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# Google Ad Manager vs Kevel Comparison - What are their main differences?

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Google Ad ManagerKevel[+ Add Product](#)

Reviews

**Google Ad Manager** [

4.2/5(236)

](https://www.g2.com/products/google-ad-manager/reviews#reviews)

**Kevel** [

4.5/5(43)

](https://www.g2.com/products/kevel/reviews#reviews)

Pricing

**Google Ad Manager**
No pricing available

**Kevel**
Free Trial

No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Google Ad Manager**
1 month

Based on 30 responses

**Kevel**
1 month

Based on 10 responses

Return on Investment

**Google Ad Manager**
9 months

Based on 22 responses

**Kevel**
Not enough reviews yet

Perceived Cost

**Google Ad Manager**
$$$$$

**Kevel**
$$$$$

Average Discount

**Google Ad Manager**
7%

**Kevel**
Not enough reviews yet

Pros & Cons

**Google Ad Manager**
Not enough data

**Kevel**
Not enough data

Integrations

**Google Ad Manager**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Product Avatar Image")

Data Studio

](https://www.g2.com/products/data-studio/reviews)[
View all
](https://www.g2.com/products/google-ad-manager/integrations)

**Kevel**
Not enough data

Screenshots

**Google Ad Manager**
No screenshot available

**Kevel**
 ![Kevel screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/89001/Screen-Shot-2018-10-04-at-3.10.27-PM.png)

Ratings

Meets Requirements

**Google Ad Manager**

8.6

8.6211

**Kevel**

8.7

8.735

Ease of Use

**Google Ad Manager**

7.8

7.8209

**Kevel**

8.0

8.035

Ease of Setup

**Google Ad Manager**

7.6

7.6109

**Kevel**

8.1

8.116

Ease of Admin

**Google Ad Manager**

7.9

7.997

**Kevel**

8.3

8.316

Quality of Support

**Google Ad Manager**

7.0

7.0193

**Kevel**

9.2

9.235

Has the product been a good partner in doing business?

**Google Ad Manager**

7.9

7.995

**Kevel**

9.6

9.616

Product Direction (% positive)

**Google Ad Manager**

7.7

7.7205

**Kevel**

8.2

8.232

Features

Publisher Ad Server[Hide 67 FeaturesShow 67 Features](javascript:void(0);)

8.8

13

Not enough data

Ad Serving & Management - Publisher Ad Server

Real-Time Bidding (RTB) Support

8.3(won by default)

7

Not enough data

Ad Delivery Optimization & Management

9.6(won by default)

8

Not enough data

Ad Inventory Management

9.6(won by default)

8

Not enough data

Dynamic Ad Placement

9.0(won by default)

7

Not enough data

Ad Tag Management

9.0(won by default)

8

Not enough data

Bid Management

Not enough data

Not enough data

Banner Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Multiple File Format Support

Not enough data

Not enough data

Targeting & Personalization - Publisher Ad Server

Geo-Targeting

9.5(won by default)

7

Not enough data

A/B Testing for Ads

9.5(won by default)

7

Not enough data

Multi-Device & Cross-Platform Delivery

8.8(won by default)

7

Not enough data

Audience Targeting

9.3(won by default)

9

Not enough data

Frequency Capping

8.9(won by default)

6

Not enough data

Contextual Targeting

8.9(won by default)

6

Not enough data

Monetization & Reporting - Publisher Ad Server

Header Bidding Support

9.2(won by default)

6

Not enough data

Ad Revenue Share & Payout Management

9.2(won by default)

6

Not enough data

Revenue Forecasting

8.3(won by default)

6

Not enough data

Performance & Engagement Analytics

9.5(won by default)

10

Not enough data

Website Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Impression Forecasting

Not enough data

Not enough data

Agentic AI - Publisher Ad Server

Autonomous Task Execution

8.0(won by default)

5

Not enough data

Multi-step Planning

7.7(won by default)

5

Not enough data

Cross-system Integration

7.5(won by default)

6

Not enough data

Adaptive Learning

8.1(won by default)

6

Not enough data

Proactive Assistance

8.6(won by default)

6

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Media Planning

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Filtering

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

API

Not enough data

Not enough data

Mobile Ad Serving

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Newsletter/Email Ad Serving

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Native Ad Serving

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Ad Optimization

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Ad Tag

Not enough data

Not enough data

Rich Media Ad Serving

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Video Ad Serving

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Ad Unit Creation

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Supply Side Platform (SSP)[Hide 12 FeaturesShow 12 Features](javascript:void(0);)

8.2

73

Not enough data

Agentic AI - Supply Side Platform (SSP)

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

SSP Functionality 

SSP Functionality 

8.2(won by default)

53

Not enough data

SSP

Ad Unit Availability

8.2(won by default)

54

Not enough data

Impression Targeting

8.6(won by default)

50

Not enough data

Floor Price

8.1(won by default)

46

Not enough data

Advertiser Restrictions

7.7(won by default)

50

Not enough data

Bid Reporting

8.2(won by default)

47

Not enough data

Show 2 feature categories with incomplete data

Retail Media Advertising Platforms[Hide 17 FeaturesShow 17 Features](javascript:void(0);)

Not enough data

Not enough data

Platform Basics

Ad Serving Rules

Not enough data

Not enough data

Sponsored Product Listing Ads

Not enough data

Not enough data

Banner Ads

Not enough data

Not enough data

Display Ads

Not enough data

Not enough data

Platform Data

Reporting Performance Metrics

Not enough data

Not enough data

Data Filtering

Not enough data

Not enough data

Reporting Dashboards

Not enough data

Not enough data

Platform Additional Functionality

Offline Ads

Not enough data

Not enough data

Video Ads

Not enough data

Not enough data

Team Collaboration

Not enough data

Not enough data

Integrations

Not enough data

Not enough data

Agentic AI - Retail Media Advertising Platforms

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

App Monetization Platforms[Hide 21 FeaturesShow 21 Features](javascript:void(0);)

Not enough data

Not enough data

Platform - App Monetization Platforms

Automated Tools

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

In-App Purchases

Not enough data

Not enough data

Reporting & Dashboards

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

AI Algorithms

Not enough data

Not enough data

Integration APIs

Not enough data

Not enough data

Fraud Prevention

Not enough data

Not enough data

Cross-Platform Support

Not enough data

Not enough data

Payment Integration

Not enough data

Not enough data

User Data Analysis

Not enough data

Not enough data

Subscription Management

Not enough data

Not enough data

Performance Analytics

Not enough data

Not enough data

Multiple Monetization Models

Not enough data

Not enough data

Advertising - App Monetization Platforms

Ad Exchange

Not enough data

Not enough data

Offerwall

Not enough data

Not enough data

Bidding

Not enough data

Not enough data

Ad Mediation

Not enough data

Not enough data

Ad Formats

Not enough data

Not enough data

Ad Optimization

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Google Ad Manager](https://images.g2crowd.com/uploads/product/hd_favicon/1548109110/google-ad-manager.jpeg "Google Ad Manager")](https://www.g2.com/products/google-ad-manager/reviews)

Google Ad Manager

Small-Business(50 or fewer emp.)

37.3%

Mid-Market(51-1000 emp.)

41.7%

Enterprise(\> 1000 emp.)

21.1%

[![Kevel](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7bead6168bc0e61c6f6ed41de198b211/kevel.png "Kevel")](https://www.g2.com/products/kevel/reviews)

Kevel

Small-Business(50 or fewer emp.)

48.8%

Mid-Market(51-1000 emp.)

41.9%

Enterprise(\> 1000 emp.)

9.3%

Small-Business

(50 or fewer emp.)

37.3%

48.8%

Mid-Market

(51-1000 emp.)

41.7%

41.9%

Enterprise

(\> 1000 emp.)

21.1%

9.3%

Reviewers' Industry

[![Google Ad Manager](https://images.g2crowd.com/uploads/product/hd_favicon/1548109110/google-ad-manager.jpeg "Google Ad Manager")](https://www.g2.com/products/google-ad-manager/reviews)
Google Ad Manager

Marketing and Advertising

40.9%

Publishing

6.5%

Internet

6.1%

Broadcast Media

4.3%

Newspapers

4.3%

Other

37.8%

[![Kevel](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7bead6168bc0e61c6f6ed41de198b211/kevel.png "Kevel")](https://www.g2.com/products/kevel/reviews)
Kevel

Marketing and Advertising

20.9%

Computer Software

9.3%

Publishing

9.3%

Online Media

7.0%

Financial Services

7.0%

Other

46.5%

FAQs

## Google Ad Manager vs Kevel FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Google Ad Manager vs Kevel?

Kevel stands out for higher reviewer satisfaction in support and ease of setup, while Google Ad Manager is more widely adopted and offers advanced AI-assisted tools.

| [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) | [Kevel](https://www.g2.com/products/kevel/reviews) |
| --- | --- |
| 4.2/5 (236 reviews) | 4.5/5 (43 reviews) |
| Mid-Market | Small-Business |
| 7.6 | 8.1 |
| 7.0 | 9.2 |
| AI-assisted creative tools and advanced targeting | Highly responsive support and easy customization |

### How do the pricing models of Google Ad Manager and Kevel compare?

Kevel is rated higher for value and satisfaction with pricing compared to Google Ad Manager.

- **Google Ad Manager:** In recent reviews, several reviewers mention that Google Ad Manager can be expensive and may not be ideal for very small businesses or freelancers due to higher ad spend requirements.
- **Kevel:** Reviewers highlight Kevel as offering strong value, with one noting the cost is minimal compared to building and maintaining an in-house ad server.

### What are the best alternatives to Google Ad Manager and Kevel?

The top 3 alternatives to Google Ad Manager and Kevel are AdButler, OpenX, and PubMatic.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) | 4.2/5 (236 reviews) | Mid-Market | Can be expensive for small businesses | AI-assisted creative tools and advanced targeting |
| [Kevel](https://www.g2.com/products/kevel/reviews) | 4.5/5 (43 reviews) | Small-Business | Strong value, minimal cost for robust features | Highly responsive support and easy customization |
| [AdButler](https://www.g2.com/products/adbutler/reviews) | 4.5/5 (64 reviews) | Small-Business | — | Flexible ad serving and ease of use |
| [OpenX](https://www.g2.com/products/openx/reviews) | 3.2/5 (18 reviews) | — | — | — |
| [PubMatic](https://www.g2.com/products/pubmatic/reviews) | 3.2/5 (11 reviews) | — | — | — |

### Which Publisher Ad Server features should I prioritize when comparing Google Ad Manager and Kevel?

Buyers should prioritize ease of setup, quality of support, integrations, advanced targeting, and reporting capabilities when comparing Google Ad Manager and Kevel.

- **Ease of Setup:** Google Ad Manager scores 7.6, Kevel scores 8.1.
- **Quality of Support:** Google Ad Manager scores 7.0, Kevel scores 9.2.
- **Integrations:** Both products are frequently cited for integration capabilities in recent reviews.
- **Advanced Targeting:** Google Ad Manager is praised for AI-assisted targeting and creative tools; Kevel is noted for flexible targeting and customization.
- **Reporting Capabilities:** Google Ad Manager offers robust reporting, while Kevel reviewers mention some limitations in reporting customization.

### What are the pros and cons of Google Ad Manager vs Kevel?

Google Ad Manager's headline strength is advanced AI-assisted tools and centralized ad management, while Kevel excels in responsive support and ease of customization.

- **Google Ad Manager strengths:** Advanced AI-assisted creative tools, detailed targeting, robust reporting, centralized management for multiple ad formats, and strong integration with Google products.
- **Google Ad Manager trade-offs:** Steep learning curve, complexity for new users, less intuitive interface, and support can be slow or limited according to recent reviews.
- **Kevel strengths:** Highly responsive and helpful support, easy setup and integration, strong API documentation, and flexibility for custom ad solutions.
- **Kevel trade-offs:** Some reviewers note basic reporting customization, occasional UI complexity, and a need for more template variety.

### Is Google Ad Manager or Kevel better for small businesses?

Kevel is better suited for small businesses, as reflected by its largest reviewer segment and positive small-business sentiment.

- **Google Ad Manager:** Largest segment is Mid-Market; reviewers note complexity and higher cost as challenges for small businesses.
- **Kevel:** Largest segment is Small-Business; reviewers highlight ease of use, responsive support, and suitability for businesses of any size.

### Which Publisher Ad Server platform has better integrations?

Google Ad Manager and Kevel are both frequently cited for integration capabilities, with no clear reviewer preference for one over the other.

- **Google Ad Manager:** In recent reviews, many reviewers mention ease of integration with other Google products and analytics tools.
- **Kevel:** Reviewers highlight strong API documentation and flexibility for integrating with custom solutions and partner platforms.

### How do Google Ad Manager and Kevel compare on customer support?

Kevel materially outperforms Google Ad Manager on Quality of Support, with a 2.2-point advantage (9.2 vs 7.0).

- **Google Ad Manager:** Reviewers describe support as sometimes slow, difficult to reach, or limited, especially when troubleshooting complex issues.
- **Kevel:** Reviewers consistently praise Kevel's support team for responsiveness, helpfulness, and proactive communication, often citing quick answers and dedicated channels.

### Which is easier to implement, Google Ad Manager or Kevel?

Kevel leads Google Ad Manager on Ease of Setup by 0.5 points (8.1 vs 7.6), with reviewers highlighting a smoother implementation experience.

- **Google Ad Manager:** Reviewers frequently mention a steep learning curve, complex setup, and the need for ongoing optimization, especially for custom CMS or advanced targeting.
- **Kevel:** Reviewers note easy setup, strong integration support, and intuitive onboarding, with positive experiences even for teams with limited technical resources.

### Which product has better Integrations?

Integrations are the most frequently mentioned feature across both Google Ad Manager and Kevel reviews.

- **Google Ad Manager:** Reviewers frequently cite integration with Google Ads, Analytics, and other Google products as a key benefit.
- **Kevel:** Reviewers highlight API flexibility and ease of integrating with custom platforms and partner networks.

Alternatives

**Google Ad Manager Alternatives**

 ![OpenX](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f44caa80110cc9c9729b7b327be6991f/openx.png "OpenX")

[
OpenX
](/products/openx/reviews)

 ![PubMatic](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2736519589ac65c94616f33a00436876/pubmatic.jpg "PubMatic")

[
PubMatic
](/products/pubmatic/reviews)

 ![Equativ](https://images.g2crowd.com/uploads/product/hd_favicon/442c1e286947cd1303c4b2a250b62143/equativ.jpeg "Equativ")

[
Equativ
](/products/equativ/reviews)

 ![Magnite, for Sellers](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_05fd991cf8a67f348a02e9714c75311a/magnite-for-sellers.png "Magnite, for Sellers")

[
Magnite, for Sellers
](/products/magnite-for-sellers/reviews)

**Kevel Alternatives**

 ![AdButler](https://images.g2crowd.com/uploads/product/hd_favicon/1543495240/adbutler.svg "AdButler")

[
AdButler
](/products/adbutler/reviews)

 ![Epom Ad Server](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_689a47e1aaa248bfffdbf459174c422c/epom-ad-server.png "Epom Ad Server")

[
Epom Ad Server
](/products/epom-ad-server/reviews)

 ![AdSense](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ec565a2abc536d259e96a2587bf19458/adsense.jpeg "AdSense")

[
AdSense
](/products/adsense/reviews)

 ![Skai](https://images.g2crowd.com/uploads/product/hd_favicon/a84d838c2b413947a518895a94688172/skai.svg "Skai")

[
Skai
](/products/skai/reviews)

## Google Ad Manager vs Kevel

When assessing the two solutions, reviewers found Kevel easier to use, set up, and administer. Reviewers also preferred doing business with Kevel overall.

- Reviewers felt that Kevel meets the needs of their business better than Google Ad Manager.
- When comparing quality of ongoing product support, reviewers felt that Kevel is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Kevel over Google Ad Manager.