[ Placester Reviews ](https://www.g2.com/products/placester/reviews) [ Placester Reviews ](https://www.g2.com/products/placester/reviews) # Placester Features ##### ## Platform Features (3) Contact & Account Management Store and retrieve information associated with customer contacts and properties. Track brokerage communication and information about contacts and properties. Email Marketing Send email to contacts in bulk. Common features include: pre-built email templates, social media integration, Subscriber list management, sign up forms, success rate reports, A/B testing and auto-responders. Lead Management Allows users to manage and track leads through a process. The lead process typically involves steps such as lead generation, customer inquiry, inquiry capture, lead filtering, lead grading, lead distribution, and lead qualification. Show More ##### ## Operations (1) Real Estate Software Integration For effectiveness, provides or facilitates integration with property management, real estate marketing, real estate CRM, and MLS software Show More ##### ## Agent Effectiveness (2) Pipeline Management Builds and maintains inventory of listings, property information, and client contact information Real-Estate Specific RM Provides an industry-specific CRM module that is tailored to the workflows and needs of brokers Show More ##### ## Relationship Management (3) Lead Generation Captures and generates real estate leads from the website and other forms of engagement Social Media Integration Integrates with social media channels, simplifies posting and sharing CRM Integration Connects with existing CRM to leverage client information Show More ##### ## Presentation (4) Website Builder Supports the creation and maintenance of a non-IDX website to further agent-client relationship MLS Integration Facilitates the integration of real estate listings from the MLS database to created website SEO Strategization Enforces or guides website content to fit desired SEO strategy IDX Website Provides a customizable IDX website to present polished listings to clients Show More ##### ## Client Management (2) Contact Management Streamlines the input and management of contacts into the database Lead Generation Nurtures and generates leads from a variety of lead capture sources Show More ##### ## Task Management (2) Marketing Automation Facilitates the setting up, dispersal, and automation of email marketing strategies Third-Party Integration Easily integrates with third-party solutions for more comprehensive functionality Show More ##### ## Platform Branding (2) Operability Connects to external systems and applications as needed to complete team workflows. Brand Management Manage the overall brand of the real estate agent or agency and be able to create, edit or share advertisements for external brand. Show More ##### ## Platform Content (4) Social Media Management Capable of managing the social media posts, profiles and overall social brand. Communication Management Has the ability to communicate with clients via business instant messaging, text, calls, or email. Website Management Creation of an IDX website or Real estate specifc web builder that is customizable that aids the efforts of agency marketing. Campaign Building Manage and track the marketing campaigns that may contain focuses on social media, email marketing, flyer creation, or website marketing. Show More ##### ## Platform Additional Functionality (1) Reporting Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports. Show More ##### ## Platform Integrations (3) Integration with Real Estate CRM Integration capabilities with Real Estate CRM products for a comprehensive platform to manage real estate processes. Integration with Virtual Tour Integration capabilities with Virtual Tour products for a platform to manage tours of real estate properties Integration with Real Estate Activities Management Integration capabilities with Real Estate Activities Management products for a platform to manage douments, financials and more for a real estate agency Show More ##### ## Agentic AI - Real Estate CRM (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Natural Language Interaction Engages in human-like conversation for task delegation Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Brokerage Management (3) Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Decision Making Makes informed choices based on available data and objectives Show More [ ![TenantCloud](https://images.g2crowd.com/uploads/product/hd_favicon/c2210d1f8481ad8461b9830406be32ac/tenantcloud.svg "TenantCloud") Sponsored TenantCloud 4.4/5 (292) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail") BoldTrail 4.5/5 (1,480) ](https://www.g2.com/products/boldtrail/reviews) [ ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown") BoomTown 4.7/5 (564) ](https://www.g2.com/products/boomtown/reviews) [ ![Market Leader](https://images.g2crowd.com/uploads/product/hd_favicon/1510008532/market-leader.svg "Market Leader") Market Leader 3.2/5 (255) ](https://www.g2.com/products/market-leader/reviews) [ View All Alternatives ](https://www.g2.com/products/placester/competitors/alternatives) Placester Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f5f0475e8381f6df4405145e8e7d0611/real-geeks.png "Product Avatar Image") Real Geeks 4.5/5 (109) [ Compare Now ](https://www.g2.com/compare/placester-vs-real-geeks) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3cef00cdcedb79e91ce3ef55236c410e/market-leader.jpg "Product Avatar Image") Market Leader 3.2/5 (258) [ Compare Now ](https://www.g2.com/compare/market-leader-vs-placester) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0435c19447ab8dcf32e39b33f58b6351/boomtown.png "Product Avatar Image") BoomTown 4.7/5 (588) [ Compare Now ](https://www.g2.com/compare/boomtown-vs-placester) ##### Categories on G2 [ Real Estate Marketing ](https://www.g2.com/categories/real-estate-marketing)[ Real Estate CRM ](https://www.g2.com/categories/real-estate-crm)[ Brokerage Management ](https://www.g2.com/categories/brokerage-management) ##### Explore More [ Top e-merchandising platforms for multi-channel retail ](https://www.g2.com/discussions/what-are-the-top-e-merchandising-platforms-for-multi-channel-retail)[ Which user research app is top rated for service industry ](https://www.g2.com/discussions/which-user-research-app-is-top-rated-for-service-industry)[ Most reliable software for managing projects ](https://www.g2.com/discussions/most-reliable-software-for-managing-projects) [ Highly rated voice recognition services for call centers ](https://www.g2.com/discussions/highly-rated-voice-recognition-service-for-call-centers)[ What is the best analytics platform for improving app engagement? 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