--- title: Matomo Reviews meta_title: 'Matomo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 96 reviews by the users' company size, role or industry to find out how Matomo works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 96 scale: '5' date_modified: '2026-10-23' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Matomo Reviews & Product Details

Profile Status

This profile is currently managed by Matomo but has limited features.

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Pricing

Pricing provided by Matomo.

On-Premise (Self-Hosted)

FREE download

Cloud Business

19USD / month
Free trial available

User Insights

Average based on 96 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Matomo Reviews (96)

View 1 Video Reviews
Reviews

Matomo Reviews (96)

View 1 Video Reviews
4.2
96 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise data privacy and the ability to self-host Matomo, allowing complete control over their analytics. The software is recognized for its customizability and detailed reporting features, making it a strong alternative to Google Analytics. However, some users note that performance can be an issue, particularly with larger datasets.

Pros & Cons

Generated from real user reviews
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G2 reviews are authentic and verified.
Alessandro C.
AC
Alessandro C.
Freelance
Small-Business (50 or fewer emp.)
"Very Precise tool"
4.5/5
What do you like best about Matomo?

Matomo is a very precise tool, many more than Google Analytics; It is very simple to use Review collected by and hosted on G2.com.

What do you dislike about Matomo?

I don't like something about the free preview, maybe is too short to evaluate well all the instruments Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"We have used Piwik in our company to feed our recommendations system and it works perfectly."
4.5/5
What do you like best about Matomo?

An advantage that I personally consider is that Matomo is an open source tool which can be manipulated. Most ad blockers block the tracking code from matomo. We changed the code and name of matomo so that the ad blockers couldn't block our matomo script. Obviously its not good not to respect the privacy but from a business perspective, its good because sometracking is very critical to some businesses. Also some users unintentionally block matomo script. Review collected by and hosted on G2.com.

What do you dislike about Matomo?

Graphical user interface shows different data than the database. It uses fingerprinting technology which identifies the user on the basis of a certain parameters including IP, Device etc. It means that if multiple users are visiting a website from the same company, PIWIK automatically identify them as one user and associate the actions from different users to only one user. That is something which we saw in front end GUI. Review collected by and hosted on G2.com.

WS
Waqas S.
Lecturer Computer Science (BPS-17)
Small-Business (50 or fewer emp.)
"OpenSource and selfhosted alternative to GA!"
5/5
What do you like best about Matomo?

I'm in love with the Matomo. It provides me with lots of details about activities on my website. One of the reasons for having Matomo over Google Analytics is that I have full control over the statistical data of user activity on my website. Review collected by and hosted on G2.com.

What do you dislike about Matomo?

The User Interface of Matomo is tricky for new users. And installation is a pin if not available on your Hosting Application installer. Also, required storage and database on your hosting. Review collected by and hosted on G2.com.

YB
Yash B.
Project Manager
Small-Business (50 or fewer emp.)
"Matomo review by Yash"
4.5/5
John W.
JW
John W.
SaaS Revenue Growth Consultant
Mid-Market (51-1000 emp.)
"Excellent OSS alternative to Google Analytics - own your data"
5/5
What do you like best about Matomo?

Open Source, community-based alternative to commercial alternative (Google Analytics) - data privacy is the primary driver. Review collected by and hosted on G2.com.

What do you dislike about Matomo?

You do need to roll up your sleeves and prepare for installation support on your server; you will need some experience and admin access to complete and trouble-shoot. Review collected by and hosted on G2.com.

Dharam G.
DG
Dharam G.
Data Engineer
"Best open-source alternative to Google Analytics"
4/5
What do you like best about Matomo?

- It is Open source and is being developed actively

- Has almost all the feature one needs to track user interactions. Review collected by and hosted on G2.com.

What do you dislike about Matomo?

You can only use MySQL for backend data storage. Review collected by and hosted on G2.com.

Verified User in Telecommunications
AT
Verified User in Telecommunications
Small-Business (50 or fewer emp.)
"Keep your data"
4/5
What do you like best about Matomo?

Selfhosting, no Google. It is the best way to keep your data and the data of your customers/users with yourself. Review collected by and hosted on G2.com.

What do you dislike about Matomo?

Usability could be better. It is partly hard to set up the things you need to know. Review collected by and hosted on G2.com.

Himanshu B.
HB
Himanshu B.
Consultant
Mid-Market (51-1000 emp.)
"Looking for Web Analytics? Your answer is "Matomo""
5/5
What do you like best about Matomo?

Matomo is easy to setup, provide complete control of your data, Open Source and easy to understand. I am not a web analytics pro and with 'Matomo', I fills like I don't need to be :D Being a developer only, I was able to understand analytics with its setup wizard. It also provides docker image for setup which makes setup even more smooth. Until I found Matomo, web analytics for intranet applications was nightmare for me and the client. Review collected by and hosted on G2.com.

What do you dislike about Matomo?

With my particular use case, I am telling seriously, I didn't find any issues with it. It was just deploy and start using it. Review collected by and hosted on G2.com.

Baptiste T.
BT
Baptiste T.
Freelance Software Engineer
Small-Business (50 or fewer emp.)
"Awesome product"
5/5
What do you like best about Matomo?

Easy to use, easy to modify. Many useful indicators for global comprehension of your website activity Review collected by and hosted on G2.com.

What do you dislike about Matomo?

The learning curve to understand all indicators can be steep. Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Verified User in Automotive
Small-Business (50 or fewer emp.)
"Easy to implement Action Tracker"
4/5
What do you like best about Matomo?

All the data collected for each user, the fact that it can be setup to respect GDPR rules. The aggregation of events and statistics. It is very easy to implement and start working with. I also like the fact that it has built-in functions to switch to different websites and user groups. Review collected by and hosted on G2.com.

What do you dislike about Matomo?

Inability to remove previously tracked events making statistics a bit hard to deduct when there are a lot of ones we don't want to track anymore for instance. Also, it'd be great if all the functions were accessible from the website rather than needing to use the command line. Review collected by and hosted on G2.com.

Questions about Matomo? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Sittisak S.
SS
Sittisak Setprasert
•
Last activity over 4 years ago

Deleted

GU
Guest User

What do you like most about Matomo for website analytics, and how does it compare to other tools?

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Pricing Options

Pricing provided by Matomo.

On-Premise (Self-Hosted)

FREE download

Cloud Business

19USD / month
Free trial available

Cloud Enterprise

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