I've been lucky enough to be trialing Meaningful for a couple of weeks now and I'm so excited about my organization's plans to purchase a subscription. Having this platform at my fingertips will not only help me be more efficient as a researcher, but is going to make our organizationation and our clients so much smarter about our customers/audiences. It's clear that this tool was made by researchers for researchers - it's not only intuitive and easy to use, but nearly all of the features and functionality that I'd put on a 'wish list' are either already there or are in the works. The team over at Meaningful has been so interested in hearing how I'll be leveraging the platform, what my key needs are, and what I'll need down the road. They are super responsive, and happen to be great people who just "get it". In essence, they've taken very timely and costly research processes and have democratized them. No longer am I going to get pushback from clients on not having the time or budget to conduct research - reaching their audiences for qualitative insight at quantitiative scale has been made easy and cost effective. This will be a go-to resource in my research toolkit from now on -- something I log into regularly to field research on behalf of my clients and to help us garner insight to infiltrate into pitches and agency thought leadership. And best of all, Meaningful makes it seamless to onboard and implement the platform - upholding the highest degree of respondent and data privacy and security. Review collected by and hosted on G2.com.
There is absolutely nothing I dislike about Meaningful. Note that they are a startup and their team consists of only a handful of super savvy individuals. While slim at the moment, I expect they will experience massive growth once the secret is out. Do know that in the meantime, they are all ears and are very responsive. Review collected by and hosted on G2.com.
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