I use Looker for digital ads reporting for platforms like Google Analytics, Google Ads, and DV360. I like that it creates dynamic and live reports, especially for Google platforms, which is great for sharing with clients and managers. The best part is, once set up, it can show reports in real-time to anyone who needs it, and the initial setup is easy, though it takes time when blending reports. Once done, it can be used forever. Review collected by and hosted on G2.com.

It is not very efficient for non-Google products and sometimes it's paid for certain platforms. Setup is easy though it takes time especially when I need to blend the reports. Review collected by and hosted on G2.com.

The Dashboard of looker is very good. The Dashboard single handedly gives me lot of data. Which help me to analyse the overall report. Review collected by and hosted on G2.com.

Some times it's difficult for me to connect external data in it. Review collected by and hosted on G2.com.

What I like most about Looker is that it puts all the data in one place. I use the dashboards daily, and I can quickly check details without extra steps. It saves me a lot of time while making reports. Earlier, we had to double-check numbers again and again, but now everything feels clear and easy to trust. Review collected by and hosted on G2.com.

What I dislike about Looker is that it can be slow sometimes, especially when opening big reports. The filters are not always easy to understand, so it takes extra time to find the right data. Also, making changes or creating new dashboards can feel confusing at first. It would be better if it was faster and more simple to use. Review collected by and hosted on G2.com.

I use Looker to conduct outbound lead prospecting quickly and efficiently. Looker provides me with a quick and comprehensive overview at the push of a button and is very intuitive to use, which simplifies the creation of my own reports and dashboards. The integration with our CRM system is particularly useful as it minimizes the effort of lead generation since the data is already available in Looker. I appreciate the intuitive application because it allows me to realize my own ideas without relying on the internal product owner team. The feature of being able to perform data export at the push of a button also saves me a lot of time, as I can quickly and easily export the required data. Before exporting the data, I can easily set appropriate filters and move columns so that the export file meets my requirements. I can then further edit this file, share it with colleagues, or upload it as a CSV file in other systems. As an end user, the initial setup of Looker was very easy because I was provided with a license and received automatic access to all the contents of our workspace. Review collected by and hosted on G2.com.

What doesn't work well in my current version: I would like to have an integrated AI assistant that searches for the desired data based on prompt input. Review collected by and hosted on G2.com.

I think AI got Looker outdated for this era. It does the job for creating dashboards but it's harder Review collected by and hosted on G2.com.

It is very hard to make something with a good UI. Sometimes the data origin gets disconnected somehow and you have to reconfigure everything. Review collected by and hosted on G2.com.

Using integrated AI to review previous reports from Undelivered API calls, allows to make business decision based on the results. Review collected by and hosted on G2.com.

Still the time to process large reports and TB of data is behind the market standard like Tableau. Review collected by and hosted on G2.com.

The number of data sources you can connect, ease of use and it's free. Good documentation provided as well. Review collected by and hosted on G2.com.

Can be a little slow to update reports when pulling from a lot of data. Review collected by and hosted on G2.com.

I love that Looker is free and user-friendly. The collaborative data visualizations it offers are great because they allow me to integrate my Google Sheets to create visually appealing dashboards. It helps transform my complex raw data into readable, interactive dashboards with filters and calculations, which is really helpful for showcasing summaries of multiple data sets. Review collected by and hosted on G2.com.

It seems to be slow or gets hung when I add large data files and give very complex raw data. Very limited data blending in the free version. Initial setup was difficult for me since I was using it for the first time. I had no clue how to use multiple datasets, create different pages, and tables. Review collected by and hosted on G2.com.

I have been using Looker since last year. It’s easy to navigate, and I can quickly find the reports and information I need. Looker has been pivotal in our organization, thanks to its clean, straightforward interface. I also like the adaptable tiles, and the ability to work with several boards at once. Review collected by and hosted on G2.com.

The drill-down function is difficult to analyze, and it’s also hard to find the right fields. The company should improve this. Review collected by and hosted on G2.com.

If it’s set up correctly, the Looker dashboard is very easy to use. As a marketer, I don’t have to rely on the data/eng team to get the results I need. Most of the time, I can simply adjust the dashboard, pull the chart or graph I want to see, and go from there. Review collected by and hosted on G2.com.

Hmm, sometimes it can get a little technical. The setup can also be very time-consuming, depending on your business. Review collected by and hosted on G2.com.