miEdge is a sales intelligence platform that helps insurance agencies, brokers, and insurers market precisely and sell efficiently. Unlike generic sales intelligence tools, miEdge provides comprehensive, insurance-specific prospect profiles for employee benefits and both commercial property and casualty and personal lines coverage. miEdge aggregates, normalizes, and enriches millions of data points from dozens of sources—from company or household demographic data to policies in force to OSHA inspections. Insurance agencies and brokers use this data to run targeted prospecting campaigns and sell with a deep understanding of client needs. Insurers use miEdge to identify the best-fit agency and brokerage partners. miEdge integrates with customer relationship management systems such as Microsoft Dynamics or Salesforce. It also connects with virtually any tech stack via its RESTful API.
With miEdge, insurance producers can:
• Precisely target lead generation to the prospects who are most likely to engage and ultimately become customers
• Deliver a consultative selling approach, thanks to a detailed understanding of each prospect’s current coverage and potential needs
Key capabilities include:
• Consolidated, insurance-specific profiles covering 4 million companies and 85 million households, pulling together data from dozens of third-party data sources. miEdge profiles access more than 400 million data points—including demographic data as well as key insurance-related data from the Department of Transportation (DOT), the Department of Labor (DOL), the Occupational Safety and Health Administration (OSHA) the Wage and Hour Division (WHD), and other sources.
• Constant data cleaning and quality management: Zywave scrubs, de-duplicates, edits, normalizes, matches, enhances, and verifies miEdge data. Users can count on data that’s up-to-date, accurate, and actionable.
• Flexible data access: Within the miEdge interface, you can easily search, filter, view, and export relevant profiles. Or, use miEdge data within your CRM or agency management system (AMS) workflows.
• Alerts: Set up notifications for specific companies to uncover events that might impact proposals.
• RESTful API: A full range of miEdge data can easily be connected to existing tech stacks, even when custom integrations are required
Product Website
Seller
ZywaveLanguages Supported
English
Product Description
miEdge is a sales intelligence platform that helps insurance agencies, brokers, and insurers market precisely and sell efficiently. Unlike generic sales intelligence tools, miEdge provides comprehensive, insurance-specific prospect profiles for employee benefits and both commercial property and casualty and personal lines coverage. miEdge aggregates, normalizes, and enriches millions of data points from dozens of sources—from company or household demographic data to policies in force to OSHA inspections. miEdge integrates with customer relationship management systems such as Microsoft Dynamics or Salesforce and with virtually any tech stack via its RESTful API.
Overview by
Laura Ubbelohde