---
title: Google Ad Manager 360 (GAM360) Reviews
meta_title: 'Google Ad Manager 360 (GAM360) Reviews 2026: Details, Pricing, & Features
  | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Google Ad Manager 360 (GAM360) works for a business like yours.
date_modified: '2026-03-10'
parent_category:
  name: Digital Advertising Tech
  url: https://www.g2.com/categories/digital-advertising-tech
---

# Google Ad Manager 360 (GAM360) Reviews
**Vendor:** Oraki  
**Category:** [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server)
## About Google Ad Manager 360 (GAM360)
Oraki is one of only 9 Google Ad Managers 360 resellers globally, helping publishers maximise revenue. Google Ad Manager 360 is the premium, paid version of Google’s ad platform designed for large publishers and media companies with high-volume traffic (typically over 90–200 million impressions per month). It offers advanced features, including superior programmatic capabilities, in-depth audience targeting, enhanced, cross-platform reporting, and direct support. Key Features and Benefits Advanced Monetization: Provides access to Open Bidding (server-side header bidding), allowing multiple SSPs and exchanges to compete for inventory, increasing revenue. Enhanced Reporting: Offers more detailed, real-time, and custom report capabilities compared to the standard version, including integration with Google Analytics 360 and Looker Studio. Data Transfer: Enables exporting raw, event-level data to Google Cloud for complex, custom analysis. Higher Limits: Designed to handle significantly higher ad impressions and complex, multi-property, cross-platform campaigns. Superior Support: Includes dedicated, direct support from Google or certified partners. Ad Manager 360, formerly known as DoubleClick for Publishers (DFP), is tailored for large-scale operations requiring sophisticated control over ad serving and monetization strategy.






- [View Google Ad Manager 360 (GAM360) pricing details and edition comparison](https://www.g2.com/products/google-ad-manager-360-gam360/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-11+15%3A00%3A32+-0500&secure%5Bsession_id%5D=98e6d500-a41f-43ab-93dc-f79127f7768a&secure%5Btoken%5D=7868eb2e7b1267739e8897ca89898acb1e0cb849735c337ea9a7d4077530ba87&format=llm_user)

## Google Ad Manager 360 (GAM360) Features
**Ad Serving & Management - Publisher Ad Server**
- Real-Time Bidding (RTB) Support
- Ad Delivery Optimization  & Management
- Ad Inventory Management
- Dynamic Ad Placement
- Ad Tag Management

**Targeting & Personalization - Publisher Ad Server**
- Geo-Targeting
- A/B Testing for Ads
- Multi-Device & Cross-Platform Delivery
- Audience Targeting
- Frequency Capping
- Contextual Targeting

**Monetization & Reporting - Publisher Ad Server**
- Header Bidding Support
- Ad Revenue Share & Payout Management
- Revenue Forecasting
- Performance & Engagement Analytics

**Agentic AI - Publisher Ad Server**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

## Top Google Ad Manager 360 (GAM360) Alternatives
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