Mapp Empower transforms a vendor-agency relationship into a true partnership. Reseller like digital agencies and consulting firms retain full ownership of their clients’ experiences through a market-leading white label email marketing solution. Meanwhile, it was never so easy to administer and overview a multitude of client accounts. Mapp Empower provides revenue-generating full services where resellers complete all the work for their clients.
Previously known as BlueHornet eMS, Mapp Empower offers a simple, reliable, and self-provisioned marketing solution, and can easily be integrated with Mapp’s DMP or other agency tools through flexible APIs.
The key features on a technical level are:
- Drag-and-drop message template builder
- Template management and restrictions at the user-level
- Multi-version testing with custom champion management
- Automated messages driven based on real-time behavioral triggers
- Transactional messages for purchases, receipts and other transactional events
- Multiple message categorization and tagging for reporting
- Message rendering and spam testing
- Customized recipient lists for testing
- Easy QA testing
- Embed sign-up widgets and custom forms on websites that automatically integrate with the subscriber database
- Easily import and export data via live APIs or batches
- Simple interface for segmentation management
- Create custom fields to categorize subscriber data
- Dynamic and relational content used for driving personalized content and messaging
- Coupon management
- User management
- Magento 2 integration
- Integrated social sharing
- Message and campaign level reporting
