Its installation in the basic version is very simple and has a very intuitive control panel that facilitates the user experience. 'Allows SEO and WPO optimization.
The costs of personalization and optimization are high if the objective is to perform a much more complex work than what the standard version offers, it is always necessary to involve a programmer to obtain professional and specific results. Carrying the inventory is complicated because sometimes errors occur (especially if you have a very large inventory)
It is a very easy tool to use, although if you want very complex results, it is best to also involve a programmer who manages to modify the source code to obtain the precedent results it requires.
Obtaining and managing usage statistics is much easier with this tool, also has a community of users that facilitates access to advice and support when presenting a flaw or simply having doubts, the help of other users sometimes It is extremely useful.