HG Insights Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of HG Insights, describing the platform as well-structured and user-friendly. (3 mentions)

Users value the data accuracy of HG Insights, significantly enhancing their advertising campaigns and sales strategies. (2 mentions)

Users praise the helpfulness of the account team and the ease of navigating vast information. (2 mentions)

Users value the lead generation capabilities of HG Insights, enhancing their sales efforts and advertising campaigns. (2 mentions)

Users appreciate the user-friendly automation of HG Insights, allowing quick onboarding and efficient navigation. (1 mentions)

Users find the pricing quite steep, especially for individuals and small businesses, impacting overall value perception. (2 mentions)

Users find the outdated data concerning, as it undermines reliability and impacts confidence in decision-making. (2 mentions)

Users face backend challenges with HG Insights, struggling to access complete data and manage incentive balances efficiently. (1 mentions)

Users find the inaccurate intent data of HG Insights to be a significant drawback in their analysis processes. (1 mentions)

Users struggle with the integration issues of HG Insights, particularly regarding Salesforce data export capabilities. (1 mentions)

5 Pros or Advantages of HG Insights

1. Ease of Use

Users appreciate the ease of use of HG Insights, describing the platform as well-structured and user-friendly.

See 3 mentions

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Matt D.

Enterprise (> 1000 emp.)

5.0/5

"Great Product Insights, but Vendor Portal Needs Improvement"

What do you like about HG Insights?

We like the product ratings, detailed product/software reviews and details that are available through HG Insights. It's easy to use and manage from ou

Somya S.

Enterprise (> 1000 emp.)

2.5/5

"Efficient Platform for Company Data, but Pricing & Data Freshness Need Attention"

What do you like about HG Insights?

well-structured and user-friendliness of the platform

2. Data Accuracy

Users value the data accuracy of HG Insights, significantly enhancing their advertising campaigns and sales strategies.

See 2 mentions

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Verified User

Small-Business (50 or fewer emp.)

5.0/5

"The insights I needed to fix my sales problems"

What do you like about HG Insights?

It is a great tool and a great suggestion from G2. It helped me with data and insights that improved my paid advertising campaign. It helped me struct

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Accurate Marketing data for SMB businesses"

What do you like about HG Insights?

The database provided by HG was quite accurate and we used it for one of our key campaigns

3. Helpful

Users praise the helpfulness of the account team and the ease of navigating vast information.

See 2 mentions

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Ashley S.

Small-Business (50 or fewer emp.)

5.0/5

"A great way to understand products before buying"

What do you like about HG Insights?

Navigation is easy and makes it easy to find what is helpful to you

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Great intelligence and helpful account team"

What do you like about HG Insights?

The breadth of information available is quite significant. The account team couldn't be more helpful.

4. Lead Generation

Users value the lead generation capabilities of HG Insights, enhancing their sales efforts and advertising campaigns.

See 2 mentions

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Verified User

Enterprise (> 1000 emp.)

5.0/5

"HG Insights makes account enrichment easy!"

What do you like about HG Insights?

My favourite part of HG Insights is being able to see which products each company has installed. It is especially useful when we are working on takeou

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"The insights I needed to fix my sales problems"

What do you like about HG Insights?

It is a great tool and a great suggestion from G2. It helped me with data and insights that improved my paid advertising campaign. It helped me struct

5. Automation

Users appreciate the user-friendly automation of HG Insights, allowing quick onboarding and efficient navigation.

See 1 mentions

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Kushal D.

Enterprise (> 1000 emp.)

4.0/5

"A powerful market intelligence tool with room for improvement in niche market data depth"

What do you like about HG Insights?

The platform is user-friendly with almost 15 minutes of learning curve to navigate and understanding of the tool. It is quite intuitive and has on the

5 Cons or Disadvantages of HG Insights

1. Expensive

Users find the pricing quite steep, especially for individuals and small businesses, impacting overall value perception.

See 2 mentions

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Somya S.

Enterprise (> 1000 emp.)

2.5/5

"Efficient Platform for Company Data, but Pricing & Data Freshness Need Attention"

What do you dislike about HG Insights?

The main drawback is the pricing—it can be quite steep. Additionally, there are occasions when the data appears outdated, which can affect its reliabi

Sanex O.

Mid-Market (51-1000 emp.)

5.0/5

"HG Insights: A Must-Have Data-Driven GrowthTool For Businesses"

What do you dislike about HG Insights?

What I dislike about HG Insights is that, the pricing is quite high for an individua/user and a small business. Also, sometimes, the data generated se

2. Outdated Data

Users find the outdated data concerning, as it undermines reliability and impacts confidence in decision-making.

See 2 mentions

See Related User Reviews

Somya S.

Enterprise (> 1000 emp.)

2.5/5

"Efficient Platform for Company Data, but Pricing & Data Freshness Need Attention"

What do you dislike about HG Insights?

The main drawback is the pricing—it can be quite steep. Additionally, there are occasions when the data appears outdated, which can affect its reliabi

Sanex O.

Mid-Market (51-1000 emp.)

5.0/5

"HG Insights: A Must-Have Data-Driven GrowthTool For Businesses"

What do you dislike about HG Insights?

What I dislike about HG Insights is that, the pricing is quite high for an individua/user and a small business. Also, sometimes, the data generated se

3. Data Management

Users face backend challenges with HG Insights, struggling to access complete data and manage incentive balances efficiently.

See 1 mentions

See Related User Reviews

Matt D.

Enterprise (> 1000 emp.)

5.0/5

"Great Product Insights, but Vendor Portal Needs Improvement"

What do you dislike about HG Insights?

There are some challenges on the back end of the vendor portal that make it hard to get all the data. We don't have access to the full review content

4. Inaccurate Intent Data

Users find the inaccurate intent data of HG Insights to be a significant drawback in their analysis processes.

See 1 mentions

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Verified User

Enterprise (> 1000 emp.)

5.0/5

"Accurate Marketing data for SMB businesses"

What do you dislike about HG Insights?

Nothing i can think of. Maybe if you can add intent data(I know its little tricky).

5. Integration Issues

Users struggle with the integration issues of HG Insights, particularly regarding Salesforce data export capabilities.

See 1 mentions

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Sandra M.

Mid-Market (51-1000 emp.)

4.0/5

"Best source of technographic data for large enterprises"

What do you dislike about HG Insights?

Licensing model. We'd like to put the SaaS platform in the hands of more users but the licensing model doesn't support that. The export and integratio

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Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

8/3/2023

"HG Insights review"

4.5/5

What do you like best about HG Insights?

The accuracy of their data and their willingness to support us as a customer and always make sure we are on track in whatever we set out. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Nothing to dislike, they are a great company who always put the customer first. Review collected by and hosted on G2.com.

Response from Kelcie Des Jardins of HG Insights

edit

Hi there,

Thank you for taking the time to share your review! On behalf of HG, we really appreciate your comments. As always, if there's anything we can help with please don't hesitate to reach out directly.

Thank you,

Kelcie

Louis R.

Enterprise (> 1000 emp.)

2/16/2023

"Customer insights the way to go is HG"

5/5

What do you like best about HG Insights?

HG provides an in-depth profile of a customer that an analyst all requires, with firmographics, IT revenue, Installs and contracts that can slice and dice to the minute level. Going by more profound by geo and subsidiaries is a feather on the cap. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

One change is looks and feel needed to be changed, needs to be more like a dashboard view and easy navigation Review collected by and hosted on G2.com.

Response from Alyssa Barker of HG Insights

edit

Hi Louis,

Thank you for taking the time to provide your feedback about HG! We’re happy to hear that our solution helps you find competitor information to target specific accounts. We’re always looking to improve the usability of our product, and will take your feedback about the dashboard back to our product team. Please feel free to reach out should you need any help from our team.

Thanks again!

Alyssa

Roberto J.

Enterprise (> 1000 emp.)

2/14/2023

"The technographic information is key to understand our customers tech stack."

4.5/5

What do you like best about HG Insights?

The extensive catalog of accounts. 750k around the world. How comprehensive the data is. Dozens of IT spend categories, in addition to robust firmographic detail Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

There's room to improve in their platform. It is very good for high level analysis. Through double clicks would require data downloads. FTP Downloads would be great Review collected by and hosted on G2.com.

Response from Alyssa Barker of HG Insights

edit

Hi Roberto,

Thank you for leaving us a review! We appreciate your feedback and are happy to hear that our firmographic and technographic information has been key to helping you understand your customer's technology stack. We’ll take your feedback about Platform back to our team.

Thanks again!

Alyssa

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

5/9/2023

"I've been very impressed with the detail and amount of data"

4.5/5

What do you like best about HG Insights?

The use cases are endless for the data because of how detailed it is and the scale of it. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

I have not found a true feature I dislike about HG Insights. However I would say that I am interested in more transparency around the source of data Review collected by and hosted on G2.com.

Response from Alyssa Barker of HG Insights

edit

Hello,

Thank you so much for your review! We're glad we can help you reduce churn and expand your wallet share. If you ever need anything from our team, please let us know.

Thanks,

Alyssa

Brendon R.

Director, Marketing Operations

Mid-Market (51-1000 emp.)

2/17/2023

"The team is what makes the product great"

4.5/5

What do you like best about HG Insights?

We have a very complex use case that leads to difficulties getting what we need from the UI. Our CS team fills that gaps and gets us what we need, when we need it. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

The UI is great for simple list capture on companies using specific tech, or how they're allocating their funds. It would be great if it could support more complicated use cases around many tech installs. Review collected by and hosted on G2.com.

Response from Alyssa Barker of HG Insights

edit

Hi Brendon,

Thank you for taking the time to leave feedback about HG! We’re happy to hear that our data helps you prioritize accounts that are in your ecosystem. We’re actively seeking feedback on ways we can improve to support more complex use cases and will take your feedback back to our team.

Thanks again!

Alyssa

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

5/23/2023

"Great tool to accelerate focused pipeline creation"

4.5/5

What do you like best about HG Insights?

Product installs at targetted companies are outstanding. I appreciate the filtering capabilities to refine targeted companies further. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Product options to search for can be overwhelming and sometimes vague among very specific choices. Sometimes confusing about which to choose. Review collected by and hosted on G2.com.

Response from Alyssa Barker of HG Insights

edit

Hello! Thank you for leaving us a review. We're happy to hear that our insights help you identify accounts with specific producti nstalls and aids in your territory planning. We appreciate your feedback on product options, and will bring that back to our Product Team.

If you need anything, please feel free to reach out to our team.

Thank you,

Alyssa

Leigh-Ann S.

Mid-Market (51-1000 emp.)

3/5/2023

"Customer for full HG Insights platform"

4/5

What do you like best about HG Insights?

The best technographic and infographic software vendor I've used. Deep technologies coverage of all industries, sizes, and geographies. GTM planning tool to the maximum Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

lacking sufficient integration with CRM tools to ease the data transfers and updates Review collected by and hosted on G2.com.

Response from Alyssa Barker of HG Insights

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Hi Leigh-Ann,

Thank you for leaving us a review! We're honored to be the best technographic software vendor you've used, and happy to hear we've helped you with strategy, execution, and alignment amongst you sales and marketing functions! Our team is actively working on improving and adding integration CRM tools to better serve the need for data transfers. If you need anything from us, please don't hesitate to reach out.

Thanks again!

Alyssa

Dylan C.

RevOps Lead

Enterprise (> 1000 emp.)

5/31/2023

"Premier Insights"

3.5/5

What do you like best about HG Insights?

The ease of use, and the overall insights are really great compared to other tools Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Being a premier product, it is a bit more expensive than some others. Review collected by and hosted on G2.com.

Response from Alyssa Barker of HG Insights

edit

Hi Dylan,

Thank you for your review! We're happy to hear that our products are providing you insights into various scoring models. If you ever need anything from our team, please don't hesitate to reach out.

Thank you,

Alyssa

Jeevan M.

Mid-Market (51-1000 emp.)

2/13/2023

"Data Analyst"

4.5/5

What do you like best about HG Insights?

The fact that they have real-time trustable data is really useful for the sales team to make calls on what areas and targets to go after. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Nothing that I could think of at the moment. The UI could be a bit more aesthetic and user-friendly. Review collected by and hosted on G2.com.

Response from Alyssa Barker of HG Insights

edit

Hi Jeevan,

Thanks for taking the time to leave us a review! We’re happy to hear that our data has been useful for your sales team and a single source of truth for analysis. If you ever need anything from our team, please let us know!

Thanks again!

Alyssa

Ahmad T.

Enterprise (> 1000 emp.)

5/30/2023

"Account Development Representative"

4/5

What do you like best about HG Insights?

the insight of user use for the companies and the other one is the company that is researching and the report Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

the insight for the company and the difficulty Review collected by and hosted on G2.com.

Response from Alyssa Barker of HG Insights

edit

Hi Ahmad,

Thank you for your review! We're happy to hear we've helped you find insights on different companies. If you ever need anything from our team, please don't hesitate to reach out.

Thanks,

Alyssa