# Which Account-Based Marketing Platforms Are Most Trusted in Enterprise Technology and Cybersecurity Go-to-Market Programs?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Computer software and computer and network security show up as real, substantial reviewer industries for one confirmed Leader in <a class="a a--md" elv="true" href="https://www.g2.com/categories/account-based-marketing">Account-Based Marketing</a>, which lines up directly with this question.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/6sense-revenue-marketing/reviews"><strong>6sense Revenue Marketing</strong></a>: reviewers at enterprise technology and cybersecurity companies point to AI scoring that applies machine learning to historical closed-won deals, surfacing which accounts are actively in-market before a rep even makes contact. Reviewers consistently praise the account and market-level insights, though several note a real setup and learning curve during initial rollout, and segmentation down to individual people within an account still feels clunky compared to account-level targeting.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Worth flagging directly: Demandbase, a name many people associate with enterprise ABM by default, actually sits in the Contender quadrant on this category's real Grid data, meaning lower validated satisfaction relative to its market presence.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Would be useful to hear from enterprise tech and cybersecurity marketers directly here: did the predictive scoring actually change which accounts your team prioritized, or did it mostly confirm what the team already suspected?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 16 days ago
- Author title: Marketing
- Net upvotes: 1


## Comments
### Comment 1

6sense and Demandbase are the two names most trusted in enterprise ABM specifically for technology and cybersecurity go-to-market, both built around account-level intent data that fits complex, long-cycle B2B tech sales.

##### Comment Metadata
- Posted at: 9 days ago





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