ON Social Reviews & Product Details

ON Social is the creator economy's data solution, built for influencer marketing platforms, agencies, market research firms, and tech companies. With data on 400M+ profiles across Instagram, TikTok, and YouTube, ON Social gives teams the tools to find creators, analyze their performance, and integrate real-time social data into their own products and workflows. ◉Creator Discovery: Creator Discovery enables users to find and evaluate influencers globally using 25+ filters. The platform includes one of the largest creator databases in the industry, with coverage across: - 126M Instagram accounts - 310M TikTok accounts - 15M YouTube channels Search capabilities include filters for location, age, gender, interests, engagement rate, brand partnerships, keywords, hashtags, and mentions from recent posts. It also features proprietary technology for advanced content-based discovery and lookalike search. Users can review profiles, enrich their own databases, access publicly available contact information, and export data in XLS, CSV, JSON, or PDF formats. Available via web interface and API. ◉Creator Analytics: Creator Analytics delivers in-depth insights into influencer performance and audience composition across Instagram, TikTok, and YouTube. It includes key performance metrics such as average likes, comments, views, saves, shares, engagement rate, brand affinity, hashtags, and mentions. Audience insights cover demographic, psychographic, and geographic data, as well as audience credibility, including detection of bots, mass followers, and suspicious activity. The product also provides data on audience interests, brand affinity, notable followers, and notable likers. Available via web interface and API for all public accounts with 1K+ followers. ◉Social Data API: Social Data APIs provide real-time access to raw social media data across Instagram, TikTok, and YouTube. The API delivers up-to-date data points including follower counts, bios, post performance metrics, captions, hashtags, mentions, and content feeds. It also enables tracking of hashtag usage, monitoring influencer activity, and detecting new posts. This allows teams to power campaign tracking, social listening, and real-time analytics directly within their own products and dashboards.