# BoomTown vs Placester Comparison

---
## Frequently Asked Questions

### What is the difference between BoomTown vs Placester?

BoomTown stands out from Placester with a higher G2 rating, stronger support scores, and more advanced CRM features cited by reviewers.

| [BoomTown](https://www.g2.com/products/boomtown/reviews) | [Placester](https://www.g2.com/products/placester/reviews) |
| --- | --- |
| 4.7/5 (588 reviews) | 3.5/5 (84 reviews) |
| Small-Business | Small-Business |
| 8.9 | 8.5 |
| 9.1 | 7.4 |
| Ease of Use (7 all-time mentions) | — |



### How do the pricing models of BoomTown and Placester compare?

BoomTown is rated higher for value by reviewers, with a stronger Price/Cost satisfaction score than Placester.

- **BoomTown:** Reviewers highlight that BoomTown is expensive but delivers strong value through robust lead generation and CRM capabilities.
- **Placester:** Recent reviews cite dissatisfaction with price increases and value, with several reviewers noting unexpected charges and lower satisfaction with the cost relative to features.
- **Switching reasons:** Reviewers mention switching from Placester due to price hikes and perceived lack of value, while BoomTown is retained for its lead management and conversion features despite higher costs.



### What are the best alternatives to BoomTown and Placester?

The top three alternatives to BoomTown and Placester are BoldTrail, Lofty, and IXACT Contact Real Estate CRM.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [BoomTown](https://www.g2.com/products/boomtown/reviews) | 4.7/5 (588 reviews) | Small-Business | Expensive but valued for lead generation | Ease of Use (7 all-time mentions) |
| [Placester](https://www.g2.com/products/placester/reviews) | 3.5/5 (84 reviews) | Small-Business | Recent dissatisfaction with price increases | — |
| [BoldTrail](https://www.g2.com/products/boldtrail/reviews) | 4.5/5 (1554 reviews) | Small-Business | — | — |
| [Lofty](https://www.g2.com/products/lofty-lofty/reviews) | 4.3/5 (406 reviews) | Small-Business | — | — |
| [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) | 4.5/5 (268 reviews) | Small-Business | — | — |



### Which Real Estate CRM features should I prioritize when comparing BoomTown and Placester?

Buyers should prioritize Lead Generation, Quality of Support, Ease of Use, and CRM Feature Depth when comparing BoomTown and Placester.

- **Lead Generation:** BoomTown: 4 all-time mentions; Placester: Recent reviews cite weak lead generation and lack of required phone number fields.
- **Quality of Support:** BoomTown: 9.1; Placester: 7.4.
- **Ease of Use:** BoomTown: 9.1 (7 all-time mentions); Placester: 8.2.
- **CRM Feature Depth:** BoomTown offers CMA Management, Dashboards, Document Management, Forecasting & Reporting, Lead Scoring, Listing Management, Opportunity & Pipeline Management, Task / Activity Management, and Transaction Management; Placester does not have these features listed.



### What are the pros and cons of BoomTown vs Placester?

BoomTown's headline strength is ease of use and lead generation, while Placester's main advantage is website design flexibility.

- **BoomTown strengths:** Ease of Use (7 all-time mentions), Lead Generation (4 all-time mentions), Contact Management (3 all-time mentions), Lead Management (3 all-time mentions), Automation (2 all-time mentions), Client Management (2 all-time mentions), Customer Support (2 all-time mentions), Organization (2 all-time mentions).
- **BoomTown trade-offs:** Update Issues (3 all-time mentions), Email Issues (2 all-time mentions), Poor Lead Quality (2 all-time mentions), Attachment Issues (1 all-time mention), some reviewers cite high cost.
- **Placester strengths:** Reviewers highlight website design flexibility and ease of setup in recent reviews.
- **Placester trade-offs:** Recent reviews cite poor lead generation, lack of required phone number for leads, price dissatisfaction, and inconsistent customer support experiences.



### Is BoomTown or Placester better for small businesses?

BoomTown is the better fit for small businesses, with a higher satisfaction rating and stronger small-business reviewer sentiment.

- **BoomTown:** Small-Business is the largest segment, with reviewers consistently citing ease of use, lead management, and strong support for small teams.
- **Placester:** Small-Business is also the largest segment, but recent reviews highlight dissatisfaction with value and support, especially after price increases.



### Which Real Estate CRM platform has better integrations?

BoomTown and Placester are at parity for integrations, as neither product has recent reviewer-cited third-party integration strengths.

- **BoomTown:** Reviewers mention integration capabilities in general, but no specific third-party tools are cited in recent reviews.
- **Placester:** No recent reviews cite specific integrations or third-party tool strengths.



### How do BoomTown and Placester compare on customer support?

BoomTown outperforms Placester on Quality of Support by a margin of 1.7 points (9.1 vs 7.4).

- **BoomTown:** Reviewers frequently cite responsive and helpful customer support, with 2 all-time mentions and multiple recent positive experiences.
- **Placester:** Support experiences are mixed, with recent reviews noting slow response times, lack of phone support, and inconsistent resolution of issues.



### Which is easier to implement, BoomTown or Placester?

BoomTown and Placester are close on Ease of Setup, with BoomTown scoring 8.9 and Placester 8.5, indicating near parity.

- **BoomTown:** Reviewers describe setup as straightforward, with several citing ease of onboarding and training for new agents.
- **Placester:** Reviewers note that setup is generally easy, especially for website creation, but some mention confusion during initial configuration and a desire for more tutorials.



### Which product has better Lead Generation?

BoomTown is the stronger product for Lead Generation, with more reviewer-cited strengths and higher satisfaction scores.

- **BoomTown:** Lead Generation is cited in 4 all-time mentions, with reviewers highlighting effective lead capture, follow-up automation, and real-time contact activity tracking.
- **Placester:** Recent reviews cite weak lead generation, lack of required phone number fields for new signups, and difficulty reaching new leads, with no all-time mention count supplied.



| | BoomTown | Placester | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 3.5 out of 5 | 
| **Total Reviews** | 588 | 84 | 

---
## Top Pros & Cons

### BoomTown

Pros:
- Ease of Use (7 reviews)
- Lead Generation (4 reviews)

Cons:
- Update Issues (3 reviews)
- Email Issues (2 reviews)

### Placester

**Not enough data**

---
## Ratings Comparison
| Rating | BoomTown | Placester | 
|---|---|---|
  | **Meets Requirements** | 9.0 (404 reviews) | 7.3 (52 reviews) | 
  | **Ease of Use** | 9.1 (408 reviews) | 8.2 (54 reviews) | 
  | **Ease of Setup** | 8.9 (147 reviews) | 8.5 (29 reviews) | 
  | **Ease of Admin** | 9.2 (133 reviews) | 8.2 (30 reviews) | 
  | **Quality of Support** | 9.1 (380 reviews) | 7.4 (54 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (136 reviews) | 7.8 (30 reviews) | 
  | **Product Direction (% positive)** | 8.5 (370 reviews) | 5.6 (50 reviews) | 

---
## Pricing

### BoomTown

#### Entry-Level Pricing

Plan: GROW

Price: Contact us to learn more!

Description: A powerful system with more advanced tools like a "sharing library" of proven drip campaigns, automated lead matching by property attributes, and integrations with best-of-breed industry point solutions. Get 10 users on the system, add more when you need to, and set everyone up with the solution that's built to drive conversions, and keep your team connected, productive, and accountable. 


[Browse all 4 editions](https://www.g2.com/products/boomtown/pricing)

#### Free Trial

No

### Placester

#### Entry-Level Pricing

Plan: STARTER

Price: Starting at $64.00 Per Month

Description: For agents wanting to get started with digital marketing

Key Features:
- Responsive website
- Code-free site editor
- IDX listing display tools

[Browse all 4 editions](https://www.g2.com/products/placester/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Real Estate Activities Management

| Product | Score | Reviews |
|---|---|---|
| **BoomTown** | 8.5/10 | 188 |
| **Placester** | N/A | N/A |

#### Administrative

| Feature | BoomTown | Placester | 
|---|---|---|
| **E-Signature Capabilities** | 7.9 (86 reviews) | Not enough data | 
| **Document Management** | 7.7 (81 reviews) | Not enough data | 
| **Contact Management** | 9.3 (160 reviews) | Not enough data | 
| **Commission Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Agent Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Electronic Signature** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 

#### Operational

| Feature | BoomTown | Placester | 
|---|---|---|
| **Contract Management** | 7.8 (86 reviews) | Not enough data | 
| **Communication Tools** | 9.2 (167 reviews) | Not enough data | 
| **Transaction Management** | 7.7 (96 reviews) | Not enough data | 
| **Mobile App** | 8.6 (171 reviews) | Not enough data | 
| **Opportunity Tracking** | 9.2 (160 reviews) | Not enough data | 
| **Agent Monitoring** | 9.2 (138 reviews) | Not enough data | 
| **Property Management** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **Listing Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | BoomTown | Placester | 
|---|---|---|
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **For Real Estate Agencies** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Client/Property Matching** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Client Portal** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

### Brokerage Management

| Product | Score | Reviews |
|---|---|---|
| **BoomTown** | N/A | N/A |
| **Placester** | 8.0/10 | 7 |

#### Agent Effectiveness

| Feature | BoomTown | Placester | 
|---|---|---|
| **Market Intelligence** | Not enough data | Feature Not Available | 
| **Pipeline Management** | Not enough data | 8.0 (5 reviews) | 
| **Real-Estate Specific RM** | Not enough data | Not enough data | 

#### Operations

| Feature | BoomTown | Placester | 
|---|---|---|
| **Transaction Management** | Not enough data | Feature Not Available | 
| **Financial Management** | Not enough data | Feature Not Available | 
| **Real Estate Software Integration** | Not enough data | 8.0 (5 reviews) | 
| **Back Office Automation** | Not enough data | Feature Not Available | 
| **Commissions Management** | Not enough data | Feature Not Available | 
| **Compliance Checks** | Not enough data | Feature Not Available | 

#### Agentic AI - Brokerage Management

| Feature | BoomTown | Placester | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **BoomTown** | 8.4/10 | 168 |
| **Placester** | 7.5/10 | 25 |

#### Relationship Management

| Feature | BoomTown | Placester | 
|---|---|---|
| **Lead Generation** | 9.2 (153 reviews) ✓ Verified | 6.1 (20 reviews) ✓ Verified | 
| **Social Media Integration** | 8.7 (126 reviews) ✓ Verified | 7.0 (17 reviews) ✓ Verified | 
| **CRM Integration** | 9.2 (143 reviews) ✓ Verified | 6.4 (13 reviews) ✓ Verified | 

#### Presentation

| Feature | BoomTown | Placester | 
|---|---|---|
| **Website Builder** | 8.6 (119 reviews) ✓ Verified | 8.9 (21 reviews) ✓ Verified | 
| **MLS Integration** | 9.0 (74 reviews) | 8.8 (22 reviews) ✓ Verified | 
| **SEO Strategization** | 8.6 (60 reviews) | 7.1 (21 reviews) ✓ Verified | 
| **IDX Website** | 9.1 (121 reviews) ✓ Verified | 8.5 (24 reviews) ✓ Verified | 

#### Platform Branding

| Feature | BoomTown | Placester | 
|---|---|---|
| **Operability** | 8.4 (26 reviews) | Not enough data | 
| **Brand Management** | 8.4 (23 reviews) | Not enough data | 

#### Platform Content

| Feature | BoomTown | Placester | 
|---|---|---|
| **Social Media Management** | 7.4 (17 reviews) | Not enough data | 
| **Communication Management** | 8.4 (22 reviews) | Not enough data | 
| **Website Management** | 7.9 (21 reviews) | Not enough data | 
| **Campaign Building** | 7.9 (19 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | BoomTown | Placester | 
|---|---|---|
| **Reporting** | 8.1 (22 reviews) | Not enough data | 

#### Platform Integrations

| Feature | BoomTown | Placester | 
|---|---|---|
| **Integration with Real Estate CRM** | 8.3 (21 reviews) | Not enough data | 
| **Integration with Virtual Tour** | 7.8 (17 reviews) | Not enough data | 
| **Integration with Real Estate Activities Management** | 7.5 (19 reviews) | Not enough data | 

### Real Estate CRM

| Product | Score | Reviews |
|---|---|---|
| **BoomTown** | 8.7/10 | 308 |
| **Placester** | 6.6/10 | 22 |

#### Client Management

| Feature | BoomTown | Placester | 
|---|---|---|
| **Lead Scoring** | 8.7 (212 reviews) | Feature Not Available | 
| **Contact Management** | 9.1 (229 reviews) | 7.0 (11 reviews) | 
| **Lead Generation** | 8.8 (228 reviews) | 6.5 (11 reviews) | 

#### Task Management

| Feature | BoomTown | Placester | 
|---|---|---|
| **Marketing Automation** | 8.8 (212 reviews) | 7.1 (11 reviews) | 
| **Document Management** | 8.1 (131 reviews) | Feature Not Available | 
| **Third-Party Integration** | 8.5 (164 reviews) | 6.1 (9 reviews) | 

#### Platform Features

| Feature | BoomTown | Placester | 
|---|---|---|
| **Contact & Account Management** | 9.0 (267 reviews) | 6.5 (16 reviews) | 
| **Opportunity & Pipeline Management** | 9.1 (265 reviews) | Feature Not Available | 
| **Task / Activity Management** | 9.0 (278 reviews) | Feature Not Available | 
| **Listing Management** | 8.2 (204 reviews) | Feature Not Available | 
| **Email Marketing** | 9.0 (265 reviews) | 6.6 (15 reviews) | 
| **Transaction Management** | 8.2 (184 reviews) | Feature Not Available | 
| **Lead Management** | 9.2 (286 reviews) | 6.6 (19 reviews) | 
| **CMA Management** | 8.5 (203 reviews) | Feature Not Available | 
| **Forecasting & Reporting** | 8.4 (204 reviews) | Feature Not Available | 
| **Dashboards** | 8.9 (270 reviews) | Feature Not Available | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Appointment Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Commission Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 

#### Agentic AI - Real Estate CRM

| Feature | BoomTown | Placester | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | BoomTown | Placester | 
|---|---|---|
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Lead Distribution** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Property Database** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **For Real Estate** | Not enough data | Not enough data | 
| **Client/Property Matching** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Referral Tracking** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Omnichannel Outreach** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing), [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm)

**Unique to BoomTown (1):** [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management)

**Unique to Placester (1):** [Brokerage Management Software](https://www.g2.com/categories/brokerage-management)


---
## Reviewer Demographics

### By Company Size

| Segment | BoomTown | Placester | 
|---|---|---|
| **Small-Business** | 78.8% | 80.5% | 
| **Mid-Market** | 18.5% | 12.2% | 
| **Enterprise** | 2.7% | 7.3% | 

### By Industry

#### BoomTown

- **Real Estate:** 97.2%
- **Marketing and Advertising:** 0.5%
- **Commercial Real Estate:** 0.5%
- **Financial Services:** 0.4%
- **Telecommunications:** 0.2%
- **Public Relations and Communications:** 0.2%
- **Nanotechnology:** 0.2%
- **Media Production:** 0.2%
- **Information Technology and Services:** 0.2%
- **Human Resources:** 0.2%
- **Other:** 0.4%

#### Placester

- **Real Estate:** 96.3%
- **Marketing and Advertising:** 2.4%
- **Computer Networking:** 1.2%

---
## Alternatives

### Alternatives to BoomTown

- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [Lofty](https://www.g2.com/products/lofty-lofty/reviews) — 4.3/5 stars (406 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Wise Agent](https://www.g2.com/products/wise-agent/reviews) — 3.6/5 stars (15 reviews)
- [Contactually by Compass](https://www.g2.com/products/contactually-by-compass/reviews) — 4.2/5 stars (125 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (118 reviews)

### Alternatives to Placester

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1556 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Lofty](https://www.g2.com/products/lofty-lofty/reviews) — 4.3/5 stars (406 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [AppFolio](https://www.g2.com/products/appfolio/reviews) — 4.6/5 stars (1050 reviews)
- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (462 reviews)
- [REsimpli](https://www.g2.com/products/resimpli/reviews) — 4.8/5 stars (415 reviews)
- [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) — 4.4/5 stars (302 reviews)

---
## Top Discussions

### BoomTown

No discussions available for this product.

### Placester

- Title: [What is Placester used for?](https://www.g2.com/discussions/what-is-placester-used-for) — 1 comment
  > **Top comment:** "Real estate website dev & management, as well as implementation of tracking and analytics. They also provide a basic crm with email marketing. Great people..."
- Title: [What is the best way to eliminate faux leads from Placester?  Is there a security setting or filter?](https://www.g2.com/discussions/48947-what-is-the-best-way-to-eliminate-faux-leads-from-placester-is-there-a-security-setting-or-filter) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Patty!
We are trying our best to eliminate spam leads from Placester. All of our customers that have a Placester Codeless website have access to:

- a..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/boomtown-vs-placester)