HeyOrca has continued to add features that go beyond just scheduling and approvals, which I've really enjoyed. The AI reporting summaries have been a great addition for helping our team get from raw data to meaningful client insights faster, and I personally love the Brand Voice and Brand Sentiment tools for keeping content aligned and getting another read on how audiences are feeling about the brands we manage.
The Social Inbox has also become a big part of our workflow. Being able to manage comments and DMs across platforms in one place makes community management much easier when we're managing ~15 different brands.
What hasn't changed is how user-friendly the platform is for both our team AND our clients. HeyOrca keeps adding functionality without making the platform feel overly complicated, which I really appreciate. Review collected by and hosted on G2.com.
The biggest area I'd love to see HeyOrca continue to develop is social listening. Brand Sentiment has become one of my favourite features, and I'd love to see it go even further: deeper sentiment insights, recurring themes and conversations, and more ways to understand what audiences are saying about our clients across social.
For an agency managing ~15 brands, having more robust social listening built directly into the platform we're already using for scheduling, community management, approvals and reporting would be a HUGE value add. Review collected by and hosted on G2.com.