Keyplay has become an essential platform for our go-to-market strategy. We use it to build ICP models for all our SFDC accounts. I love how easy Keyplay makes it to build ICP models that actually work for our business. Most importantly, I really trust the data Keyplay provides which is why we use it both to build our territories and keep our CRM enriched. Keyplay also surfaces new accounts we don't have in our CRM, which has been huge for our ABM strategy.

Beyond all the reasons I love Keyplay as a platform, I also need to shout out their team. They are super supportive and responsive to all our questions. It's a great partnership. The team also continuously ships new product updates—we’re just starting to scratch the surface, and I’m excited to try more with AI Agents in the future. Review collected by and hosted on G2.com.

So far, I haven't found anything I don't like about Keyplay - we just signed on for another year and I can't imagine 2026 planning season without it! Review collected by and hosted on G2.com.

We have a broad ICP, making it difficult for marketing and sales to jointly select the right accounts and prioritize our outbound and ABM efforts.

Keyplay made the ICP model building & testing process simple, and we had Keyplay scores living in our CRM within a couple of weeks. So far, it's been helpful to prioritize, but also help us better understand the health of our pipeline and start to anticipate churn risks based on the Keyplay Tier. Review collected by and hosted on G2.com.

So far, nothing. Team has been supportive and we've built good trust in our ICP model. Review collected by and hosted on G2.com.

Keyplay is one of the best tools I’ve found for data on B2B software companies. The coverage is strong, the software categories are accurate, and the tiering system is super useful for prioritizing accounts. It makes it really easy to understand the market landscape and segment opportunities effectively. Review collected by and hosted on G2.com.

That said, the filtering inside the product feels limited. I often end up exporting large sets of data to manipulate externally before I can get to the accounts I really want. Also, the Salesforce integration could use improvements — right now, it creates accounts in my name instead of routing them through our round robin, which causes extra cleanup work. Review collected by and hosted on G2.com.

The data quality is top-notch, and the product just keeps getting better. The HubSpot integration makes it super easy for us to put the data to work right away, and honestly the team behind Keyplay is one of the best parts - they’re quick to respond and always coming up with new ideas.

Super quick to get up and running.

Both great to set it and forget it - but also to build bespoke campaigns on micro-segments. Review collected by and hosted on G2.com.

Nothing specific comes to mind. It does what it says it will. Review collected by and hosted on G2.com.

As a demand generation marketer, utilizing Keyplay to work alongside our SDR team has made our ABM programs much more aligned and informed. We're able to use all our ICP info and the intent data in Keyplay to go after accounts that will make an impact to the business. I appreciate the intent and impact of Keyplay in terms of ICP marketing and making things easier for me. Our account rep, Lauren, has done a great job of considering the wants/needs from a sales perspective but also marketing use. Review collected by and hosted on G2.com.

The main improvement I would appreciate from Keyplay would be the ability to integrate with more than one CRM in order to write the data easily across our tech stack. Review collected by and hosted on G2.com.

What I like best about Keyplay is the transparency and flexibility of the platform. Unlike other account scoring and segmentation tools that feel like a black box, Keyplay’s scoring model is fully customizable and easy to understand. I also really appreciate how agile their team is. They’re constantly rolling out new, and genuinely valuable features. Back-testing new models is quick and straightforward, which makes it easy to experiment and refine. On top of that, their support team goes beyond just answering questions - they provide tactical, data-driven insights and strategies that actually help improve our models. Review collected by and hosted on G2.com.

Haven't run into anything yet that makes me dislike the platform. Review collected by and hosted on G2.com.

One of the most time consuming and manual processes we had as an operating team was building our ICP account list for our ABM efforts. Keyplay solved this completely. We had a working ICP model in a matter of days after signing the contract.

Their recent launch of ai agents have even taken their scoring to a new level, offering us custom ways to search and grade our audience. Review collected by and hosted on G2.com.

No complaints. Keyplay is transparent and user friendly. Has really made my job easier. Review collected by and hosted on G2.com.

We have a large TAM, and Keyplay helped us with ICP modeling to better prioritize accounts for our account-based prospecting efforts. I really like that it leverages both dynamic, static, lookalike and AI signals to build an account ICP tiering model that prioritizes the best-fit accounts for our business. Instead of targeting "all" we can use Keyplay to target the "right" accounts for our business. Review collected by and hosted on G2.com.

Nothing that I can think of - Keyplay is great! Review collected by and hosted on G2.com.

We got Keyplay so we can understand who our best target accounts are and could be for outbound prospecting. Our initial engagement was an eye-opener and we learned so much about our ICP and how they could help with running a real ABM strategy based on our current customers and prospects in our pipeline.

Keyplay had all the signals we were looking for and more and allowed us to build a comprehensive scoring model around our target accounts so we could spend less time spraying and praying and more time for our teams to achieve outbound success.

Working with the team, we continued to learn more about the market and iterate the granular signals so we could become more efficient in our outbound.

If you're looking to focus your teams on targets they'll actually land, you need Keyplay in your stack. Review collected by and hosted on G2.com.

Nothing! Every time I went into Keyplay, I found more signals that we could use and improve our scoring model. Review collected by and hosted on G2.com.

It's super easy to build scoring models and adjust the weighting of the signals we care the most about. Any changes to our Keyplay Tier field syncs right over to HubSpot and makes my life 10x easier. And their support and responsiveness is next level. Our Keyplay CSM (shoutout Lauren) is always overprepared and pushes us on new features and use cases we can use Keyplay for. Review collected by and hosted on G2.com.

We have different ICP segments so using one scoring model was tough for us. Good news is they recently rolled out adding multiple scoring models and it's something we're looking into now as I write this review. Review collected by and hosted on G2.com.