1. [Home](https://www.g2.com/) 2. ... 3. [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) 4. [Mapp Empower Discussions](https://www.g2.com/products/mapp-empower/discuss) [ ![Mapp Empower](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_594566bec5c9f1357127727b88a9acaa/mapp-empower.png "Mapp Empower") ](/products/mapp-empower/reviews) # Mapp Empower Discussions Mapp Empower transforms a vendor-agency relationship into a true partnership. Reseller like digital agencies and consulting firms retain full ownership of their clients’ experiences through a market-leading white label email marketing solution. Meanwhile, it was never so easy to administer and overview a multitude of client accounts. Mapp Empower provides revenue-generating full services where resellers complete all the work for their clients. Previously known as BlueHornet eMS, Mapp Empower offers a simple, reliable, and self-provisioned marketing solution, and can easily be integrated with Mapp’s DMP or other agency tools through flexible APIs. The key features on a technical level are: - Drag-and-drop message template builder - Template management and restrictions at the user-level - Multi-version testing with custom champion management - Automated messages driven based on real-time behavioral triggers - Transactional messages for purchases, receipts and other transactional events - Multiple message categorization and tagging for reporting - Message rendering and spam testing - Customized recipient lists for testing - Easy QA testing - Embed sign-up widgets and custom forms on websites that automatically integrate with the subscriber database - Easily import and export data via live APIs or batches - Simple interface for segmentation management - Create custom fields to categorize subscriber data - Dynamic and relational content used for driving personalized content and messaging - Coupon management - User management - Magento 2 integration - Integrated social sharing - Message and campaign level reporting ![Mapp Empower](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_594566bec5c9f1357127727b88a9acaa/mapp-empower.png "Mapp Empower") Mapp Empower Discussions Most CommentedMost HelpfulCommon QuestionsNewest Showing **1** discussion ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - Share [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=What+is+Mapp+Empower+used+for%3F&title=What+is+Mapp+Empower+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-mapp-empower-used-for) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=What+is+Mapp+Empower+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-mapp-empower-used-for&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-mapp-empower-used-for) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=What+is+Mapp+Empower+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-mapp-empower-used-for%0aWhat+is+Mapp+Empower+used+for%3F) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=What+is+Mapp+Empower+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-mapp-empower-used-for%0aWhat+is+Mapp+Empower+used+for%3F) - Copy link - [ ## What is Mapp Empower used for? ](/discussions/what-is-mapp-empower-used-for) What is Mapp Empower used for? [ email marketing software ](https://www.g2.com/tags/email-marketing-software) Show More (Upvote this discussion)\<0\>0\> (Downvote this discussion) 0 (0 Comments) Add a comment [ View discussion ](/discussions/what-is-mapp-empower-used-for) ## Browse by popular topics [email marketing software](/products/mapp-empower/discuss?filters%5Btags%5D%5B%5D=email-marketing-software)