--- title: Make Reviews meta\_title: 'Make Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 334 reviews by the users' company size, role or industry to find out how Make works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 334 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Cloud Data Integration url: https://www.g2.com/categories/cloud-data-integration --- ### Make Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **powerful automation capabilities** of Make, simplifying complex tasks and saving valuable time. [(22 mentions)](https://www.g2.com/products/integromat-by-celonis-make/reviews?filters%5Bsentiment_snippet%5D=1687334&qs=pros-and-cons#reviews) Users find Make's **ease of use** enhances productivity, allowing effortless integration and automation of tasks. [(20 mentions)](https://www.g2.com/products/integromat-by-celonis-make/reviews?filters%5Bsentiment_snippet%5D=1687587&qs=pros-and-cons#reviews) Users value the **seamless integrations** of Make, enhancing productivity and simplifying workflows across various applications. [(18 mentions)](https://www.g2.com/products/integromat-by-celonis-make/reviews?filters%5Bsentiment_snippet%5D=1688179&qs=pros-and-cons#reviews) Users love the **flexibility** of Make, allowing customized workflows that adapt seamlessly to evolving needs and tasks. [(12 mentions)](https://www.g2.com/products/integromat-by-celonis-make/reviews?filters%5Bsentiment_snippet%5D=1687269&qs=pros-and-cons#reviews) Users appreciate the **easy integrations** of Make, which streamline automation and enhance overall business efficiency. [(11 mentions)](https://www.g2.com/products/integromat-by-celonis-make/reviews?filters%5Bsentiment_snippet%5D=1687108&qs=pros-and-cons#reviews) Users find the **error handling inadequate** , often leaving them confused and struggling to resolve issues effectively. [(7 mentions)](https://www.g2.com/products/integromat-by-celonis-make/reviews?filters%5Bsentiment_snippet%5D=1687372&qs=pros-and-cons#reviews) Users find the **steep learning curve** challenging, especially those without coding experience, despite available resources. [(7 mentions)](https://www.g2.com/products/integromat-by-celonis-make/reviews?filters%5Bsentiment_snippet%5D=1688305&qs=pros-and-cons#reviews) Users find the **learning difficulty** challenging, especially if they lack coding experience, despite helpful resources available. [(6 mentions)](https://www.g2.com/products/integromat-by-celonis-make/reviews?filters%5Bsentiment_snippet%5D=1688487&qs=pros-and-cons#reviews) Users find the **complexity** of Make's setup and debugging processes to be frustrating and time-consuming. [(5 mentions)](https://www.g2.com/products/integromat-by-celonis-make/reviews?filters%5Bsentiment_snippet%5D=1688427&qs=pros-and-cons#reviews) Users struggle with **API issues** , facing challenges in documentation, support speed, and automation setups. [(4 mentions)](https://www.g2.com/products/integromat-by-celonis-make/reviews?filters%5Bsentiment_snippet%5D=2506206&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Make ##### 1. Automation Users appreciate the **powerful automation capabilities** of Make, simplifying complex tasks and saving valuable time. [ See 22 mentions ](https://www.g2.com/products/integromat-by-celonis-make/reviews?filters%5Bsentiment_snippet%5D=1687334&qs=pros-and-cons#reviews) See Related User Reviews ![Muhammad Faiz M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muhammad Faiz M.") MM Muhammad Faiz M. Mid-Market (51-1000 emp.) 5.0/5 "Fantastic Platform with Powerful Automation Features" What do you like about Make? This is a fantastic platform that offers a wide range of features for automating your business processes. Its extensive capabilities make setting up a ![Saul S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saul S.") SS Saul S. Mid-Market (51-1000 emp.) 5.0/5 "Powerful, User-Friendly Automation for Seamless Integrations" What do you like about Make? Make is an incredibly powerful and user-friendly platform that enables seamless integration across a wide range of systems and tools. It allows busine ##### 2. Ease of Use Users find Make's **ease of use** enhances productivity, allowing effortless integration and automation of tasks. [ See 20 mentions ](https://www.g2.com/products/integromat-by-celonis-make/reviews?filters%5Bsentiment_snippet%5D=1687587&qs=pros-and-cons#reviews) See Related User Reviews ![Muhammad Faiz M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muhammad Faiz M.") MM Muhammad Faiz M. Mid-Market (51-1000 emp.) 5.0/5 "Fantastic Platform with Powerful Automation Features" What do you like about Make? This is a fantastic platform that offers a wide range of features for automating your business processes. Its extensive capabilities make setting up a ![Saul S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saul S.") SS Saul S. Mid-Market (51-1000 emp.) 5.0/5 "Powerful, User-Friendly Automation for Seamless Integrations" What do you like about Make? Make is an incredibly powerful and user-friendly platform that enables seamless integration across a wide range of systems and tools. It allows busine ##### 3. Integrations Users value the **seamless integrations** of Make, enhancing productivity and simplifying workflows across various applications. [ See 18 mentions ](https://www.g2.com/products/integromat-by-celonis-make/reviews?filters%5Bsentiment_snippet%5D=1688179&qs=pros-and-cons#reviews) See Related User Reviews ![Saul S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saul S.") SS Saul S. Mid-Market (51-1000 emp.) 5.0/5 "Powerful, User-Friendly Automation for Seamless Integrations" What do you like about Make? Make is an incredibly powerful and user-friendly platform that enables seamless integration across a wide range of systems and tools. It allows busine ![Prem P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Prem P.") PP Prem P. Small-Business (50 or fewer emp.) 5.0/5 "A Must-Have for Integrating Multiple Apps" What do you like about Make? I find Make incredibly valuable for solving integration problems, as it seamlessly integrates with a wide array of web applications and SaaS tools, in ##### 4. Flexibility Users love the **flexibility** of Make, allowing customized workflows that adapt seamlessly to evolving needs and tasks. [ See 12 mentions ](https://www.g2.com/products/integromat-by-celonis-make/reviews?filters%5Bsentiment_snippet%5D=1687269&qs=pros-and-cons#reviews) See Related User Reviews ![Bazal I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bazal I.") BI Bazal I. Small-Business (50 or fewer emp.) 5.0/5 "Incredible Flexibility and Visual Interface Make It Stand Out" What do you like about Make? It's incredible flexibility and visual interface. ![Prem P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Prem P.") PP Prem P. Small-Business (50 or fewer emp.) 5.0/5 "A Must-Have for Integrating Multiple Apps" What do you like about Make? I find Make incredibly valuable for solving integration problems, as it seamlessly integrates with a wide array of web applications and SaaS tools, in ##### 5. Easy Integrations Users appreciate the **easy integrations** of Make, which streamline automation and enhance overall business efficiency. [ See 11 mentions ](https://www.g2.com/products/integromat-by-celonis-make/reviews?filters%5Bsentiment_snippet%5D=1687108&qs=pros-and-cons#reviews) See Related User Reviews ![Saul S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saul S.") SS Saul S. Mid-Market (51-1000 emp.) 5.0/5 "Powerful, User-Friendly Automation for Seamless Integrations" What do you like about Make? Make is an incredibly powerful and user-friendly platform that enables seamless integration across a wide range of systems and tools. It allows busine DR Daniel R. Small-Business (50 or fewer emp.) 5.0/5 "Effortless API Integrations with Broad Platform Support" What do you like about Make? Makes API integrations very simple! It has a very wide range of supported platforms. ### 5 Cons or Disadvantages of Make ##### 1. Error Handling Users find the **error handling inadequate** , often leaving them confused and struggling to resolve issues effectively. [ See 7 mentions ](https://www.g2.com/products/integromat-by-celonis-make/reviews?filters%5Bsentiment_snippet%5D=1687372&qs=pros-and-cons#reviews) See Related User Reviews ![Monica T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monica T.") MT Monica T. Small-Business (50 or fewer emp.) 4.0/5 "Amazing Customer Service" What do you dislike about Make? The event had excellent customer service, but even with their help and the AI agent, they were unable to resolve my issue with the date. ![Jorge R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jorge R.") JR Jorge R. Small-Business (50 or fewer emp.) 4.0/5 "Save a ton of time — and they roll out updates fast" What do you dislike about Make? the error messages and debugging can be frustrating sometimes. ##### 2. Learning Curve Users find the **steep learning curve** challenging, especially those without coding experience, despite available resources. [ See 7 mentions ](https://www.g2.com/products/integromat-by-celonis-make/reviews?filters%5Bsentiment_snippet%5D=1688305&qs=pros-and-cons#reviews) See Related User Reviews ![Muhammad Faiz M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muhammad Faiz M.") MM Muhammad Faiz M. Mid-Market (51-1000 emp.) 5.0/5 "Fantastic Platform with Powerful Automation Features" What do you dislike about Make? It may not be as straightforward to use as advertised if you have no coding experience, but they compensate for this by providing plenty of learning r DR Daniel R. Small-Business (50 or fewer emp.) 5.0/5 "Effortless API Integrations with Broad Platform Support" What do you dislike about Make? Make is a bit more complicated to use than something like Zapier. I've found non-technical users tend to struggle with using Make when compared to so ##### 3. Learning Difficulty Users find the **learning difficulty** challenging, especially if they lack coding experience, despite helpful resources available. [ See 6 mentions ](https://www.g2.com/products/integromat-by-celonis-make/reviews?filters%5Bsentiment_snippet%5D=1688487&qs=pros-and-cons#reviews) See Related User Reviews ![Muhammad Faiz M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muhammad Faiz M.") MM Muhammad Faiz M. Mid-Market (51-1000 emp.) 5.0/5 "Fantastic Platform with Powerful Automation Features" What do you dislike about Make? It may not be as straightforward to use as advertised if you have no coding experience, but they compensate for this by providing plenty of learning r DR Daniel R. Small-Business (50 or fewer emp.) 5.0/5 "Effortless API Integrations with Broad Platform Support" What do you dislike about Make? Make is a bit more complicated to use than something like Zapier. I've found non-technical users tend to struggle with using Make when compared to so ##### 4. Complexity Users find the **complexity** of Make's setup and debugging processes to be frustrating and time-consuming. [ See 5 mentions ](https://www.g2.com/products/integromat-by-celonis-make/reviews?filters%5Bsentiment_snippet%5D=1688427&qs=pros-and-cons#reviews) See Related User Reviews DR Daniel R. Small-Business (50 or fewer emp.) 5.0/5 "Effortless API Integrations with Broad Platform Support" What do you dislike about Make? Make is a bit more complicated to use than something like Zapier. I've found non-technical users tend to struggle with using Make when compared to so ![Julio M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julio M.") JM Julio M. Small-Business (50 or fewer emp.) 4.0/5 "Kickstarting Automation for Small and Medium Businesses" What do you dislike about Make? At the partner level, revenue opportunities primarily come from designing automation scenarios, managing production, or delivering integrated solution ##### 5. API Issues Users struggle with **API issues** , facing challenges in documentation, support speed, and automation setups. [ See 4 mentions ](https://www.g2.com/products/integromat-by-celonis-make/reviews?filters%5Bsentiment_snippet%5D=2506206&qs=pros-and-cons#reviews) See Related User Reviews ![Mark G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark G.") MG Mark G. Small-Business (50 or fewer emp.) 4.5/5 "A Great Application With Good Support and Training Materials" What do you dislike about Make? Connecting to an application where you need to create a webhook from scratch can be more challenging, especially where the app's API is not very well ![Dishant S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dishant S.") DS Dishant S. Small-Business (50 or fewer emp.) 5.0/5 "The best platform for our tasks and workflow automation." What do you dislike about Make? It is a bit complex while adding a custom app using API. ![Verified User in Hospitality](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospitality") AH Verified User in Hospitality Small-Business (50 or fewer emp.) 6/2/2026 "Easy-to-Use Automation Platform With Tons of Integrations" 5/5 What do you like best about Make? Relatively easy to use compared to other automation platforms. High amount of integrations Review collected by and hosted on G2.com. What do you dislike about Make? Error messages could have more detail. Sometimes it's not always clear what's not working correctly. Sometimes there are random errors Review collected by and hosted on G2.com. What problems is Make solving and how is that benefiting you? Automating small business tasks thats saving me time. Allows certain tasks to run quicker. Overall less headaches in my business Review collected by and hosted on G2.com. Show More Response from Marketing Ops Make of Make [Editedit](https://www.g2.com/survey_responses/make-review-12910767/official_response/edit) Hello, Thanks for sharing your feedback with us. We appreciate it. Great to hear you find Make easy and intuitive, that's exactly what we are striving for. Thanks for sharing your thoughts on the error messages and their explanation. We'll be looking into this as we move forward. Vendy from the Make Team Validated ReviewerIncentivizedSource: Seller invite ![Jorge R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jorge R.") JR Jorge R. Performance Marketing Director Small-Business (50 or fewer emp.) 9/19/2025 "Save a ton of time — and they roll out updates fast" 4/5 What do you like best about Make? What I love about Make is how versatile it is. You often start using it for a single problem, something specific, and it solves that error or annoying task. But over time you begin discovering more and more of its functions, and before you know it you’re hooked. Also, they keep up with technology — new features, integrations, fixes — they push out updates pretty quickly, which is great. Review collected by and hosted on G2.com. What do you dislike about Make? the error messages and debugging can be frustrating sometimes. Review collected by and hosted on G2.com. What problems is Make solving and how is that benefiting you? We started using it mainly for the connections with Meta’s native forms. Once we had that under control, we moved on to automating internal processes. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") AE Verified User in Education Management Small-Business (50 or fewer emp.) 5/7/2026 "Great Integrations, But Too Basic Without Module or Scenario Prompts" 2.5/5 What do you like best about Make? Lots of existing integrations. Handling the errors is easy. Credentials are great way to name accounts. It was a great stepping stone Review collected by and hosted on G2.com. What do you dislike about Make? No prompt to moudle or prompt to scenario!!! So basic now days Review collected by and hosted on G2.com. What problems is Make solving and how is that benefiting you? In the start many information handling and integration issues. Making sure the data is correct and appears correctly. Now manly scheduling and orchestrating Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Emre D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emre D.") ED Emre D. Digital Marketing Manager Mid-Market (51-1000 emp.) 7/2/2025 "Great potential, but support issues break the trust" 1.5/5 What do you like best about Make? Make offers a flexible and powerful platform for building automations and integrating tools across our stack. Its visual builder makes complex logic easy to follow, and the wide range of app integrations enables us to scale workflows quickly without heavy development. Review collected by and hosted on G2.com. What do you dislike about Make? While the product is technically strong, the customer support experience was disappointing. After a scenario unexpectedly consumed our entire startup plan quota in two days, our requests for help were largely ignored. Follow-ups went unanswered, and the only reply we received was a technical explanation with no resolution or support. Review collected by and hosted on G2.com. What problems is Make solving and how is that benefiting you? Make helps us automate repetitive internal tasks, integrate multiple tools, and reduce manual errors across departments. It allows our team to test and iterate on product ideas quickly without relying on full-time developers, saving both time and development cost. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Andrii S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrii S.") AS Andrii S. Email Marketing Project Manager Small-Business (50 or fewer emp.) 9/30/2025 "Intuitive, Cost-Effective Automation Tool" 5/5 What do you like best about Make? I love how Make has significantly sped up our workflow and eliminated the manual work we used to do. Its intuitive setup made the transition from Zapier seamless. The diversity of systems it connects is impressive, and it's quite affordable while being easy to use, making it an indispensable tool for our marketing automation. Review collected by and hosted on G2.com. What do you dislike about Make? Nothing specific noticed so far. Everything is working great. Review collected by and hosted on G2.com. What problems is Make solving and how is that benefiting you? I use Make to speed up workflows, expand marketing capabilities, and eliminate manual tasks by connecting our systems. Review collected by and hosted on G2.com. Show More 10/6/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 8/25/2025 "Great Automation Platform for Connecting everything together A\*\*\*\*\*\*\*\*\*\*\*\*" 5/5 What do you like best about Make? Make is a great automation platform that we use to integrate and connect together all our outbound activity, its simple to use interfaces make a complex task a little easier to do, we have implemented it for a number of sequences that we want to run as part of our outbound activity as it integrates and connects everything together.. Its a tool that we use daily and it runs and connects everything in the background. It has so many uses and we are likely to expand its usage. Review collected by and hosted on G2.com. What do you dislike about Make? Being a non-coder it makes automating easy but that said its not for complete beginners. Its take a little getting useful but once you understand it you will be speeding along. Review collected by and hosted on G2.com. What problems is Make solving and how is that benefiting you? Essentially it enables us to run our outbound activity and campaigns, ultimately leading to ROI and closed sales deals. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Jose A. C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jose A. C.") JC Jose A. C. Human Resource Manager Small-Business (50 or fewer emp.) 7/31/2025 "So many integrations!" 3.5/5 What do you like best about Make? For me is the ease of use (I'm not a coder), number of features, and how easy it is to integrate with our other platforms. The most useful is our Monday.com and SignNow integration that automates document creation and sending for signatures. Review collected by and hosted on G2.com. What do you dislike about Make? It can become confusing when trying to setup the scenarios properly. Clicking on one wrong setting can change the entire outcome of a scenario. Review collected by and hosted on G2.com. What problems is Make solving and how is that benefiting you? We use Make to integrate with many of our platforms and automate report creations. It is used to automatically post messages in Google chat rooms based on triggers. Since we have integrated Make into our business we have reduced manual data entry by 100's of hours. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Ryan H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan H.") RH Ryan H. Manager, Internal Onboarding and Solutions Enablement Computer Software Mid-Market (51-1000 emp.) 7/22/2025 "Multifaceted Low Code Tool" 5/5 What do you like best about Make? Make is super easy to use, even for automation rookies. When I started using it, I had only dabbled in basic automation, and now I feel like a pro! Their HelpCenter is great, and Make Academy equips you to automate and integrate whatever you want. Review collected by and hosted on G2.com. What do you dislike about Make? The only thing I have had issues with isn't actually Make, the Google Module has a limit of how many actions can be performed per second, which means I have to put in sleeps. This seems to be a Google limitation, not Make Review collected by and hosted on G2.com. What problems is Make solving and how is that benefiting you? Make automates everything at our company, from Slack Announcements to Salesforce Updates. Productivity and Data Accuracy are at al all time high since we started using Make Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerSource: Organic Review from User Profile DR Daniel R. Chief Web Officer Small-Business (50 or fewer emp.) 12/9/2025 "Effortless API Integrations with Broad Platform Support" 5/5 What do you like best about Make? Makes API integrations very simple! It has a very wide range of supported platforms. Review collected by and hosted on G2.com. What do you dislike about Make? Make is a bit more complicated to use than something like Zapier. I've found non-technical users tend to struggle with using Make when compared to something like Zapier Review collected by and hosted on G2.com. What problems is Make solving and how is that benefiting you? Make helps us with API integrations between the Wild Apricot platform and various other services to compensate for what the Wild Apricot platform doesn't have. It eliminates several steps in the setup and keeps things very simple to manage. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerSource: G2 invite ![Luca P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Luca P.") LP Luca P. Chief Operations Officer DEQUA Studio | Formerly CTO in MarTech Marketing and Advertising Small-Business (50 or fewer emp.) 7/4/2025 "Automation platform, but generic and costly for advanced use" 2.5/5 What do you like best about Make? What I find technically notable: • Scenario-based automation: The platform enables the creation of multi-step, branched automations using a visual drag-and-drop editor. This structure handles data transformation, aggregation, and conditional logic efficiently. • Extensive app library: Make provides a broad catalog of pre-built integrations, from mainstream SaaS apps to niche services. This coverage simplifies connecting disparate systems without custom development. • Advanced modules: Features like routers, iterators, error handlers, and data stores facilitate sophisticated workflow logic and exception management, supporting both simple and highly complex automations. • Real-time execution logs: Detailed logs and scenario histories allow for granular troubleshooting and monitoring, which is essential for maintaining reliability in production workflows. • API and webhook support: Direct integration with APIs and webhooks supports both inbound and outbound connectivity, making it suitable for custom and legacy systems. • Team collaboration: Higher-tier plans offer shared workspaces and collaboration features for managing automations across teams. Review collected by and hosted on G2.com. What do you dislike about Make? Pricing model complexity: The cost structure is based on “operations,” not completed tasks. Each individual action (such as reading, writing, or transforming data) counts as an operation, which can cause usage to spike unexpectedly. In practice, this can result in much higher costs than anticipated, especially for scenarios with multiple steps or loops. Compared to competitors that price per task, Make’s model can lead to 44x to 100x more operations consumed, making it expensive for heavy or complex automation needs. Review collected by and hosted on G2.com. What problems is Make solving and how is that benefiting you? In my experience, Make has enabled the automation of repetitive, cross-platform business processes without requiring custom code or developer resources. This includes: • Integrating data flows between CRM, marketing, and support platforms to eliminate manual exports and imports. • Automating multi-step tasks, such as lead routing, notification triggers, and document processing, which previously required manual intervention. • Rapidly prototyping and iterating on workflow logic before committing to custom development, reducing time-to-value for new process automations. • Centralizing workflow management, making it easier to audit, update, and troubleshoot integrations from a single dashboard. However, while Make effectively covers standard automation scenarios, its mass-market focus and operation-based pricing make it less suitable for organizations with highly specialized needs or those running large-scale, complex workflows. The risk of escalating costs and the lack of industry-specific features are real considerations for advanced users. For straightforward, cross-app automations, it performs reliably, but for anything requiring deep customization or predictable scaling, I find the platform’s generic approach and cost structure limiting. Review collected by and hosted on G2.com. 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