--- title: Multiply Reviews meta_title: 'Multiply Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 29 reviews by the users' company size, role or industry to find out how Multiply works for a business like yours. aggregate_rating: rating_value: 4.9 review_count: 29 scale: '5' date_modified: '2026-07-17' parent_category: name: Retail url: https://www.g2.com/categories/retail --- # Multiply Reviews **Vendor:** Multiply Software **Category:** [Retail Pricing Software](https://www.g2.com/categories/retail-pricing) **Average Rating:** 4.9/5.0 **Total Reviews:** 29 ## About Multiply Multiply is an omnichannel repricing platform that helps marketplace sellers automate pricing decisions, stay competitive, increase revenue, and protect profit margins across multiple sales channels. Designed for ecommerce businesses selling on marketplaces, comparison shopping engines, and online stores, Multiply continuously monitors market conditions and competitor activity to automatically adjust prices according to the pricing strategies and business objectives defined by each seller. Unlike traditional repricing tools that focus solely on matching competitor prices, Multiply helps businesses make profitable pricing decisions. The platform takes into account factors such as competitor pricing, Buy Box dynamics, marketplace fees, shipping costs, operational costs, margin requirements, and product performance to ensure prices remain both competitive and profitable. Whether your goal is increasing Buy Box visibility, maximizing profitability, improving sales volume, maintaining premium positioning, or scaling marketplace operations, Multiply gives you the flexibility to build pricing strategies aligned with your business objectives. ## Built for marketplace growth Managing pricing across multiple marketplaces can quickly become complex and time-consuming. Multiply centralizes pricing management in a single platform, enabling businesses to automate pricing updates across all connected channels while maintaining complete control over their strategy. Marketplace sellers use Multiply to: \* Increase Buy Box ownership \* Protect profit margins \* Improve pricing competitiveness \* React faster to market changes \* Reduce manual pricing work \* Scale large product catalogs efficiently \* Optimize revenue and profitability \* Monitor competitor activity across channels By automating routine pricing decisions, sellers can focus more time on growing their business while ensuring their pricing remains aligned with changing market conditions. ## Smart repricing that goes beyond competitor matching Many repricers are designed to lower prices as soon as competitors change theirs. Multiply takes a more strategic approach. The platform allows sellers to define sophisticated pricing strategies that consider both competitiveness and profitability. Pricing rules can be customized according to business priorities, allowing merchants to maintain control while benefiting from automation. Multiply's repricing engine continuously evaluates market data and competitor activity to identify the best pricing opportunities while respecting the rules and limits defined by the seller. This helps businesses avoid unnecessary price reductions while maximizing their chances of winning sales and increasing revenue. ## Buy Box optimization For marketplace sellers, winning the Buy Box is one of the most effective ways to increase visibility and sales. Multiply helps sellers improve Buy Box performance by automatically adjusting prices according to marketplace conditions, competitor behavior, and profitability targets. Rather than simply seeking the lowest possible price, Multiply is designed to identify opportunities to secure the Buy Box while maintaining healthy margins whenever possible. This balanced approach helps sellers increase sales volume without creating a race to the bottom. ## Competitor monitoring and pricing intelligence Understanding the market is essential for effective pricing. Multiply provides visibility into competitor activity, pricing movements, and market trends so sellers can make better pricing decisions. Businesses can monitor competitors, analyze pricing performance, identify opportunities, and react quickly to market changes without manually reviewing thousands of products. This combination of pricing intelligence and automation enables merchants to remain competitive in fast-moving marketplace environments. ## Flexible pricing strategies Every business has different objectives and constraints. Multiply allows sellers to create customized pricing strategies based on: \* Minimum and maximum prices \* Profit margin targets \* Marketplace fees and commissions \* Shipping costs \* Competitor positioning \* Inventory levels \* Product performance \* Business priorities Pricing strategies can be adapted for different marketplaces, product categories, brands, or commercial objectives. This flexibility ensures pricing decisions remain aligned with broader business goals rather than relying on a one-size-fits-all approach. ## Built for scale Whether managing hundreds, thousands, or millions of products, Multiply is designed to support growing marketplace operations. The platform helps businesses automate pricing at scale while maintaining consistency, control, and profitability across large product catalogs and multiple sales channels. By reducing manual intervention and improving pricing efficiency, Multiply enables sellers to focus on growth while maintaining a competitive market position. ## Dedicated support and expertise Successful repricing requires more than software alone. Multiply combines technology with dedicated customer support and marketplace expertise to help businesses achieve the best possible results. Our team works closely with customers to develop pricing strategies, optimize performance, and ensure they get the maximum value from the platform. ## Key Features \* Omnichannel repricing across multiple marketplaces and sales channels \* Automated pricing updates based on custom business rules \* Buy Box optimization strategies \* Competitor monitoring and pricing intelligence \* Margin-aware repricing and profitability protection \* Customizable pricing strategies \* Marketplace fee and cost consideration \* Detailed performance analytics and reporting \* Large catalog management \* Dedicated customer support and strategic guidance Multiply helps marketplace sellers automate pricing decisions, improve competitiveness, protect margins, and grow revenue through smarter, more profitable repricing. ## Multiply Pros & Cons **What users like:** - Users find Multiply to be **very easy to use** , appreciating its simplicity and seamless operation. (8 reviews) - Users commend **sales growth** achieved with Multiply, experiencing improved buy box wins and enhanced visibility across marketplaces. (7 reviews) - Users highlight the **excellent customer support** of Multiply, noting their quick responses and professional assistance. (5 reviews) - Users value the **effective pricing optimization** of Multiply, boosting visibility, sales, and competitive edge across marketplaces. (4 reviews) - Users praise the **speed and responsiveness** of Multiply, which significantly enhances marketplace management efficiency. (4 reviews) - Users value the **automation** of Multiply, which streamlines operations and boosts sales effortlessly as it works in the background. (2 reviews) - Business Growth (2 reviews) - Easy Setup (2 reviews) - Efficiency (2 reviews) - Helpful (2 reviews) **What users dislike:** - Users face **data management issues** with Multiply, requiring a full refresh for an updated catalogue. (1 reviews) - Users find the **difficult learning process** of Multiply challenging, requiring time to adapt before navigation improves. (1 reviews) - Users find **inadequate tracking** a challenge, complicating navigation through the extensive catalogues and marketplaces in Multiply. (1 reviews) - Users find **manual processes** laborious, yet essential for the effective synchronization of Multiply's software flows. (1 reviews) - Users feel that the interface lacks **intuitiveness** , making navigation and usage less straightforward than desired. (1 reviews) - Outdated Interface (1 reviews) - Overwhelming Options (1 reviews) - Syncing Issues (1 reviews) - Time-Consuming (1 reviews) - UX Improvement (1 reviews) ## Multiply Reviews ### 1. Automatic margin optimization & smart repricing noticeably increase profitability **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Multiply?** The most helpful is the automatic margin optimization combined with smart repricing – this allowed us to specifically win more Buy Boxes and increase our profitability. Even during the testing phase, the results were clearly measurable. **What do you dislike about Multiply?** The dashboard could be made clearer in some areas. However, with a little more familiarization time, you can find your way around well. **What problems is Multiply solving and how is that benefiting you?** The biggest problem was maintaining competitive prices in real-time without sacrificing the margin. Multiply solves exactly that: intelligent repricing that helps us win the Buy Box while remaining profitable. ### 2. Simple Platform, Excellent Support, and Sales Growth with Multiply **Rating:** 5.0/5.0 stars **Reviewed by:** Luca R. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2026 **What do you like best about Multiply?** My experience with Multiply has been very positive. I was skeptical at first, but the results show that it really works very well. I really like the simplicity of the platform and the excellent customer service that helps you immediately. It's very effective; it increased my sales by 20% in a month of use, and they continue to grow. **What do you dislike about Multiply?** multiply is perfect for marketplaces and web sites **What problems is Multiply solving and how is that benefiting you?** My experience with Multiply has been very positive. I was skeptical at first, but the results show that it really works very well. I really like the simplicity of the platform and the excellent customer service that helps you immediately. It's very effective; it increased my sales by 20% in a month of use, and they continue to grow. ### 3. Efficient price optimization with added value **Rating:** 5.0/5.0 stars **Reviewed by:** Tom F. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Multiply?** I find Multiply efficient and it offers good value for money. The team is competent, especially in setup and support. The new dashboard is clear. Switching from Clousale was a very good decision, as Multiply is cheaper and more efficient. The onboarding was super easy, thanks to a great team, especially Alexej. Overall, I am very satisfied, everything works great. **What do you dislike about Multiply?** Alone, the fact that in the catalog view only a few items are loaded directly in the overview, but that is really complaining at a very high level. **What problems is Multiply solving and how is that benefiting you?** Multiply helps to win more Buybox on Amazon and achieve better customer prices. ### 4. Fast onboarding and easy handling. We have full control over prices and costs at all times. **Rating:** 5.0/5.0 stars **Reviewed by:** Julian A. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2026 **What do you like best about Multiply?** The tool works just as you would expect. We can rely on it completely and always have our prices under control. **What do you dislike about Multiply?** We have been using the tool for about 6 months and have not noticed any negative aspects so far. **What problems is Multiply solving and how is that benefiting you?** Automatic price adjustment, so we no longer have to keep an eye on prices regularly, but simply specify a price range. ### 5. Dynamic repricer that optimizes margins and BuyBox **Rating:** 4.0/5.0 stars **Reviewed by:** Dario T. | Marketplace Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Multiply?** What I appreciate the most is the dynamic repricer, which helps me optimize margins and improve BuyBox management. Additionally, the tool is very useful for increasing revenue and simplifying pricing activities. **What do you dislike about Multiply?** At the moment, I have not encountered any particular negative aspects. The experience is overall very positive. **What problems is Multiply solving and how is that benefiting you?** Excellent tool to increase revenue and control over the BuyBox ### 6. Optimizations, efficiencies, and unparalleled support **Rating:** 4.5/5.0 stars **Reviewed by:** Anais M. | Responsable Marketplaces, Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2025 **What do you like best about Multiply?** The price recommendations, the repricing tool, and the competitor analyses are what serve us the most for our business. We also chose Multiply over another company thanks to their connection to the Mano Mano marketplace. **What do you dislike about Multiply?** The tool is so comprehensive that it may be complex to use optimally at the start. An adjustment period may be necessary for full use. **What problems is Multiply solving and how is that benefiting you?** We have been working with Multiply for several months now and we are fully satisfied with this service. Our company has specific needs on certain marketplaces like Mano Mano, and only Multiply has been able to meet them. We are very well supported by the sales and account managers who know how to explain with patience and attention to understand, grasp, and use the tool in an optimized way. ### 7. Multiply keeps prices competitive on online marketplaces **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Multiply?** Multiply is a great product to keep prices competitive on online marketplaces. This way, you remain flexible and can quickly respond to changes. **What do you dislike about Multiply?** So far, I am not aware of any particular disadvantages. **What problems is Multiply solving and how is that benefiting you?** In the daily price battle on online marketplaces, it is difficult to keep track of which product prices need to be adjusted. Multiply helps with this. ### 8. "Multiply makes the difference in repricing!" **Rating:** 5.0/5.0 stars **Reviewed by:** Angelina Z. | Kauffrau im E-Commerce, Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2025 **What do you like best about Multiply?** For several months, we have been using Multiply for our repricing on Amazon and Kaufland. In this short time, we have already generated over €7,000 in additional revenue – with costs of only about €1,300. I particularly appreciate the clarity, the easy management for multiple marketplaces, and the time savings in daily business. Multiply has more than met our expectations – a clear recommendation! **What do you dislike about Multiply?** So far no serious problems, minor optimizations are still conceivable **What problems is Multiply solving and how is that benefiting you?** A major problem that Multiply solves for us is dynamic pricing across multiple marketplaces. Before Multiply, we had to adjust prices manually, which was time-consuming and often resulted in us not being competitive enough. ### 9. Reliable repricing service provider with customer-oriented support. **Rating:** 4.5/5.0 stars **Reviewed by:** Sven H. | Geschäftsführer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2025 **What do you like best about Multiply?** Multipy convinces as a repricing service provider through reliability and consistently keeps its promises to customers. The collaboration always takes place on an equal footing, creating a trusting and partnership-based atmosphere. Particularly noteworthy is the customer-oriented support, which is always competent and helpful. We look optimistically to the future and look forward to an exciting and successful partnership! **What do you dislike about Multiply?** Multiply impresses with a solution-oriented approach, so there are currently no significant disadvantages to report. However, we wish for a more advanced user interface that allows for batch processing, for example, to handle product groups more efficiently and quickly. Additionally, an even faster problem resolution based on priority would be desirable to further optimize support. We are curious to see how the collaboration develops and look forward to gaining more experiences, which we will gladly add here! **What problems is Multiply solving and how is that benefiting you?** Complex, intelligent, and automated. Simple and straightforward in implementation with quickly visible results. ### 10. A true time and performance saver! **Rating:** 5.0/5.0 stars **Reviewed by:** Théo T. | Chargé de développement commercial, Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2025 **What do you like best about Multiply?** We have been using Multiply for several weeks and are delighted with it. The automatic repricing without rules is a real asset: it adapts perfectly to the market and sometimes allows us to sell at a higher price than our main competitor, while maintaining volume. The interface is smooth and very comprehensive, with many useful reports for management. Special mention to Yohaan from the sales team, always available and very responsive. Excellent tool and excellent team! **What do you dislike about Multiply?** For the moment, we have no negative points to report. **What problems is Multiply solving and how is that benefiting you?** Multiply allows us to automatically reprice our listings at the best possible price. Always respecting a specified minimum or maximum price. - [View Multiply pricing details and edition comparison](https://www.g2.com/products/multiply/reviews/multiply-review-9828461?section=pricing&secure%5Bexpires_at%5D=2026-07-18+18%3A44%3A38+-0500&secure%5Bsession_id%5D=9f9e4957-8ee7-4243-9231-68355f7446de&secure%5Btoken%5D=5e6bfb090fa0d90bc5246db719b0663bc500a8204f13999e4b6898eec33af2c0&format=llm_user) ## Multiply Features **Integration** - Import - Export - APIs **Platform Additional Functionality** - Dashboard - Cloud - On-Premise **Store Management** - Localization - Marketplaces **Platform Data** - Visualization - Platform Search - Dashboard - Alerts and Notifications **Platform Basics** - Reporting - Interoperability - Performance **Agentic AI - Online Marketplace Optimization Tools** - Cross-system Integration - Natural Language Interaction ## Top Multiply Alternatives - [Webgility](https://www.g2.com/products/webgility/reviews) - 4.6/5.0 (372 reviews) - [Feedonomics](https://www.g2.com/products/feedonomics/reviews) - 4.4/5.0 (367 reviews) - [A2X](https://www.g2.com/products/a2x/reviews) - 4.9/5.0 (306 reviews)