GRIN Reviews & Product Details

Build and scale a world-class creator program with GRIN. From discovering the perfect partners and managing content to simplifying payments and measuring success, GRIN helps marketers to leverage the power creators, affiliates, and influential people of all types to drive awareness and accelerate growth.

Seller

Grin

Discussions

GRIN Community

Languages Supported

English

Solution Type

Best-of-Breed

Overview by

Olivia McNaughten

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

13 months

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Top-Rated Alternatives

Influential powered by Captiv8

4.7/5(505)

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User Insights

Average based on 483 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

GRIN Integrations

(4)

Integration information sourced from real user reviews.

G2 reviews are authentic and verified.

Here's how.

Courtney G.

Social Media Manager/Content Creator

Small-Business (50 or fewer emp.)

11/24/2024

"Great for implementing campaigns for both brands and influencers"

5/5

What do you like best about GRIN?

I have been on the content creator side of using Grin for the past 4 years and have found it to be very user-friendly to sign up for campaigns, link my social pages, track insights, and select products to review. I have recommended brands to sign up for Grin over the years simply because I know its reliable and easy to use on both sides of setting it up. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

Sometimes there are glitches from time to time when I'm trying to select products and/or link certain social accounts, but that's rare. Review collected by and hosted on G2.com.

Response from Becca Simpson of GRIN

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Thank you for the positive review, Courtney! We're so happy you've been with us for the last four years as a creator.

Adrian O.

Influencer Marketing

Mid-Market (51-1000 emp.)

3/11/2025

"GRING BE GRINNIN"

4.5/5

What do you like best about GRIN?

Our team loves using GRIN for talent sourcing and it's the best in the market! Review collected by and hosted on G2.com.

What do you dislike about GRIN?

Reporting can be a little confusing, would love to see more adjustability & options to target conversions and click though rates. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

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Thanks for taking the time to leave a review! We're thrilled to hear that you love using GRIN for talent sourcing!.

Meredith B.

Campaign Lead

Mid-Market (51-1000 emp.)

11/26/2024

"Expansive and Solution Oriented"

5/5

What do you like best about GRIN?

Grin is super helpful for setting up diverse campaigns, sourcing creators, paying creators and creating comprehensive reports. Customer support is great! Review collected by and hosted on G2.com.

What do you dislike about GRIN?

It is quite a beast, but after some time of learning and working in the system it is amazing. Ease of integration can be difficult but their team is super helpful! Review collected by and hosted on G2.com.

Response from Becca Simpson of GRIN

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Thank you for the wonderful review, Meredith! We understand that GRIN can be quite robust, but we're glad to hear that after some time of learning and working in the system, you find it amazing. Our team is always here to help with ease of integration and any other challenges you may encounter. :)

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

11/10/2021

"Grin is still the best for us after years of use."

4/5

What do you like best about GRIN?

We've been using Grin for a few years now and after evaluating pricing and capabilities of similar platforms they are still the front runner. The reports and metrics available for creators are the best. It helps us to choose influencers and feel good/strategic about my choices. In addition their chat support is prompt and solves all issues when submitted. I find the account management team replies very quick and makes us feel valued as a brand.

The community slack channel as well as the weekly news grind sends to my inbox has been very valuable. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

We frequently have tech issues which can interrupt workflow. Review collected by and hosted on G2.com.

Recommendations to others considering GRIN:

Do it!!! Review collected by and hosted on G2.com.

What problems is GRIN solving and how is that benefiting you?

Finding influencers, researching influencers to ensure our spend will be worth it. Saves me so much time and has streamlined efforts. Grin helps us track content performance as well as conversions. It shows us the IMV and content impressions which is extremely helpful in our performance reporting. Review collected by and hosted on G2.com.

Response from Jennifer Baker of GRIN

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Thanks for the honest feedback Gia!

Also, appreciate the GRIN love with the "Do it" recommendation. It's always great to see brands we work with leverage GRIN to help them streamline their process to save time and money.

Verified User in Food & Beverages

Enterprise (> 1000 emp.)

4/23/2025

"Grin has it all!"

4/5

What do you like best about GRIN?

I love that it's a one-stop-shop for everything you might need for an influencer activation. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

The onboarding was a little extensive and we've run into a few technical problems since starting but the team has been responsive and trying to be helpful. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

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We're glad to hear that you find GRIN to be a one-stop-shop for influencer activations! Thanks for leaving a review.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

2/16/2025

"Once familiarised, very user friendly"

4/5

What do you like best about GRIN?

GRIN is a great platform for influencer marketing. Although it takes a while to familiarise oneself with all the functions GRIN has to offer, once you find your way around, the platform just makes sense and is super user friendly. The customer support is very responsive and helps whenever they can. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

My E-Mail Integration often does not work properly and the platform is EXTREMELY slow in loading any page, searching for contacts, etc. This makes working with it often times not a great experience and really slows down your workflow. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

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We're glad to hear that you find GRIN user-friendly and that our customer support has been helpful. We are constantly working to improve our platform's performance and functionality, and we appreciate your feedback as it helps us to identify areas for improvement.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

6/17/2025

"Campaign Lead"

5/5

What do you like best about GRIN?

It streamlines communication and deliverables for collaborations. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

It's glitchy! Some things will randomly not load/not work for a period of time. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

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We're glad to hear that GRIN is helping streamline communication and deliverables for your collaborations!

Yasmin C.

Influencer Marketing Consultant

Small-Business (50 or fewer emp.)

6/16/2025

"Very intuitive and easy to use"

5/5

What do you like best about GRIN?

How easy the UX is and intuitive to use! Review collected by and hosted on G2.com.

What do you dislike about GRIN?

Nothing - everything is great and works! Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

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We're thrilled to hear that you find GRIN intuitive and easy to use! Our goal is to provide a seamless experience for our users.

Randi D.

Campaign Lead

Small-Business (50 or fewer emp.)

11/26/2024

"GRIN review"

4/5

What do you like best about GRIN?

GRIN has a ton of great features like creator search, curated lists, email and payment integrations. It's easy to stay organized and check in on creators. Also tracks when you no longer want to work with a creator or have already created a creator contact. Customer support is also great and very fast. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

We often run into bugs and tech issues with GRIN. at least once a week, something comes up where a function will not work or we can't send emails. They are fixed pretty quickly, but they do happen. Review collected by and hosted on G2.com.

Response from Becca Simpson of GRIN

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Thank you so much for the review, Randi! We're glad to hear you are enjoying the features of GRIN, including our creator search, curated lists, and our amazing customer support team. We appreciate the feedback about the bugs and tech issues. Our team is committed to addressing these issues promptly to ensure a smooth user experience.

Verified User in Cosmetics

Mid-Market (51-1000 emp.)

4/22/2025

"Impressive software - finance team friendly"

4/5

What do you like best about GRIN?

My favorite part of GRIN would be the dashboard. I think it is very easy to navigate and use. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

Unfortunately, there have been a few instances of being misguided by the customer service team. In most of these cases the incorrect guidance resulted in our funding being delayed. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

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Thanks for sharing your feedback! It's great to hear that you enjoy the dashboard feature and navigation. We apologize for any instances where you felt misguided and we're committed to enhance our support to better serve your needs.