The most useful aspect is the integration with spreadsheets that work as data sources, the ease of dragging or selecting table columns, and the recent modification designed with a mobile‑first approach, which allows reports to adapt correctly on mobile devices. Additionally, the fact that data or interface updates are displayed immediately when changes are made is very valuable. Finally, the free version makes it easy to deliver professional‑looking reports without additional cost. I am still exploring the Conversational Analytics option, but the integration with Gemini seems like an excellent tool that will undoubtedly allow me to generate reports I had not previously considered. Moreover, the information contained in the Data Studio guides is clear, and the translation or interpretation into Spanish, my native language, is excellent. Review collected by and hosted on G2.com.

One downside I have experienced is the timeout or update failure caused by multiple simultaneous connections. Even though I was not connecting to a database but rather to a free data source like Google Sheets, this issue still appeared. Ironically, the ability to use spreadsheets instead of database managers is what makes Data Studio very attractive for people who are not specialized in databases. However, when several sheets are connected at the same time, the system sometimes struggles to update properly. Review collected by and hosted on G2.com.

Looker Studio helps create customized dashboards that enable cross-functional teams to extract meaningful insights and identify actionable opportunities. Once connected to data sources, the dashboards refresh automatically in real time, eliminating manual updates and saving significant time. Its visual reporting capabilities make it easier to identify trends and patterns at a glance. The reports are also highly interactive, allowing users to apply multiple filters, adjust date ranges, and analyze data from different perspectives to uncover deeper insights. Review collected by and hosted on G2.com.

This largely depends on the organization’s data infrastructure, but if the dataset is extensive, dashboard loading times can increase. Review collected by and hosted on G2.com.

What stands out most about Looker Studio is how easy it is to turn raw data into clean, interactive dashboards without much setup. The native integration with Google tools like Sheets, Analytics, Search Console, and BigQuery makes data pulling in pretty seamless. Review collected by and hosted on G2.com.

A few things could be better in Looker Studio. Performance can slow down with a larger dataset or complex dashboards, which affects the overall experience. Also, some parts of the UI feel a bit clunky when trying to fine-tune layouts or design. Review collected by and hosted on G2.com.

What I like best about Looker Studio is how it helps me track my business data effectively in one single place. Working in business management, I deal with a lot of different data points and revenue tracking daily. Looker Studio makes it easy to pull all that information together so I’m not jumping between different spreadsheets. It’s a free tool that connects directly to Google Sheets and Ads, which saves me hours of manual reporting. I love the drag-and-drop features that let me build professional dashboards that stay updated automatically. It gives me a clear, real-time view of our performance without the usual headache of manual data entry. Review collected by and hosted on G2.com.

Nothing so far. I feel the user interface could be upgraded to look better and feel more polished. Review collected by and hosted on G2.com.

I like that Looker Studio is easy to use and beginner-friendly. I remember when I started, I was able to pick it up quickly and repurpose things successfully. It's really user-friendly, even for beginners to understand data. I appreciate how it lets me analyze data efficiently with just a few clicks, which is super helpful in my day-to-day tasks. It's also definitely easy when it comes to setup, and I'd even rate it a 10 out of 10. Review collected by and hosted on G2.com.

I think some data are not labeling that well. There's lots of data available, and I want to see some data in-depth. For that, I have to maybe, probably, modify data with help from our data release team or data science team. Some basic call sort analysis is missing. Review collected by and hosted on G2.com.

Looker Studio is a useful tool for building shareable, real-time dashboards that pull data from multiple marketing channels. It’s flexible and visually customisable, and it makes it straightforward to present performance data to stakeholders in a clear, accessible format. I also find the ability to connect Google Ads, Analytics, and other data sources in one place especially helpful for reporting and keeping everything consolidated. Review collected by and hosted on G2.com.

Looker Studio can feel limited when it comes to more advanced data modelling and complex calculations. Performance may slow down with larger datasets, and some connectors can be unreliable or end up requiring workarounds. Customisation beyond the basic visualisations also feels somewhat restrictive, especially compared with more advanced BI tools. Review collected by and hosted on G2.com.

What I like best about Looker Studio is how easily it connects to all my data in one place. Since it’s a Google product, it links up instantly with things like Google Ads, Sheets, and Analytics without any technical setup. This saves me a massive amount of time because I no longer have to jump between different websites or manually copy numbers into a spreadsheet just to see how my projects are performing.

I also love the drag-and-drop design, which makes it simple to build professional-looking reports. You don't need to be a data expert or know how to code to create clear charts and tables that are easy to read. It gives me the flexibility to move things around and customize the look so that the most important information stands out, making the data feel much less overwhelming for anyone viewing it.

Finally, the real-time sharing and collaboration features are a huge plus. It works just like a Google Doc, so I can send a single link to my team or clients, and they always see the most up-to-date numbers. This solves the problem of sending out old PDFs that become outdated the next day. Being able to work on a report with others at the same time makes the whole process faster and keeps everyone on the same page. Review collected by and hosted on G2.com.

The biggest issue is that it can become very slow when you have a lot of data. If your report is pulling from a large spreadsheet or a complex database, the charts can take a long time to load or might even "break" and show an error message. It feels great for small projects, but as soon as your business grows and you have thousands of rows of information, the platform can start to feel laggy and unresponsive.

I also find the customization options a bit limited compared to other professional tools. While the drag-and-drop system is easy to use, there are times when you want to change a specific detail—like the exact placement of a label or a unique chart style—and the system simply won't let you do it. You often have to work around the tool’s rigid rules, which can be frustrating when you’re trying to make a report look exactly the way a client wants it.

Finally, blending data from different sources is often a headache. If you want to combine information from two different places (like matching your Facebook Ad spend with your Google Analytics sales), the "data blending" feature is prone to errors. It’s not very smart at matching things up automatically, so you often end up with missing numbers or confusing results that require a lot of manual troubleshooting to fix. Review collected by and hosted on G2.com.

I use Looker Studio for creating interactive dashboards and reports by connecting data from multiple sources such as Google Analytics, databases, and spreadsheets. It helps visualize data in a clear and meaningful way, making it easier to track performance, analyze trends, and share insights with teams or stakeholders. Review collected by and hosted on G2.com.

Looker Studio can sometimes be slow when working with large datasets or complex dashboards, which affects performance. The customization options, while useful, can feel limited compared to more advanced BI tools. Occasionally, data connections may break or require reauthentication, which can interrupt workflows. Improving speed, adding more advanced customization features, and making data connections more stable would make the platform even better. Review collected by and hosted on G2.com.

What I like best about Looker Studio is how easy it is to build dashboards that are directly connected to different datasources. I really like that I can plug spreadsheets, ads platforms, analytics tools, etc., and see everything in one single report. It’s quite fast to create simple visualisations and share them with other teams, even if they are not very data-savvy. For exemple, I can build a dashboard that shows acquisition KPIs by channel and it updates automatically without me reworking slides every week. The fact that everything is online makes collaboration really simple. Review collected by and hosted on G2.com.

What I like less about Looker Studio is that performance can become slow when there are too many charts or when the data source is heavy. Sometimes the dashboard takes a long time to load or refresh, which is a bit annoying when you just need a quick check. Some features feel a bit limited compared to more advanced BI tools, especially for complex calculations or modeling. Also, the design options are not always super flexible, so getting a dashboard to look “perfect” can take too much time. And when connectors break, it’s not always clear why. Review collected by and hosted on G2.com.

Looker Studio makes data visualization and reporting easy. It allows me to connect multiple data sources and create interactive dashboards without needing advanced technical skills.

I especially like the flexibility in customizing charts and reports, and the fact that dashboards update in real time makes it easy to share insights with stakeholders. It’s a great tool for turning raw data into clear, easy-to-understand visuals. Review collected by and hosted on G2.com.

While Looker Studio is very useful, there are a few things I dislike. The interface can sometimes feel a bit slow, especially when working with large or complex data sources.

I’ve also noticed that some advanced customizations and calculations are limited, and troubleshooting data connection issues isn’t always straightforward. Better performance and more flexibility in advanced features would really improve the overall experience. Review collected by and hosted on G2.com.