I like Lofty because it is constantly improving and offers useful features like chatbot follow-up, landing pages, and smart plans. These tools help me manage tasks like CRM, lead communication, lead generation, and organizing communication effectively, allowing me to stay in touch with clients effortlessly. Review collected by and hosted on G2.com.

Customer service and issue solving. It takes too long to hear back, chat almost never gets answered anymore. Tech team says problem is solved, and it is not. I don't understand why there is no more effort to understand the problem, test it before coming back to customers saying it is solved. Moving my account from another brokerage to new brokerage was very unpleasant. The person who supposed to help was not responding at all. Review collected by and hosted on G2.com.

It's user friendly. Websites look nice and clean. Review collected by and hosted on G2.com.

Adding new leads can be a pain. Also, going back and forth between leads takes an extra step. Review collected by and hosted on G2.com.

I find Lofty to be a great tool that helps me stay organized. I appreciate how it keeps me on track with tasks and the way it speaks to me and reminds me of important tasks, such as making phone calls and getting back to my clients. It plays a very important part in my business. Review collected by and hosted on G2.com.

I wish Lofty could verify email and phone numbers to make sure they're correct. Review collected by and hosted on G2.com.

I really don't know how it compares to other CRMS. I do find it a bit complicated. Review collected by and hosted on G2.com.

I find it a somewhat too much complicated. Review collected by and hosted on G2.com.

The ability to truly organize my leads and people and pull leads into the system Review collected by and hosted on G2.com.

That the templates are entirely too basic. Review collected by and hosted on G2.com.

it used to be great now its awful. support is the worst and they scam you for money and dont deliver Review collected by and hosted on G2.com.

lofty upsells you products then doesnt deliver them. support never reesponds. been trying to reach them for nearly a month . its a scam dont do it Review collected by and hosted on G2.com.

1. Strong Real Estate Feature Set

Lofty isn’t just a CRM — it includes tools many agents need: IDX website integration, lead capture pages, marketing automation (“Smart Plans”), power dialer, AI assistant follow-ups, and analytics reporting. It’s designed to help you convert more leads without juggling 3–4 separate apps.

2. Lead Generation Powerhouse

Beyond contact management, Lofty has built-in PPC and digital marketing tools that push traffic into your CRM, plus automated follow-up that keeps leads warm. For teams that lean on lead gen, that’s a big plus.

3. User Experience & Customization

The interface is clean, organized, and intuitive for everyday tasks. Features like SMS reminders, appointment syncing, and easy call logging help keep workflows tight. Customers also appreciate customization options and robust integration with email, calendars, and apps.

4. AI Tools & Automation

Lofty’s AI assistant can automate messaging, appointment setting, and routine tasks — a real time-saver if you use it consistently. Review collected by and hosted on G2.com.

1. Learning Curve Can Be Real

Because Lofty packs so much functionality, new users can feel overwhelmed. Getting every feature dialed in — from automation to IDX sites — takes time and some training.

2. Mixed Support Experiences

Customer support can have slow responses and long wait times, or difficulty resolving complex issues quickly. That’s not trivial when you depend on the system daily. Review collected by and hosted on G2.com.

I feel like Lofty has great presentation for my website and it's somewhat and mostly enjoyable to use compared to others. It seems pretty user friendly and aesthetically pleasing. I like the website and the plans being able to integrate with social media and also do marketing from there and create presentations. The higher caliber presentations give off a more luxury feel than those I've experienced before, like with Keller Williams, making them feel higher quality depending on your style. Review collected by and hosted on G2.com.

It took forever to onboard and get everything up and running. Coordinating with my MLS was a hassle, and it definitely took, like, three weeks or over a month. Also, the phone number I selected wasn't assigned, and when I addressed this, it just didn't seem important and was overlooked. Review collected by and hosted on G2.com.

I use Lofty for organizing my notes, leads, and database, and it helps me keep organized with assigning tasks and follow-up reminders. I appreciate that it integrates seamlessly with my email, Outlook, and Gmail, capturing leads automatically. One of my favorite features is the ability to record phone calls and receive a summary and next steps. The AI sales assistant is amazing, automating follow-ups and setting appointments, which I find incredibly beneficial. Their organization method with a pipeline system is excellent, allowing me to categorize leads efficiently. The support team is great, providing immediate assistance when needed, which I love. The setup process is fairly easy, thanks to the walkthrough and support available, and I've experienced tremendous success and scaling in my business since using Lofty. Review collected by and hosted on G2.com.

I can't think of anything that doesn't work well for me. Maybe subscription management so I can see all the add-ons. I think they do have a billing center, so there's nothing I can think of. Review collected by and hosted on G2.com.

I use Lofty for my real estate business, and I find it really helps me keep track of clients. I really appreciate that it's easy to use. I like the client retention systems because they keep me in constant contact with clients, and the initial setup was easy. Review collected by and hosted on G2.com.

less paid-for features Review collected by and hosted on G2.com.