The account team I work with is super responsive, proactive, and generally wonderful to work with. The platform itself is great to see on-demand results such as leads, account info, firmographics, and intent. They sync into our marketing automation platforms seamlessly, allowing us to follow up with our leads quickly. Review collected by and hosted on G2.com.

There is no platform view for non account list programs, so if you are running a program targeting by firmographics, intent, etc you will not have visibility. Also the QA of the leads is not always so great, but they are good about replacing incorrect or invalid leads. Review collected by and hosted on G2.com.

It's a nice way to distribute your content and drive fresh new contacts into your database. The targeting filters allow you to specifically focus on a defined list of accounts making it an extension of your ABM tools. Review collected by and hosted on G2.com.

Sometimes the contacts don't remember downloading your material or they seem a little suspect. But they've always replaced any contacts we've questioned... no questions asked. Review collected by and hosted on G2.com.

Madison Logic offers a solid strategic partnership and easy-to-use platform that provides details about client intent. Review collected by and hosted on G2.com.

One downside of the Madison Logic Platform is the use of sharefile in a separate URL/Website. While I understand the security that sharefile provides, it adds a step in sharing data. This could be improved by adding an area in the platform to pass back data. Review collected by and hosted on G2.com.

Love the robust and simple-to-use dashboard! Even better are the Madison Logic pros who work with me on our account. They are knowledgeable, extremely responsive, and patient. I rely on their expertise and they are always respectful of my decisions and requests. Great tool and team!! Review collected by and hosted on G2.com.

I haven't found anything that I don't like. Review collected by and hosted on G2.com.

The ability to integrate with our marketing platform to receive real-time lead conversions

Lead quality Review collected by and hosted on G2.com.

No particular downside. It's an additional channel for our lead gen efforts Review collected by and hosted on G2.com.

The platform is user friendly, and it's easy to navitage. Review collected by and hosted on G2.com.

The platform only thing I would've love to see was the flexibilty of changing the performance data into GBP for ease or reference for reporting. Obviously this is not always practical.

It could be because I haven't spent enough time on the platform, but it would be nice to do actual date range performance to see if any optimisations made an impact on the campaign. Review collected by and hosted on G2.com.

easy to use menu driven without issues or problems Review collected by and hosted on G2.com.

at first the opening page needs more explaination as to what the buttons do and what they will create Review collected by and hosted on G2.com.

- Really intuitive to use

- Easily filter by campaign

- Attributing leads

- Guaranteed leads in a certain period

- High quality accounts Review collected by and hosted on G2.com.

- Login process can be a bit tedious

- Slightly expensive Review collected by and hosted on G2.com.

Their team is helpful, swift, and knowledgeable. They also support the vast majority of our markets (EU central), and they make the setup easy. Review collected by and hosted on G2.com.

We aren't able to modify the flights on our own, and they have some limits in terms of export of data. Review collected by and hosted on G2.com.

Great UX, easy to read dashboards and great customer service from my account team. Review collected by and hosted on G2.com.

Slight lag in reporting, but nothing major that would warrant a complaint. More reporting on impressions and visibility of our ads for CPL campaigns would be helpful in evaluating their impact. Review collected by and hosted on G2.com.