Pattern Ad Signals Features

Product functionality for social advertising.

Overview of all media purchases and campaigns in a single interface.

Enables marketer to set metrics by which their campaigns are automatically optimized.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Allows marketer to set a limit on how many times a consumer sees their ad.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Tools offered for creating and optimizing creative components of campaigns.

Supports rich media display and video ads that involve user interaction.

Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Ads that target individuals who have previously interacted with a brand or visited a specific website

Able to target desired audiences based on demographics and behavior variables.

Able to retarget previous impressions to your site across the web to increase conversion rates.

Able to tailor ads based on consumer general region, state or designated market area (DMA).

Able to match the marketer's ad with specific content on a site or page.

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Able to create custom reports to cater to specific metrics and key performance indicators.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations.

Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Alerts marketer of the performance of particular campaigns.

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage advertised inventory that is featured and tracked across marketing campaigns

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Store, manage, and track all electronic documents in a centralized location

Create, save, and store files

Create, design and manage workflows for repetitive tasks

Manage, store and organize emails within the system or via third-party apps

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Track and manage schedules and meetings via an integrated calendar

Create, manage and track all task activities and progression

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Specify or track the date/time a project, task, etc., is due for completion

Manage contact details and communication with clients

Plan and coordinate all the resources, costs and time needed to execute assignments

Ensures product listing and order fulfillment complies with online retail regulation

Publishes products and services to desired channels

Reconciles orders, sales, and settlements across multiple channels

Integrates with third-party online marketplaces

Reports specific to sales analysis for trends and strategies

Set up connections to third-party platforms to improve business processes

Integrate with a third-party accounting system

Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Gathers data about the effectiveness, impact, and reach of marketing campaigns

Collects and reports on data relating to customer journeys, preferences, and history

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Includes features for budgeting, forecasting, and managing marketing investments

Offers a white labeling service for agencies or resellers to customize platform branding

Collect information from multiple sources

Tracks metrics that provide insight into how a user interacts with any interface or product

Track and monitor a specific set of keywords

Track visitors'/audience's responses across web pages and other optimized content

Track the performance of marketing campaigns across multiple channels.

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Optimize and manage the search engine optimization efforts for a website or digital content

Generate or append custom campaign parameters to URLs

Receive data and information in real time

Track and document all activities across devices, networks, and other systems

Track the amount of clicks on individual products to measure campaign results

Manage, organize, and store contact information

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Manage, store and organize emails within the system or via third-party apps

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage various distribution channels, build relations with channel partners, and track their performance

Create, save, and re-purpose templates for emails, forms, etc.

Create, design and manage workflows for repetitive tasks

Analyzes historical and current marketing campaigns to inform future strategy

Creates reports and dashboards to analyze results of campaigns

Identifies which marketing campaigns resolved in open or closed opportunities

Collects marketing campaign performance data across multiple channels

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Manage multiple campaigns in one system

Track and interpret campaign performance metrics

Track and analyze information regarding website visitors

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Send automated marketing emails based on user actions over a predetermined period

Interact with data visualization elements, such as charts and graphs, to drill down into data

Analyze and gain insights into data in real-time

Alter the layout and content of reports

Optimizes business operations across multiple channels

Creates a single data repository of inventory and customer information

Receive data and information in real time

Streamlines order fulfillment and processing

Optimizes product copy, images, and information

Monitors and updates product/inventory data, pricing, and availability to stay up-to-date

Optimize and manage the search engine optimization efforts for a website or digital content

Manage various distribution channels, build relations with channel partners, and track their performance

Allows products or services to be sold internationally

Create, send, and track purchase orders and their statuses

Scans products or services before shipping to ensure accuracy

Track and facilitate returns of products sold

Manage and track orders being shipped to customers

Track products that are for sale at a reduced price or part of coupon promotions

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

Design, communicate, and distribute incentives to perform a specific action

Tracking, organizing, and controlling retail inventory throughout the supply chain and sales process

Built-in website builder or integration with third-party site

Capture, organize and track product-specific data and information in a centralized location

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Stores product information in one centralized location and sync across all sales channels

Imports and export of product data in formats such as CSV, Excel, or XML

Allows adding product attributes and other multimedia such as images, videos etc

Allows to map data fields between the catalog management system and other systems

Allows organizing products into categories and subcategories based on attributes, tags, or other criterias

Provides search capabilities to help users find products quickly

Allows optimization product pages for search engines

Track and manage inventory levels to maintain proper supply

Tool used to determine accurate pricing and product eligibility for borrowers

Design, communicate, and distribute incentives to perform a specific action

Manage and store data in a database

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Manage and track customer orders for goods, investments, or any other purchases

Create, design and manage workflows for repetitive tasks

Store, manage, and track all electronic documents in a centralized location

Capture, organize and track product-specific data and information in a centralized location

An order generated by a seller to a customer, containing details about products or services

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

Allows integration with other systems such as ERP, CRM, PIM, and e-commerce platforms

Supports integration with payment gateways, shipping providers, and marketing tools

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Reports catalog effectiveness and collects valuable information about a catalog's performance

Analyzes customer behavior and preferences based on product interactions

An online catalog of inventory that customers can view

Present a catalog of inventory that customers can view

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Set up connections to third-party platforms to improve business processes

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Ability to break down and plan multi-step processes

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Plan marketing campaigns for events

Market event via social media tools

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Use AI to generate content in the form of text, images, videos, etc.

Import and export data to and from software applications

Manage the process of attracting and converting business prospects into leads

Group campaigns by project, client, or campaign for better management.

Customize contracts and forms to collect specific information

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Observe and track the demand, usage, progress or quality of a system, product, or user

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Pre-designed layouts that can be customized to match preferences and requirements

Pre-made examples and templates for emails

Web form that allows users to enter data that is sent and processed for different reasons

Automatically identify and save contact information of potential customers

Add customized logos and colors to align with company branding

Active reporting of data and metrics

Plan and strategize marketing campaigns

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Process of dividing customers into groups based on common characteristics

Set campaign schedules by selecting start, pause, and end dates

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Create and automatically send premade copy in response to customer messages

Assemble applications and processes by dragging over and arranging pre-built components

Predefined actions automatically performed on the occurance of specific events

Create and send email blasts/campaigns

Application programming interface that allows for integration with other systems/databases

Customize data fields to support various needs and use cases

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Graphical representation of data

Generate one-off reports that meet information requirements

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Connect to big data sources

Search and filter data across systems to locate required information by entering keywords or certain criteria

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Visualize and analyze customer experience across all touchpoints and channels

Tracking the status of previously identified performance measurements

Analytics that breaks the data in a data set into related groups/categories.

Checkout of online store

Manage and support multiple languages

Adapt content to display differently based on viewer location

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Centralized repository to store content and assets

Search and filter data across systems to locate required information by entering keywords or certain criteria

Create labels for products that contain required information such as colors, sizes, dates, etc.

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Define levels of authorization for access to specific files or systems

Sample files or documents that could be customized as needed or used as is

Add customized logos and colors to align with company branding

Create catalogs of products and/or services

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Compare multiple products based on their features, capabilities, pricing, etc.

Assemble applications and processes by dragging over and arranging pre-built components

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Organize and group data or items based on various criteria

Automatically suggest related, complementary or add-on items to customers

Observe and track the demand, usage, progress or quality of a system, product, or user

Store and organize documents in a centralized system

Store and manage images

Partially or fully automated creation of formatted publications from unformatted data

Pre-designed layouts that can be customized to match preferences and requirements

Configure publication's layout before publishing

Use AI to generate content in the form of text, images, videos, etc.

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

The activity of promoting the sale of goods at retail

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

Entering, storing, and transmitting electronic and/or online orders, tests and other services for all types of industries

Track revisions and updates made to files and navigate between different versions

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Record customer information, purchase history, and other notes

Generate or print labels that contain shipping information for packages

Electronically collect payments for goods or services

Add customized logos and colors to align with company branding

Application programming interface that allows for integration with other systems/databases

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items

Create and send email blasts/campaigns

Receive system updates as soon as any changes are made

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Import and export data to and from software applications

Pre-designed layouts that can be customized to match preferences and requirements

Checkout of online store

Use AI to generate content in the form of text, images, videos, etc.

Track stock count levels to manage product reordering

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Manage and support multiple locations

Manage and handle various international currencies

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)