--- title: NVivo Reviews meta_title: 'NVivo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 146 reviews by the users' company size, role or industry to find out how NVivo works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 146 scale: '5' date_modified: '2026-10-17' parent_category: name: Business Intelligence url: https://www.g2.com/categories/business-intelligence ---

NVivo Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find NVivo to be user-friendly and efficient, making qualitative research organization and analysis seamless and accessible. (2 mentions)
Users find NVivo to be an efficient tool that greatly enhances organization and analysis of qualitative research. (2 mentions)
Users find NVivo to be a game-changer for qualitative research, offering seamless organization and powerful analysis tools. (2 mentions)
Users value the analysis accuracy of NVivo, enhancing clarity and insights in qualitative research outcomes. (1 mentions)
Users praise NVivo for its powerful analytics tools that enhance data organization and provide insightful visualizations. (1 mentions)
Users find NVivo to be not user-friendly, citing confusion in the interface and lack of helpful support. (3 mentions)
Users report experiencing poor customer support, with slow responses and unavailability of live assistance exacerbating frustration. (3 mentions)
Users report slow performance with NVivo, causing frustration and hindering access to important research data. (3 mentions)
Users face significant compatibility issues between Windows and iOS versions, complicating collaboration and frustrating long-time users. (2 mentions)
Users find the interface confusing, along with a steep learning curve that hinders efficient usage of NVivo. (2 mentions)

5 Pros or Advantages of NVivo

5 Cons or Disadvantages of NVivo

NVivo Reviews (146)

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NVivo Reviews (146)

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4.0
146 reviews
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Verified User in Research
UR
Verified User in Research
Small-Business (50 or fewer emp.)
"Effective tool for qualitative research- little expensive?"
3.5/5
What do you like best about NVivo?

It collates all the qualitative data together, beings out the notes for you as well. We'll structured and organized. Review collected by and hosted on G2.com.

What do you dislike about NVivo?

The tool is paid and it's difficult for students to work and do analysis. Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Verified User in Education Management
Small-Business (50 or fewer emp.)
"Qualitative data made easy and manageable."
5/5
What do you like best about NVivo?

You can either create your own system or even use Nvivo based templates that you can use from the software. You can upload, download excel and even SPSS files. There's a lot of flexibility in terms of how to import data. And data can be anything from marketing data to just basic research data for a small or large study. Review collected by and hosted on G2.com.

What do you dislike about NVivo?

It works wonderfully on my dell. There's specific requirements that need to be reviewed before using the software on your computer. Make sure your computer meets the criteria to use on your computer. Review collected by and hosted on G2.com.

Verified User in Research
UR
Verified User in Research
Small-Business (50 or fewer emp.)
"Nifty way to collate and analyse data"
5/5
What do you like best about NVivo?

Being able to create word clouds to display common themes in a visually inviting way. Review collected by and hosted on G2.com.

What do you dislike about NVivo?

Have issues opening in iOS sometimes.... Review collected by and hosted on G2.com.

Verified User in Research
UR
Verified User in Research
Small-Business (50 or fewer emp.)
"Reliable and Easy-to-Use Software"
4/5
What do you like best about NVivo?

It has an easy-to-learn and convenient interface Review collected by and hosted on G2.com.

What do you dislike about NVivo?

It's costliness is an issue that can potentially be addressed Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Verified User in Higher Education
Mid-Market (51-1000 emp.)
"Very minimal experience"
3/5
What do you like best about NVivo?

Helps to organize my data in a way that will not be possible by hand Review collected by and hosted on G2.com.

What do you dislike about NVivo?

It is not very detailed when used in coding Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Verified User in Higher Education
Small-Business (50 or fewer emp.)
"Very useful for coding interview data"
4/5
What do you like best about NVivo?

Easy ability to categorise data, good menu features - user friendly Review collected by and hosted on G2.com.

What do you dislike about NVivo?

Took a while to get used to as not all features are obvious Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Verified User in Higher Education
Small-Business (50 or fewer emp.)
"extremely useful for conducting literature reviews and qualitative studies"
5/5
What do you like best about NVivo?

Easy generating themes and sub themes and collating data from multiple transcripts. Review collected by and hosted on G2.com.

What do you dislike about NVivo?

There is nothing specific that I dislike Review collected by and hosted on G2.com.

Verified User in Research
UR
Verified User in Research
Enterprise (> 1000 emp.)
"NVivo is the no frills, industry standard for text coding"
3.5/5
What do you like best about NVivo?

NVivo is the industry standard for coding for qualitative research and language processing. It is no frills but easy to learn, and it is useful for a variety of research projects. Review collected by and hosted on G2.com.

What do you dislike about NVivo?

The software is no frills and the interface feels old, but these are aesthetic concerns only Review collected by and hosted on G2.com.

Verified User in Research
UR
Verified User in Research
Mid-Market (51-1000 emp.)
"Qualitative Data"
5/5
What do you like best about NVivo?

You can make word clouds out of your data, which is a good illustration for presentations. You can analyze and code a lot data on NVivo. From marketing to human research, it manageable on NVivo. Review collected by and hosted on G2.com.

What do you dislike about NVivo?

NVivo does tend to slow down with massive data sets. Maybe I have a slow acting computer, but it gets the job done! Review collected by and hosted on G2.com.

Dylan H.
DH
Dylan H.
Assistant to the CEO
Pharmaceuticals
Enterprise (> 1000 emp.)
"Great tool for phone interviews!"
4/5
What do you like best about NVivo?

I like how easy it was to categorize my call transcripts. I also appreciate how I can go back and load previous categories on new transcript. This software goes the extra mile in offering a complex working environment while also eliminating the hassle of most complex software. I have used multiple transcription softwares before for text analysis and NLP; NVivo tops them all in creating value for your team. Review collected by and hosted on G2.com.

What do you dislike about NVivo?

I do not like how difficult it is to work on the same document or transcript with team members. I think that there should be more options for editing a file, similar to having the ability to redline a document in a word document. Although this may not be an option, I found it very difficult to view my working file on other devices. I wish that NVivo had a PDF option where I could view-only. I think that with this view-only option, the software would still be able to maintain the exclusivity of a pay for software. Review collected by and hosted on G2.com.