Pando's pricing is best suited for mid-market and enterprise organizations with complex, high-volume freight operations. G2 reviewers from enterprise segments across manufacturing, consumer goods, chemicals, oil and energy, and logistics and supply chain report the strongest fit, particularly those replacing manual or Excel-driven TMS processes. The custom-quote model of Pando aligns with organizations needing ERP integration with SAP or Oracle, multi-modal freight optimization, and transporter payment automation. G2 reviews of Pando also show adoption among small businesses in manufacturing and logistics, though these users tend to focus on simpler use cases like indent management, vehicle tracking, and freight bill processing.