--- title: Numerator Verified Voices Reviews meta_title: 'Numerator Verified Voices Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 88 reviews by the users' company size, role or industry to find out how Numerator Verified Voices works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 88 scale: '5' date_modified: '2026-08-04' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Numerator Verified Voices Reviews **Vendor:** Numerator **Category:** [Survey Software](https://www.g2.com/categories/survey) **Average Rating:** 4.5/5.0 **Total Reviews:** 88 ## About Numerator Verified Voices Verified Voices, Numerator’s in-platform, DIY survey solution, allows users to engage consumers based on verified purchase behavior. With receipt-backed purchases, Verified Voices eliminates the need for screener questions, removes the cost of paying for incidence, and minimizes recall bias — setting a new standard in consumer research. With access to 600k buyers who have shared a verified purchase in the past 60 days, overlaid with rich demographic profiles, users can engage their most valuable customers segmented by what they purchase, where they shop, and more. Verified Voices offers an intuitive setup experience with ready-to-use specialty surveys, thoughtfully crafted templates, and AI-generated questionnaires, making survey creation effortless. Within as little as a few hours, users get high-quality, actionable consumer feedback they can trust. Survey responses are delivered as flexible reporting with customizable comparison charts and dynamic filters, enabling a deep exploration of responses. AI-powered summaries transform large sets of data into clear insights—highlighting key themes and takeaways for a concise and comprehensive view of survey results. Credit bundles and subscription options are available in-platform, giving users the ultimate flexibility to create surveys how and when they need to. Numerator’s differentiated ability to link verified purchase data with Verified Voices survey responses, uncovers deeper consumer attitudes and motivations, delivering a holistic, more accurate picture of today’s consumer. ## Numerator Verified Voices Pros & Cons **What users like:** - Users value the **authentic feedback from verified buyers** , enhancing confidence in consumer insights and streamlined communication. (7 reviews) - Users value the **ease of use** of Numerator Verified Voices, enabling quick and effective survey creation for reliable insights. (6 reviews) - Users commend the **responsive customer support** of Numerator Verified Voices, enhancing their experience with timely assistance. (4 reviews) - Users find the **intuitive design** of Numerator Verified Voices enhances usability and improves the survey experience significantly. (3 reviews) - Users commend the **efficiency** of Numerator Verified Voices, enabling quick insights from verified shoppers for timely decision-making. (2 reviews) - Simple (2 reviews) - Ease of Creation (1 reviews) - Feedback Management (1 reviews) - Quick Setup (1 reviews) - User Interface (1 reviews) **What users dislike:** - Users experience **survey flexibility issues** due to rigid credit systems limiting their survey design choices. (3 reviews) - Users find Numerator Verified Voices to be **significantly more expensive** than other DIY survey platforms available. (2 reviews) - Users desire greater **customization options** for chart appearances in Numerator Verified Voices reports. (1 reviews) - Users note the **limited features** of Numerator Verified Voices compared to other platforms, but find it mostly sufficient. (1 reviews) - Users find the **limited options for question types** restrict their ability to customize surveys effectively. (1 reviews) - Poor Customer Support (1 reviews) - Restrictions (1 reviews) ## Numerator Verified Voices Reviews ### 1. Highly Customizable, Perfect for Targeted Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Jake I. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like the customization of Numerator Verified Voices as it helps me target my customer better and get the insights I need. The initial setup was great, and overall, I really like it. **What do you dislike about Numerator Verified Voices?** None **What problems is Numerator Verified Voices solving and how is that benefiting you?** Numerator Verified Voices helps me address leadership questions and solve customer issues effectively. Its customization allows me to better target customers and get the insights I need. **Official Response from Brittany Appleby:** > We're thrilled to hear that you find Verified Voices highly customizable and perfect for targeted insights! Thank you for sharing your positive experience with us. ### 2. Customizable Surveys Enhance Data Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Michael B. | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like the customizable questions in Numerator Verified Voices. They allow us to put our own spin on answering strategic questions we have. It's really helpful in adding color to the scan and panel data we use. **What do you dislike about Numerator Verified Voices?** Not applicable **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices to add color to our scan and panel data and customize questions to answer our strategic needs. **Official Response from Brittany Appleby:** > Thank you for highlighting the value of customizable questions in Verified Voices for enhancing your data insights. We appreciate your feedback! ### 3. Perfect for Reaching Known Users and Understanding Their Needs **Rating:** 5.0/5.0 stars **Reviewed by:** Elaine L. | Senior Director of Marketing - Emerald Nuts brand, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** Given the relatively small size of my brand, I love the ability to reach known users to better understand their needs. **What do you dislike about Numerator Verified Voices?** It’s too self service. I would love if i could just discuss my key issues and questions and it generate a proposed survey. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I’ve gotten a better understanding of what’s driving lapsed usage and key barriers to my brand **Official Response from Brittany Appleby:** > Thank you for your review! We're glad to hear that Verified Voices has been helpful in reaching known users and understanding their needs. ### 4. Affordable and Easy-to-Use for Brand Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Lindsay E. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I have used Numerator Verified Voices to help understand brand thoughts and appreciate how it helps me understand my brand and the shopper's perspective. I find it more affordable for companies to have, and I like its ease of use. **What do you dislike about Numerator Verified Voices?** Just having it available to me **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices to understand my brand and the shoppers' perspective. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with Verified Voices! We're glad to hear that Verified Voices is helping you understand brand insights and the shopper's perspective. ### 5. Intuitive, Confidence-Boosting Survey Design Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I appreciate the confidence that Numerator Verified Voices brings me and find its UI platform very easy to use. The initial setup was very easy and intuitive! **What do you dislike about Numerator Verified Voices?** not much **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices for survey design and product reviews. It brings me confidence and the UI is very easy to use, making it a valuable tool. **Official Response from Brittany Appleby:** > Thank you for your feedback! We're thrilled to hear that you find Verified Voices intuitive and confidence-boosting! ### 6. Verified Voices: Easy, Bot-Free Customer Feedback You Can Trust **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2026 **What do you like best about Numerator Verified Voices?** Verified Voices helps us feel confident that we are getting feedback from real customers (and not have to worry about bots). The platform is easy to use and we can ask the right questions to get the answers to our questions. **What do you dislike about Numerator Verified Voices?** So far, so good! The variety of question options is very helpful. As time moves on, Numerator will add even more functionality. **What problems is Numerator Verified Voices solving and how is that benefiting you?** We use this platform to help us sharpen our selling stories. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience! We're glad to hear that Verified Voices is helping you feel confident in the feedback you receive and that you find the platform easy to use. ### 7. Verified Voices’ Confirmed Consumer Reviews Build Trust **Rating:** 4.5/5.0 stars **Reviewed by:** Kenny H. | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like that Verified Voices uses confirmed consumers of the product, so I can trust the data. **What do you dislike about Numerator Verified Voices?** I have limited experience with the platform & don’t yet have any dislikes. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I like that Verified Voices uses confirmed consumers of the product, so I can trust the data instead of questioning if it is impacted by bots. **Official Response from Brittany Appleby:** > Thank you for your feedback! We're pleased to hear that you find Verified Voices trustworthy! ### 8. Quick, Validated Insights Into Why Shoppers Do What They Do **Rating:** 5.0/5.0 stars **Reviewed by:** Kristin P. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I am able to get quick answers on why shoppers did what they did and they are validated **What do you dislike about Numerator Verified Voices?** I am not the most proficient at writing questions and survey so I overthink and it takes me a long time to draft **What problems is Numerator Verified Voices solving and how is that benefiting you?** Getting shopper validated insight into behavior I can’t understand with data alone **Official Response from Brittany Appleby:** > We're glad to hear that Verified Voices is providing you with quick and validated insights into shopper behavior! Thank you for leaving a review! ### 9. Easy, Reliable Consumer Insights Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Carolyn B. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I find Numerator Verified Voices to be easy to use and trustworthy. I also appreciated that the initial setup was very simple. **What do you dislike about Numerator Verified Voices?** Would be great to have even larger samples for specific brands. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices for surveying consumers and uncovering insights, helping us solve what consumers need from our products. **Official Response from Brittany Appleby:** > Thank you for your review! We're glad to hear that you find Verified Voices easy to use and trustworthy. ### 10. Easy to Use with Great Support and Quick Turnaround **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2026 **What do you like best about Numerator Verified Voices?** This tool is easy to use, and the support team is great as well. It also has a quick turnaround. **What do you dislike about Numerator Verified Voices?** For more complex projects, I sometimes need to reach out to support, which can lengthen the process a bit. That said, it’s not bad overall. **What problems is Numerator Verified Voices solving and how is that benefiting you?** It has helped us answer quick business questions and better understand certain innovations or sub-categories, which in turn supports growth for our brand and category. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with Verified Voices! We're pleased to hear that you find the tool easy to use and that our support team has been great. We appreciate your feedback! ### 11. Efficient Self-Serve Insights from Verified Buyers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2026 **What do you like best about Numerator Verified Voices?** it's an efficient self-serve tool to get relatively quickly answer directly from verified buyers of a product **What do you dislike about Numerator Verified Voices?** sometimes more niche target consumers can make it difficult to get a sufficient sample size that i might be able to find from a larger pool/multi-panel survey strategy **What problems is Numerator Verified Voices solving and how is that benefiting you?** it's helping me get answers quickly to support sales teams and brand teams, diagnosing sales challenges or proactively strategizing product launches and campaigns **Official Response from Brittany Appleby:** > Thank you for your review! We're glad to hear that you find Verified Voices efficient and that you value having the ability to connect directly with verified buyers! ### 12. Solves Specific Queries with Ease **Rating:** 4.0/5.0 stars **Reviewed by:** Ellen S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I appreciate that Numerator Verified Voices is easy to use. It helps us answer specific questions that are not available in the reports. The initial setup was also easy. **What do you dislike about Numerator Verified Voices?** n/a **What problems is Numerator Verified Voices solving and how is that benefiting you?** Numerator Verified Voices helps us answer specific questions that are not available in the reports and it's easy to use. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with Verified Voices! We're pleased that the platform has been helpful in addressing specific queries and that you found the setup to be easy! ### 13. Easy to Use, Provides Clear Customer Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea H. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I find Numerator Verified Voices easy to use. The initial setup was very easy, which I really appreciate. It's all great, and I'm pretty satisfied with the overall experience. **What do you dislike about Numerator Verified Voices?** Nothing **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices to know customer intentions and gain insights on energy drinks. It's easy to use. **Official Response from Brittany Appleby:** > Thank you for your feedback! We're happy to hear that you find Verified Voices easy to use! ### 14. Fast Turnaround and Powerful Purchase-Behavior Segmentation **Rating:** 4.0/5.0 stars **Reviewed by:** Sharon Z. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** Numerator’s Verified Voices has an incredibly fast turnaround time and the ability to segment by specific purchase behavior is a super useful tool for consumer insights! **What do you dislike about Numerator Verified Voices?** Reporting complexity - more trainings in the tool would be useful **What problems is Numerator Verified Voices solving and how is that benefiting you?** Helping get an idea of what CPG consumers are looking for today **Official Response from Brittany Appleby:** > We're glad to hear that you find Verified Voices' fast turnaround and purchase-behavior segmentation useful for consumer insights! Thank you for your review! ### 15. Slightly better value with Numerator Verified Voices, but still a very premium option **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2026 **What do you like best about Numerator Verified Voices?** Compared to the traditional Numerator survey credits package, Numerator Verified Voices has slightly better value. The cost structure for Numerator Verified Voices is by number of completes, whereas the traditional survey package is by number of survey credits. I also appreciate how the survey completes roll over per month. **What do you dislike about Numerator Verified Voices?** I wish the survey completes would rollover by quarter. Also, even though the value for Verified Voices is better than traditional Numerator surveys, it is still significantly more expensive than other DIY quantitative survey platforms (e.g., Qualtrics, Suzy, etc.) **What problems is Numerator Verified Voices solving and how is that benefiting you?** I enjoy that I can feel confident in the respondent quality with Numerator Verified Voices **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with Verified Voices! We appreciate your feedback! ### 16. Broad Data Scope Solves Retailer Queries **Rating:** 5.0/5.0 stars **Reviewed by:** Morgan P. | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like the broad scope of the data that Numerator Verified Voices provides, covering everything from shopper to retailer to product. The initial setup was easy. **What do you dislike about Numerator Verified Voices?** Nothing **What problems is Numerator Verified Voices solving and how is that benefiting you?** Numerator Verified Voices solves retailer questions for me and provides a broad scope of data from shopper to retailer to product. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with Verified Voices! We're glad to hear you found the initial setup easy. ### 17. Instant Insights with User Clarity **Rating:** 4.0/5.0 stars **Reviewed by:** Tammy U. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like that Numerator Verified Voices provides instant results and offers clarity when bringing insights to line reviews. It makes understanding consumer thoughts much easier. **What do you dislike about Numerator Verified Voices?** Nothing at the moment **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices for surveys, gathering consumer thoughts quickly and clearly, bringing insights to line reviews. **Official Response from Brittany Appleby:** > Thank you for your feedback! We're glad to hear that Verified Voices is meeting your needs for gathering consumer thoughts quickly and clearly. ### 18. Quick Insights into Client Purchasing Behaviors **Rating:** 2.5/5.0 stars **Reviewed by:** Morgan M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I’ve enjoyed using Numerator Verified Voices in the past. It helped me find client purchasing behaviors of my product. I like how quick and easy it is. I’m happy with it. **What do you dislike about Numerator Verified Voices?** No **What problems is Numerator Verified Voices solving and how is that benefiting you?** Numerator Verified Voices helped me find client purchasing behaviors of my product quickly and easily. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with using Verified Voices! We noticed the star rating may not reflect your comments, so we wanted to kindly check in. If this was unintentional, you’re welcome to update it at any time but either way, we’re grateful for your feedback! ### 19. Reliable, Easy to Use, But Needs Faster Response **Rating:** 4.0/5.0 stars **Reviewed by:** Jill S. | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like that I can rely on Numerator Verified Voices. It's easy to use, and the initial setup was easy. **What do you dislike about Numerator Verified Voices?** Sometimes the time that it takes. **What problems is Numerator Verified Voices solving and how is that benefiting you?** Numerator Verified Voices answers my business questions for Target, and I can rely on it because it's easy to use. **Official Response from Brittany Appleby:** > Thank you for your feedback! We're pleased to hear that you find Verified Voices reliable and easy to use! ### 20. Quick Turnaround That Delivers Answers in Days **Rating:** 4.5/5.0 stars **Reviewed by:** Emily J. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** It is quick and can get answers in days. **What do you dislike about Numerator Verified Voices?** I wish it summarized the data and insights for you with key learnings and insights **What problems is Numerator Verified Voices solving and how is that benefiting you?** It can answer why behind the data and understand the shoppers feelings and reasons why behind the data **Official Response from Brittany Appleby:** > Thank you for taking the time to review Verified Voices! We're glad to hear that you appreciate our quick turnaround time for answers. ### 21. Great UX and Coverage of Non-Trad Channels **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2026 **What do you like best about Numerator Verified Voices?** The UX is better than other suppliers. Choosing variables is very intuitive and the search function works well. **What do you dislike about Numerator Verified Voices?** I’d like group creation by UPCs to be easier and more robust. Better receipt scraping. **What problems is Numerator Verified Voices solving and how is that benefiting you?** They have coverage in non-trad channels, such as hardware, so we can get line of sight on products that sell there. **Official Response from Brittany Appleby:** > Thank you for your reviewing Verified Voices! We are glad to hear you appreciate our UX and coverage of non-traditional channels. We appreciate your feedback! ### 22. Highly Customizable, Easy-to-Use Surveys with Actionable Results **Rating:** 5.0/5.0 stars **Reviewed by:** katie z. | Sr Category Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** Customization and it’s incredibly easy to use. Output is almost always awesome and leads to actionable results. **What do you dislike about Numerator Verified Voices?** That you can’t preview the survey before submitting. **What problems is Numerator Verified Voices solving and how is that benefiting you?** Product quality issues, source of volume understanding, competitive understanding, consumer behavior, you name it! **Official Response from Brittany Appleby:** > Thank you for your review! We're glad to hear that you find Verified Voices highly customizable and easy to use! We appreciate your feedback about survey preview and will take it into consideration for future improvements. ### 23. Easy, Fast Survey Building—But Limited Flexibility with the Credit System **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Numerator Verified Voices?** Very easy to use, can quickly put together surveys to help you understand the consumer. **What do you dislike about Numerator Verified Voices?** Occasionally there is a lack of flexibility. You are forced to structure how large/small your surveys are according to their credit system instead of having a sliding $ cost. **What problems is Numerator Verified Voices solving and how is that benefiting you?** It helps us understand what our consumer thinks **Official Response from Brittany Appleby:** > Thank you for your review! We're glad to hear that you find Verified Voices easy to use for building surveys and that it helps you understand consumer opinions! ### 24. Quick Responses, Slightly Pricey **Rating:** 4.5/5.0 stars **Reviewed by:** Megan A. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I like the quick response from Numerator Verified Voices. Setting it up was super easy. **What do you dislike about Numerator Verified Voices?** It’s a little expensive per survey question **What problems is Numerator Verified Voices solving and how is that benefiting you?** I use Numerator Verified Voices for surveying brand consumers and finding the intention behind purchases. **Official Response from Brittany Appleby:** > Thank you for reviewing Verified Voices! We're glad to hear that you found set up to be easy and are enjoying the quick response time! ### 25. Confident Feedback From Real Customers **Rating:** 5.0/5.0 stars **Reviewed by:** Allie S. | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** Feeling confident that we’re hearing from People Who actually purchase our products **What do you dislike about Numerator Verified Voices?** Just started using but so far it’s been great **What problems is Numerator Verified Voices solving and how is that benefiting you?** Concept testing for new products to ensure we’re meeting consumers needs and expectation **Official Response from Brittany Appleby:** > Thank you for your feedback! We're glad to hear that you find Verified Voices easy to use. ### 26. Reliable Data from Surveys of Real Shoppers **Rating:** 4.5/5.0 stars **Reviewed by:** Adesoye F. | Senior Manager Insights and Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** The quality and speed of the insights it generates **What do you dislike about Numerator Verified Voices?** The quality of the data is reliable. The fact that you are actually surveying real shoppers **What problems is Numerator Verified Voices solving and how is that benefiting you?** Recontacting survey with actual category and brand buyers **Official Response from Brittany Appleby:** > Thank you for your review! We're glad to hear that you appreciate the quality and speed of the insights you receive from Verified Voices! ### 27. Easy to Use with Fast Responses **Rating:** 4.0/5.0 stars **Reviewed by:** Stratton S. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** Ease of use and quickness of responses .. **What do you dislike about Numerator Verified Voices?** Some of the targeting is still elementary especially when trying to perform extra analysis **What problems is Numerator Verified Voices solving and how is that benefiting you?** It’s helping us drive innovation strategy **Official Response from Brittany Appleby:** > We're glad to hear that you find Verified Voices easy to use and appreciate the fast responses. Thank you for sharing how Verified Voices is helping drive your innovation strategy! ### 28. Fast Responses and a Helpful Team for Data Cleanup **Rating:** 4.0/5.0 stars **Reviewed by:** kelsi W. | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** speed of responses, helpfulness of team in interpreting and cleaning up **What do you dislike about Numerator Verified Voices?** getting started in survey creation and forming questions well **What problems is Numerator Verified Voices solving and how is that benefiting you?** getting feedback on shopper behaviors **Official Response from Brittany Appleby:** > Thank you for providing feedback on Verified Voices! We're glad to hear that you appreciate our team's speed and helpfulness in data cleanup. ### 29. Valuable for Understanding Shoppers, with No Downsides So Far **Rating:** 3.5/5.0 stars **Reviewed by:** Kristi S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** It’s a valuable tool to understand the shopper **What do you dislike about Numerator Verified Voices?** I haven’t found anything to dislike at this point. **What problems is Numerator Verified Voices solving and how is that benefiting you?** I have not had any problems **Official Response from Brittany Appleby:** > We're glad to hear that Verified Voices is valuable for understanding shoppers. Thank you for sharing your positive experience! ### 30. Verified Purchase History Is a Huge Plus **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick R. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** Verified purchase history allows for reliable survey results **What do you dislike about Numerator Verified Voices?** Limited recall reliability across post-purchase surveys **What problems is Numerator Verified Voices solving and how is that benefiting you?** Understanding purchase triggers for verified purchases **Official Response from Brittany Appleby:** > Thank you for highlighting the benefit of understanding purchase triggers for verified purchases! We're glad to hear that you are finding Verified Voices helpful. We are committed to providing valuable insights for our users. ### 31. Confidence in Data You Can Trust **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** Confidence in data Directly connected to insights platform to do deep dive on shopper profile **What do you dislike about Numerator Verified Voices?** None at all I like all aspect I have used the tool to conduct a number of survey studies **What problems is Numerator Verified Voices solving and how is that benefiting you?** Depending on your business questions Can help uncover product improvement opportunities Can help uncover shopping behavior that might have contributed to sales decline **Official Response from Brittany Appleby:** > Thank you for your feedback on Verified Voices! We're glad to hear that you appreciate the confidence in data and the ability to conduct deep dives on shopper profiles. ### 32. Easy to Learn, Powerful Functionality, and Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** the functionality and ease of use makes the product easy to learn, also the support that’s offered from the platform for questions and concerns **What do you dislike about Numerator Verified Voices?** i can’t think of anything i dislike so far, i enjoy the product and what it accomplishes **What problems is Numerator Verified Voices solving and how is that benefiting you?** it’s helping to solve some processes that aren’t automated yet **Official Response from Brittany Appleby:** > We're thrilled to hear that you enjoy using Verified Voices! Thank you for sharing your positive experience with us. ### 33. Reach Verified Purchase-Behavior Audiences with Ease **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2026 **What do you like best about Numerator Verified Voices?** Ability to reach people with verified purchase behaviors. **What do you dislike about Numerator Verified Voices?** I'd like to be able to customize the look of the charts from the reports **What problems is Numerator Verified Voices solving and how is that benefiting you?** Getting insights quickly **Official Response from Brittany Appleby:** > Thank you for reviewing Verified Voices! We're glad to hear that you find our ability to reach people with verified purchase behaviors valuable. ### 34. Love the Guided Analysis Path **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** I love the guided analysis path and see value in the ai function. **What do you dislike about Numerator Verified Voices?** I am not aware of downsides apart from being cost prohibitive **What problems is Numerator Verified Voices solving and how is that benefiting you?** I could see verified voices helping us navigate the why behind trends and behavior **Official Response from Brittany Appleby:** > Thank you for your feedback! We're happy to hear that you find the guided analysis path valuable. We appreciate your support! ### 35. Fantastic Leakage Reports **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** the leakage reports are fantastic for understanding cross retailer trends! **What do you dislike about Numerator Verified Voices?** Sometimes I want to understand metrics, like new to brand in Mulo, that does not pull easily. **What problems is Numerator Verified Voices solving and how is that benefiting you?** Helps understand product leakage between channels to understand strategic focuses. **Official Response from Brittany Appleby:** > Thank you for reviewing Verified Voices! We're glad to hear that you find our leakage reports fantastic for understanding cross retailer trends! ### 36. Eye-Opening Consumer Insights Into Your Products **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** It’s so eye opening to be able to see what actual consumers are thinking about your products **What do you dislike about Numerator Verified Voices?** No specific negative experiences to share **What problems is Numerator Verified Voices solving and how is that benefiting you?** Consumer feedback on products, shopping patterns etc **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with Verified Voices! We appreciate your feedback. ### 37. Great Customization, Overall Solid Experience **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Verified Voices?** Customization helps answer my questions which is fun **What do you dislike about Numerator Verified Voices?** Too difficult to get sample and cut it well **What problems is Numerator Verified Voices solving and how is that benefiting you?** Questions that General numerator can’t do **Official Response from Brittany Appleby:** > Thank you for reviewing Verified Voices! We appreciate your feedback. ### 38. Powerful Targeting for Surveys with Verified Shopper Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Abbas H. | Senior Executive, Pharmaceuticals, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2025 **What do you like best about Numerator Verified Voices?** Can create precise target groups for surveys based on verified shopping behaviors, such as brand buyers, category frequency, and lapsed or new shoppers. **What do you dislike about Numerator Verified Voices?** No comments as of now as no issue occurred yet. **What problems is Numerator Verified Voices solving and how is that benefiting you?** It provides high quality data. **Official Response from Brittany Appleby:** > Thank you for sharing your positive experience with Verified Voices. We appreciate your feedback! - [View Numerator Verified Voices pricing details and edition comparison](https://www.g2.com/products/numerator-verified-voices/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-06+02%3A16%3A12+-0500&secure%5Bsession_id%5D=8d1edbce-da0e-4db7-a4b5-a31dced05587&secure%5Btoken%5D=1c20c0ab3a8a896b7e36b535e615c42dec6849ad310a6d77b46bcb6ccd5b7180&format=llm_user) ## Numerator Verified Voices Features **** - Third-Party Integrations - To-Do List - @mentions - Single Sign On - File Management - Activity Dashboard - Drag & Drop - Alerts/Notifications - Prioritization - Access Controls/Permissions - Screen Sharing - Content Management - Brainstorming - AI Copilot - File Transfer - Calendar Management - Status Tracking - Real-Time Notifications - Version Control - Task Management - Activity Tracking - Real Time Editing - Communication Management - Chat/Messaging - Tagging - Generative AI - Assignment Management - Task Scheduling - Project Management - Collaboration Tools - Workflow Management - Secure Data Storage - File Sharing - Document Storage - Task Progress Tracking - Discussions/Forums - Commenting/Notes - Reporting & Statistics - Contact Management - Video Conferencing - Progress Tracking - Mobile Access - API - Document Management - Customizable Branding **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Survey Management** - Survey Builder - Question Types - Templates - Survey Distribution - Mobile Survey - Site Intercept Survey **Brand Signals** - Comparison - AI - Brand Health **Survey Design - Consumer Insights Platforms** - Multi-Use Methodologies - Industry & Locale Adaptability - Behavioral & Adaptive Logic Guidance - Self-Serve Survey Builder - AI Smart Probes - Question Branching - Conditional Logic **Segment Trending** - Web - Social - Benchmarks - Finance **Survey Customization** - Branching/Skip Logic - Branding - Multimedia Support - Multilingual Surveys **Brand Analytics** - Trend Analysis - Tracking **Audience Access - Consumer Insights Platforms** - Flexible Audience Options - Customer Data Upload - Consumer Panels - Real-Time Data **Analysis** - Custom Dashboards - Reports - Integrations **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions - Collaboration Tools - Presentation Tools - Data Analysis Tools - Real-Time Data - Visual Analytics **Data Collection - Consumer Insights Platforms** - Rapid Research - Quality Assurance - Mobile / Mixed Mode **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making - Dynamic Content **Analytics - Consumer Insights Platforms** - AI-Powered Insights - Qualitative Research Support - Benchmarking & Norms - Generative AI **** - Single Sign On - Phone Polling - Online Polling - Support Audio/Images/Video - Engagement Tracking - Question Library - Data Visualization - Survey/Poll Management - Generative AI - Word Clouds - Alerts/Notifications - AI Copilot - Customizable Fields - Template Management - Email Management - Interactive Content - Q&A Management - Surveys & Feedback - Activity Tracking - Feedback Management - API - Data Cleansing - Email Marketing - Data Security - Anonymous Feedback - URL Customization - Question Piping - Offline Response Collection - Activity Dashboard - NPS Survey Structure - Drag & Drop - Data Import/Export - Response Validation - Customer Segmentation - Response Quotas - Multi-Language - Sentiment Analysis - Email Reminders - Gamification - Randomization **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Collaboration - Consumer Insights Platforms** - Dashboards & Embedded Integrations - Embeddable Reports - Shared Workspaces - Third-Party Integrations - Social Media Integration - Customizable Reports **** - Customizable Questions - Alerts/Notifications - Reporting & Statistics - Surveys & Feedback - Sentiment Analysis - Activity Tracking - Search/Filter - Trend Analysis - Charting - Real-Time Reporting - Face-to-Face - Survey Sample Management - Multi-Channel Distribution - Customer Segmentation - SSL Security - Reporting/Analytics - Multi-Language - Data Visualization - Monitoring - Drag & Drop - Offline Access - Data Import/Export - Customizable Fields - Phone-Based - Template Management - Reminders - Visual Analytics - Real-Time Analytics - Customizable Branding - Panel Management - Question Library - Paper-Based - Benchmarking - API - Single Sign On - Survey/Poll Management - Customizable Templates - Access Controls/Permissions - Multiple User Accounts - Email Management - Statistical Analysis - Email Reminders - AI Copilot ## Top Numerator Verified Voices Alternatives - [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) - 4.4/5.0 (2,913 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - 4.4/5.0 (23,540 reviews) - 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