and auto-responders.
Lead Management
Allows users to manage and track leads through a process. The lead process typically involves steps such as lead generation, customer inquiry, inquiry capture, lead filtering, lead grading, lead distribution, and lead qualification.
Operations (1)
Real Estate Software Integration
For effectiveness, provides or facilitates integration with property management, real estate marketing, real estate CRM, and MLS software
Agent Effectiveness (2)
Pipeline Management
Builds and maintains inventory of listings, property information, and client contact information
Real-Estate Specific RM
Provides an industry-specific CRM module that is tailored to the workflows and needs of brokers
Relationship Management (3)
Lead Generation
Captures and generates real estate leads from the website and other forms of engagement
Social Media Integration
Integrates with social media channels, simplifies posting and sharing
CRM Integration
Connects with existing CRM to leverage client information
Presentation (4)
Website Builder
Supports the creation and maintenance of a non-IDX website to further agent-client relationship
MLS Integration
Facilitates the integration of real estate listings from the MLS database to created website
SEO Strategization
Enforces or guides website content to fit desired SEO strategy
IDX Website
Provides a customizable IDX website to present polished listings to clients
Client Management (2)
Contact Management
Streamlines the input and management of contacts into the database
Lead Generation
Nurtures and generates leads from a variety of lead capture sources
Task Management (2)
Marketing Automation
Facilitates the setting up, dispersal, and automation of email marketing strategies
Third-Party Integration
Easily integrates with third-party solutions for more comprehensive functionality
Platform Branding (2)
Operability
Connects to external systems and applications as needed to complete team workflows.
Brand Management
Manage the overall brand of the real estate agent or agency and be able to create, edit or share advertisements for external brand.
Platform Content (4)
Social Media Management
Capable of managing the social media posts, profiles and overall social brand.
Communication Management
Has the ability to communicate with clients via business instant messaging, text, calls, or email.
Website Management
Creation of an IDX website or Real estate specifc web builder that is customizable that aids the efforts of agency marketing.
Campaign Building
Manage and track the marketing campaigns that may contain focuses on social media, email marketing, flyer creation, or website marketing.
Platform Additional Functionality (1)
Reporting
Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports.
Platform Integrations (3)
Integration with Real Estate CRM
Integration capabilities with Real Estate CRM products for a comprehensive platform to manage real estate processes.
Integration with Virtual Tour
Integration capabilities with Virtual Tour products for a platform to manage tours of real estate properties
Integration with Real Estate Activities Management
Integration capabilities with Real Estate Activities Management products for a platform to manage douments, financials and more for a real estate agency
Agentic AI - Real Estate CRM (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Brokerage Management (3)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Decision Making
Makes informed choices based on available data and objectives




