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Outbrain Direct Response by Teads Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users report experiencing insufficient training and poor support, leading to frustration with Outbrain's advertising setup. (1 mentions)
Users experience poor customer support, often facing unresponsive service and unclear issues blocking their advertising campaigns. (1 mentions)
Users find Outbrain Direct Response's poor support services frustrating, leading to abandoned advertising campaigns and lost opportunities. (1 mentions)
Users find the time-consuming process frustrating, often leading to abandoned advertising campaigns due to unclear issues. (1 mentions)

Top Cons or Disadvantages of Outbrain Direct Response by Teads

Outbrain Direct Response by Teads Reviews (91)

Reviews

Outbrain Direct Response by Teads Reviews (91)

3.4
91 reviews
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Verified User in Internet
EI
Verified User in Internet
Small-Business (50 or fewer emp.)
"Sometimes shows up low quality places"
2/5
What do you like best about Outbrain Direct Response by Teads?

Far more affordable than other types of advertising. Review collected by and hosted on G2.com.

What do you dislike about Outbrain Direct Response by Teads?

Diminishing efficacy over time. People complain about repeat exposures. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"Nice job with website traffic"
4.5/5
What do you like best about Outbrain Direct Response by Teads?

Easy to surface content from your website in a native way Review collected by and hosted on G2.com.

What do you dislike about Outbrain Direct Response by Teads?

Hard to know if clicks are by accident or not Review collected by and hosted on G2.com.

Alejandro G.
AG
Alejandro G.
Director de Marketing
Mid-Market (51-1000 emp.)
"Your message in front of their eyes (those of your target audience)"
3.5/5
What do you like best about Outbrain Direct Response by Teads?

It's a good way to test if your content (which requires so much effort) works for your audience. There's nothing worse than going unnoticed because your content doesn't attract, doesn't interest, and doesn't convert readers into leads! Review collected by and hosted on G2.com.

What do you dislike about Outbrain Direct Response by Teads?

There is no possibility to segment the offer. You can only choose which media you want to display your content but not what characteristics you want your audience to have. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Verified User in Public Relations and Communications
Small-Business (50 or fewer emp.)
"Great advertising tool"
3.5/5
What do you like best about Outbrain Direct Response by Teads?

I like that I am able to use this platform with my clients. They let me know what they'd like to create and this tool helps me to that. Review collected by and hosted on G2.com.

What do you dislike about Outbrain Direct Response by Teads?

This is a great content marketing tool I just wish they were more innovative. Review collected by and hosted on G2.com.

Verified User in Internet
II
Verified User in Internet
Mid-Market (51-1000 emp.)
"Good but not great"
4/5
What do you like best about Outbrain Direct Response by Teads?

I like the ability to upload and optimize your ads at your leisure. Review collected by and hosted on G2.com.

What do you dislike about Outbrain Direct Response by Teads?

There is not a strong dashboard to help you decide which is best performing or specific advice on how to get your lowest performing content up to speed without contacting support. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Outbran"
4/5
What do you like best about Outbrain Direct Response by Teads?

Easy to use and not hard to set up the buy Review collected by and hosted on G2.com.

What do you dislike about Outbrain Direct Response by Teads?

Can't do ABM easily and that should be fixed. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Verified User in Internet
Mid-Market (51-1000 emp.)
"not great for brand safety"
2/5
What do you like best about Outbrain Direct Response by Teads?

We've had several brand safety issues when running through outbrain Review collected by and hosted on G2.com.

What do you dislike about Outbrain Direct Response by Teads?

brand safety is not thorough and ultimately not safe distro for brands Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Outbrain is a great way to get cheap distribution for your content"
4/5
What do you like best about Outbrain Direct Response by Teads?

Outbrain has a really simple, easy-to-use platform for getting cheap distribution of your content. Review collected by and hosted on G2.com.

What do you dislike about Outbrain Direct Response by Teads?

There is little to no targeting and you just let their algorithm do the work. Review collected by and hosted on G2.com.

Verified User in Publishing
UP
Verified User in Publishing
Mid-Market (51-1000 emp.)
"Effective Native Monetization Tool"
4/5
What do you like best about Outbrain Direct Response by Teads?

How easy it is to implement and how quickly the audience can grow. Review collected by and hosted on G2.com.

What do you dislike about Outbrain Direct Response by Teads?

Some of the out links are to terrible websites. Review collected by and hosted on G2.com.

Ilias T.
IT
Ilias T.
Head of Growth Marketing
Mid-Market (51-1000 emp.)
"Good Product for content outreach"
3.5/5
What do you like best about Outbrain Direct Response by Teads?

Good reach. Detailed Targeting. Nice User Interface both for Basic and Intermediate Users. Review collected by and hosted on G2.com.

What do you dislike about Outbrain Direct Response by Teads?

Missing some features that platforms like taboola offer. Focused only around very large advertisers but the UI is not offering many options to facilitate power users Review collected by and hosted on G2.com.