Influx Data Reviews & Product Details

Influx Data is a full-service platform that optimises the process and results of influencer marketing through the use of data. Founded in 2025 and based in London, UK, the platform serves brands, agencies, and large holding groups who want measurable ROI on their media spend. The platform provides AI-powered influencer discovery, real-time campaign analytics, post-campaign insights, and ROI reporting made simple. The platform includes a proprietary influencer performance score (the 'InfluenScore'), a real-time metric that combines KPIs like engagement rate, reach, consistency and sentiment into a single 10-point score. Influx Data solves the measurement and accountability gap in influencer marketing. Brands have infamously waited up to three months for performance reports on campaigns that only last one or two. Built by ad tech veterans from Google and Microsoft, with over 8 years of campaign data covering over 9 million creator profiles and 1300 brands, Influx Data gives the same level of data rigour as programmatic/ other addressable media channels to influencer marketing.