Link copied to clipboard # BoomTown vs Placester Comparison - What are their main differences? Share [ Export ](/compare/boomtown/placester/export.csv) BoomTownPlacester[+ Add Product](#) Pricing **BoomTown** **Contact us to learn more!** · GROW **Contact us to learn more!** · ADVANCE **Contact us to learn more!** · CORE **Contact us to learn more!** · LAUNCH Show more **Placester** Free Trial **Contact Vendor for Pricing** · Basic **Pricing Insights** from reviews Perceived Cost **BoomTown** $$$$$ **Placester** $$$$$ Average Discount **BoomTown** 8%1% more **Placester** 7% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **BoomTown** 6 months Based on 100 responses **Placester** 6 months Based on 100 responses Return on Investment **BoomTown** 6 months Based on 100 responses **Placester** 6 months Based on 100 responses ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown") ![Placester](https://images.g2crowd.com/uploads/product/hd_favicon/bbc9959c653ca50421accff194e6f843/placester.svg "Placester") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **BoomTown** Ease of Use (8) Lead Generation (4) Update Issues (3) Email Issues (2) **Placester** Not enough data Integrations **BoomTown** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_696e8504eb1508a942835ead09fd3184/act.png "Product Avatar Image") Act! ](https://www.g2.com/products/act/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll ](https://www.g2.com/products/adroll/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ View all ](https://www.g2.com/products/boomtown/integrations) **Placester** Not enough data Screenshots **BoomTown** ![BoomTown screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/54887/Montage-Version-3.png) **Placester** ![Placester screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/162940/Sites.png) **Ratings** from reviews Meets Requirements **BoomTown** **9.0** /10 Based on 404 responses **Placester** **7.3** /10 Based on 52 responses Ease of Use **BoomTown** **9.1** /10 Based on 408 responses **Placester** **8.2** /10 Based on 54 responses Ease of Setup **BoomTown** **8.9** /10 Based on 147 responses **Placester** **8.5** /10 Based on 29 responses Ease of Admin **BoomTown** **9.2** /10 Based on 133 responses **Placester** **8.2** /10 Based on 30 responses Quality of Support **BoomTown** **9.1** /10 Based on 380 responses **Placester** **7.4** /10 Based on 54 responses Has the product been a good partner in doing business? **BoomTown** **9.3** /10 Based on 136 responses **Placester** **7.8** /10 Based on 30 responses Product Direction (% positive) **BoomTown** **8.5** /10 Based on 370 responses **Placester** **5.6** /10 Based on 50 responses **Features** ratings from reviews Real Estate Marketing **8.4** /10 Based on 168 responses **7.5** /10 Based on 25 responses Real Estate CRM **8.7** /10 Based on 308 responses **6.6** /10 Based on 22 responses Real Estate Activities Management **8.5** /10 Based on 188 responses Not enough data Uncover more feature rated insights from real users to improve your shopping experience. See it for free Brokerage Management Not enough data **8.0** /10 Based on 7 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 78.8% Mid-Market(51-1000 emp.) 18.5% Enterprise(\> 1000 emp.) 2.7% Small-Business(50 or fewer emp.) 78.8% Mid-Market(51-1000 emp.) 18.5% Enterprise(\> 1000 emp.) 2.7% Small-Business(50 or fewer emp.) 80.5% Mid-Market(51-1000 emp.) 12.2% Enterprise(\> 1000 emp.) 7.3% Small-Business(50 or fewer emp.) 80.5% Mid-Market(51-1000 emp.) 12.2% Enterprise(\> 1000 emp.) 7.3% **Reviewers' Industry** [![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")](https://www.g2.com/products/boomtown/reviews) BoomTown Real Estate 97.2% Marketing and Advertising 0.5% Commercial Real Estate 0.5% Financial Services 0.4% Telecommunications 0.2% Other 1.2% [![Placester](https://images.g2crowd.com/uploads/product/hd_favicon/bbc9959c653ca50421accff194e6f843/placester.svg "Placester")](https://www.g2.com/products/placester/reviews) Placester Real Estate 96.3% Marketing and Advertising 2.4% Computer Networking 1.2% Other 0.0% Alternatives **BoomTown Alternatives** ![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty") [ Lofty ](/products/lofty-lofty/reviews) ![Contactually by Compass](https://images.g2crowd.com/uploads/product/hd_favicon/d947b85716497c78404127833f5ed58f/contactually-by-compass.svg "Contactually by Compass") [ Contactually by Compass ](/products/contactually-by-compass/reviews) ![Wise Agent](https://images.g2crowd.com/uploads/product/hd_favicon/6f85124eeda43f6d140546187a25ddd5/wise-agent.svg "Wise Agent") [ Wise Agent ](/products/wise-agent/reviews) ![CINC](https://images.g2crowd.com/uploads/product/hd_favicon/50656ef66ac47b05fee431aa79fb51e1/cinc.svg "CINC") [ CINC ](/products/cinc/reviews) **Placester Alternatives** ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail") [ BoldTrail ](/products/boldtrail/reviews) ![Market Leader](https://images.g2crowd.com/uploads/product/hd_favicon/1510008532/market-leader.svg "Market Leader") [ Market Leader ](/products/market-leader/reviews) ![Real Geeks](https://images.g2crowd.com/uploads/product/hd_favicon/47f2ea1341937e360e1a0f9bdf5c6cd7/real-geeks.svg "Real Geeks") [ Real Geeks ](/products/real-geeks/reviews) ![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty") [ Lofty ](/products/lofty-lofty/reviews) ## BoomTown vs Placester FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between BoomTown vs Placester? BoomTown stands out from Placester with a higher G2 rating, stronger support scores, and more advanced CRM features cited by reviewers. | [BoomTown](https://www.g2.com/products/boomtown/reviews) | [Placester](https://www.g2.com/products/placester/reviews) | | --- | --- | | 4.7/5 (588 reviews) | 3.5/5 (84 reviews) | | Small-Business | Small-Business | | 8.9 | 8.5 | | 9.1 | 7.4 | | Ease of Use (7 all-time mentions) | — | ### How do the pricing models of BoomTown and Placester compare? BoomTown is rated higher for value by reviewers, with a stronger Price/Cost satisfaction score than Placester. - **BoomTown:** Reviewers highlight that BoomTown is expensive but delivers strong value through robust lead generation and CRM capabilities. - **Placester:** Recent reviews cite dissatisfaction with price increases and value, with several reviewers noting unexpected charges and lower satisfaction with the cost relative to features. - **Switching reasons:** Reviewers mention switching from Placester due to price hikes and perceived lack of value, while BoomTown is retained for its lead management and conversion features despite higher costs. ### What are the best alternatives to BoomTown and Placester? The top three alternatives to BoomTown and Placester are BoldTrail, Lofty, and IXACT Contact Real Estate CRM. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [BoomTown](https://www.g2.com/products/boomtown/reviews) | 4.7/5 (588 reviews) | Small-Business | Expensive but valued for lead generation | Ease of Use (7 all-time mentions) | | [Placester](https://www.g2.com/products/placester/reviews) | 3.5/5 (84 reviews) | Small-Business | Recent dissatisfaction with price increases | — | | [BoldTrail](https://www.g2.com/products/boldtrail/reviews) | 4.5/5 (1554 reviews) | Small-Business | — | — | | [Lofty](https://www.g2.com/products/lofty-lofty/reviews) | 4.3/5 (406 reviews) | Small-Business | — | — | | [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) | 4.5/5 (268 reviews) | Small-Business | — | — | ### Which Real Estate CRM features should I prioritize when comparing BoomTown and Placester? Buyers should prioritize Lead Generation, Quality of Support, Ease of Use, and CRM Feature Depth when comparing BoomTown and Placester. - **Lead Generation:** BoomTown: 4 all-time mentions; Placester: Recent reviews cite weak lead generation and lack of required phone number fields. - **Quality of Support:** BoomTown: 9.1; Placester: 7.4. - **Ease of Use:** BoomTown: 9.1 (7 all-time mentions); Placester: 8.2. - **CRM Feature Depth:** BoomTown offers CMA Management, Dashboards, Document Management, Forecasting & Reporting, Lead Scoring, Listing Management, Opportunity & Pipeline Management, Task / Activity Management, and Transaction Management; Placester does not have these features listed. ### What are the pros and cons of BoomTown vs Placester? BoomTown's headline strength is ease of use and lead generation, while Placester's main advantage is website design flexibility. - **BoomTown strengths:** Ease of Use (7 all-time mentions), Lead Generation (4 all-time mentions), Contact Management (3 all-time mentions), Lead Management (3 all-time mentions), Automation (2 all-time mentions), Client Management (2 all-time mentions), Customer Support (2 all-time mentions), Organization (2 all-time mentions). - **BoomTown trade-offs:** Update Issues (3 all-time mentions), Email Issues (2 all-time mentions), Poor Lead Quality (2 all-time mentions), Attachment Issues (1 all-time mention), some reviewers cite high cost. - **Placester strengths:** Reviewers highlight website design flexibility and ease of setup in recent reviews. - **Placester trade-offs:** Recent reviews cite poor lead generation, lack of required phone number for leads, price dissatisfaction, and inconsistent customer support experiences. ### Is BoomTown or Placester better for small businesses? BoomTown is the better fit for small businesses, with a higher satisfaction rating and stronger small-business reviewer sentiment. - **BoomTown:** Small-Business is the largest segment, with reviewers consistently citing ease of use, lead management, and strong support for small teams. - **Placester:** Small-Business is also the largest segment, but recent reviews highlight dissatisfaction with value and support, especially after price increases. ### Which Real Estate CRM platform has better integrations? BoomTown and Placester are at parity for integrations, as neither product has recent reviewer-cited third-party integration strengths. - **BoomTown:** Reviewers mention integration capabilities in general, but no specific third-party tools are cited in recent reviews. - **Placester:** No recent reviews cite specific integrations or third-party tool strengths. ### How do BoomTown and Placester compare on customer support? BoomTown outperforms Placester on Quality of Support by a margin of 1.7 points (9.1 vs 7.4). - **BoomTown:** Reviewers frequently cite responsive and helpful customer support, with 2 all-time mentions and multiple recent positive experiences. - **Placester:** Support experiences are mixed, with recent reviews noting slow response times, lack of phone support, and inconsistent resolution of issues. ### Which is easier to implement, BoomTown or Placester? BoomTown and Placester are close on Ease of Setup, with BoomTown scoring 8.9 and Placester 8.5, indicating near parity. - **BoomTown:** Reviewers describe setup as straightforward, with several citing ease of onboarding and training for new agents. - **Placester:** Reviewers note that setup is generally easy, especially for website creation, but some mention confusion during initial configuration and a desire for more tutorials. ### Which product has better Lead Generation? BoomTown is the stronger product for Lead Generation, with more reviewer-cited strengths and higher satisfaction scores. - **BoomTown:** Lead Generation is cited in 4 all-time mentions, with reviewers highlighting effective lead capture, follow-up automation, and real-time contact activity tracking. - **Placester:** Recent reviews cite weak lead generation, lack of required phone number fields for new signups, and difficulty reaching new leads, with no all-time mention count supplied. ## BoomTown vs Placester When assessing the two solutions, reviewers found BoomTown easier to use, set up, and administer. Reviewers also preferred doing business with BoomTown overall. - Reviewers felt that BoomTown meets the needs of their business better than Placester. - When comparing quality of ongoing product support, reviewers felt that BoomTown is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of BoomTown over Placester.