--- title: Lavender Reviews meta_title: 'Lavender Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 63 reviews by the users' company size, role or industry to find out how Lavender works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 63 scale: '5' date_modified: '2026-10-17' parent_category: name: Artificial Intelligence url: https://www.g2.com/categories/artificial-intelligence ---

Lavender Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the accuracy of Lavender's email scoring, allowing them to communicate efficiently and effectively. (1 mentions)
Users value the speed of Lavender's email scoring, allowing them to be efficient and concise in communication. (1 mentions)
Users love the time-saving aspect of Lavender, enabling them to be quick and efficient in communication. (1 mentions)

Top Pros or Advantages of Lavender

Lavender Reviews (63)

Reviews

Lavender Reviews (63)

4.8
63 reviews
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JJ
James J.
Account Development Manager
Mid-Market (51-1000 emp.)
"Making an impact in less time."
4.5/5
What do you like best about Lavender?

I love the immediate feedback I get on all of my emails. It gives specifics of what to improve, suggestions on how to improve, and even shows what it will look like on mobile devices. It also integrates well with Salesforce, SalesLoft, and other tools. Review collected by and hosted on G2.com.

What do you dislike about Lavender?

Sometimes the long sentence suggestions are silly, and don't actually raise the score of an email. This seems really common with other AI tools as well. Review collected by and hosted on G2.com.

Robby G.
RG
Robby G.
Sales Development Representative
Mid-Market (51-1000 emp.)
"Upped My Teams Response Rate"
5/5
What do you like best about Lavender?

As an SDR I like that it keeps me honest when I wax poetic. It challenges me to think about what I'm writing. It helps me put out quality. And it upped our team's response rate. Any SDR teams out there could benefit from this. I've already recommended this to friends. Love that it gives the mobile view so I can see what it will look like on a prospect's phone. Review collected by and hosted on G2.com.

What do you dislike about Lavender?

The window gets in the way of my email and to close it is a little tedious. But that is minor. Review collected by and hosted on G2.com.

Kelsey B.
KB
Kelsey B.
XDR
Mid-Market (51-1000 emp.)
"Great tool to simplify emails using multiple CRMs and gmail"
5/5
What do you like best about Lavender?

Easy to use system that helps to identify easy to fix problems within an email. My favorite feature is the grade level, it helps me make sure I'm not being too technical to the point where others can't understand without industry knowledge.

It's also great in that it sits on the side of your screen so regardless of if you're using Outreach, Salesforce, Hubspot, Linkedin, or Gmail, you're able to utilize Lavender to better your communication. Review collected by and hosted on G2.com.

What do you dislike about Lavender?

The outreach integration is tied to the Team plan which is great for those who are signing up with a team but makes me sad as an individual user.

I wish I was able to move the widget around as it sometimes covers parts of the screen I want to be able to see. Review collected by and hosted on G2.com.

🌊 Jose L.
🌊L
🌊 Jose L.
SDR, Corporate Sales
Mid-Market (51-1000 emp.)
"Emails writing without overthinking"
5/5
What do you like best about Lavender?

Email scoring is what I like (and use) the most, mainly within Outreach. This feature allowed me to reduce the time it took me to write emails by a ton.

English is not my native speaking/writing language, so before using Lavender I would overthink every sentence in my emails. I was reviewing them multiple times before sending them, not knowing how they would land on the recipient.

It's good to have an overall score on your email based on real email data and not based on my own instinct. Review collected by and hosted on G2.com.

What do you dislike about Lavender?

Business news take some time to load, however, nothing too significant that would block my process Review collected by and hosted on G2.com.

πŸ’₯Ron D.
πŸ’₯D
πŸ’₯Ron D.
Vice President of Business Development | Retail | Luxury Fashion | E-Commerce | Direct Response βœ”
Small-Business (50 or fewer emp.)
"Lavender πŸ’œ a must-have for every sales professional out there!!"
5/5
What do you like best about Lavender?

This is a tough question honestly, like the more I talk about Lavender the less it would be. Lavender has made my life easier when it comes to crafting new cold emails, the Mobile Editor feature is amazing and gives you an idea of how your emails would look while reading on a cell phone screen. Remember most prospects are on the go and checking emails on their mobile so this is a game-changer. Next, I'd recommend the feature to concise your emails and cut the fluff. I wish I had this product 5 years back and life would have been different. A huge shoutout to Will Allred and Will Ballance for creating something that has disrupted and changed the world of "Cold Email". Emailing has never been so much fun. Review collected by and hosted on G2.com.

What do you dislike about Lavender?

I doubt if there's anything to dislike but I wish we had a version for mobile and LinkedIn messaging, maybe in the near future, who knows :) Review collected by and hosted on G2.com.

Michael K.
MK
Michael K.
Account Development Representative
Mid-Market (51-1000 emp.)
"Lavender? More like LOVEnder"
5/5
What do you like best about Lavender?

Lavender is THE best tool out there to clean up your word vomit. I find myself writing too much and confusing myself, let alone the reader. With Lavender's help, these turn into well-formatted sales emails that bring in results. Review collected by and hosted on G2.com.

What do you dislike about Lavender?

Lavender's scoring system makes me get uber-competitive with myself to make the best email possible. This can get me spending time trying to fix things that aren't broken. Review collected by and hosted on G2.com.

Sam R.
SR
Sam R.
Account Executive
Mid-Market (51-1000 emp.)
"Time Saving Game Changer"
5/5
What do you like best about Lavender?

The features are built to help: write effective emails and save you time. They do this through sentence reframing, subject feedback, content revision. I used as a standalone user and now for our company. I am able to power through emails more effectively with increased open and response rates. Review collected by and hosted on G2.com.

What do you dislike about Lavender?

There is not a "dislike" that I have. Most of the things I would want to see, they have expressed they will be rolling out in the upcoming quarters. Review collected by and hosted on G2.com.

Wade M.
WM
Wade M.
Business Development
Small-Business (50 or fewer emp.)
"Great team, great product"
5/5
What do you like best about Lavender?

Easy to use. It's incredibly quick to craft a personalized email. It's a wonderful "one last check" to make sure your email is as effective as possible. Review collected by and hosted on G2.com.

What do you dislike about Lavender?

The AI options sometimes contradict what the Lavender team has found to be most effective. Not a huge issue and doesn't happen every time. Review collected by and hosted on G2.com.

Jay B.
JB
Jay B.
Sales Development Manager
Mid-Market (51-1000 emp.)
"Will and team are outstanding"
5/5
What do you like best about Lavender?

The email scoring feature has been a game-changer for our SDRs. It has helped increase our response rates by identifying key areas of the email that can be improved. Review collected by and hosted on G2.com.

What do you dislike about Lavender?

Our reps love Lavender. Will and the team are consistently adding features before we even realize the need for the enhancement. Overall, very hard to complain or find dislikes. Review collected by and hosted on G2.com.

Ashley T.
AT
Ashley T.
Director of Sales & Marketing
Small-Business (50 or fewer emp.)
"Lavender for Startup Software Teams"
5/5
What do you like best about Lavender?

Lavendar is extremely helpful when having to create and test messaging for new sales teams. It is very valuable to have a tool that can analyze things in the messaging that we wouldn't be able to pick up on, outside of the content itself...i.e. grammar, tone, sentiment, writing level, readability, how the email looks on a phone, etc. Review collected by and hosted on G2.com.

What do you dislike about Lavender?

Been a user for 8 months and no dislikes yet!!! Review collected by and hosted on G2.com.