--- title: Matomo Reviews meta_title: 'Matomo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 96 reviews by the users' company size, role or industry to find out how Matomo works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 96 scale: '5' date_modified: '2026-10-23' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Matomo Reviews & Product Details

Profile Status

This profile is currently managed by Matomo but has limited features.

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Pricing

Pricing provided by Matomo.

On-Premise (Self-Hosted)

FREE download

Cloud Business

19USD / month
Free trial available

User Insights

Average based on 96 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Matomo Reviews (96)

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Reviews

Matomo Reviews (96)

View 1 Video Reviews
4.2
96 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise data privacy and the ability to self-host Matomo, allowing complete control over their analytics. The software is recognized for its customizability and detailed reporting features, making it a strong alternative to Google Analytics. However, some users note that performance can be an issue, particularly with larger datasets.

Pros & Cons

Generated from real user reviews
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Christoph W.
CW
Christoph W.
Small-Business (50 or fewer emp.)
"Privacy and visitor insight are not mutually exclusive"
5/5
What do you like best about Matomo?

Matomo allows us to keep user tracking data to ourselves, and it gives us the controls to be privacy-first from the get go. There is absolutely no reason to use a third party to collect user or visitor data for you and deal with the headaches of privacy law compliance that entails. Review collected by and hosted on G2.com.

What do you dislike about Matomo?

For maximum privacy it is best to self host Matomo, but that's not a very tall order. Matomo uses PHP and MySQL, which basically any hosting provider offers and which is easy to install on your own (virtual) servers. Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Verified User in Higher Education
Small-Business (50 or fewer emp.)
"It was a very nice experience, would like to keep using this software."
5/5
What do you like best about Matomo?

Really like how Matomo protects my privacy with advanced Privacy features, also there is no data limit with Matomo. Loved the In-depth Analytics. Log files are already available so it makes sense to make the most of this information. Also provides me important reports about the users and their interaction. Review collected by and hosted on G2.com.

What do you dislike about Matomo?

One thing I disliked using Matomo is that while I was reporting something the service was chargeable and not free of cost, also Matomo collects too much information. Charts and graphs are not very intuitive. Review collected by and hosted on G2.com.

Werner M.
WM
Werner M.
Software Architect
Small-Business (50 or fewer emp.)
"Nice and detailed statistics for your websites."
4.5/5
What do you like best about Matomo?

It is self-hosted and open-source. It is easy to install, use and upgrade. Review collected by and hosted on G2.com.

What do you dislike about Matomo?

Sometimes some paid features are promoted and are a bit annoying Review collected by and hosted on G2.com.

Simon M.
SM
Simon M.
Chief Content Creator
Small-Business (50 or fewer emp.)
"A conversation between two should not have a third person listening; keep them out with Matomo"
5/5
What do you like best about Matomo?

The very fact that analytics can be ethical was the very thing that attracted me towards Matomo. Users coming to your site and trusting you to keep the transaction between yourselves shouldn't be worried about a third party collecting more data on you. The fact that Matomo respects peoples' privacy and wilfully doesn't track someone if they don't want to be tracked, that..., that it what makes them the best. Any data that is collected about a person's behaviour on our website never leaves our server, is not sold to a 3rd party and becomes no one else's business. This is why I personally love Matomo - to be able to host it on your own server, keep all that data from BIG BROTHER and make sure the customer is treated as a customer and not a product! Review collected by and hosted on G2.com.

What do you dislike about Matomo?

There are no dislikes and I'm not even sucking up. In the past, I've had to deal with a lot of products not working the way they were intended to work, breaking down in the middle of something, not providing accurate information. After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration. Review collected by and hosted on G2.com.

RR
Roel R.
Owner / CEO
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Great Open Source Software"
5/5
What do you like best about Matomo?

You have full control over collected data, no more data collection by third-party proprietary software like Google Analytics. Easy to use and setup and a great interface. Review collected by and hosted on G2.com.

What do you dislike about Matomo?

The mobile application is less powerful than the online dashboard and apps from other software suppliers. However, it does do its job. Review collected by and hosted on G2.com.

Farrukh T.
FT
Farrukh T.
Project Management Volunteer
Small-Business (50 or fewer emp.)
"GDPR complaint marketing analytics tool"
4/5
What do you like best about Matomo?

GDPR manager included in the tool; on-premise self-hosting is possible Review collected by and hosted on G2.com.

What do you dislike about Matomo?

Cannot be integrated with Google marketing platforms Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation
UA
Verified User in Airlines/Aviation
Enterprise (> 1000 emp.)
"Having used Matomo extensively over 5 years of my experience building single page web Analytic page"
4.5/5
What do you like best about Matomo?

I like detailed dashboard and ease of tracker functions to watch user activity closely. Review collected by and hosted on G2.com.

What do you dislike about Matomo?

Little complex to follow documents in order to implement into react es6. Had to refer php based sdk to discover and implement new features. Review collected by and hosted on G2.com.

AG
Alexander G.
Small-Business (50 or fewer emp.)
"Analytics tool for the homepage"
4/5
What do you like best about Matomo?

Good dashboard with the main overview of clicks and visitor stats. The graphics are clear and helpful, no useless functions and a smart live view tool to control the traffic. Review collected by and hosted on G2.com.

What do you dislike about Matomo?

The installation on the website, by editing the main head-content works easily, but the website speed is less now so would be important to load the script faster to don't block and slow down the loading speed. Review collected by and hosted on G2.com.

Manish R.
MR
Manish R.
Software Engineer
Enterprise (> 1000 emp.)
"Track online visitors"
4.5/5
What do you like best about Matomo?

I like about the tracking report by the person visits online Review collected by and hosted on G2.com.

What do you dislike about Matomo?

The custom language are not sufficient to understand.please add more regional language. Review collected by and hosted on G2.com.

Sam T.
ST
Sam T.
Founder and Chief Executive
Small-Business (50 or fewer emp.)
"Comprehensive features, worth the time investment"
4.5/5
What do you like best about Matomo?

Powerful features for a range of uses, from basic web analytics, to ecommerce and product intelligence. Excellent privacy features and control. Highly configurable goal and event tracking. Review collected by and hosted on G2.com.

What do you dislike about Matomo?

Finding out where certain features are and how to use them can take time. Configuring geolocation could be easier. And some concepts are non-obvious, eg. funnels vs user paths vs transitions. Review collected by and hosted on G2.com.

Questions about Matomo? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Sittisak S.
SS
Sittisak Setprasert
•
Last activity over 4 years ago

Deleted

GU
Guest User

What do you like most about Matomo for website analytics, and how does it compare to other tools?

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Pricing Options

Pricing provided by Matomo.

On-Premise (Self-Hosted)

FREE download

Cloud Business

19USD / month
Free trial available

Cloud Enterprise

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Matomo Comparisons
Matomo Features
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