--- title: Madison Logic Platform Reviews meta_title: 'Madison Logic Platform Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 275 reviews by the users' company size, role or industry to find out how Madison Logic Platform works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 275 scale: '5' date_modified: '2026-08-09' parent_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # Madison Logic Platform Reviews **Vendor:** Madison Logic **Category:** [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) **Average Rating:** 4.3/5.0 **Total Reviews:** 275 ## About Madison Logic Platform Madison Logic is a global multi-channel Account-Based Marketing (ABM) media activation and measurement platform designed to assist enterprise marketers in identifying and engaging with key accounts throughout the customer journey. By leveraging unique proprietary data, Madison Logic empowers organizations to pinpoint the accounts that are most likely to convert, thereby enhancing their marketing strategies and accelerating sales cycles. The target audience for Madison Logic primarily includes marketers and sales professionals within large enterprises who are focused on optimizing their ABM strategies. These professionals often face challenges in identifying the right accounts and engaging with the influential members of the buying committee. Madison Logic addresses these challenges by providing a comprehensive solution that integrates data-driven insights with multi-channel engagement strategies. This allows users to connect with potential customers more effectively and efficiently. One of the key features of the ML Platform is its ability to utilize proprietary data to identify high-value accounts. This data-driven approach not only helps in recognizing potential buyers but also enables marketers to tailor their outreach efforts based on the specific needs and behaviors of these accounts. Additionally, the platform supports engagement across various channels, including account-based Content Syndication, Display Advertising, Connected TV advertising, Podcast Advertising, and social media advertising with LinkedIn Ads, ensuring that marketers can reach their target audience wherever they are most active. This multi-channel capability is essential for maximizing engagement and driving conversions. Another significant benefit of the Madison Logic platform is its measurement and analytics capabilities. Users can track the performance of their cross-channel campaigns within their ABM strategy, allowing for data-informed decisions to optimize marketing efforts, improve ROI, and validate the impact of their investment. By providing insights into which strategies are most effective, Madison Logic helps organizations refine their approach and allocate resources more efficiently, ultimately leading to faster sales cycles and increased revenue. Overall, Madison Logic stands out in the ABM landscape by combining advanced data analytics with a robust multi-channel engagement framework. This unique combination enables enterprise marketers to not only identify and engage with the right accounts but also to measure and optimize their efforts effectively, making it a valuable tool for any organization looking to enhance its ABM initiatives. ## Madison Logic Platform Pros & Cons **What users like:** - Users appreciate the **ease of use** of Madison Logic Platform, facilitating streamlined account management and campaign organization. (24 reviews) - Users value the **efficient lead generation** capabilities of Madison Logic Platform, appreciating quick campaign setups and high-quality leads. (14 reviews) - Users value the **high lead quality** of Madison Logic Platform, enhancing campaign effectiveness and client satisfaction significantly. (11 reviews) - Users value the **actionable insights** from Madison Logic Platform that enhance campaign performance and strategic alignment. (10 reviews) - Users value the **seamless integrations** with CRMs and LinkedIn, enhancing account targeting and management efficiency. (10 reviews) - Analytics (9 reviews) - Audience Targeting (9 reviews) - Users value the **strategic oversight** Madison Logic Platform provides, enhancing campaign management and improving lead quality and efficiency. (9 reviews) - Intent Data (9 reviews) - Insights (8 reviews) **What users dislike:** - Users find Madison Logic Platform **not intuitive** , with a challenging navigation and a steep learning curve for new users. (6 reviews) - Users find the **learning curve steep** , particularly in navigation, reporting, and setup, making it challenging for newcomers. (5 reviews) - Users find the **inadequate reporting** frustrating, often experiencing delays and complexity in accessing insights and setup. (4 reviews) - Users have experienced **lead quality issues** that hinder performance and complicate the lead generation process. (4 reviews) - Users are frustrated by **missing features** , such as inconsistent dashboards and limited creative flexibility, affecting usability. (4 reviews) - Poor Customer Support (4 reviews) - Steep Learning Curve (4 reviews) - Complexity (3 reviews) - Delays (3 reviews) - Difficult Setup (3 reviews) ## Madison Logic Platform Reviews ### 1. Great support, a good partner **Rating:** 4.0/5.0 stars **Reviewed by:** Charlie V. | Senior Media Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2023 **What do you like best about Madison Logic Platform?** Our account managers/client services team are excellent and they do ensure the campaign is progressing smoothly. **What do you dislike about Madison Logic Platform?** Their landing page translations read somewhat poorly when read by native speakers. **What problems is Madison Logic Platform solving and how is that benefiting you?** Consistent lead generation in an ever-changing world. ### 2. Great team, great turnaround and even greater results! **Rating:** 4.0/5.0 stars **Reviewed by:** Kate S. | Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Madison Logic Platform?** Great database providing leads aligning to our targets. Great turnaround time to get the program up and running. **What do you dislike about Madison Logic Platform?** Nothing so far - overall great experience and would recommend to others **What problems is Madison Logic Platform solving and how is that benefiting you?** Providing leads through content syndication. Utilizing 2 assets that are performing very well. ### 3. Great results! **Rating:** 4.0/5.0 stars **Reviewed by:** Keshav S. | Head of Software Demand Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2023 **What do you like best about Madison Logic Platform?** The Madison Logic team did a fabulous job onboarding us, setting up targeted lead generation programs and creating a pipeline for us consisting of potential customers. **What do you dislike about Madison Logic Platform?** Moving funds from one quarter to another was not easy. Had this been easier, they would've received a perfect score. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic helped us with intent-driven and targeted content syndication. The campaigns were very successful in helping us generate targeted leads. ### 4. Very good service, with the account team always looking for ways to assist. **Rating:** 4.5/5.0 stars **Reviewed by:** Alex B. | Digital Performance Team Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2022 **What do you like best about Madison Logic Platform?** The service. Once we have reached out to the account team, we will always hear a response within a day. They will go the extra mile to try find solutions to help support the campaigns we run even further and will support even when the brief is pretty incomplete. **What do you dislike about Madison Logic Platform?** Nothing really that springs to mind. The only potential area is that the price can sometimes be a bit higher than other providers which can sometimes make it harder to sell in, but in reality this is linked back to offering and service. **What problems is Madison Logic Platform solving and how is that benefiting you?** In generating leads from audiences that are harder to reach on other platforms. They seem able to reach any type of audience from a business point of view and can always provide large quantities of leads. ### 5. As a new user of Madison Logic, I look forward to uncovering insights as my campaign kicks off! **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 28, 2022 **What do you like best about Madison Logic Platform?** Firstly the support in setting up my campaign was top quality - no question was a silly question. I can't wait to generate insight into what intent data my target accounts are most interested in. **What do you dislike about Madison Logic Platform?** Specific to our company, we have a lengthy procurement onboarding process. As we could not pay via credit card, we had to pause the campaign until we could onboard. Having the flexibility to pay via credit card could have supported out campaigns at an earlier date and have seen so much more value from it. We also only wanted to test-run the first campaign to see if it resonated with our marketing strategy. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic is generating actual leads for our company. We hardly generate any leads from Linkedin paid & organic, and we don't do cold calling. Therefore Madison Logic seamlessly provides us with the leads that compliment our syndication approach. ### 6. Madison Logic programs are efficient & effective, contributing positive results to campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Monica M. | Senior Media Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Madison Logic Platform?** the people, the dashboard, the efficiency **What do you dislike about Madison Logic Platform?** sometimes is a lengthy setup process with client **What problems is Madison Logic Platform solving and how is that benefiting you?** reaching specific accounts with cost-efficient, guaranteed leads ### 7. Industry-leading demand solutions for enterprise organizations **Rating:** 5.0/5.0 stars **Reviewed by:** Jillian G. | Head of Global ABM & Vertical Customer Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** April 03, 2023 **What do you like best about Madison Logic Platform?** Madison Logic continually outperforms, always driving the best pipeline! **What do you dislike about Madison Logic Platform?** No complaints about the Madison Logic Platform **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic enabled us to reach key decision makers in top accounts through account-targeted demand generation programs that drive strong pipeline. ### 8. Strong platform with precise targeting, great data insights, and high quality service. **Rating:** 5.0/5.0 stars **Reviewed by:** Ronald S. | Associate Media Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Madison Logic Platform?** Madison Logic provides the in-depth ABM targeting that my clients need to succeed in their given verticals. Beyond audience capabilities, the platform captures actionable data insights to apply to future campaigns and provides helpful client-agency talking points. The reps are knowledgeable in the space and provide top-notch service. **What do you dislike about Madison Logic Platform?** No complaints to date; every one of my campaigns have run smooth from start to finish. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic unlocks niche B2B audiences we wouldn't be able to address otherwise. Their data ensures that we're consistently messaging to the right individuals while arming the client with enough fodder for future optimizations and campaign ideas. ### 9. Reliable lead gen partner **Rating:** 4.0/5.0 stars **Reviewed by:** Yan L. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2023 **What do you like best about Madison Logic Platform?** Customer support/success team is very helpful and supportive. **What do you dislike about Madison Logic Platform?** I've only used Madison Logic's lead gen programs, lead quality can be a bit lower compared to the other verndors. **What problems is Madison Logic Platform solving and how is that benefiting you?** I've only used Madison Logic's lead gen services, the customer support team is very responsive and helpful. I also love all the insights into campaigns/programs they provide. ### 10. Consistent, Efficient Content Syndication **Rating:** 4.5/5.0 stars **Reviewed by:** William W. | Head of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Madison Logic Platform?** Their Fixed CPL model adds predictability to our content syndication efforts. We're able to integrate easily with Hubspot. **What do you dislike about Madison Logic Platform?** It's not always clear how engaged a prospect is, but this is more of an issue with content syndication in general than Madison Logic as a vendor. **What problems is Madison Logic Platform solving and how is that benefiting you?** Distribute content to targeted lists, including net new contacts that fit our ICP outside of our database. ### 11. AWS partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Maho S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2023 **What do you like best about Madison Logic Platform?** The quality of the users we get with ML is well received by our AWS client, and the sales people are very supportive! **What do you dislike about Madison Logic Platform?** None,but It would be very nice to have a sales person in charge who can speak Japanese native. **What problems is Madison Logic Platform solving and how is that benefiting you?** Can approach customers with the potential to use/buy AWS. ### 12. Palo Alto Networks Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 24, 2023 **What do you like best about Madison Logic Platform?** I like the ability to integrate other platforms and the ability to see account level data. **What do you dislike about Madison Logic Platform?** Login difficulties, getting access, maintaining access. **What problems is Madison Logic Platform solving and how is that benefiting you?** Lack of visibility on ABM data accross platforms. ### 13. Some benefits but customer experience could be improved **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Madison Logic Platform?** We ran display and content syndication. The best part is the lead quality which was okay. **What do you dislike about Madison Logic Platform?** No keyword intent tracking. No quality control on the exposure time (some said over 24 hours which was not true) Limited reporting on display. Leads bounce - other providers check all leads. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic helps us reach a very specific audience and gather contacts from them. It also delves a bit into intent which is becoming a more popular topic but it could certainly stand improvement ### 14. Great **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Madison Logic Platform?** Had a great experience working with Madison Logic. They were always quick to respond if I required assistance and offered helpful feedback to benefit our campaign.The constant contact that was maintained throughout our time working together was something that stood out to me in was miles better compared to other companies I have worked with. **What do you dislike about Madison Logic Platform?** Not much to dislike about this company; they did stray from our brief, a small amount that wasn't asked for; however, this only benefited our campaign as the feedback given was constructive and helped us generate more leads. **What problems is Madison Logic Platform solving and how is that benefiting you?** Helped us realize that our brief could be broader while still generating quality leads, this was something our lient was concerned about, but in the end, all leads were perfect. ### 15. Very good customer service and competitive pricing **Rating:** 4.5/5.0 stars **Reviewed by:** Gus K. | Senior Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2023 **What do you like best about Madison Logic Platform?** Fast responses to briefs, strong activation team and good lead performance **What do you dislike about Madison Logic Platform?** Sometimes there are lead errors, such as duplicate leads. Although these are usually resolved pretty quickly **What problems is Madison Logic Platform solving and how is that benefiting you?** Vast quantity of leads they are able to deliver puts them above other competitors ### 16. Personas we've been hunting for months handed to us in days! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 26, 2022 **What do you like best about Madison Logic Platform?** Madison Logic has been able to refine an audience for us that includes the exact personas we've been looking for. We've been able to identify tech stack and buyer intent all in one platform rather than partnering with multiple firms to find the same information. **What do you dislike about Madison Logic Platform?** Madison Logic's old data partner wouldn't communicate on lead delivery each week. There were a few weeks we'd have no lead delivery, but Madison Logic has partnered with a new company; we haven't faced any challenges since. **What problems is Madison Logic Platform solving and how is that benefiting you?** Scaling our content to the right audience in a timely fashion. It's challenging to run an ABM content syndication campaign in-house. Madison Logic helps us manage and execute this quicker than we'd be able to by ourselves. ### 17. Madison Logic Platform **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Madison Logic Platform?** I loved the vendor dashboard that the Madison Logic Platform provides! It made breaking down the data straightforward and set the tone for our partnership. I was working with Madison Logic on running Content Syndication campaigns. The platform was leaps ahead of most of its competitors. **What do you dislike about Madison Logic Platform?** There wasn't much that I disliked about the Madison Logic Platform itself. Any negative comments I have would be aimed toward the actual campaigns and not the platform. **What problems is Madison Logic Platform solving and how is that benefiting you?** As I mentioned, I ran Content Syndication campaigns through Madison Logic. The Platform allowed insight into how the campaign was performing and the audience it was reaching. ### 18. Great customer experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Madison Logic Platform?** All of the insights are available at any time, without needing to request information/reporting **What do you dislike about Madison Logic Platform?** It would be helpful if you showed clicks in the platform. While I agree CTR isn't the best metric to rely upon, at my company we do need to include it in our standardized reporting. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic is a great ABM partner with the customer support and insights which allow us to run successful campaigns, and scale out our buys. ### 19. Amazing team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2022 **What do you like best about Madison Logic Platform?** John, Wendy and Neville have been so wonderful to work with. They have been extremely flexible in helping us set up content syndication programs to meet our business needs. **What do you dislike about Madison Logic Platform?** In my experience, I have nothing I was not satisfied with. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic is distributing our content to the most relevant titles in our ICP buying group. This is benefiting us by bringing in qualified leads our sales team can reach out to. ### 20. works exceptionally well. (far better than i expected) **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan S. | Managing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2020 **What do you like best about Madison Logic Platform?** Let's be honest. There's a lot of hype around ABM. So I came to this product with a fair degree of skepticism. I was pleasantly surprised when, well, it worked like it was supposed to. During our first campaign, we were able to generate marketing qualified leads that exceeded our goals. I could pull data on key accounts. And I could set up campaigns and quickly monitor performance. All of this is stuff I used to rely on an agency to do but was able to get it going quickly with ML and at a very fair price. All told, this tool puts bigco resources in the hands of small guys like me. I had a few questions along the way and the team at ML was quick to respond. Also, the integrations worked on the first try. Love that. **What do you dislike about Madison Logic Platform?** No major downsides so far. UI is clean and simple. The product is reliable. **What problems is Madison Logic Platform solving and how is that benefiting you?** We are able to reach audiences we previously wouldn't be able to connect with. And we can do it in a holistic, thoughtful manner. ### 21. Best ABM & Integrated Marketing Partner Ever **Rating:** 5.0/5.0 stars **Reviewed by:** Leah W. | EVP Demand Generation & Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2022 **What do you like best about Madison Logic Platform?** Exceptional capabilities, technology, ABM, performance, and service. My #1 partner for results and trust. Brian Lubocki is a true partner and expert. **What do you dislike about Madison Logic Platform?** There is nothing I don't like about Madison Logic. **What problems is Madison Logic Platform solving and how is that benefiting you?** Lead gen, digital advertising, programmatic, ABM, dashboarding, HQL programs, content syndication, performance optimization, deployment & orchestration. ### 22. Great quality leads & engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Sofia S. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2022 **What do you like best about Madison Logic Platform?** The platform is super intuitive and insightful. The team is amazing in supporting you throughout your journey and your campaigns as well. **What do you dislike about Madison Logic Platform?** Nothing so far. The platform is pretty good. **What problems is Madison Logic Platform solving and how is that benefiting you?** Helping us engage even more with our key target accounts, and continue their educational journey. ### 23. Madison Logic's Pipeline Capabilities Keep our Clients Happy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Madison Logic Platform?** Madison Logic has an integration with Salesforce where we can track users as they move down the sales pipeline. This data is essential to our clients. **What do you dislike about Madison Logic Platform?** There is little data to track display advertising performance in the dashboard. **What problems is Madison Logic Platform solving and how is that benefiting you?** They are helping us track how our advertising has a direct impact on sales. ### 24. Our experience has been outstanding! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Madison Logic Platform?** From every aspect of sales & customer service to the end results for our clients, they have knocked it out of the park. Madison Logic is so easy to work with, I wish that was the case with all partners. **What do you dislike about Madison Logic Platform?** The dashboard can be a little clunky to navigate, but nothing that can't be overcome. **What problems is Madison Logic Platform solving and how is that benefiting you?** Filling the sales pipeline with MQLs and providing an opportunity to move them to closer to a sale. ### 25. Great product offerings! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2022 **What do you like best about Madison Logic Platform?** Their ABM offering, the ability to delivery ABM display alongside content syndication! **What do you dislike about Madison Logic Platform?** If you don't set up LinkedIn integration prior to campaign launch, historical campaign data isn't pulled through! **What problems is Madison Logic Platform solving and how is that benefiting you?** The ability to target accounts using display, not all publishers we work with offer this. ### 26. Good experience. Very professional and good execution. **Rating:** 4.5/5.0 stars **Reviewed by:** Bela B. | Marketing Execution Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Madison Logic Platform?** Constant follow-up on pending tasks and good suggestions on effective campaigns. **What do you dislike about Madison Logic Platform?** I don't have anything yet. So far my experience has been good. **What problems is Madison Logic Platform solving and how is that benefiting you?** Getting qualified leads for my industry and improving our pipeline. ### 27. Really good **Rating:** 4.0/5.0 stars **Reviewed by:** Carl D. | BDM of BBN Netherlands, the World's B2B Agency, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Madison Logic Platform?** Very high level of contact, high service **What do you dislike about Madison Logic Platform?** Nothing all good, no comments on service and contract **What problems is Madison Logic Platform solving and how is that benefiting you?** Leadgeneration for our customer ### 28. Sales Development Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Madison Logic Platform?** A very targeted and data-driven approach to ABM. The internal team is incredibly helpful and thorough and knowledgeable to support client services. **What do you dislike about Madison Logic Platform?** Working on some new features that I am excited to test, opportunity for improved capabilities but no specific complaints! **What problems is Madison Logic Platform solving and how is that benefiting you?** Getting our brand in front of the RIGHT audiences, helping to increase brand awareness and engagement. ### 29. Great platform, even better team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Madison Logic Platform?** Madison Logic is a great platform and everyone on the team we had contact with was always very helpful, ready to help and with great insights into areas for improvement. **What do you dislike about Madison Logic Platform?** As others talk about the cost, I think it comes with the excellent service. **What problems is Madison Logic Platform solving and how is that benefiting you?** Finding new leads through our ABM strategy. ### 30. Big Hype No Deliver **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Madison Logic Platform?** The team is sympathetic, nice and available however after a large investment of time and money, we didn't see any ROI **What do you dislike about Madison Logic Platform?** Leads have no intent, mismatch data, waste of time. **What problems is Madison Logic Platform solving and how is that benefiting you?** We came to Madison Logic to help us build a pipeline for H2. 90% of the leads we received did not match our TAL. ### 31. Most reliable dashboard for ABM campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Madison Logic Platform?** The details about the audiences and demography and deep dive of the engaged accounts **What do you dislike about Madison Logic Platform?** sometimes the system hangs or is unable to login using the same credentials **What problems is Madison Logic Platform solving and how is that benefiting you?** Collating all the campaign info under 1 roof by providing their campaign as well as Intel data and LinkedIn campaign info as well looped into 1. ### 32. Madison Logic is one of the best demand gen organizations in the industry **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Madison Logic Platform?** So easy to set up and the results are delivered in days...not months **What do you dislike about Madison Logic Platform?** I can't find anything to dislike. They are a joy **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic has the program to generate leads quickly and efficiently and that is what is required ### 33. Great experience and lovely team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2022 **What do you like best about Madison Logic Platform?** One of the best things about using Madison Logic was how communicative the team was and their speedy turnarounds in terms of activation. **What do you dislike about Madison Logic Platform?** There were no downsides in my opinion. The team and service were great. **What problems is Madison Logic Platform solving and how is that benefiting you?** Generating solid leads for clients. Madison Logic allowed us to effectively reach target audiences. ### 34. Easy set-up, execution and tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Madison Logic Platform?** The platform is highly targeted and it was easy to launch my program. **What do you dislike about Madison Logic Platform?** I didn't have any dislikes about the platform or working with Madison Logic. **What problems is Madison Logic Platform solving and how is that benefiting you?** Delivering highly targeted leads that we can nurture throughout their buying journey. ### 35. Senior Manager, Demand Generation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Madison Logic Platform?** Strong content syndication via CPL program - strategic, account-based insights. **What do you dislike about Madison Logic Platform?** Limited ability to export data, at times we need to wait for a rep to download and send. **What problems is Madison Logic Platform solving and how is that benefiting you?** Generating strong leads within our TAL. ### 36. Great for content syndication **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Madison Logic Platform?** service and quality of leads AND abm account **What do you dislike about Madison Logic Platform?** the platform account data is ok but its hard for us to utilise it outside of our TAL. The pricing is a tad high for AU market. **What problems is Madison Logic Platform solving and how is that benefiting you?** NABVCB ### 37. Reliable service and consistent high quality **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Madison Logic Platform?** Easy to work with and good quality overall. **What do you dislike about Madison Logic Platform?** Cost a bit higher compared to competitors **What problems is Madison Logic Platform solving and how is that benefiting you?** Generating guaranteed leads which is crucial for our marketing funnel ### 38. Great database, excellent customer service! **Rating:** 4.5/5.0 stars **Reviewed by:** M V. | Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2022 **What do you like best about Madison Logic Platform?** It has been amazing working with Madison Logic. They have a strong database and an excellent customer service team. Both work wonders in campaign execution. **What do you dislike about Madison Logic Platform?** At times the personas profiling falls short of accuracy, this could be improved in time. **Recommendations to others considering Madison Logic Platform:** AI-powered intelligent platform **What problems is Madison Logic Platform solving and how is that benefiting you?** Predictive targeting is my favourite. I have experienced that Madison logic have a strong database and this helps build campaigns across various industries. ### 39. A Reliable and Targeted Marketing Partner for Scale **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Madison Logic Platform?** Madison logic has been a great asset in scaling our ABM marketing campaigns, along with driving targeted traffic to our webpages. Content Syndication, Native and Display campaigns have done a sensational job of reaching the audiences we need on the platforms they trust. **What do you dislike about Madison Logic Platform?** Client dashboards have limited views of campaign interactions and could benefit from customizability or metric expansion. Campaign types require a base amount of spend which reduces ability to launch more nuanced programs. **Recommendations to others considering Madison Logic Platform:** Leverage ML's ability to tap into Bombora and other sources of intent data to inform campaigns. **What problems is Madison Logic Platform solving and how is that benefiting you?** We are using ML to drive leads from target companies. We have realized significant growth in targeted account traffic to our webpages and overall brand reach in those assets. ### 40. Solid ABM platform for generating ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Madison Logic Platform?** Easy to use, simple and elegant. Many of the features are exactly what we need to maintain engagement with our prospects as they moved through our nurture tracks. The integrations themselves are simple to setup and take less than 20 minutes to configure. In-depth measurement shows the exact ROI from our investments across various channels. **What do you dislike about Madison Logic Platform?** No live help from within the platform so we need to email/call our CSM to get support when needed. **Recommendations to others considering Madison Logic Platform:** Make sure your martech stack is ready to integrate with. We needed to clean up some data and ensure our tracking was in place to properly utilize the ML Platform. **What problems is Madison Logic Platform solving and how is that benefiting you?** We were not able to continually put our content and ads in front of prospects at key accounts as they moved through different stages of our funnel. The ML Platform solves this for us. ### 41. Great platform - bring leads into our CRM platform **Rating:** 4.5/5.0 stars **Reviewed by:** Sujay S. | CRM Manaer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Madison Logic Platform?** Ease of use and easy functionality with leads falling into our CRM platform. We currently have the tool connected through our performance marketing team, and it ties in with our chosen CRM tool - Hubspot. I also like the fact that you can see the data quite clearly, and it is easily digestible. I would like to think I work well, and regularly with my manager to go through these contacts and ensure they are suitable for the comms we are sending them (more on this in the dislikes section) - but overall, it is pretty easy to follow, understand and use as a tool. **What do you dislike about Madison Logic Platform?** Difficult to filter externally with these leads. Also the platform is functional with our chosen Customer Relationship Marketing system but I think it could be made easier to integrate the tools. They do integrate directly through Hubspot, but we have had to do this through downloading a file and doing this previously. I would suggest creating a more easy system where leads/contacts can be imported directly from one platform to another however I am unsure if this is even possible, but just my suggestion! The dislikes are very interchangeable, and sometimes the quality of what we capture I feel doesn't feel suited. However, this may be an issue that we are just facing here. **Recommendations to others considering Madison Logic Platform:** Use it, it's simple and easy to integrate too! I would recommend it as a tool as it's relatively simplistic to understand and can be used by a range of users. **What problems is Madison Logic Platform solving and how is that benefiting you?** The problem is lead capture, we are solving this through the use of Madison Logic. Benefits = easy to connect with our crm tool, Hubspot. other benefits include capturing contacts and information on contacts that we may not have had previously. ### 42. Madison Logic is used as a Marketing tool for the Sales team. **Rating:** 3.5/5.0 stars **Reviewed by:** Caitlin H. | Sales Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Madison Logic Platform?** What I like best about Madison Logic is that it gives me new accounts to prospect into. Using this tool, our Marketing team is able to find accounts that meet our approachable criteria rules and find leads based on the information sent out. This is helpful in my role because it saves me so much time on researching acocunts. **What do you dislike about Madison Logic Platform?** There isn't much that I do not like about Madison Logic. However, sometimes the leads that are generated related to the accounts aren't all that useful because they either aren't the correct person to be reaching out to, or they no longer work at the company. This is really the only issue I have come across and it could be more related to just our marketing team and the work they put into it. **Recommendations to others considering Madison Logic Platform:** My reccomendation to others considering Madison Logic Platform is to reach out to support with any questions you have. They are very helpful and will talk you through any issues you are having. It is very easy to navigate. **What problems is Madison Logic Platform solving and how is that benefiting you?** There are many problems I am solving using Madison Logic. The biggest benefit from Madison Logic is it provides me with a bunch of new accounts that I am able to prospect into without having to find them on my own. This is a huge time saver, as I don't have to go and research or search for approachable accounts on my own in my territory. Madison Logic also provides me with great leads. Again, saving me time on researching contacts within accounts. ### 43. Great customer support and experience **Rating:** 4.0/5.0 stars **Reviewed by:** Reuben M. | Senior Manager - Paid Media, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Madison Logic Platform?** The platform can allow you to get very granular and really hone in on target accounts if your organization is moving towards an abm strategy. **What do you dislike about Madison Logic Platform?** I wish there was more user control over advertising/display **What problems is Madison Logic Platform solving and how is that benefiting you?** Understanding intent for enterprise organisations has never been easier ### 44. Good quality and seamless delivery **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Madison Logic Platform?** Good quality leads are delivered in a timely manner with no issues or delays. Very reliable partner **What do you dislike about Madison Logic Platform?** Nothing in particular. Had no issues so far. **What problems is Madison Logic Platform solving and how is that benefiting you?** Acquired opt-ins and generated a healthy number of MiQs using ML solutions ### 45. Analytics, Integration, Data, Support: Immensely beneficial for our company **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Madison Logic Platform?** Top to bottom they have been terrific. If I had to pick one thing it would be the data, and the prioritization that really enables us to reach key people we've found unreachable. Use with salesforce and linkedin (some marketo also) **What do you dislike about Madison Logic Platform?** I would like to see more channels added such as Instagram and Facebook **What problems is Madison Logic Platform solving and how is that benefiting you?** #1 is reaaching key people, which has allowed us to engage with our key accounts globally and drive pipeline. Massive ROI so far ### 46. Great tool to improve reach and drive results **Rating:** 4.0/5.0 stars **Reviewed by:** Rich R. | President, Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Madison Logic Platform?** The ML Platform drives great results for our ABM efforts by making our marketing ops more efficient. Helps to bring measurement from all paid channels together. Very simple to use. **What do you dislike about Madison Logic Platform?** Not enough reports that can be automated. No open API yet **What problems is Madison Logic Platform solving and how is that benefiting you?** ABM activation. Targeting hard to reach accounts. Deep intent analysis to help us prioritize which accounts we pursue ### 47. Madison Logic Delivers a True ABM experience **Rating:** 4.5/5.0 stars **Reviewed by:** Ross P. | Field Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 29, 2021 **What do you like best about Madison Logic Platform?** We appreciate the diversity across different personas and unique titles for our sales teams. **What do you dislike about Madison Logic Platform?** Not much to dislike, but our sales teams would see value in accessing the platform/dashboard themselves. **What problems is Madison Logic Platform solving and how is that benefiting you?** Lack of new contacts for sales and lack of visibility into their data needs. ### 48. Useful mix of intent and lead generation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Madison Logic Platform?** Helpful lead progression dashboard and easy integration into our tech stack. **What do you dislike about Madison Logic Platform?** Being an expansive platform it takes time to learn and get up to speed. **What problems is Madison Logic Platform solving and how is that benefiting you?** Solving a gap in our lead generation strategy that generates leads that are actually ready to talk to sales. ### 49. Solid lead gen with great insights **Rating:** 4.5/5.0 stars **Reviewed by:** Shane M. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Madison Logic Platform?** The data that is provided alongside leads **What do you dislike about Madison Logic Platform?** The display activity can be less effective than the lead gen **Recommendations to others considering Madison Logic Platform:** Make sure you have a clear view of your target audience and ensure that the sales team is in place to provide timely feedback. **What problems is Madison Logic Platform solving and how is that benefiting you?** We are reaching target users in critical accounts, frequently. ### 50. Expensive and Complex **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2021 **What do you like best about Madison Logic Platform?** Conceptually a great platform, but they have issues with reliable third-party partners. The use of Bombora data makes it strong and capable, but at huge expense. **What do you dislike about Madison Logic Platform?** Madison Logic has issues with reliable third-party partners. We ended up with a bunch of costly garbage leads, and they didn't immediately take ownership of their mistake. Quality was blamed on our internal team, when in fact there were leads we received with contacts who'd left the organization two years prior. We coincidentally had personal connections, and that's the only way we sussed out the issue with the bad leads. ML not taking responsibility immediately was the nail in the proverbial coffin. **What problems is Madison Logic Platform solving and how is that benefiting you?** ABM targeting, content syndication. I've found that other platforms offer more reliable data and capacity. **Official Response from Gabriella Figliozzi:** > Hi, Thank you for taking time to provide your feedback. Customer performance and satisfaction are our top priorities, and we are very sorry your experience did not meet your expectations. We have escalated your data quality concerns to our product team and would appreciate the ability to connect with you offline to better understand and address your concerns. If you are open to a discussion, please contact mkto-marketing@madisonlogic.com so we can arrange a follow up at your convenience. ## Madison Logic Platform Discussions - [What is Madison Logic Platform used for?](https://www.g2.com/discussions/what-is-madison-logic-platform-used-for) - [Is Madison Logic Platform Mulit-Tenant or Single-Tenant ?](https://www.g2.com/discussions/is-madison-logic-platform-mulit-tenant-or-single-tenant) - 1 upvote - [What is the product Roadmap in the coming days?](https://www.g2.com/discussions/what-is-the-product-roadmap-in-the-coming-days) - 1 upvote - [View Madison Logic Platform pricing details and edition comparison](https://www.g2.com/products/madison-logic-platform/reviews?page=4&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+10%3A59%3A33+-0500&secure%5Bsession_id%5D=8a3061fa-eecb-42b9-bc5f-9f5f55904fa7&secure%5Btoken%5D=f33fbfec1567245d3cadaf90a2a94aeb5c6631b212565e3f4e034c5e31694791&format=llm_user) ## Madison Logic Platform Integrations - [Adobe Journey Optimizer B2B Edition](https://www.g2.com/products/adobe-journey-optimizer-b2b-edition/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Convertr](https://www.g2.com/products/convertr/reviews) - [Gong](https://www.g2.com/products/gong/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) - [Pardot (by Salesforce)](https://www.g2.com/products/pardot-by-salesforce/reviews) ## Madison Logic Platform Features **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data - Real-Time Data - Intent Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement **Platform Basics** - Retargeting **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis - Trend Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Platform Additional Functionality** - Third-Party Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Data** - Campaign Measurement - Attribution **Lead Management** - Segmentation - Predictive Scoring - Account Identification - Lead Scoring **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - AI/Machine Learning **Additional Functionality** - Event Triggered Actions - Lead Generation - Lead Notifications - Generative AI - Lead Capture - Reporting/Analytics - API - Customer Journey Mapping - Real-Time Reporting - Lead Qualification - Multi-Channel Attribution - Customer Segmentation - Database Support - Summary Reports - Prioritization - Pipeline Management - Customizable Reports - Conversion Rate Optimization - Customer Database - Search/Filter - Activity Tracking - Trend Analysis - Lead Management - Performance Metrics - Content Marketing - Reporting & Statistics - B2B Lead Generation - Real-Time Updates - AI Copilot - Web Traffic Reporting - Data Import/Export - Customer Activity Tracking - Behavior Tracking - Competitive Analysis - Predictive Analytics - Contact Database - Sales Management - Activity Dashboard - Built-In Database - Real-Time Notifications - CRM - Contact Management - Real-Time Analytics - Data Visualization - Lead Nurturing - Sales Trend Analysis - Pipeline Reports - Customer Profiles **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics - Reporting/Analytics - Campaign Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization - Generative AI - Campaign Personalization **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation ## Top Madison Logic Platform Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 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