Since it’s developed by Google, the data analysis feels more secure to me and to our organisation. It also supports our business intelligence and data visualization needs, helping us understand the data better. Review collected by and hosted on G2.com.

Most things about Looker are reliable, but the customization options are limited. Also, some special configuration is required to insert the data. Review collected by and hosted on G2.com.

I like most about Looker is its easy-to-use interface and clear dashboards. It makes it simple to analyze data, track important metrics, and understand business performance. Review collected by and hosted on G2.com.

Sometimes Looker can be a little slow when working with large datasets. It also takes some time for beginners to understand all the features. Review collected by and hosted on G2.com.

I use Looker to build reports and visualizations for supply chain and retail partners, and it has been very helpful for creating reports smoothly with Google BigQuery as the data source. I especially appreciate how easy it is to set up and the fact that it’s cloud-based, which makes it simple to use on any machine. Unlike tools like Power BI, Looker doesn’t require a high-end computer to run well or to get everything set up. Since I can access it through any browser, I’m able to get started quickly and focus on building reports right away. Review collected by and hosted on G2.com.

Performance can be slow at times, especially when working with large datasets. I also find there’s limited flexibility for creating custom plots, and scheduling and refreshing reports should be easier going forward. Review collected by and hosted on G2.com.

Prebuilt templates gave confidence to try and start tinkering around. Very easy compared to Microsoft Power BI. Review collected by and hosted on G2.com.

Font size is too small on data options. Can be better by providing more charts options Review collected by and hosted on G2.com.

It has the advantage of being a free tool, with a paid option for those who need more advanced or enterprise-level features. Review collected by and hosted on G2.com.

So far, I haven't found anything unpleasant. Review collected by and hosted on G2.com.

Looker Studio by Google is a data visualization tool. You can create dashboards for end users that present data insights clearly, helping Senior Management make better-informed decisions. It offers a variety of widgets for building dashboards and reports, including bar graphs, charts, butterfly charts, word clouds, funnel charts, line graphs, pie charts, gauges, maps, and more. In our case, Looker Studio is used by the Marketing department to forecast sales for upcoming years based on previous years’ data. It also includes its own AI component to support forecasting. Review collected by and hosted on G2.com.

There’s really nothing to dislike. Since it’s a Google product, the support is good, and the platform feels stable and reliable overall. Administration and ongoing maintenance are straightforward, which makes it easy to manage day to day.

It also integrates well with other Google products. You can pull source data from Google Sheets, Google Analytics, Google Ads, or other cloud databases. On top of that, it can connect through different connectors such as BigQuery, as well as partner connectors like Facebook Ads and more. Overall, Looker Studio is a great option for data analytics and visualization. Review collected by and hosted on G2.com.

I like Looker’s native integration with BigQuery and its simple UI that doesn’t overcomplicate things with too many elements. It helps me make sense of large time-series data without manually querying every time, and it helps keep costs in check. I can set up views and dashboards once and share them with business leaders to track, which takes a lot of work off me. The initial setup was easy, too. Review collected by and hosted on G2.com.

I think Looker’s AI integration and thematics could be better. I’d also love the ability to set up an SLO directly on a dashboard and integrate it with Slack. Review collected by and hosted on G2.com.

Its interface is very simple, almost everyone with minimum data knowledge can use it. Review collected by and hosted on G2.com.

It's very slow. Data aggregation is tricky. Review collected by and hosted on G2.com.

It’s among the best reporting tools for visualizing data, especially when it comes to filtering and doing deeper dives. It lets you import raw data that may initially look unrelated and quickly reshape it into clear, actionable insights. Review collected by and hosted on G2.com.

When working with filters and designing the final stage of the report, it can feel a bit laggy, and the interface isn’t very intuitive. Because of that, some initial training on the tool is a must. Review collected by and hosted on G2.com.

I use Looker to combine Google Analytics, Google Search Console, and Google Ads data into one dashboard. I like its usability and how easy it is to create new dashboards. I don’t have to be an expert to use it; even a newbie like me can use the tool. It also integrates easily with other Google tools, and I found the initial setup very easy. Review collected by and hosted on G2.com.

I sometimes find it hard to navigate which data points to use, though I don’t think that’s really a Looker issue. Maybe a better UI would help, but I’m not sure. Review collected by and hosted on G2.com.