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Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

Looker Studio Media

Looker Studio Demo - Sample Adwords Report
See and share your AdWords data reports in a highly visual format. View more sample reports at https://www.google.com/analytics/data-studio/gallery/
Looker Studio Demo - Sample Any Data Report
Make your own data easily come to life in beautiful charts and graphs. View more sample reports at https://www.google.com/analytics/data-studio/gallery/
Looker Studio Demo - Sample Wild Nature Website Google Analytics Report
Fully customize the look and feel of your dashboard reports. View more sample reports at https://www.google.com/analytics/data-studio/gallery/
Looker Studio Demo - Sample Marketing Report
Show your website performance, like top countries by session and engagement by demographic. View more sample reports at https://www.google.com/analytics/data-studio/gallery/
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Looker Studio Reviews (453)

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Reviews

Looker Studio Reviews (453)

View 1 Video Reviews
4.4
453 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Looker Studio for its ease of use and ability to create interactive dashboards quickly. The integration with various data sources, especially Google products, allows for seamless report generation, making it accessible even for those with limited technical skills. However, some users note that performance can be slow with large datasets, which may hinder efficiency.

Pros & Cons

Generated from real user reviews
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Candy N.
CN
Global Digital Marketing Expert
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Useful for cross-channel reporting, with some limitations"
What do you like best about Looker Studio?

Looker Studio is a useful tool for building shareable, real-time dashboards that pull data from multiple marketing channels. It’s flexible and visually customisable, and it makes it straightforward to present performance data to stakeholders in a clear, accessible format. I also find the ability to connect Google Ads, Analytics, and other data sources in one place especially helpful for reporting and keeping everything consolidated. Review collected by and hosted on G2.com.

What do you dislike about Looker Studio?

Looker Studio can feel limited when it comes to more advanced data modelling and complex calculations. Performance may slow down with larger datasets, and some connectors can be unreliable or end up requiring workarounds. Customisation beyond the basic visualisations also feels somewhat restrictive, especially compared with more advanced BI tools. Review collected by and hosted on G2.com.

Saïd K.
SK
USER ACQUISITION MANAGER
Photography
Small-Business (50 or fewer emp.)
"Perfect tool for data visualisation"
What do you like best about Looker Studio?

What I like best about Looker Studio is how easy it is to build dashboards that are directly connected to different datasources. I really like that I can plug spreadsheets, ads platforms, analytics tools, etc., and see everything in one single report. It’s quite fast to create simple visualisations and share them with other teams, even if they are not very data-savvy. For exemple, I can build a dashboard that shows acquisition KPIs by channel and it updates automatically without me reworking slides every week. The fact that everything is online makes collaboration really simple. Review collected by and hosted on G2.com.

What do you dislike about Looker Studio?

What I like less about Looker Studio is that performance can become slow when there are too many charts or when the data source is heavy. Sometimes the dashboard takes a long time to load or refresh, which is a bit annoying when you just need a quick check. Some features feel a bit limited compared to more advanced BI tools, especially for complex calculations or modeling. Also, the design options are not always super flexible, so getting a dashboard to look “perfect” can take too much time. And when connectors break, it’s not always clear why. Review collected by and hosted on G2.com.

V K.
VK
Manager Digital Marketing
Real Estate
Small-Business (50 or fewer emp.)
"Effortless Data Visualization and Real-Time Reporting"
What do you like best about Looker Studio?

Looker Studio makes data visualization and reporting easy. It allows me to connect multiple data sources and create interactive dashboards without needing advanced technical skills.

I especially like the flexibility in customizing charts and reports, and the fact that dashboards update in real time makes it easy to share insights with stakeholders. It’s a great tool for turning raw data into clear, easy-to-understand visuals. Review collected by and hosted on G2.com.

What do you dislike about Looker Studio?

While Looker Studio is very useful, there are a few things I dislike. The interface can sometimes feel a bit slow, especially when working with large or complex data sources.

I’ve also noticed that some advanced customizations and calculations are limited, and troubleshooting data connection issues isn’t always straightforward. Better performance and more flexibility in advanced features would really improve the overall experience. Review collected by and hosted on G2.com.

Nicolás A.
NA
Media Buyer
Mid-Market (51-1000 emp.)
"Unified and Easy-to-Use Dashboard, Ideal for Quick Reports"
What do you like best about Looker Studio?

Having a single dashboard with data from all the platforms you use in your company makes report generation an automatic task. The portfolio of available platforms to connect data is very robust.

The learning curve is really short; it is a tool that, once you learn the basics, becomes very intuitive to create dashboards. Review collected by and hosted on G2.com.

What do you dislike about Looker Studio?

Data processing becomes limited, a programming language that falls short for performing slightly more advanced data analysis. Making connections or joins between data sources also makes the processing of those same connections impossible.

On the other hand, at the design level, the dashboards are basic. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business (50 or fewer emp.)
"Flexible, Powerful Dashboards That Make Data Actionable"
What do you like best about Looker Studio?

What I like best about Looker Studio is how flexible it is for turning data into visuals.

You can pull in multiple sources, like Google Analytics, Ads or Sheets, and see everything in one dashboard. The drag-and-drop interface makes building reports faster, and it’s easy to share with clients or teams.

It’s simple enough to create something useful quickly, but powerful enough to customise and drill into the details when needed. It makes data more understandable and actionable. Review collected by and hosted on G2.com.

What do you dislike about Looker Studio?

What I dislike about Looker Studio is that it can be slow and a bit clunky with large datasets.

Some visualisations aren’t very flexible, and customisation can get frustrating if you need something outside the standard templates.

It also relies heavily on the data being clean—if your sources aren’t set up properly, the reports can be misleading or break easily. Review collected by and hosted on G2.com.

Suayip Can O.
SO
Founder and SEO Consultant
Small-Business (50 or fewer emp.)
"Fast, Easy Reporting with Looker Studio for Google Analytics & Search Console"
What do you like best about Looker Studio?

This is a really great tool for reporting data quickly and easily from frequently used platforms like Google Analytics and Google Search Console, and sharing it with our clients. Review collected by and hosted on G2.com.

What do you dislike about Looker Studio?

Looker Studio is weak when it comes to integrating data from third-party tools outside the Google ecosystem, such as Bing or Yandex. It also doesn’t let you sort comparative charts by “delta.” The only way to do this is by blending data, which makes the process longer and more time-consuming. Review collected by and hosted on G2.com.

Diego A.
DA
Real Estate Agent
Small-Business (50 or fewer emp.)
"Powerful, scalable, and reliable cloud platform for modern projects"
What do you like best about Google Cloud?

Google Cloud offers an exceptional combination of performance, scalability, and integration with the broader Google ecosystem. Its AI and machine learning tools, like Vertex AI, make it easy to build advanced solutions without heavy infrastructure management. The console is intuitive, and documentation is comprehensive, making onboarding smoother for both developers and teams. The pay-as-you-go model allows flexibility in costs, and services like BigQuery deliver outstanding speed for data analytics at scale. Security standards and compliance are also top-notch, which is essential for enterprise-level projects. Review collected by and hosted on G2.com.

What do you dislike about Google Cloud?

While the platform is powerful, pricing can become complex and slightly higher than competitors if resources aren’t optimized properly. Some advanced services have a steeper learning curve, requiring more time to configure efficiently. Support is generally good, but in certain cases, faster response times for technical tickets would be helpful. Additionally, regional availability for certain services could be expanded to improve latency and redundancy in more markets. Review collected by and hosted on G2.com.

Rohan S.
RS
Data Engineer
Information Technology and Services
Mid-Market (51-1000 emp.)
"A free and flexible BI tool for quick dashboards and planning"
What do you like best about Looker Studio?

I have used Looker studio mainly for building dashboards on top of data pipeline. The strongest part of tool is how easy it integrates with Google BigQuery and Google Sheets. once the data model are ready i can quickly connect them to Looker studio and build visualization without much setup. its a reliable tool for teams already working in the Google ecosystem. Review collected by and hosted on G2.com.

What do you dislike about Looker Studio?

it has limits. for very large datasets or complex joins, performance can be slow and customization options for visuals are not as advanced as what i find in Power BI or Tableau. Review collected by and hosted on G2.com.

Filippo T.
FT
CTO & Co-Founder
Small-Business (50 or fewer emp.)
"Looker Studio Makes Complex Data Easy with Interactive, Customizable Dashboards"
What do you like best about Looker Studio?

I like how Looker Studio makes it easy to visualize complex data in interactive and customizable dashboards. Review collected by and hosted on G2.com.

What do you dislike about Looker Studio?

It can take some time to get used to the interface if you’re coming from other BI tools. Review collected by and hosted on G2.com.

AM
Assistant brand manager
Enterprise (> 1000 emp.)
"Easy, Professional Dashboards with Smooth Data Source Integration"
What do you like best about Looker Studio?

It makes turning raw data into clear, visual dashboards very easy, even when working with large datasets. I also appreciate how smoothly it integrates with different data sources and how simple it is to customize reports to fit different business needs. Overall, it saves time and helps me communicate insights in a clear and professional way Review collected by and hosted on G2.com.

What do you dislike about Looker Studio?

It can be slow with large datasets, and some advanced customizations are limited. Also, fixing data or refresh issues is not always very clear. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

Average Discount

5%

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Looker Studio Features
Reports Interface
Steps to Answer
Graphs and Charts
Historical Snapshots
Real-Time Updating
Email Reports
Graphs and Charts
Dashboards
Formats
Sharing