Helium 10 Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the comprehensive data analysis of Helium 10, aiding in effective competitor insights and keyword optimization. (6 mentions)

Users value the efficient listing management of Helium 10, enhancing their keyword optimization and competitive analysis. (4 mentions)

Users value the detailed competitor analysis Helium 10 offers, enhancing their marketing strategies and insights. (3 mentions)

Users value the insightful results Helium 10 provides, simplifying performance measurement for their e-commerce operations. (3 mentions)

Users value Helium 10 for its exceptional product discovery tools that significantly enhance e-commerce research and strategy. (3 mentions)

Users find Helium 10 to be expensive compared to similar tools, making it less accessible for newcomers. (3 mentions)

Users feel the overwhelming options of Helium 10 can make it confusing and difficult to navigate effectively. (3 mentions)

Users find the complexity of Helium 10's processes challenging, making it hard to grasp the logic involved. (1 mentions)

Users find the dashboard difficult to navigate, which can hinder their overall experience with Helium 10. (1 mentions)

Users find the data inaccuracies in Helium 10's ad automation disappointing and not meeting their expectations. (1 mentions)

5 Pros or Advantages of Helium 10

1. Data Analysis

Users value the comprehensive data analysis of Helium 10, aiding in effective competitor insights and keyword optimization.

See 6 mentions

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Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you like about Helium 10?

I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com

James R.

Small-Business (50 or fewer emp.)

4.5/5

"Powerful Amazon Keyword Optimization"

What do you like about Helium 10?

I really like Helium 10 for its big database of keywords and rankings. It is invaluable for my Amazon keyword research and optimizing my listings. Set

2. Listing Management

Users value the efficient listing management of Helium 10, enhancing their keyword optimization and competitive analysis.

See 4 mentions

See Related User Reviews

Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you like about Helium 10?

I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com

James R.

Small-Business (50 or fewer emp.)

4.5/5

"Powerful Amazon Keyword Optimization"

What do you like about Helium 10?

I really like Helium 10 for its big database of keywords and rankings. It is invaluable for my Amazon keyword research and optimizing my listings. Set

3. Competitor Analysis

Users value the detailed competitor analysis Helium 10 offers, enhancing their marketing strategies and insights.

See 3 mentions

See Related User Reviews

Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you like about Helium 10?

I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Price Insights are great and a key time saver"

What do you like about Helium 10?

Really helpful in finding keywords to use on amazon ads. My favourite tool is the Cerebro tool it is really helpful in checking competitor listings

4. Insightful Results

Users value the insightful results Helium 10 provides, simplifying performance measurement for their e-commerce operations.

See 3 mentions

See Related User Reviews

Filipe C.

Small-Business (50 or fewer emp.)

4.5/5

"Powerful Insights and Great Value for Amazon Sellers"

What do you like about Helium 10?

What I like best about Helium 10 is how it helps us measure the performance and return of our Amazon e-commerce operations. We really value the balanc

Mohit G.

Mid-Market (51-1000 emp.)

4.5/5

"Top Ecommerce Product Research and Ecommerce Market Tracker tool"

What do you like about Helium 10?

It has an Amazing Product Research capabilities for E-commerce Entrepreneurs, Dropshippers and Amazon Sellers. It helps me identify the top selling p

5. Product Discovery

Users value Helium 10 for its exceptional product discovery tools that significantly enhance e-commerce research and strategy.

See 3 mentions

See Related User Reviews

Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you like about Helium 10?

I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com

Mohit G.

Mid-Market (51-1000 emp.)

4.5/5

"Top Ecommerce Product Research and Ecommerce Market Tracker tool"

What do you like about Helium 10?

It has an Amazing Product Research capabilities for E-commerce Entrepreneurs, Dropshippers and Amazon Sellers. It helps me identify the top selling p

5 Cons or Disadvantages of Helium 10

1. Expensive

Users find Helium 10 to be expensive compared to similar tools, making it less accessible for newcomers.

See 3 mentions

See Related User Reviews

Mohit G.

Mid-Market (51-1000 emp.)

4.5/5

"Top Ecommerce Product Research and Ecommerce Market Tracker tool"

What do you dislike about Helium 10?

It's an expensive tool to use for new and aspiring e-commerce entrepreneurs, Moreover proper tool learning is required for new users to use this tool

Small-Business (50 or fewer emp.)

5.0/5

"Basic training is excellent"

What do you dislike about Helium 10?

The starter plan is useful to learn how to use the platform, but the really useful plan is platinum and it seems expensive to me, you should have a co

2. Overwhelming Options

Users feel the overwhelming options of Helium 10 can make it confusing and difficult to navigate effectively.

See 3 mentions

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Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you dislike about Helium 10?

I find the metrics sometimes feel overwhelming and the speed of the web could be better.

Filipe C.

Small-Business (50 or fewer emp.)

4.5/5

"Powerful Insights and Great Value for Amazon Sellers"

What do you dislike about Helium 10?

Sometimes it offers too much information and too many features, which can feel a bit overwhelming and confusing at times.

3. Complexity

Users find the complexity of Helium 10's processes challenging, making it hard to grasp the logic involved.

See 1 mentions

See Related User Reviews

Manuel Rafael L.

Small-Business (50 or fewer emp.)

3.0/5

"Valuable Insights for Amazon, But Process Can Be Confusing"

What do you dislike about Helium 10?

SOmetimes is hard to understand the logic of the process

4. Dashboard Issues

Users find the dashboard difficult to navigate, which can hinder their overall experience with Helium 10.

See 1 mentions

See Related User Reviews

5. Data Inaccuracy

Users find the data inaccuracies in Helium 10's ad automation disappointing and not meeting their expectations.

See 1 mentions

See Related User Reviews

Amar A.

Enterprise (> 1000 emp.)

4.0/5

"Jack of All Trades, Master of None"

What do you dislike about Helium 10?

The Ad automation platform is very basic and underwhelming, to be honest. When we used it, it did not deliver the results we were expecting. The optim

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Verified User in Retail

Small-Business (50 or fewer emp.)

7/13/2021

"Great tool for Amazon Sellers (beginners and advanced)"

5/5

What do you like best about Helium 10?

I like that H10 not only has a suite of tools but also has professional training, webinars, and a fully engaged community. My favorite tool is cerebro for keyword research and blackbox for product research. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

Sometimes the tool Profits does not update the ppc expenses. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi there!

Thank you so much for taking the time to leave us a review!

We definitely pride ourselves in not only providing the best tools for our sellers but the necessary training on not only how to use our tools but how to navigate through the Amazon seller journey!

Did you know that we have an exclusive Facebook Group for Helium 10 Members? This group is a community of forward-thinking Amazon sellers collaborating on all things related to selling on Amazon!

If you haven't joined, I definitely recommend you check it out! → https://www.facebook.com/groups/Helium10Users/

Thank you again and have a great rest of your day!

Justin B.

CEO

Small-Business (50 or fewer emp.)

10/28/2021

"Best Amazon Keyword Software Out There"

5/5

What do you like best about Helium 10?

Amazing for keyword research. Refund genie is a great tool as well. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

Adtomic didn't end up being effective for our campaigns Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi Justin!

A big thank you for taking the time to leave us your honest review/feedback, we really appreciate it!

We agree! Refund Genie has been a great addition to our tool set, helping sellers like you get your money back faster by automating the complicated FBA reimbursement process.

We're sorry that Adtomic didn't end up being as effective for you! We'd love an opportunity to showcase a live demo for you (just incase you had some questions or wanted to know more about the tool). If interested feel free to e-mail me at sean.c@helium10.com and I'll be more than happy to arrange that.

Did you know that we have an exclusive Facebook Group for Helium 10 Members? This group is a community of forward-thinking Amazon sellers collaborating on all things related to selling on Amazon!

If you haven't joined, I definitely recommend you check it out! → https://www.facebook.com/groups/Helium10Users/

Thank you again and have a great rest of your day!

Terri C.

Owner/Operator

Small-Business (50 or fewer emp.)

6/23/2021

"Metrics we can't live without!"

5/5

What do you like best about Helium 10?

Helium 10 Profits helps keep my money in check! In real time I can watch my sales, ROI and make adjustments. I can check my COGS to make sure I am pricing my products appropriately. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

I have not found a downside to any of the tools. If anything I would love to see a download feature for accounting programs. Review collected by and hosted on G2.com.

Ajeet P.

Senior Software Test Engineer

Small-Business (50 or fewer emp.)

8/25/2021

"Best for amazon sellers"

5/5

What do you like best about Helium 10?

Helium 10 gives accurate data which helps users to identify perfect niches in the market, they provide all market places access where we can sell our goods Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

Upgradation services for product research is too high for new seller Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi Ajeet!

Thank you for taking the time to leave us your honest review, we appreciate it!

Awesome to hear that our tools we're able to help you find the perfect niche to start selling on Amazon!

We do understand that every sellers financial situation may be different, hence why we offer three different plans in hopes to provide a plan for a wide spectrum of seller levels! Whether you're a beginner, intermediate, or expert/enterprise seller, we hope to have a plan that's just right for you!

To view pricing on the different plans, please visit our website here - https://www.helium10.com/pricing/

(If you do upgrade or choose a plan, we do have a 7-day Money Back Guarantee if you're not completely satisfied!)

Want to discover what's next for the future of e-commerce? Check out the Sell + Scale Summit, a new conference hosted by Helium 10. For more information, visit the Sell + Scale Summit website here → https://www.sellandscalesummit.com/s3

Thank you again Ajeet! Have a great rest of your day!

Marjorie V.

Sourcing Specialist

Small-Business (50 or fewer emp.)

8/30/2021

"Very Useful"

5/5

What do you like best about Helium 10?

I can track our products quickly. The products standing or ranking on the keyword search and our sponsored products Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

I don't have any dislikes about this product since it helps me a lot in tracking the keywords online. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi Majorie!

Thank you so much for your time! We greatly appreciate you leaving us a review!

We're so glad that you found our tool suite useful and that we're able to provide you key data points and tracking on your sponsored/organic product keywords.

Thank you Majorie! Have a great rest of your day!

Denis L.

business owner

Small-Business (50 or fewer emp.)

4/13/2021

"Powerful software with the world's best Amazon Training all in one"

5/5

What do you like best about Helium 10?

Excellent software. Everything has been considered. In addition they throw in a free training for building an Amazon business. I have taken courses up to $4000 and they don't come within a mile of Freedom Ticket. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

I haven't found anything so far. Been overawed by the incredible level of support and the amazing capability of the software. Review collected by and hosted on G2.com.

Recommendations to others considering Helium 10:

1. Stop paying for expensive courses on Amazon or, worse, spending time watching YouTube videos to learn how to build an Amazon business. Purchase a Helium 10 plan that gives you the Freedom Ticket training and simply follow their instructions. Review collected by and hosted on G2.com.

What problems is Helium 10 solving and how is that benefiting you?

1) Finding a product with low competition and validating its appropriateness thereby reducing risk 2) Great training and support Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

10/17/2020

"Very limited individual services available."

0/5

What do you like best about Helium 10?

All the research and notifications tools keep an eye on your account. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

The software is what it is, made strictly for Amazon FBA sellers. If you are an Amazon fulfillment by the merchant (FBM) seller then many tools do not work for you. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi there!

Thank you for taking the time to leave us your honest feedback, we greatly appreciate it.

While majority of our users are FBA sellers, our tools can definitely be used to your advantage even if you are a FBM seller! Tools such as Cerebro and Blackbox can help with keyword research and our other tools can help with listing optimization, PPC automation, product research, etc.

If you have any questions regarding any of our tools, feel free to e-mail us at support@helium10.com.

Thank you again for your time and have a great rest of your day!

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

6/23/2021

"Helium10 Saves Time"

5/5

What do you like best about Helium 10?

I use Helium10 for several different aspects of my Amazon business - product research, keyword research, product listing creation. The Refund Genie feature nearly pays for my monthly subscription, or definitely a good portion of it each month. There are plenty of videos included that detail how to use every feature of Helium10. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

So far there is nothing about it that I dislike. Review collected by and hosted on G2.com.

Recommendations to others considering Helium 10:

If you want to save time, streamline your workflow for creating new listings and keyword research along with other features, I highly recommend Helium10. Review collected by and hosted on G2.com.

What problems is Helium 10 solving and how is that benefiting you?

Shortens the time needed for keyword research and optimizing product listings. Saves time researching money owed by Amazon for lost, damaged products. It helps with research for adding new products. Review collected by and hosted on G2.com.

Verified User in Retail

Small-Business (50 or fewer emp.)

11/6/2021

"Worth it but a bit too expensive"

4/5

What do you like best about Helium 10?

Cutting edge, h10 is basically the authority when it comes to amazon Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

Makes you pay and pay by constricting so many features on platinum and forces to go for diamond which 200 $ / month which can be hard when your starting out Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi there!

Thank you so much for taking the time to leave us your feedback, we appreciate your time!

Awesome to hear that you believe that Helium 10 is the authority when it comes to Amazon software for businesses/sellers. In regards to price - we do have some promotions that you can take advantage of from time to time, so definitely stay tuned on our social media outlets for any announcements.

Did you know that we have an exclusive Facebook Group for Helium 10 Members? This group is a community of forward-thinking Amazon sellers collaborating on all things related to selling on Amazon!

If you haven't joined, I definitely recommend you check it out! → https://www.facebook.com/groups/Helium10Users/

Thank you again and have a great rest of your day!

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

7/29/2021

"Not satisfied with it"

2/5

What do you like best about Helium 10?

Includes multiple usecases kind of all in one concept Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

I would say I'm on the fence for researching for other options because some of the features don't work properly as they're supposed to. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi there!

Feedback is what makes not only our tool set better but improve our overall company! So thank you for taking the time to leave us a review, we appreciate it!

We're sorry that you were not satisfied and that some of our tools/features were not working properly as they're supposed to - we'd love an opportunity to amend that. If you'd like, we can definitely set you up with one of our experts to help showcase our tools, and if you had any questions or concerns we'd be more than happy to help!

If interested in a demo, please shoot me an e-mail at sean.c@helium10.com.

Did you know that we have an exclusive Facebook Group for Helium 10 Members? This group is a community of forward-thinking Amazon sellers collaborating on all things related to selling on Amazon!

If you haven't joined, I definitely recommend you check it out! → https://www.facebook.com/groups/Helium10Users/

Thank you again and have a great rest of your day!