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Mapp Marketing Cloud

By Mapp Digital

3.9 out of 5 stars

How would you rate your experience with Mapp Marketing Cloud?

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Mapp Marketing Cloud Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

5 months

Perceived Cost

$$$$$

Mapp Marketing Cloud Media

Mapp Marketing Cloud Demo - Whiteboard (Marketing Automation) in Mapp Cloud
Whiteboard (Marketing Automation) in Mapp Cloud
Mapp Marketing Cloud Demo - Email Builder in Mapp Cloud
Email Builder in Mapp Cloud
Mapp Marketing Cloud Demo - Executive Summary in Mapp Cloud
Executive Summary in Mapp Cloud
Mapp Marketing Cloud Demo - Location Manager in Mapp Cloud
Location Manager in Mapp Cloud
Mapp Marketing Cloud Demo - Probability Feature in Mapp Cloud
Probability Feature in Mapp Cloud
Mapp Marketing Cloud Demo - Product Trends in Mapp Cloud
Product Trends in Mapp Cloud
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Mapp Marketing Cloud Reviews (67)

Reviews

Mapp Marketing Cloud Reviews (67)

3.9
67 reviews

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Verified User in Telecommunications
UT
Enterprise (> 1000 emp.)
"Excellent"
What do you like best about Mapp Marketing Cloud?

Comprehensive, includes everything we need and is extremely easy to work with. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

I don't have any have dislikes to be honest. Review collected by and hosted on G2.com.

Ramandeep s.
RS
Information Technology Analyst
Enterprise (> 1000 emp.)
"Very Good Experience"
What do you like best about Mapp Marketing Cloud?

It has multi chennel capabilities, allowing for coordinated campaifns across various channels like email mobile and social media. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

The needs of different peoples are considered here but this makes the interface more difficult. Review collected by and hosted on G2.com.

Mohammad F.
MF
Lead Data Scientist
Enterprise (> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Overview of Mapp Cloud"
What do you like best about Mapp Marketing Cloud?

Mapp Cloud is a cloud-based marketing platform that provides a range of marketing automation tools to help businesses optimize their marketing strategies. Some of the most helpful features of Mapp Cloud include:

Cross-channel marketing: Mapp Cloud allows businesses to create and manage marketing campaigns across multiple channels, including email, social media, mobile, and web.

Customer insights: Mapp Cloud provides detailed analytics and insights into customer behavior and preferences, helping businesses to create more targeted and personalized marketing campaigns.

Data integration: Mapp Cloud integrates with a wide range of data sources, allowing businesses to easily collect and manage customer data from multiple channels and sources.

Automation: Mapp Cloud automates many of the repetitive tasks involved in marketing, allowing businesses to save time and focus on more strategic initiatives.

Personalization: Mapp Cloud provides tools for creating personalized experiences for customers, including personalized emails, landing pages, and recommendations.

Overall, the upsides of using Mapp Cloud include increased efficiency, better targeting and personalization, and improved marketing effectiveness, leading to increased revenue and customer engagement. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

Some potential downsides of using Mapp Cloud might include:

Complexity: Mapp Cloud is a comprehensive marketing automation platform with many features and capabilities, which may require some time and effort to fully understand and utilize effectively.

Cost: Mapp Cloud is a premium product, and its pricing may be higher than some other marketing automation tools, which may make it less accessible for smaller businesses or those with limited budgets.

Integration challenges: While Mapp Cloud integrates with many data sources and platforms, integrating with certain systems may require custom development or additional resources.

Customer support: Some users have reported challenges with Mapp Cloud's customer support, including difficulty getting prompt and effective assistance with technical issues. Review collected by and hosted on G2.com.

GP
Marketing manager
Small-Business (50 or fewer emp.)
"Good platform, the right compromise between price and performance"
What do you like best about Mapp Marketing Cloud?

the new user interface, the features (which are many), the fact that compared to other platforms it is not expensive, and a fairly responsive customer service Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

the functionalities and all the potential that the platform is often not easy to understand. The platform is plenty of tools and services, but sometimes they are hidden or difficult to understand (how to use them). For the integration with the API in my case, it always needed a developer to be able to allow me to achieve my goal Review collected by and hosted on G2.com.

Verified User in Insurance
CI
Mid-Market (51-1000 emp.)
"A mixed bag"
What do you like best about Mapp Marketing Cloud?

Good basic features compared to other tools (like SendGrid), seems to be trying to include more communication channels, quite good segmentation tool, better than average API, reasonable pricing, better than average documentation. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

Support reps keep changing every few months and leaving the company - not a good sign. Response times can be slow and first response usually not on point. System can get slow and strange bugs are encountered throughout the system (you get 500 server error but no explanation what's wrong). Personalization GUI is super inconvenient and support reps offer to use hacks instead of the standard functionality. Some features are very limited and integrated through third-party integrations - e. g. in order to use web push you need to setup Firebase account first, also no possibility to use it via XML imports or APIs, so pretty much useless feature for companies which use integrations with CRM. Same with post functionality. No Whatsapp, Viber intergrations out-of-the-box. Some features are clearly forgotten (Landing pages, Vouchers). Review collected by and hosted on G2.com.

SH
Communication Manager
Enterprise (> 1000 emp.)
"very friendly and competent people"
What do you like best about Mapp Marketing Cloud?

I can do a lot of things in self service Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

sometimes I have to wait for the doings i cannot do in self service Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business (50 or fewer emp.)
"Mapp Cloud is explicitly designed to help consumer-facing brands run highly personalized"
What do you like best about Mapp Marketing Cloud?

I've been trying to find an easy way to map out my business strategies for years, and I always found myself pulling my hair out with all the programs. Mapp Cloud is so easy-to-use and intuitive that I can finally stop stressing about this! The templates are perfect for brainstorming, and the app feels like it was made just for me. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

I have been using Mapp Cloud for a few weeks now, and I enjoy it. It's an all-in-one app that works well with both my desktop and my smartphone. I can organize my data from anywhere, which is perfect for a person with an on-the-go lifestyle. And the price? Ah, it couldn't be better! Review collected by and hosted on G2.com.

Verified User in Accounting
AA
Mid-Market (51-1000 emp.)
"Recommendation"
What do you like best about Mapp Marketing Cloud?

Easily integratable and with good support from the team. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

Issues are not easy to trace. So at times this get harder to find actual reason because of less amount of logs available. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market (51-1000 emp.)
"Poor service quality"
What do you like best about Mapp Marketing Cloud?

Very good statistics section to evaluate our newsletter Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

Poor service quality, pricing not transparent, contacts change very often. Review collected by and hosted on G2.com.

Hema G.
HG
Marketing Executive
Mid-Market (51-1000 emp.)
"Great customer service, always proactive and keeping us on our toes!"
What do you like best about Mapp Marketing Cloud?

Always helpful, no task or question is too much trouble. Happy to give feedback and advise the best route of how to implement projects and ideas. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

No instant messenger, I think rather than do the old fashioned way of emailing, it is better to have a chat about something Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

5 months

Perceived Cost

$$$$$
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Mapp Marketing Cloud Features
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Landing Pages and Forms
Dynamic Content
A/B Testing
Segmentation
Online Behavior Tracking
Basic Reporting
Web Analytics
ROI Analytics
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Mapp Marketing Cloud
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