Generated from real user reviews
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Alexis C.
Small-Business (50 or fewer emp.)
5.0/5
"Madison Logic: A One-Stop Shop That Streamlines Campaigns and Maximizes Results"
What do you like about Madison Logic Platform?
Madison Logic is a one-stop shop for all of our needs, helping us streamline and simplify campaigns while still maximizing results. They’re stellar pr
Jason H.
4.0/5
"Empowers Targeting with Insightful Data"
What do you like about Madison Logic Platform?
I appreciate how Madison Logic Platform acts as a strong partner in managing our campaigns and brings structure and strategic oversight to our platfor
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Aidan L.
Enterprise (> 1000 emp.)
5.0/5
"High-Quality Target Account Leads and Actionable Insights with Madison Logic"
What do you like about Madison Logic Platform?
I use Madison Logic for content syndication. It provides high quality leads from exactly our target account list. We get useful insights through their
Jason H.
4.0/5
"Empowers Targeting with Insightful Data"
What do you like about Madison Logic Platform?
I appreciate how Madison Logic Platform acts as a strong partner in managing our campaigns and brings structure and strategic oversight to our platfor
See Related User Reviews
Aidan L.
Enterprise (> 1000 emp.)
5.0/5
"High-Quality Target Account Leads and Actionable Insights with Madison Logic"
What do you like about Madison Logic Platform?
I use Madison Logic for content syndication. It provides high quality leads from exactly our target account list. We get useful insights through their
Jason H.
4.0/5
"Empowers Targeting with Insightful Data"
What do you like about Madison Logic Platform?
I appreciate how Madison Logic Platform acts as a strong partner in managing our campaigns and brings structure and strategic oversight to our platfor
See Related User Reviews
Aidan L.
Enterprise (> 1000 emp.)
5.0/5
"High-Quality Target Account Leads and Actionable Insights with Madison Logic"
What do you like about Madison Logic Platform?
I use Madison Logic for content syndication. It provides high quality leads from exactly our target account list. We get useful insights through their
Jason H.
4.0/5
"Empowers Targeting with Insightful Data"
What do you like about Madison Logic Platform?
I appreciate how Madison Logic Platform acts as a strong partner in managing our campaigns and brings structure and strategic oversight to our platfor
See Related User Reviews
Verified User
Mid-Market (51-1000 emp.)
4.5/5
"Intent Data + CRM/LinkedIn Integrations Make Account Targeting Easy"
What do you like about Madison Logic Platform?
The intent data helps us focus on high-potential accounts. I also appreciate the connections to CRMs and Linkedin, which make it easier to track and t
Verified User
Mid-Market (51-1000 emp.)
4.0/5
"Outstanding Experience with This Software"
What do you like about Madison Logic Platform?
I like how the platform integrates data, targeting, and measurement in one place, making campaigns more efficient and results easier to track.
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Verified User
Mid-Market (51-1000 emp.)
4.5/5
"Intent Data + CRM/LinkedIn Integrations Make Account Targeting Easy"
What do you dislike about Madison Logic Platform?
The UI can be hard to navigate if you dont remember where to click
VIKAS J.
Enterprise (> 1000 emp.)
3.5/5
"Good tool for organizing account-based efforts"
What do you dislike about Madison Logic Platform?
Some parts of the platform take time to fully understand, especially for new users. Reporting and setup could be more intuitive
See Related User Reviews
Verified User
Mid-Market (51-1000 emp.)
4.5/5
"Intent Data + CRM/LinkedIn Integrations Make Account Targeting Easy"
What do you dislike about Madison Logic Platform?
The UI can be hard to navigate if you dont remember where to click
VIKAS J.
Enterprise (> 1000 emp.)
3.5/5
"Good tool for organizing account-based efforts"
What do you dislike about Madison Logic Platform?
Some parts of the platform take time to fully understand, especially for new users. Reporting and setup could be more intuitive
See Related User Reviews
Jason H.
4.0/5
"Empowers Targeting with Insightful Data"
What do you dislike about Madison Logic Platform?
Reporting and insights can take some time to be given to us. We'd like the team to be more responsive. Monthly insights have taken longer than a month
Tierney N.
4.0/5
"User-Friendly but Needs Better Dashboard Functionality"
What do you dislike about Madison Logic Platform?
I dislike that some dashboards work while others do not, and there are missing KPI insights.
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Verified User
Enterprise (> 1000 emp.)
3.5/5
"Great Customer Service with Genuine Interest to improve"
What do you dislike about Madison Logic Platform?
We have had some performance issues specific to lead quality in the past but they are eager to improve.
Verified User
Mid-Market (51-1000 emp.)
4.0/5
"Good targeting capabilities"
What do you dislike about Madison Logic Platform?
The leads being driven tend to be at the top of the funnel. I don't find the platform as intuitive as it could be when looking at the data.
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Jun Wei T.
Mid-Market (51-1000 emp.)
2.5/5
"Clean, Straightforward Dashboard, but ABM Tracking Lacks a Holistic View"
What do you dislike about Madison Logic Platform?
I feel the Madison Logic, especially the account based marketing, we can trace which "profile" we are reaching, doesnt give a holistic view of the exe
Tierney N.
4.0/5
"User-Friendly but Needs Better Dashboard Functionality"
What do you dislike about Madison Logic Platform?
I dislike that some dashboards work while others do not, and there are missing KPI insights.
Quality data points in a relatively easy to digest format. Easy to navigate, world wide coverage. Review collected by and hosted on G2.com.
Occasionally slow, but overall not a huge issue. Review collected by and hosted on G2.com.
Madison Logic has been a game-changer for our digital marketing team, significantly enhancing our Advertising and ABM efforts. The platform's performance has been exceptional, allowing us to reach and engage our target accounts across multiple media channels with precision. The variety of tactics available—from content syndication to display advertising—offers us flexibility to adjust our approach based on campaign needs, driving impactful engagement throughout the buyer’s journey. One of the standout features is the depth of audience insights, which has enabled us to refine targeting and deliver highly relevant content that resonates with key accounts. Overall, Madison Logic has proven to be a reliable, powerful tool that helps us drive results and maximize ROI. Review collected by and hosted on G2.com.
The Platform user interface and how the data is presented could use some improvements. In addition it's wonderful working with our account team but would be ideal to also have our digital marketers have access to upload account lists and analyze insights to help speed up the planning process. Review collected by and hosted on G2.com.
- Quality of data provided
- Guaranteed number of leads per campaign
- Lots of methods to communicate with prospects (email, display ads)
- Data gathered between campaigns can be used to optimise the next set
- Easy to navigate around
- Data passes through to Marketo and CRM Review collected by and hosted on G2.com.
- User interface can be jarring to begin with, but once you get to grips with it, it makes sense
- Content can only be used twice across campaigns, can't repeat more than that Review collected by and hosted on G2.com.
From the outset of engaging with Madison Logic to delivery of our project program and using the tools provided, it has been a fantastic experience and one I wish we had discovered 6-12 months ago.
The entire ML Platform has been a simple and effective pleasure to use and leverage and the customer experience provided by the designated ML Team has been fantastic. We continue to use the tools daily to assist our business. Review collected by and hosted on G2.com.
There isn't anything we have disliked about the experiences we have had and would highly recommend to any organization looking to think about and do something outside the norm. Review collected by and hosted on G2.com.
The analytics portion of the platform is very insightful! Great charts for leadership meetings. Review collected by and hosted on G2.com.
It could be a little easier to use from a reporting standpoint. Review collected by and hosted on G2.com.
As a user, I found the platform’s ability to deliver actionable data to be one of its strongest attributes. This comprehensive data helps in making informed decisions and fine-tuning marketing strategies effectively.
One of the standout features of Madison Logic is its dedicated account representatives. The reps are not only knowledgeable but also exceptionally helpful, providing support and guidance whenever needed. Their assistance has been invaluable in navigating the platform and optimizing its use to meet our specific marketing objectives. Review collected by and hosted on G2.com.
The platform’s usability and customizability leave something to be desired. While the functionality is there, greater flexibility in customizing the program dashboard layout and data points included would greatly enhance the experience. Review collected by and hosted on G2.com.
Ability to deliver the results expected globally, on budget, willingness to do market and competitive analysis, responsiveness. Client support is good and our account rep is very responsive. Our account rep makes an effort to share recommendations and tips - which is appreciated. ML takes feedback well and seems motivated to be a business partner, which I like. They make it easy to send back any leads that are not to our standards and they will replace them. Review collected by and hosted on G2.com.
Launching new campaigns takes a long time and sometimes feels like we are starting from scratch every time we want to launch a new one (ie, systems integrations that worked for a previous campaign suddenly no longer work). Our website integration has been broken for more than 6 months due to an issue on the ML side, which is something our that sales team asks about regularly and causes some annoyance internally at my company. Review collected by and hosted on G2.com.
Excellent Customer Service, the team is very reactive and always ready help.
The fixed CPL is great and help to manage expectation. Quality of the leads is great. Review collected by and hosted on G2.com.
Unable to know the partner who is sending email on our behalf. Review collected by and hosted on G2.com.
The campaign setup time and lead delivery time is quick with ML for the leads that they promise. Review collected by and hosted on G2.com.
The audience match at times is not good enough but it's manageable since they work with an aggregate of vendors Review collected by and hosted on G2.com.
I've worked with Madison Logic on lead gen and cross-channel ABM campaigns for the past three years. They provide excellent client service and consistently deliver high-quality leads and valuable account insights. Their platform offers easy-to-view performance snapshots at the account level, making it easy to track campaign performance via self-serve. Review collected by and hosted on G2.com.
While I find their platform easy to use and an excellent source for account insights, they could improve their cross-channel reporting capabilities for channels like display. Review collected by and hosted on G2.com.