Growth Channel Features

Overall product functionality for video advertising.

Overview of all media purchases and campaigns in a single interface.

Enables marketer to set metrics by which their campaigns are automatically optimized.

Amount and quality of inventory partner sites on which ads can be placed.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Allows marketer to set a limit on how many times a consumer sees their ad.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Tools offered for creating and optimizing creative components of campaigns.

Supports rich media display and video ads that involve user interaction.

Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction.

Able to target desired audiences based on demographics and behavior variables.

Able to retarget previous impressions to your site across the web to increase conversion rates.

Able to tailor ads based on consumer general region, state or designated market area (DMA).

Able to match the marketer's ad with specific content on a site or page.

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Able to create custom reports to cater to specific metrics and key performance indicators.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations.

Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Alerts marketer of the performance of particular campaigns.

Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Gathers data about the effectiveness, impact, and reach of marketing campaigns

Collects and reports on data relating to customer journeys, preferences, and history

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Includes features for budgeting, forecasting, and managing marketing investments

Offers a white labeling service for agencies or resellers to customize platform branding

Analyzes historical and current marketing campaigns to inform future strategy

Creates reports and dashboards to analyze results of campaigns

Identifies which marketing campaigns resolved in open or closed opportunities

Collects marketing campaign performance data across multiple channels

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Delivers in-depth, actionable insights on audience demographics, interests, affinities, and behaviors

Helps users identify influencers or thought leaders within their target audience

Identifies or creates customer profiles and personas

Offers tools for building custom audience segments

Identifies and visualizes how audience segments relate to one another

Offers customizable dashboards and reports

Allows users to visualize and interact with data to gain deeper insights

Allows users to drill down or slice and dice audience data with filters

Integrates with marketing software to assist with the creation of targeted marketing campaigns

Integrates with digital advertising platforms to optimize and target ad campaigns

Allows users to export audience data into different formats

Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser.

Ability to showcase where and how advertisers are buying (direct vs. programmatic).

Provides data on which publishers competitors are buying the most traffic from.

Provides data on ad spend and ranking reports of top competitive ad spenders.

Provides data on which websites and social channels advertisers are spending the most.

Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile).

Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc.

Ability to benchmark competitor's ad spend, share of voice, and ad creatives.

Provides alerts, or automated notifications, to when advertisers launch new campaigns.

Provides the ability to stream audio ads on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers.

Ability to create a variety of audio ad formats, including standard ad spots, dynamic audio ads, podcast ads, companion ads, etc.

Ability to serve audio ads programmatically by connecting to a demand-side platform that supports audio formats.

Provides the ability to target listeners by age, gender, location, language, and even music or talk genre.

Provides reporting on performance metrics such as daily impressions, daily unique listeners reached, and daily number of clicks.

Provides a reporting dashboard to showcase overall campaign progress and mettrics like total spend, total impressions, and total listeners.

Ability to export dashboard reports on audio ad campaign performance.

Ability to track audio ad impressions by top music genres.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives