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MassTer
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MassTer

By MASS Analytics

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MassTer Demo - Data Configuration Module - MassTer - Marketing Mix Modeling Software
MassTer's Data Configuration module simplifies the process of preparing and organizing marketing data, allowing you to handle large volumes of data efficiently and prepare it for marketing mix modeling. Select and map key variables such as sales data, advertising expenditures, pricing, and oth...
MassTer Demo - Data Exploration Module - MassTer - Marketing Mix Modeling Software
With MassTer's Explore module, you can navigate and visualize your data, uncovering patterns, trends, and correlations that inform decision-making for optimal marketing performance.
MassTer Demo - Data Processing Module - MassTer - Marketing Mix Modeling Software
With MassTer's Process Module, you can transform and cleanse large volumes of data from various sources, using data processors purpose-built for marketing mix modeling.
MassTer Demo - Data Modeling Module - MassTer - Marketing Mix Modeling Software
MassTer's auto-modeler significantly speeds up the modeling process. Quickly assess your model by looking at your model robustness indicators. MassTer is purpose-built to support the most sophisticated modeling needs for MMM, featuring contemporary statistical techniques like pooled regressio...
MassTer Demo - Prediction Module - MassTer - Marketing Mix Modeling Software
Use MassTer's Predict Module to generate accurate predictions for various marketing scenarios, ensuring accurate forecasts that reflect real-world dynamics. Perform sensitivity analysis by adjusting different variables and assessing their impact on the predicted outcomes. You can test for dif...
MassTer Demo - Reporting Module - MassTer - Marketing Mix Modeling Software
Create customized reports tailored to your specific needs. MassTer offers a wide range of charts, and graphs that allow you to present your analysis results beautifully. MassTer's reporting module supports interactive dashboards, enabling you to explore and drill down into the data for deeper ...
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MassTer Reviews (1)

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MassTer Reviews (1)

5.0
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Baidy S.
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Advanced Analytic manager -
Enterprise (> 1000 emp.)
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"The reference software for building MMM"
What do you like best about MassTer?

The solution allows for intuitive and efficient management of MMM production. Mass Analytics provides all resources through its support and training to quickly build expertise in MMM production. Review collected by and hosted on G2.com.

What do you dislike about MassTer?

Once we have a good grasp of this solution, tell him to find faults with it. Maybe it would be good to be able to use an online version so as not to have to install the solution on my computer. Review collected by and hosted on G2.com.

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