Ignition GTM Pricing Overview

We were wrestling with inconsistency across a team of multiple Product Marketers — everyone had their own systems and processes for launching things, which was really hurting repeatability and visibility into the process for both our team and the customer-facing teams downstream of us. Kajabi launches products at a very high velocity, so we were dealing with dozens of launches a quarter, and depending on PMM, each would be run differently.

Ignition’s allowed us to create a scalable end-to-end GTM process to launch everything from products to features to our monthly product updates newsletter. It’s made it dead-simple to align PM<>PMM and significantly increased visibility across a portfolio of products. Driving more effective launch processes with Ignition has helped us optimize time and resources allocated to launches so we can focus even more time upstream on product strategy and downstream on adoption post-launch. It's been a win-win for both the team and the org. Review collected by and hosted on G2.com.

I’m in the process of launching a major partnership (which actually spans multiple partner campaigns) as well as planning out my company’s initial launch, and I needed to get organized quickly and make sure my GTM plans were bulletproof.  Ignition’s been a godsend in almost every way.

It helped me structure my roadmapping and GTM process right out of the box (without having to invest time/money in building this out across a bunch of disparate tools).  It’s helped generate launch plans for me that are top-notch and ensure I’m thinking about all the little things I’d probably otherwise be forgetting.  And, it’s helped immensely with organizing assets and coordinating across all of the different partners — I’m able to house all my assets for each partner campaign, track status of the plans, and super easily communicate with each partner.  The ability to publish secure public pages for each partner campaign makes it really easy to share a very polished and clear update on what’s happening, and I love the ability to push email updates with key information to different stakeholders and keep them in the loop.

I’m saving a ton of time, getting a super easily-repeatable process, building a powerful knowledge base, and ensuring my launch execution is A+ from day 1.  I’m also going to be able to avoid so much future SaaS spend and fragmentation as we grow, because I clearly envision Ignition being the hub for pretty much all of my product-building and GTM planning from here on. Review collected by and hosted on G2.com.