---
title: Kano Surveys Reviews
meta_title: 'Kano Surveys Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Kano Surveys works for a business like yours.
date_modified: '2026-06-17'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---


# Kano Surveys Reviews
**Vendor:** Waypoint Software  
**Category:** [User Research Tools](https://www.g2.com/categories/user-research)
## About Kano Surveys
Kano Surveys is a purpose-built platform for running Kano model surveys, analysing customer feedback, and prioritising product features. Instead of manually building survey logic, exporting results, and wrestling with spreadsheets, teams can create focused Kano surveys and get clear analysis in one place. Identify which ideas are Must-have, Performance, Delighter, Indifferent, or Reverse features, then use prioritisation tools to decide what to build next. Professional features give teams more control over the research experience. Add custom questions to segment responses by persona, customer type, plan, market, or any other attribute that matters. Apply your own branding so the survey feels like part of your product, not a generic form. Use post-completion redirects to send respondents to a thank-you page, prototype, offer, or next research step. Kano Surveys helps product teams collect better data, understand customer expectations, and make smarter decisions.






- [View Kano Surveys pricing details and edition comparison](https://www.g2.com/products/kano-surveys/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-05+21%3A23%3A06+-0500&secure%5Bsession_id%5D=952ceb51-22a0-44b5-946c-801abfcdfff7&secure%5Btoken%5D=4683e4ca51d6f2a16bf20f468fc646169eca5b90e822cccbba387262c0117e74&format=llm_user)

## Kano Surveys Features
**User Response Methods**
- Survey
- Video Snippets
- Video Interview
- Photo Submission
- Text/Notes
- Commenting/Notes

**Participant Selection**
- In-App
- In-Store
- On-Site
- Recruitment Pool
- Single Sign On

**Insights**
- Analytics
- Collaboration
- Sorting
- Visual Analytics

**Generative AI**
- AI Text Summarization
- Generative AI

**Additional Functionality**
- User Journeys
- Usability Testing
- Engagement Tracking
- For Mobile
- A/B Testing
- Search/Filter
- AI Copilot
- Data Visualization
- API
- Drag & Drop
- Unmoderated Testing
- Screen Activity Recording
- Behavior Tracking
- Software Testing Management
- Performance Metrics
- Customizable Questions
- Heatmaps
- Prototype Creation
- Activity Dashboard
- Customer Segmentation
- Data Import/Export
- Trend Analysis
- User Research Analysis
- Monitoring
- Third-Party Integrations
- For Websites
- Issue Tracking
- Collaboration Tools
- Surveys & Feedback
- Customizable Branding
- User Management
- Customizable Templates
- Design Management
- Multi-Language
- Real-Time Data
- Project Management
- Customizable Fields
- Moderated Usability Testing
- Quantitative Metrics
- Alerts/Notifications
- Categorization/Grouping
- Tagging
- Conversion Rate Optimization
- Reporting & Statistics
- Video recording/Transcriptions
- Customizable Categories
- Annotations
- Performance Testing
- Benchmarking
- Question Library
- Customizable Reports
- Projections
- Survey/Poll Management
- Assessment Management
- Activity Tracking
- Video Support
- Demographic Data
- Customer Experience Management
- Workflow Management
- Geotargeting
- Access Controls/Permissions
- Email Reminders
- Audience Targeting

## Top Kano Surveys Alternatives
  - [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) - 4.4/5.0 (2,913 reviews)
  - [User Interviews](https://www.g2.com/products/user-interviews/reviews) - 4.6/5.0 (681 reviews)
  - [UserTesting](https://www.g2.com/products/usertesting/reviews) - 4.4/5.0 (733 reviews)