It has an intuitive interface, fits well within the Google ecosystem, and feels secure to use. Review collected by and hosted on G2.com.
It’s slightly behind competitors in terms of features. Review collected by and hosted on G2.com.
Generated from real user reviews
It has an intuitive interface, fits well within the Google ecosystem, and feels secure to use. Review collected by and hosted on G2.com.
It’s slightly behind competitors in terms of features. Review collected by and hosted on G2.com.
It’s helpful to know in real time what’s going on with the member. Review collected by and hosted on G2.com.
More information could be provided, such as the provider’s name. Review collected by and hosted on G2.com.
I love how quickly I can build clean, interactive dashboard with real GA4 data. The engagement overview shows clear KPIs like 329k view and 68% engagement rate, while the device category donut and session medium chart help me instantly see what's working. Blending data and adding filters is straightforward, and the page performance table highlights top content like "sewing machines Premier precision machine worldwide. Review collected by and hosted on G2.com.
Loading large dashboards can sometimes feel slow. Some advanced calculations still require manual blending instead of automatic smart features. The interface occasionally feels cluttered when adding many charts and controls on one page. Review collected by and hosted on G2.com.
The ease of distributing looks and explores across teams and teammates Review collected by and hosted on G2.com.
Sometimes the SQL Editor can be finnicky, and load times can be long Review collected by and hosted on G2.com.
Easy to use for basic use cases. Pretty simple and can be picked up quickly. Review collected by and hosted on G2.com.
Can't do as complex operations as Power BI or Tableau but for a basic use case it is good. Review collected by and hosted on G2.com.

I love the ability to visualise our data in Looker, as opposed to searching through spreadsheets for answers. Being able to add pie charts, bar charts, and line graphs helps us to spot trends and dips visually, and act quickly to address these changes. I also appreciate that we can filter by date ranges, which we use a lot to report on how well each store did. For example, we've been trying to push customers to shop in our retail stores on Saturdays rather than online, so we use Looker to filter by Saturday to assess and compare how much money each store made. Review collected by and hosted on G2.com.
My biggest issue with Looker is that it's so difficult to learn at first. I struggled to create a dashboard from scratch. I didn't know what its capabilities were and wasn't sure how to set up this dashboard effectively. I didn't know that you could connect it to GA4 and Google Ads rather than exporting the data out of those programs and then uploading it to Looker (which I was doing for a while). Review collected by and hosted on G2.com.

Looker allows us to create custom dashboards for marketing reports, including Google PPC, SEO, and other channels. It’s highly customizable, so we can tailor reports to what we need and use it for funnel tracking as well as overall marketing data tracking for a company’s online presence. Analytics, reporting, and customizability are the main strengths for us. Review collected by and hosted on G2.com.
Could be more beginner-friendly. It takes some time to learn,and Sometimes dates don’t update easily, and it’s not always responsive or quick enough. Overall, the page load feels heavy. Review collected by and hosted on G2.com.

I use Looker for the analytics dashboard for test case automation metrics in the Quality Engineering department at BrowserStack. The best part is the flexibility to customize and ease of configuration across multiple integrations. We have the flexibility to customize different types of visual charts and representations based on how we want to see and comprehend the data, and it is easy to integrate with our BrowserStack test management products. The initial setup was very easy, even though we needed to spend some time on customizations based on our needs. Review collected by and hosted on G2.com.
The UI can be more fancy as it currently looks old school. The charts and graphs are old style and could be redesigned in a more modern way. Review collected by and hosted on G2.com.
Very easy to view real time data and analytics on customer usage and internal metrics Review collected by and hosted on G2.com.
Internal integrations must be tight. Sometimes there is a delay in data sync Review collected by and hosted on G2.com.

Presenting data with Looker is incredibly easy, and working with it is both engaging and insightful. It provides clarity, helping both teams and management make informed decisions with ease. Review collected by and hosted on G2.com.
Difficult in case of blending the data it should auto read the similar fields. Review collected by and hosted on G2.com.