--- title: Lavender Reviews meta\_title: 'Lavender Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 63 reviews by the users' company size, role or industry to find out how Lavender works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 63 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Artificial Intelligence url: https://www.g2.com/categories/artificial-intelligence --- ### Lavender Pros and Cons: Top Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **accuracy** of Lavender's email scoring, enabling quick and efficient communication. [(1 mentions)](https://www.g2.com/products/lavender/reviews?filters%5Bsentiment_snippet%5D=1630808&qs=pros-and-cons#reviews) Users find the **email scoring** feature of Lavender helps them to communicate quickly and effectively. [(1 mentions)](https://www.g2.com/products/lavender/reviews?filters%5Bsentiment_snippet%5D=1955910&qs=pros-and-cons#reviews) Users value the **time-saving efficiency** of Lavender, helping them create concise and effective emails quickly. [(1 mentions)](https://www.g2.com/products/lavender/reviews?filters%5Bsentiment_snippet%5D=1631042&qs=pros-and-cons#reviews) ### Top Pros or Advantages of Lavender ##### 1. Accuracy Users appreciate the **accuracy** of Lavender's email scoring, enabling quick and efficient communication. [ See 1 mentions ](https://www.g2.com/products/lavender/reviews?filters%5Bsentiment_snippet%5D=1630808&qs=pros-and-cons#reviews) See Related User Reviews ![Jacob H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jacob H.") JH Jacob H. Mid-Market (51-1000 emp.) 5.0/5 "The SDR tool for a great icebreaker" What do you like about Lavender? The email scoring is the perfect tool for me to be quick and to the point ##### 2. Speed Users find the **email scoring** feature of Lavender helps them to communicate quickly and effectively. [ See 1 mentions ](https://www.g2.com/products/lavender/reviews?filters%5Bsentiment_snippet%5D=1955910&qs=pros-and-cons#reviews) See Related User Reviews ![Jacob H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jacob H.") JH Jacob H. Mid-Market (51-1000 emp.) 5.0/5 "The SDR tool for a great icebreaker" What do you like about Lavender? The email scoring is the perfect tool for me to be quick and to the point ##### 3. Time-saving Users value the **time-saving efficiency** of Lavender, helping them create concise and effective emails quickly. [ See 1 mentions ](https://www.g2.com/products/lavender/reviews?filters%5Bsentiment_snippet%5D=1631042&qs=pros-and-cons#reviews) See Related User Reviews ![Jacob H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jacob H.") JH Jacob H. Mid-Market (51-1000 emp.) 5.0/5 "The SDR tool for a great icebreaker" What do you like about Lavender? The email scoring is the perfect tool for me to be quick and to the point ## Top-Rated Alternatives [ ![Regie.ai](https://images.g2crowd.com/uploads/product/hd_favicon/43690d3e6b3e37b506c4df51d9d89250/regie-ai.svg "Regie.ai") Regie.ai 4.4/5(355) ](https://www.g2.com/products/regie-ai/reviews) [ ![Jasper](https://images.g2crowd.com/uploads/product/hd_favicon/75ba5a0ccc3fad5d61ccefa42d560fd3/jasper-ai.svg "Jasper") Jasper 4.7/5(1,274) ](https://www.g2.com/products/jasper-ai/reviews) [ ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") Apollo.io 4.7/5(9,737) ](https://www.g2.com/products/apollo-io/reviews) [ View All Alternatives ](https://www.g2.com/products/lavender/competitors/alternatives) ![Kathryn P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kathryn P.") KP Kathryn P. GTM Community Founding Member Mid-Market (51-1000 emp.) 3/30/2023 "580% Reply Rate Increase" 5/5 What do you like best about Lavender? - Fast implementation: Within 1 month, we saw a 136% increase in meetings set using sequences and that percentage has continuously grown since. - 580% increase in overall reply rate since implementing Lavender at Sendoso - Dashboard provides incredible team and individual insights for training & enablement for detailed areas within email (FE: clarity score should be at a 5th grade reading level for a 7% higher reply rate.) - Useful for teams across our org: SDR, BDR, AE, CX, AM - Incredibly helpful team that provides our team with training sessions Review collected by and hosted on G2.com. What do you dislike about Lavender? There have genuinely been no downsides to using Lavender. Review collected by and hosted on G2.com. What problems is Lavender solving and how is that benefiting you? Lavender is helping our team at Sendoso improve sequenced outreach, enabling our team to optimize their outbounding efforts in a scalable way to increase the number of meetings booked via hyper-targeted emails, and we now have a coach that understands what resonates with our target audience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Biotechnology](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Biotechnology") CB Verified User in Biotechnology Small-Business (50 or fewer emp.) 12/11/2023 "A must" 5/5 What do you like best about Lavender? I love that you can use it to create easier to read emails and it helps break down your message so the likelyhood of someone reading it is higher. Review collected by and hosted on G2.com. What do you dislike about Lavender? I have not found anything I dislike so far. Review collected by and hosted on G2.com. What problems is Lavender solving and how is that benefiting you? It helps the overstimulation of words in emails and it helps me find ways to get my message across. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Harry A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harry A.") HA Harry A. Senior Recruitment Consultant Small-Business (50 or fewer emp.) 10/24/2023 "Better Salesperson because of Lanvender" 5/5 What do you like best about Lavender? The team at Lavender have created such a wonderful Product. My feedback is that it's awesome. All parts of it. After using for 6 months, can sell that I am better salesperson. Not just by email, but overall. Thank you so much for your help! Review collected by and hosted on G2.com. What do you dislike about Lavender? Only thing was sometimes difficulty loading it up on outlook. But not enough to rate it any lower. Review collected by and hosted on G2.com. What problems is Lavender solving and how is that benefiting you? Got me more replies and started more conversations. Which overall, lead to more deals. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Dimitra S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dimitra S.") DS Dimitra S. Head of Sales Small-Business (50 or fewer emp.) 10/11/2023 "First time user, super impressed!" 5/5 What do you like best about Lavender? In a week's trial it has helped me shift from long, heavy emails to shorter, question/action focused ones. Has validated in me that I am not rude or short to a prospect by getting straight to the point. As an outcome my reply rates have increased. Review collected by and hosted on G2.com. What do you dislike about Lavender? The long sentence suggestions can be irrelevant. But this is a trivial point! Review collected by and hosted on G2.com. What problems is Lavender solving and how is that benefiting you? Better outbounding. Confidence in email structure and content. Better % reply rates. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Kevin C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin C.") KC Kevin C. Account Executive Small-Business (50 or fewer emp.) 3/30/2023 "A must have for your outbound tech stack" 5/5 What do you like best about Lavender? It is simple to use, integrates easily with existing sales platforms, and helps you write better emails faster! Review collected by and hosted on G2.com. What do you dislike about Lavender? Not much to dislike about lavender, but if there were something, I would say the ability to add my team members to our group, even though we pay for Lavender separately. I tried to add my SDR colleague to my group, which charged me for both instead of individually. But we wanted to have our data compiled as a team. Review collected by and hosted on G2.com. What problems is Lavender solving and how is that benefiting you? Lavender is helping me make my emails shorter and easier to understand. Working in cybersecurity, it is easy to add complex technical or "buzzwords". Lavender helps me eliminate the technical jargon, simply the reading level of my email, which results in better open & reply rates. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic AP ABHISHEK P. Mid-Market (51-1000 emp.) 9/21/2023 "Cold Emailing Made Effective" 5/5 What do you like best about Lavender? Tracking cold email performance and reply rate improvement. Review collected by and hosted on G2.com. What do you dislike about Lavender? It serves the purpose, nothing to highlight in this regard. Review collected by and hosted on G2.com. What problems is Lavender solving and how is that benefiting you? I use it only for Email validating, and to get responses for cold email. It does all nice work. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 3/30/2023 "Super nice to have" 3.5/5 What do you like best about Lavender? The coaching itself is really awesome. Rare you find a product that teaches you while you use it. The product is excellent. The educational content and lessons the team posts on social are infinitely more valuable, though. Any team struggling to book meetings or get replies on email should really consider onboarding this tool across the board. It's a game changer when it comes to reply rates and starting meaningful conversations with prospects. Review collected by and hosted on G2.com. What do you dislike about Lavender? For a PLG product, it's priced too high. I understand charging businesses a premium for the analytics, but asking an SDR to pay that much per month these days is pretty hard. At a time when people are debating whether or not they can afford groceries or rent, a tool that supposedly helps them hit their number and make more money is just out of reach for some folks who could really benefit. $11-15 a month would make more sense for a lot of your target audience and probably reduce the barrier to entry. Additionally, sometimes the tool is a waste of time. I could spend 20 minutes writing one email. It encourages tinkering. After about 9 months of using it, I could see the ability to get rid of it altogether since I understood the core concepts of the writing. Review collected by and hosted on G2.com. What problems is Lavender solving and how is that benefiting you? Helping me write better emails. Helping mre shorten the emails we already have written. Helping me create my own sequences that get positive replies from my prospects. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Grayson H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Grayson H.") GH Grayson H. Logistics Management Specialist Small-Business (50 or fewer emp.) 4/7/2023 "Team 90+" 5/5 What do you like best about Lavender? I've been using a Lavender for the past five months for my email sequences. To say I am loving the software is an understatement! I find so much joy in crafting my emails to hit 90+ on the email score counter. It has really helped me write better emails. Review collected by and hosted on G2.com. What do you dislike about Lavender? Nothing right now! It does what it says it will - it helps me write better emails that get more responses for my company, and drive results that lead to more revenue! Review collected by and hosted on G2.com. What problems is Lavender solving and how is that benefiting you? Writing more impactful emails has been a huge help. I used to write multiple paragraph cold emails and would never receive a response. Lavender has helped me condense and clear up my written communication. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Heidi B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heidi B.") HB Heidi B. Director of Business Development Small-Business (50 or fewer emp.) 1/16/2023 "If you send cold emails you need Lavender. Period." 5/5 What do you like best about Lavender? It works anywhere! You can use the extension anywhere you like to write. It gives you a score right away. Helps you remove spam words and keep things short. I've seen my response rates double when I use it Lavender consistently. It's a no brainer. You get scored, timed, and you get coaching on the dashboard. Plus, it's free if you're job hunting. Review collected by and hosted on G2.com. What do you dislike about Lavender? I wish it integrated directly with more platforms (Apollo, for instance) but it's not a massive deal because their "Lavender Anywhere" extension does work anywhere. Just a bit of a pain copying and pasting sometimes. I also wish I could compose emails inside Lavender and save them in folders. It'd be cool to have templates that scored super high that I could pull quickly. You can do this in other ways, but it would be nice to see right inside the platform. Review collected by and hosted on G2.com. What problems is Lavender solving and how is that benefiting you? Cold Email reply rates! Brings in more meetings for me as a BDR and helps my team. Makes me look super cool in front of my boss when I get email replies. Plus, it's fun to use. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Junior L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Junior L.") JL Junior L. Account Executive - Sales Small-Business (50 or fewer emp.) 1/12/2023 "Impacted My Sales Writing In Every Way" 5/5 What do you like best about Lavender? There are so many things you cannot control in sales and often times we have to let that go. There are, however, 2 major areas where we as reps can drive major impacts to the sale process and our ability to win. 1. Our initial message in reaching out. Because leaders are prospected every single day, it is nearly impossible to stand out in the crowd. Lavender enables me to send the right message with the highest chance of a response. It does this by helping me craft messages by choosing the right words, and builds meaning behind what I am trying to say. It will increase your Open, Read, and Response rate. 2. Our message throughout the sales process. When a prospect goes from "I'm interested" to "We met", this is the other major area where reps can drive impact to the sales process. Sales writing is in a really poor place right now, especially in the sales process. Too many emails that look and sound the same, with little follow-up context, relying on the fact that there was a demo. Lavender helps me draft an email that nails on pain-points, drives the value of what I want to say. It will increase your discovery conversion rate and your overall win rate, by helping you stand out against your competitors. Review collected by and hosted on G2.com. What do you dislike about Lavender? A superhuman integration would be cool, but not a need to have. Review collected by and hosted on G2.com. What problems is Lavender solving and how is that benefiting you? Low Reply Rates. Almost everyone in sales is facing low email reply rates, and the number of emails will continue to rise in 2023. Review collected by and hosted on G2.com. 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