MailerLite Reviews & Product Details

I love using MailerLite's Quiz and Survey blocks to engage with subscribers by exploring their interests, enabling me to send relevant content efficiently. The Auto-resend feature is also a favorite as it tackles the issue of unopened emails by trying again with a different subject line. The visual builder in MailerLite stands out because it's straightforward and lets me create complex customer journeys easily with drag and drop triggers, making automation much simpler compared to other tools. I find it helpful that MailerLite can automatically tag subscribers based on their activities, like clicking a specific link, which streamlines sending tailored content. The checkout process, which automatically triggers a 'Product Delivery' automation without any transaction fees from MailerLite, is also quite advantageous. Additionally, MailerLite's ease of use is commendable; I can train a new marketing intern to use it in just 30 minutes, a clear advantage over platforms like Salesforce Marketing Cloud or HubSpot. I appreciate that the initial setup is also fast and hassle-free, allowing me to jump straight into the dashboard after a quick verification. Review collected by and hosted on G2.com.

New users often face a strict manual review process. If your website is "under construction" or your domain is brand new, they may reject your account or terminate it without a detailed explanation. Review collected by and hosted on G2.com.

It's free tier was always great so I'd happily recommend it to clients when they're building sites. Review collected by and hosted on G2.com.

Although all the basics worked without subscription, a lot of branding is kept behind the pay wall, which is understandable. If you're going to use it for your business, pay and have custom branding. Review collected by and hosted on G2.com.

MailerLite is easy to use and straightforward to implement, even for small teams. The interface is clean, and creating email campaigns, forms, and basic automations is simple. It offers good core features without being overly complex, which makes it practical for regular communication and outreach. Review collected by and hosted on G2.com.

While MailerLite covers essential email marketing needs, more advanced automation and segmentation options are limited compared to larger enterprise platforms. Some design and reporting features are fairly basic, which may be restrictive for teams with more complex requirements. Review collected by and hosted on G2.com.

I really like the super UX and great support offered by MailerLite. The drag and drop email designer is impressive because it has nice blocks like countdowns and an automatic YouTube animated thumbnail creator, not just images or text. Additionally, emailing sending comes with great deliverability, and managing subscribers is a breeze. The initial setup was very easy, including email authentication. Review collected by and hosted on G2.com.

MailerLite is too expensive if you have large lists (above 100k subscribers). Review collected by and hosted on G2.com.

I use MailerLite for email marketing and I genuinely like this platform because of its good email delivery rate. It helps me to send bulk emails to potential clients without going to the spam folder, which I like the most. I can see and track who opens the email, which helps me a lot. Tracking email openings helps me to understand what kind of email format is working for me the best, and according to that, I improve more or send relevant emails to the recipients. Review collected by and hosted on G2.com.

Phone support is not available, I can not directly call to the customer service if I face any issues, this is what I don't like. The initial setup was not very easy. Review collected by and hosted on G2.com.

We did not have enough time to identify any standout positives before the account was terminate Review collected by and hosted on G2.com.

We used MailerLite to send a one-time B2B introduction email to business contacts (like info@...) to introduce our platform.

We first sent test emails — everything worked fine.

Based on that, we upgraded to a paid plan (10,000 subscribers).

Then we sent our first real batch of 170 emails. This was not spam, not a scam, not aggressive marketing — just a respectful informational message.

From recipients: no spam complaints, no abusive response, normal engagement .

From MailerLite: no warnings, no alerts, no indication of any problem .

Later, when preparing to send the next batch (~500 emails), our account was terminated for an alleged Terms of Service violation. No prior warning. No opportunity to correct anything.

The most important thing to understand:

once this happens, YOU LOSE ALL the MONEY you paid. It does not matter if you paid for a year.

It does not matter if you used only a small part of the service.

YOU WILL NOT GET A REFUND. Review collected by and hosted on G2.com.

What I like most about Mailerlite is how simple and clean it is. It’s easy to use, quick to set up automations, and does not feel complicated or overwhelming. Review collected by and hosted on G2.com.

Basically mailerlite is best but One thing I dislike about Mailerlite is that some advanced features are limited, and a few options feel basic if you want deeper customization or more complex automation. Review collected by and hosted on G2.com.

I liked their original offering, but unfortunately it was a bait and switch. Review collected by and hosted on G2.com.

I originally signed up for their free plan, and it let me create several automations and forms, which I did. I linked them to my sales platform/website, etc. A few months later, they told me I could only keep three unless I paid. That felt like extortion, and it forced me to pause operations so I could completely transfer all my data to another platform. Review collected by and hosted on G2.com.

I found MailerLite really easy and simple to understand. The UX was okay, not above and beyond, but also not the worst for email marketing. I appreciated the simplicity of the tool as it was more on the simpler side to use. It was fast to put together a newsletter campaign, making it efficient for my needs. Review collected by and hosted on G2.com.

Honestly, I think it was good maybe a few years ago, but the competitors now are stronger. My personal favorite is Beehiiv, I think it's so much better. Review collected by and hosted on G2.com.

What I value most about MailerLite is how intuitive the platform is. The learning curve is very low, even for someone who is just starting out with email marketing. I love the option to create landing pages and subscription forms in just a few steps, without needing any technical knowledge. Plus, the drag & drop editor makes designing emails quick and professional. I also really appreciate that the free plan includes plenty of features to test before moving on to a paid one Review collected by and hosted on G2.com.

Although the tool is very practical, I’ve noticed that some advanced automations are not as flexible as in more robust platforms. For example, it has been a bit challenging to set up more complex sequences with multiple conditions. Also, the initial account approval can be slow since they manually review your website or domain, which may delay the start if you want to get going right away. Other than that, the overall experience has been positive. Review collected by and hosted on G2.com.