The UI is the standout. It's intuitive enough that I can move through it quickly and show someone else how to use it without much explaining, which matters when you're the only IT person at a small school. Support has been good too. When I had questions they got on a call and helped me brainstorm solutions instead of just pointing me at documentation. Review collected by and hosted on G2.com.

The main thing I'd like to see improve is deployment reliability. During rollouts and updates I spend a fair amount of time chasing down devices that haven't picked up what they were sent. Getting that to land consistently would save me real time. Review collected by and hosted on G2.com.

Easy to implement and manage on the IT side. Iru is easy to navigate, easy to manage integrations, and easy to manage individual devices. They easily integrate with all the main tools we have in our tech stack and don't drag down the performance of our devices. I've always had great support from Iru - from the sales side all the way to the technical side. Review collected by and hosted on G2.com.

There aren't really any things that I dislike. There are some areas that could be improved, but overall, they've taken feedback and implemented it well over time. Review collected by and hosted on G2.com.

Efficient device management and control. Review collected by and hosted on G2.com.

Limited app support; interface can be clunky. Review collected by and hosted on G2.com.

I really appreciate Iru for its intuitive user experience, which makes the onboarding process smooth, straightforward, and simple to use. My personal favorite is the self-service menu where employees can download and install vetted apps without requiring admin permission. This feature saves me a lot of time as an IT administrator, as it offloads work and allows users to install apps on their own time. Additionally, the patching functionality is phenomenal, keeping everything up to date without any issues. The responsive customer support is excellent, always addressing issues promptly. The user interface is clean and straightforward, making it easy for an admin to navigate. Overall, Iru saves me a lot of time and works extremely well. Review collected by and hosted on G2.com.

Nothing. Review collected by and hosted on G2.com.

Iru is clearly built with Mac environments in mind, and that’s been a huge win for us. As a fully remote workers’ comp insurance company, we needed something that simply works without a lot of overhead—and Iru delivers. The MDM capabilities are robust while still being easy to manage, and the interface is clean and intuitive.

Its connection with Apple Business Manager makes deploying apps and provisioning devices incredibly straightforward, which is especially helpful for remote onboarding. I’m also able to manage and deploy Microsoft 365 apps across our fleet seamlessly, without friction. On top of that, their team went a step further and helped us build custom scripts to enforce additional tools like remote screen-sharing software and cloud storage sync utilities. That flexibility, along with the hands-on support, was genuinely appreciated—particularly during our onboarding process.

Overall, onboarding new users and devices is very smooth, and their chat and tech support are fast, helpful, and knowledgeable. That makes a real difference in day-to-day operations. Review collected by and hosted on G2.com.

There’s not much to complain about so far. As with any platform, there are always small features I wish were included in the price, but nothing that has impacted our day-to-day operations. Review collected by and hosted on G2.com.

We love the managment tools it gives us to prevent loss and steamline setup of devices when onboarding / offboarding teammates.

The process is straightforward and interface is easy to use.

It also integrates perfectly with our Apple devices to prevent headaches of needing to know everything about the backend of the systems.

The pricing is within budget and support we recieve when needed is excellent.

I have yet to utilize the AI tools, but I trust that they will add to the overall value and performance of the product. I also expect the AI tools will streamline the performance of the enrollment process and save me time daily. Review collected by and hosted on G2.com.

I wish there were a mobile companion app that offered the same level of management, so I could handle things at a moment’s notice right from my pocket. Review collected by and hosted on G2.com.

What I like most about Iru is the combination of its blueprinting functionality and overall ease of use. The platform is very intuitive, which makes managing Apple devices accessible even without a dedicated IT team.

The blueprinting feature allows us to standardize configurations, security settings, and applications across all devices with minimal effort. This not only improves consistency, but also saves us a significant amount of time in day-to-day management.

Onboarding new users is also very smooth. The enrollment process is straightforward, and users can simply log in with their Microsoft 365 credentials. Within an hour, devices are fully configured and ready to use, creating a seamless experience for both IT and end users.

Overall, Iru strikes a strong balance between usability, automation, and efficient onboarding for our Mac-only environment.

Coming from no prior solution, the investment initially feels significant. However, we strongly believe that a well-implemented MDM solution is essential nowadays, both from a security and operational perspective. Review collected by and hosted on G2.com.

The initial implementation requires some time and effort, especially if you have general IT affinity but not a deep technical background. Setting up integrations (such as with Microsoft Entra ID) and properly configuring blueprints can involve a fair amount of trial and error.

That said, it is definitely manageable. Iru provides solid documentation and tutorials, and their live chat support is very responsive and helpful when you run into issues.

One area for improvement would be offering more structured implementation support. For example, an optional paid onboarding or guided setup service could help organizations get up and running faster and with more confidence, especially those without a dedicated IT team. Review collected by and hosted on G2.com.

I really like the level of polish Iru brings compared to alternatives. My personal favorite feature is Passport, which allows you to merge existing user accounts with their IdP counterparts, providing centralized access control. Iru solves fleet management completely for us, handling everything from device assignments to app and OS updates. The initial setup was pretty straightforward, thanks to the template blueprints that got us up and running quickly. It's a fantastic tool that works very smoothly and is feature-packed to ensure any IT policies can be adhered to. The support is also amazing. Review collected by and hosted on G2.com.

We've noticed some issues with enrollment every now and again, although we're not sure if the issue is with Iru or with Apple. The issue I'm talking about is that the device simply doesn't pull the MDM config, or that sometimes we have to erase a brand new machine to make sure the MDM config gets pulled AND that the Apple ID sign-in works. Having said that, this happens to a small percentage of onboarders, but it would be nice to have zero-touch deploy work a bit more reliably. I would love to see some better remote support tooling, ideally being able to bypass the entire TeamViewer setup with users. As for enrollment, I'd love it if we could confidently ship out devices to remote users and not have to worry about initial setup because Liftoff is a wonderful way to make sure users are set up properly. I wish it was a bit cheaper. Review collected by and hosted on G2.com.

Generally it is a clean interface, it functions pretty well and provides some functionality that is not typical for the sector. It can be cost effective for very basic things. Review collected by and hosted on G2.com.

I've used this service for 5-6 years at multiple companies, there have been no noticeable improvements that weren't solely due to improvements to Apple updates to the MDM infrastructure.

Their seemingly unnecessary rebrand forced us to rewrite our user-facing documentation as well as update scripts and other automations. I wasted close to 40 hours just dealing with their vanity project so that my existing systems continue work. They have not themselves updated a lot of their support documentation.

They don't allow even the most basic customization or white labeling. Why can't the name of the Self-Service app be customized to my company and logo? Other suppliers do this (and even Microsoft's "Company Portal" is at least self explanatory).

The API lacks even the most basic listing functionality (e.g. the ability to list all library items in my account or the ability to list all available Auto Apps)

When we migrated for this company I had to write several customer tools to determine the status of machines in the process, because the Kandji migration tool did not provide any status on where a machine was in the process until it was fully migrated.

They moved basic administrative features from the basic product to the EDR product without notice. Review collected by and hosted on G2.com.

For me, it’s definitely the Automated Device Enrollment integration with Apple Business Manager...it’s seamless. A new Mac comes straight out of the box, the user goes through Liftoff, and they’re ready to start working with everything is already fully configured. I also really like how quickly policies are applied, required apps are installed, and compliance checks are passed without me having to step in. What used to require hands-on guidance now runs unattended and fits smoothly into our current onboarding process, at a reasonable price for the amount of coverage provided. Review collected by and hosted on G2.com.

The alert management experience still has room to improve. When Library Items are queued for deployment but haven’t yet reached a device, the alert panel can build up a lot of noise, and those alerts require manual dismissal instead of auto-resolving once the item installs. There also isn’t a bulk “acknowledge expected” action, so during a large deployment window you end up clearing alerts one at a time. Review collected by and hosted on G2.com.