Collaboration with the team is amazing, they work fast and precise. Further more they have fair CPLs which are often a lot better than other lead generating platforms.

Next to that we see good quality of leads coming in, which are within our targeted account list.

It's easy to use, with a pretty straightforward integration with Marketo. It does require some set up within your MAP to organize your leads. (when you use multiple assets and want to track this).

The support of the team is outstanding, always more than willing to create reports and provide you with extra insights. Also there is a lot of experience in house on how to strategize your full funnel marketing efforts. Review collected by and hosted on G2.com.

The leads coming in are cold, which can cause some frustration with our sales team. It's highly recommended to nurture the leads coming in via Content Syndication before handing them over to sales.

But this is not something only related to Madison Logic. I see this with other CSPs as well. Review collected by and hosted on G2.com.

I appreciate how accessible MLP is. Data on targeted/reached/engaged accounts is very useful, as well as detailed demographics. Review collected by and hosted on G2.com.

I have not found a way to collect information on clicks. This would be very helpful, especially broken out by account. Our only resolution to this is currently by using GCM via tagged URLs, which can be flawed. Review collected by and hosted on G2.com.

I really enjoy how simple and user friendly the platform is. The team working on my account is very responsive and active. No questions go unanswered. Review collected by and hosted on G2.com.

I wish it integrated with my systems. It would be great to pull in intent data to salesforce or marketo. Review collected by and hosted on G2.com.

All Good..Infact their campaigns were so effective. Review collected by and hosted on G2.com.

Nothing as such..They have to continue things as they have now. Review collected by and hosted on G2.com.

Very responsive, many advertisement options Review collected by and hosted on G2.com.

Audience can not fit criteria - company has been good to work with for replacements. Review collected by and hosted on G2.com.

The ML platform is intuitive, and very quick to learn. It has become invaluable with our monthly reporting, since we can get everything we want with a click of a button. Review collected by and hosted on G2.com.

The inability to rename campaigns in the ML platform is a slight downside. Review collected by and hosted on G2.com.

Working with Madison Logic has accelerated our ability to drive strategic growth of our marketable database...Other vendors I have worked with have questionable business practices for delivering leads, are rigid and sometimes difficult to work with, and don't deliver the same results. Madison Logic has been tried and true in helping us drive net new name acquisition. They are also very easy to implement and activate programs, compared with other vendors. Our account manager is also extremely customer-centric and always willing to brainstorm additional areas for optimization or work with us on testing new programs and ways to get the most out of Madison Logic. Review collected by and hosted on G2.com.

There's very little to dislike. Much of the challenges we face have more to do with our internal reporting and making sure lead pacing from Madison Logic is reflected in our database. Review collected by and hosted on G2.com.

The Madison Logic platform has provided my team results. We have seen significant uplift in awareness and engagement in our top strategic prospective accounts.

The support team has always facilitated every request in a timely manner and continues optimizations while in use.

Madison Logic is a preferred partner for our team. Review collected by and hosted on G2.com.

The only downside I am facing right now is not directly connecting to 6sense - outside of this issue, everything is great. Review collected by and hosted on G2.com.

The ML Platform provides a quick look at engagement with target domains as we target them online. It provides insights into possible initiatives within white space accounts so we can retarget based on their online activity to drive further engagement. It also helps validate and prioritize keywords and content to support their online search activity. Overall, the insights help to shape our message within accounts where activity prioritizes our follow-up. Review collected by and hosted on G2.com.

As with most data, you don't know what you don't know, meaning the data in and of itself won't tell the whole story. The ability to correlate activity to buying signals and priorities within the account is the most strategic value to engaging accounts. The platform does not, on its own, provide this level of intelligence. Why should I check this tool daily or weekly? Not sure I know. Review collected by and hosted on G2.com.

It is easy to use and gives you depth of data to analyse your campaign. Also, it is easy to integrate with other platforms to create integrated campaigns. Review collected by and hosted on G2.com.

There isn't much not to like about. Once you understand the capabilities, it is smooth sailing. Review collected by and hosted on G2.com.