NVivo was helpful to analyze my research data collection and transcription of the interview audio recording to text. I liked the 15 minutes of free credits for transcription. The application is user-friendly and an excellent tool for a beginner. Review collected by and hosted on G2.com.

I think the NVivo application was user-friendly and no dislike. However, I think the pricing is a bit high considering when large data is collected for analysis and transcription. Review collected by and hosted on G2.com.

It helps me become a more efficient social science researcher by storing different types of qualitative data in one place, and making it easy to create multiple subgroups. Review collected by and hosted on G2.com.

Steep learning curve. Takes a lot of time to learn to use the software efficiently before you can even start inputting your data. Not an optimal choice if you are pressed for deadlines. Review collected by and hosted on G2.com.

I like the fact that it can process a lot of information, and affinity mapping can be painful if you just do it yourself, but the software can be of great help. NVivo allows you to process a large amount of data and start to identify patterns in a big mess. Review collected by and hosted on G2.com.

Onboarding is rather poor - you get thrown into it, with little guidance, and the UI is also not very appealing. Compared to other research-related software and platforms, it looks really old and hard to use. It's unfortunate for software that costs hundreds of dollars - they really need to put more money into UX research and UX design! Review collected by and hosted on G2.com.

The software has transitioned to include multi-fold levels of data for coding. It's been a pleasure to use the software, I have been using it since 2011 and have also taken a few lectures with students on how to use the software. Review collected by and hosted on G2.com.

I would really appreciate regular information on the changes and upgrades being introduced to the software. Also, I would appreciate a reduction in the cost of a single license for an individual like myself, who is not a student, but a researcher and likes to keep updated with the new features in the software. Review collected by and hosted on G2.com.

Primarily like it for the ease of use and intuitive interface - paired with good tutorials (both written and in video format) and forum threads to find functions that we need to use. Found the Nvivo software one to be the most easy to pick up and use when compared to other alternatives on the market. Beats having to manually keep track and administrate between primary/secondary sources and analyses, especially if multiple people are working on the same project. I will need more time to evaluate long-term positive/negative sides, but so far, so good. Review collected by and hosted on G2.com.

Price could be lower, transcription price/quality not very good. Otherwise very comparable to other competitive products on the market. Found that it is not very easy to transition between Mac and Windows users, since they can not use the same versions, had to reload separately from Mac. Not sure if it is still an issue or already solved. Sometimes it is still easier to use generic software for the analysis, especially in smaller projects. Review collected by and hosted on G2.com.

I find NVivo very useful in qualitative research. It saves me a lot of time when I am doing thematic analysis and it makes it easy to find related quotes from participants. Review collected by and hosted on G2.com.

I would like there to be more NVivo licenses available for universities and researchers. Universities and research institutions should understand that NVivo is as invaluable as many statistical programmes. I do not know if the lack of availability is associated with the price of NVivo or other issues. I would like there to be a free trial and a reduced price for universities in developing countries with limited resources. Review collected by and hosted on G2.com.

Easy tagging primary and secondary codes Review collected by and hosted on G2.com.

Difficult to learn(training course good) Review collected by and hosted on G2.com.

Ability to code using keyboard shortcuts Review collected by and hosted on G2.com.

-Can't work collaboratively on projects easily

-Difficult to review what you coded for (not a big fan of the coding stripes; hard to navigate) Review collected by and hosted on G2.com.

NVivo is the best method I have found to analyze large amounts of text for specific words and sentiment. When one initially uploads text to the software, it will do an automatic coding of the text. Once the coding is done, you can adjust settings to see different patterns in your data. Particularly good for looking at survey or interview data. Review collected by and hosted on G2.com.

I found that NVivo sometimes coded sentiment incorrectly, particularly if there were elements of humor in the text. The bad thing about the automatic coding is that you can't get rid of it in the file, you just have to adjust the settings so no longer see it or make your codes visually distinctive. But the pre-existing incorrect sentiment codes led to us discovering a few unnoticed errors in our data. Review collected by and hosted on G2.com.

The software was easy to navigate and I am particularly impressed with graphical representations like tree maps. Tutorial in the software helped me a lot in learning many functions. Review collected by and hosted on G2.com.

It is taking time to load and once in a while the software crashes. Coding can be made easier with easier navigation between codes. Also, the graphs and images picture quality can be improved. Review collected by and hosted on G2.com.