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Phyllo Reviews & Product Details

Phyllo is the universal API for all social data intelligence. A unified API pipeline offers secure, authenticated connections to 20+ social media and creator platforms. The largest creator economy and influencer marketing players trust only Phyllo to fetch profile details, monitor performance to calculate ROI, publish on behalf of others, create consolidated creator profiles/link in bio pages, and much more. After dominating the landscape of creator economy, we've stepped in to fix the broken parts of influencer marketing. Our fresh, AI powered APIs set new standards for social listening, evaluating influencer-brand fitment, and ensuring online brand safety. We also offer solutions for marketing agencies, and automated and intelligent social background checks for recruitment purposes. Phyllo is a data gateway that allows creator data to be accessed directly from source platforms. ‍ Phyllo builds the underlying infrastructure that connects with every creator platform, maintains a live data feed to the systems used by these platforms to manage creators’ data, and provides a normalised data set so that businesses can use creators’ data in a simple yet impactful way.

Seller

Phyllo

Discussions

Phyllo Community

Languages Supported

English

Overview by

Masroor P Mohamed

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Sarthak A.

Data Scientist

Small-Business (50 or fewer emp.)

5/15/2024

"Streamlined Data Integration for Social Media Platforms"

5/5

What do you like best about Phyllo?

Phyllo significantly simplifies our data management for Instagram and TikTok at Jupiter. It handles the frequent changes and updates from Meta efficiently, saving us the hassle of maintaining multiple data APIs ourselves.

The platform is user-friendly and provides reliable data integration, making it an essential tool for our data needs. Review collected by and hosted on G2.com.

What do you dislike about Phyllo?

The API documentation and offerings are not very structured. Phyllo would perform much better if the offerings were clearly highlighted somewhere and there was clear communication of the prices of those offerings. Review collected by and hosted on G2.com.

What problems is Phyllo solving and how is that benefiting you?

Phyllo is solving the problem of managing and integrating data from multiple social media platforms, particularly Instagram and TikTok. By handling the frequent API changes from Meta, Phyllo ensures that our data pipelines remain stable and up-to-date. This allows us to focus on analyzing the data rather than dealing with technical challenges, ultimately improving our efficiency and the quality of insights we derive from social media analytics. Review collected by and hosted on G2.com.

Raj S.

Product Lead

Information Technology and Services

Small-Business (50 or fewer emp.)

4/13/2024

"One place to see influence's multiple platform's analytics"

3.5/5

What do you like best about Phyllo?

It is easily integratable with all social media platforms in just a few clicks. We were able to see all performance metrics from a single dashboard without asking the influence to share data again and again. Review collected by and hosted on G2.com.

What do you dislike about Phyllo?

Numbers seem to be vanity metrics. Actual results might go differently and rather than tracking each influencer's performance, each campaign's performance is more important. Review collected by and hosted on G2.com.

Andy N.

Engineer

Small-Business (50 or fewer emp.)

7/18/2023

"Phyllo makes it easy to empower creators in the age of big data"

3/5

What do you like best about Phyllo?

Accessing creator's data is easy with phyllo, allowing us to build features on that data to help creators quickly. Building our own custom integration with each social platform would be painful - with phyllo we get an out of the box solution that has an easy to use flow that creators can trust. Review collected by and hosted on G2.com.

What do you dislike about Phyllo?

The permissions required for a YouTube creator to authenticate w/ phyllo are very daunting and have scared off some of our users in the past, specifically with the wording that Karat/Phyllo can "delete" videos/channel resources. I'm not sure if there is a way around this given how youtube's API works. Review collected by and hosted on G2.com.

What problems is Phyllo solving and how is that benefiting you?

Phyllo helps us get an insight into our creators' growth. It helps to see if they are growing their channel and if they are increasing in engagement. We see potential in having a more concret financial view into their channels as well via ad revenue on youtube or patreon subscriber growth for example. Review collected by and hosted on G2.com.

Alex Q.

Lead Developer

Small-Business (50 or fewer emp.)

7/12/2023

"Amazing support and communication!"

5/5

What do you like best about Phyllo?

Dealing with third party APIs (especially meta) has always been an extremely frustrating, time consuming, and inconsistent process. Phyllo completely streamlined this for us and made it a breeze! They've always been extremely responsive to all our questions and concerns and it's been a super positive experience working with them so far! Review collected by and hosted on G2.com.

What do you dislike about Phyllo?

Most of the negative experiences we've had with Phyllo have ultimately been out of their control and on the end of of the third party APIs (especially meta again!). I wish they could provide better feedback and error handling for users during the oAuth flow but unfortunately this is again at the fault of the third parties more than Phyllo. Review collected by and hosted on G2.com.

Kirti S.

Small-Business (50 or fewer emp.)

10/26/2023

"Helped me identify the most successful influencer partnerships."

3.5/5

What do you like best about Phyllo?

The filters - especially where you can find influencers that have a proven record of generating sales for partnered brands. Review collected by and hosted on G2.com.

What do you dislike about Phyllo?

Custom pricing based on APIs is confusing, it would help to have a place to view usage stats. Review collected by and hosted on G2.com.

Duvan V.

Small-Business (50 or fewer emp.)

2/1/2024

"Spectacular documentation and support"

5/5

What do you like best about Phyllo?

Documentation, easy implentation and quick support Review collected by and hosted on G2.com.

What do you dislike about Phyllo?

At this time we are unable to obtain full analytics for Twitch and Twitter profiles. Review collected by and hosted on G2.com.

Sumit N.

Small-Business (50 or fewer emp.)

6/15/2023

"Love the APIs, the speed that they ship and their support team"

5/5

What do you like best about Phyllo?

I like their product very much, their APIs and SDK have helped us build a very important feature in our web app at Passionfroot.

Docs are very friendly, the team is always ready to help us ship faster and unblock us if we are confused at any stage.

Extra props to their support team for always responding so quickly over Discord and getting things done! Review collected by and hosted on G2.com.

What do you dislike about Phyllo?

There is nothing I dislike about them at all. Review collected by and hosted on G2.com.

Response from Abid Ahmed Khan of Phyllo

edit

Thanks for the kind words, Sumit.

Your feedback really made our day. We're always striving to make our APIs and other offerings best in class, so customers like you can unlock their full potential.

Mike R.

Small-Business (50 or fewer emp.)

6/20/2023

"Great Service & Product"

5/5

What do you like best about Phyllo?

Simplicity of use, its really easy to integrate and gives superb functionality. But the best thing is the guys who are there to support and help you along the way! Review collected by and hosted on G2.com.

What do you dislike about Phyllo?

I know the product features that they could implement in te future, and I would love them to do it asap! I would also (this is no fault of Phyllo) like access to more insights for TikTok. Review collected by and hosted on G2.com.

Response from Abid Ahmed Khan of Phyllo

edit

Thanks for the kind words, Mike. Rest assured, your feedback has been passed to our product team and we'll keep striving to improve your experience using Phyllo.

Harman B.

Small-Business (50 or fewer emp.)

6/20/2023

"Best customer service"

5/5

What do you like best about Phyllo?

The customer service is unparalleled. Every time we have had any sort of issue, the Phyllo team dedicates itself to sorting out the issues. Review collected by and hosted on G2.com.

What do you dislike about Phyllo?

There are downtimes once in a while, but even these get sorted out relatively quickly. Review collected by and hosted on G2.com.

Response from Abid Ahmed Khan of Phyllo

edit

Thanks for the great feedback on our customer service, Harman. We've also noted your point on the downtimes and will make sure we improve on this front and offer the best possible user experience.